Eureka Study, Orientation Scolaire

What Eureka Study, Orientation Scolaire does

Eurêka Study is a French private education and career-counseling company founded in 2015 and registered as a SAS (Société par Actions Simplifiée) in Rueil-Malmaison, Île-de-France. The company provides academic orientation coaching to French-speaking students from collège through university, including expatriate families in the AEFE network, helping them navigate choices around the Baccalauréat, Parcoursup, post-bac studies, study abroad applications, and reorientation. Its service offering is structured into level-segmented packages (Open UP Collège, MY Bac Pro, Bac 4U, MY Spé, Post-Bac & Go, MY Parcoursup, Stop & Start, Keep Going, Study Abroad, and interview simulations for business and engineering schools), delivered via a network of certified consultants operating in 40+ cities across France, Morocco, the Netherlands, the UAE, Canada, Greece, and the USA, both in-person and remotely.

The core technology layer consists of the proprietary O=MC5® methodology developed by founders Delphine de Guillebon and Valérie Wasson, complemented by three registered trademarks: EurêKap® (a personality test calibrated for 15-22 year olds), Mire® (a complementary personality assessment), and La Talent Map (a skills-mapping tool). These are delivered through the MyEurekaStudy digital platform, which supports remote psychometric testing and digital discovery journeys. The company is fully founder-owned with €10,000 registered capital, no disclosed institutional investors, and no public listing.

The business model is direct-to-consumer and sales-led, with quote-based package pricing organized around 4-5 session bundles per student, an annual or pay-as-you-go billing cadence, and a 24-hour callback promise on website lead-capture forms. Customer acquisition is driven by city-level SEO, parent-focused blog content, the Eurêka News newsletter, the annual '15 Soirs Chrono' online conference series, and the 'Grand Salon des Grandes Écoles' event. Primary customer segments are French students (collège, lycée, étudiant) and French expatriate families; parents are treated as a secondary co-buyer persona. The company states it has served several thousand students cumulatively and several hundred families annually, with consultant profiles, testimonials, and word-of-mouth serving as the primary trust-building mechanism.

Name

Eureka Study, Orientation Scolaire

Legal name

Eurêka Study

Website

https://eureka-study.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Eurêka Study is a French private academic orientation coaching company serving French-speaking students from collège through university, including expatriate families in the AEFE network. It delivers proprietary O=MC5® methodology-based coaching via 40+ certified consultants across France and six other countries, both in-person and remotely.

Ownership category

akta.pro rank

Product category

Education & Career Counseling Services

NAICS

Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Diagnostic Assessment, Placement & Progress Testing (ASE) (EDAAABAE)

akta.pro secondary industry

Online/Hybrid ASE Programs & Virtual Classrooms (EDAAABAG)

Keywords

• Academic orientation coaching
• School guidance counseling
• Parcoursup coaching
• Career counseling services
• Study abroad consulting

Headquarters

HQ city

Rueil-Malmaison

HQ country

France

HQ region

Europe

Offices44 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Orientation Coaching Services: The primary revenue stream consists of coaching sessions organized in packages of 4 to 5 sessions per student. Each student receives a personalized orientation assessment combining psychometric tests, discovery journeys, and one-on-one coaching. The company offers both in-person consultations at its network of offices and remote video coaching. Pricing varies by location and package type, with packages covering different student segments (collège, lycée, étudiant). The process takes a minimum of 1 month and sometimes 2 to 3 months.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Eurêka Study provides structured academic and career orientation coaching to French-speaking students from middle school through higher education, delivered through a network of certified counselors. Services are organized into packaged formulas by student segment (collège, lycée, étudiant) plus à la carte consultations, study abroad candidacy support, and interview simulations for business and engineering schools. The methodology combines the proprietary O=MC5® approach, exclusive psychometric tools (EurêKap®, Mire®), the Talent Map skills tool, and digital Parcours Découvertes, delivered in-person across 40+ cities and remotely via video conference and the MyEurekaStudy portal.

Product overview

Eureka Study offers a comprehensive educational orientation coaching service primarily serving French-speaking students from middle school through higher education. The core offering consists of structured coaching programs organized by student level: Collégien programs (Open UP Collège, MY Bac Pro), Lycéen programs (MY Spé for Bac specialization choice, Post-Bac & Go for post-secondary planning, MY Parcoursup for university admissions platform guidance, Bac 4U for technological Bac), and Étudiant programs (Stop & Start for reorientation, Keep Going for continuing studies). Specialized services include Study Abroad counseling for international applications (UK UCAS, Canada, Europe), interview simulations for business and engineering schools, and à la carte consultations. The methodology is anchored in the proprietary O=MC5® approach combining psychometric assessment tools (EurêKap, Mire, Talent Map) with career discovery paths and expert guidance on French and international study programs. Services are delivered both in-person across France, Morocco, and expatriate locations, and remotely via the MyEurêkaStudy online platform.

Differentiator

Problem solved

Functional benefit

Brands

• EurêKap: Proprietary personality and interest test exclusive to Eurêka Study, calibrated for 15-22 year olds, linking student interests to study programs and careers.
• Mire
• La Talent Map
• Parcours Découvertes

Products and services

• Open UP Collège Coaching program for collège students (4ème and 3ème) combining personality tests and career discovery to initiate orientation reflection during the Discovery of Self and Careers phase.
• MY Bac Pro (Choix Bac Professionnel) Coaching for 3ème students to refine their professional project and choose a vocational Baccalauréat (Bac Pro).
• Bac 4U (Choix Bac Technologique) Coaching for students attracted by Hospitality and Arts studies who are uncertain about their Bac Technologique choice.
• MY Spé (Choix Spécialités du Bac Général) Coaching for 2nde and 1ère students to choose their Bac Général specializations when they are unsure about future paths.
• Post-Bac & Go (Choix Études Post-Bac) Coaching for 1ère and Terminale students who do not yet know what to do next as Parcoursup approaches.
• MY Parcoursup (Coaching Parcoursup) Coaching for Terminale students who know their study path and want to properly target their Parcoursup wish choices.
• Study Abroad (Candidature Études à l'Étranger) Preparation of applications and candidacies to foreign universities in the UK (UCAS), Canada, Europe, and other countries.
• Stop & Start (Réorientation Étudiant) Reorientation coaching for students who want or need to change direction across BTS, DUT, L2, CPGE, and other tracks.
• Keep Going (Poursuite d'Études) Coaching for students deciding what to do after BTS, DUT, licence, or choosing a master's program.
• Consultation à la Carte On-demand orientation consultation for any specific question or coaching outside the standard packages.
• Simulation Entretien Écoles de Commerce Interview simulation coaching for Terminale students preparing business school entrance exams (ACCES, Sésame, Pass, etc.).
• Simulation Entretien Écoles d'Ingénieur Interview simulation coaching for students preparing engineering school entrance exams (INSA, Puissance Alpha, Avenir, Advance, etc.).
• Bilan d'Orientation O=MC5 Comprehensive orientation assessment conducted using the proprietary O=MC5® methodology, integrating EurêKap® and Mire® psychometric tests, Talent Map, and Parcours Découvertes discovery paths.

Quantifiable outcome

• Hundreds of families endorse the O=MC5 methodology annually, with testimonials from students admitted to top programs including HEC, ESSEC BBA, IIM, ISCOM Paris, CPGE MPSI at Lakanal, and international universities

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Lycée Vincent Van Gogh (The Hague, Netherlands)coreStrategic or Co-development PartnerAEFE-accredited French school in The Hague where Eurêka Study consultants are specifically trained and located to serve the expatriate student community. The school serves approximately 1200 students with strong university placement outcomes (40% France, 40% Netherlands, 20% other countries).
• Lycée Lyautey (Casablanca, Morocco)coreStrategic or Co-development PartnerOne of the largest French schools abroad with over 3600 students and 290 teachers, serving as a key enrollment base for Eurêka Study's Moroccan operations. Located in the heart of Casablanca, it is an AEFE network member.
• Lycée Eugène Delacroix (Athens, Greece)coreStrategic or Co-development PartnerFrench-Greek bilingual school (AEFE network) in Agia Paraskevi, Athens, with 1374 students from 47 nationalities. Eurêka Study's consultant Joan Delmouly previously served this community before relocating to Toronto.
• Lycée Victor Hugo (Marrakech, Morocco)coreStrategic or Co-development PartnerAEFE-accredited school in Marrakech offering 8 specialty options including NSI and HLP. Served by Eurêka Study consultant Ghizlane Etrillard.
• Université Internationale de Rabat (UIR)minorStrategic or Co-development PartnerReferenced as a destination institution for Moroccan students considering higher education. Eurêka Study helps students evaluate options including UIR's partnerships with European institutions like IESEG for triple bachelor's programs.
• Lycée Français International Georges Pompidou (Dubai)coreStrategic or Co-development PartnerAEFE school in Dubai served by Eurêka Study consultant Marion Cellerier. One of three French schools in Dubai offering full French curriculum from maternelle to Terminale.
• Lycée Français International AFLEC (Dubai)coreStrategic or Co-development PartnerAEFE school in Dubai served by Eurêka Study consultant Marion Cellerier alongside the Lycée Français International Georges Pompidou and Lycée Jean Mermoz.
• Lycée Descartes (Rabat, Morocco)coreStrategic or Co-development PartnerFounded in 1963, one of the most renowned French schools in Morocco with 99.6% Bac success rate in 2024 and 85%+ with honors. Served by Eurêka Study consultant Julie Bergues. Also offers a classes préparatoires aux Grandes Ecoles.
• International French School in AmsterdamcoreStrategic or Co-development PartnerNew AEFE partner school opened in 2021 with bilingual 50% French/50% English instruction from maternelle through secondary. Each year a new level opens until Terminale (first Bac in 2025). Served by Marie Cordonnier.
• AEFE (Agence pour l'Enseignement Français à l'Étranger)coreStrategic or Co-development PartnerThe French Agency for French Education Abroad connects Eurêka Study with French expatriate families worldwide through the network of AEFE-accredited schools in Morocco, Netherlands, UAE, Greece, and elsewhere. The company specifically markets to parents of children in AEFE schools.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Diplomeo: French orientation platform helping students match profiles to schools and programs (now part of the Studyrama group). Comparable as a discovery-to-application funnel for Bac/post-bac decision-making.
• L'Étudiant: Major French student information and orientation publisher offering school rankings, program databases, and paid orientation services. Closely comparable content-plus-coaching orientation model targeting the same Parcoursup/post-bac decision points.
• Studyrama: Leading French student media and orientation platform producing fairs (Salon Studyrama), orientation content, and paid coaching services. Directly comparable as a French consumer-facing orientation brand addressing the same Bac/Parcoursup decisions for the same students and parents.
• Les Sherpas: French online tutoring and coaching platform. Comparable in selling paid, coach-delivered academic support to French students and parents, with overlapping customer base and pricing model.

Broad incumbents

• ONISEP: France's public information office for education and careers, providing free official orientation data, publication series (Atlas de l'orientation), and school counseling resources. Adjacent incumbent that Eurêka Study's offering is positioned against as a paid alternative.
• Acadomia: Large French private tutoring and academic support network. Comparable as a multi-city, consultant-network education services brand, though focused on subject tutoring rather than orientation coaching specifically.
• Groupe Educatif France: French private education group operating tutoring, schooling, and orientation-adjacent services. Comparable as a multi-service private education provider serving similar students and families across multiple French cities.

Emerging players

• Kelformation: French online directory and matching platform for continuing-education programs. Comparable as an orientation/discovery tool for adults choosing post-bac and continuing studies paths — overlapping with Eurêka Study's Keep Going and Stop & Start offerings.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/eureka-study-conseil-orientation-scolaire

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eureka Study, Orientation Scolaire