F.LLI MORGESE SRL
F.lli Morgese S.r.l. operates 12 Euroesse supermarkets and a Eurocash cash-and-carry wholesale business in Campania, Italy, serving local consumers and B2B customers with traditional grocery retail supplemented by digital delivery, loyalty, and sustainability services.
- Company typePrivate
- Founded1965
- HeadquartersPortici, Italy
- Headcount11–50
- GTM typeB2C
- OfferingServices
What F.LLI MORGESE SRL does
F.lli Morgese S.r.l. is a family-owned Italian retail operator headquartered in Portici, Campania, controlled by the three brothers Mariano, Enrico and Roberto Morgese. The legal entity is an S.r.l. (Italian private limited company) with registered share capital of €1,305,000 and a history of organized food distribution going back to the 1960s, originally as a founding member of Gruppo VèGè — described as Italy's first supermarket purchasing group — before an interlude with the Auchan master franchise and a return to VèGè in 2019.
The company operates a dual-format retail/wholesale model. Under the Euroesse Supermercati brand it runs 12 owned supermarket locations in Campania serving individual consumers and families with daily groceries and household goods. In parallel, the Eurocash Cash & Carry wholesale division supplies bulk goods to business customers and small retailers. Distribution is verticalized through an in-house distribution center established in 1997-1998 that serves as the administrative and operational backbone for the group.
The business model is primarily transaction-based retail with three identified revenue streams: in-store supermarket sales, Cash & Carry wholesale transactions, and online-delivery commissions earned through affiliate-style partnerships with Everli, Alfonsino and Glovo. The pricing model is a traditional supermarket promotional structure with a weekly digital flyer ("volantino interattivo") and a digital loyalty program (My Euroesse fidelity card) that converts accumulated points into grocery vouchers. Commercial activity is supported by multi-channel marketing — social (Facebook, Instagram, TikTok), WhatsApp broadcast, in-store degustation events and charity/community initiatives (AIRC, school programs) — and ancillary services at retail sites including Amazon Locker, EnelX EV charging, CORIPET PET recycling and Too Good To Go surplus-food resale. The technology layer is integration of third-party platforms (delivery, payment, recycling) and proprietary digital flyer / loyalty tooling, with no disclosed AI/ML, API, or SDK components.
F.LLI MORGESE SRL firmographics
Firmographics- Name
- F.LLI MORGESE SRL
- Legal name
- F.lli Morgese S.r.l.
- Website
- https://euroesse.eu
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- F.lli Morgese S.r.l. operates 12 Euroesse supermarkets and a Eurocash cash-and-carry wholesale business in Campania, Italy, serving local consumers and B2B customers with traditional grocery retail supplemented by digital delivery, loyalty, and sustainability services.
- Ownership category
- akta.pro rank
F.LLI MORGESE SRL industry classification
Industry- Product category
- Supermarket grocery retail
- NAICS
- Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110), General Line Grocery Merchant Wholesalers (42441)
- SIC
- Retail-Grocery Stores (5411), Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Grocery & Food Omnichannel (CRAFAEAE)
- akta.pro secondary industry
- Cash-and-Carry Wholesale Stores (Business-Focused) (CRAHAMAC)
Keywords
Where F.LLI MORGESE SRL is headquartered
LocationHeadquarters
- HQ city
- Portici
- HQ country
- Italy
- HQ region
- Europe
Offices4 records
Markets served
F.LLI MORGESE SRL business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Retail supermarket sales: Revenue from selling groceries and consumer goods through 12 owned retail stores under the Euroesse brand in Campania, Italy.
- Cash & Carry wholesale: Revenue from Eurocash wholesale operations selling to business customers and retailers.
- Online delivery commissions: Revenue through partnerships with Everli, Alfonsino, and Glovo for online grocery delivery services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard retail pricing with promotional offers |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
F.LLI MORGESE SRL product offering
Product offeringCore offering
F.LLI Morgese S.r.l. operates a regional chain of 12 owned supermarket stores under the Euroesse brand in Campania, Italy, selling groceries, fresh produce, household consumer goods, and Mediterranean specialty products directly to individual consumers and families. It also runs the Eurocash Cash & Carry wholesale division, supplying bulk goods to retailer and business customers. The retail offering is augmented by digital services: an interactive digital flyer, a digital fidelity card loyalty program, WhatsApp promotional broadcasts, online grocery delivery via partnerships with Everli, Alfonsino, and Glovo, meal-voucher acceptance, and Amazon Locker pickup at selected stores.
Product overview
F.lli Morgese Srl operates a multi-format retail network under the Euroesse supermarket brand (12 locations in Campania) and Eurocash cash-and-carry wholesale division, both affiliated with the VéGè purchasing group. The company offers traditional in-store retail supplemented by digital services including online grocery delivery (via Everli, Alfonsino, and Glovo partnerships), an interactive digital flyer with shopping list features, a WhatsApp promotional notification service, and a digital fidelity card program. Additional services include Amazon Locker parcel collection and meal voucher acceptance. The business is structured as a family-controlled enterprise with over 50 years of operational history, featuring a proprietary distribution center for supply chain management.
Differentiator
Problem solved
Functional benefit
Products and services
- Euroesse Supermercati Chain of 12 owned retail supermarket locations in Campania, Italy, selling groceries, fresh produce, household consumer goods, and Mediterranean specialty products to individual consumers and families under the Euroesse brand.
- Eurocash Cash & Carry Wholesale Cash & Carry division of F.LLI Morgese S.r.l., supplying bulk groceries and consumer goods to retailer and business customers.
- My Euroesse (Fidelity Card) Digital and physical loyalty program that converts customer purchases into points redeemable for grocery shopping vouchers (e.g., 800 points = €7, 1250 points = €12, 1850 points = €18).
- Volantino Interattivo (Digital Flyer) Interactive digital weekly flyer letting customers browse promotional products, save items to a shopping list, and access linked recipes and videos.
- Online Grocery Delivery (Everli / Alfonsino / Glovo) Home-delivery grocery shopping service allowing customers to order Euroesse supermarket products via partnered platforms Everli, Alfonsino (local Portici delivery), and Glovo (on-demand quick delivery).
- Buoni Pasto (Meal Voucher Acceptance) In-store service allowing customers to use meal vouchers for 100% of their purchase amount, including items on promotion.
Companies that use F.LLI MORGESE SRL
Customer profileSegments2 records
Ideal customer profiles2 records
F.LLI MORGESE SRL technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
F.LLI MORGESE SRL partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor and core.
- AlfonsinominorLocal delivery service partnership for grocery delivery in the Portici area.
- VèGè GroupcoreF.lli Morgese is part of the VèGè purchasing group, Italy's first supermarket group. The company was one of the founding members in Campania in 1965 and rejoined the group in 2019 after a period with Auchan master franchise.
- EverlicoreOnline grocery delivery partnership allowing customers to shop Euroesse products online with home delivery. Also includes promotional advantages for Euroesse customers.
- GlovominorOn-demand delivery partnership for quick grocery delivery services.
- AIRC FoundationminorCharitable partnership participating in 'Arance Rosse per la Ricerca' campaign supporting cancer research.
- CORIPETminorEnvironmental partnership for PET bottle recycling in stores, rewarding customers with shopping vouchers for recycled bottles.
- Too Good To GominorPartnership to reduce food waste by selling surplus food at discounted prices through the Too Good To Go app.
- EnelXminorEV charging station installation partnership at store locations for eco-friendly services.
- Amazon LockerminorAmazon Locker installation in stores for convenient package pickup, currently available in San Giorgio a Cremano location.
- Vivagando ViaggiminorTravel agency partner for prize fulfillment in the 'Euroesse in Love' promotional competition, providing gift cards to winners.
- KometaminorDegustation events within Euroesse stores for Kometa products.
Scale indicators4 records
Recent moves10 records
Expansion highlights4 records
F.LLI MORGESE SRL competitors and assessment
Company assessmentBroad incumbents
- Coop Italia: Italy's largest cooperative retailer with broad assortment grocery, loyalty, and private-label scale that exceeds Euroesse's reach. A key competitive benchmark for assortment, pricing, and loyalty-program design rather than a niche rival.
- Conad: Italy's largest grocery retailer and a consortium-style buying group for independent operators with extensive southern Italy presence. Competes head-to-head with Euroesse across most categories and represents the dominant scale benchmark in the same market segment.
- Esselunga: Italy's leading single-brand supermarket chain, benchmark for digital flyers, loyalty (Fìdaty), and private-label execution. Operates almost exclusively in northern Italy so does not directly compete with Euroesse in Campania, but defines the omnichannel supermarket standard Euroesse is emulating.
- Eurospin: Italy's leading hard-discount grocer with nationwide coverage and aggressive pricing. Poses margin pressure on Euroesse's promotional flyer economics and is the main value-channel threat in Campania.
- MD SpA: Italian discount grocery chain with a southern Italy store base, directly price-competing with Euroesse's promotional positioning. Larger scale than Euroesse but in the same broad market segment of value-oriented grocery retail.
Direct peers
- Bennet: Italian hypermarket and supermarket chain with a comparable store-count footprint and an affiliated Cash & Carry-ish wholesale operation. Bennet competes for similar middle-income family shoppers and offers a comparable mix of fresh, branded grocery, and non-food assortment.
- Crai: Italian supermarket purchasing group to which F.lli Morgese was previously associated in the 1980s. Crai aggregates independent regional grocers under a shared brand and central buying model - structurally analogous to Euroesse's VèGè membership and target customer base of small-to-mid regional supermarket operators.
- Il Gigante: Family-controlled mid-size Italian supermarket chain operating multi-format stores and a strong private-label program in northern and central Italy. Closely matches Euroesse in scale, family-ownership DNA, and category breadth, though it operates outside Euroesse's Campania territory.
- Decò Supermercati: Italian regional supermarket chain organized as a consortium of independent retailers, directly analogous to Euroesse's VèGè-aligned structure. Operates in southern Italy and Sicily with broadly overlapping customer demographic and store-format profile.
- Gruppo VèGè: The purchasing consortium of which Euroesse is a founding Campania member. VèGè is the central counterparty to Euroesse's buying and brand decisions and represents the most directly comparable operating model: a federation of independent Italian supermarket operators sharing pricing, assortment and private-label.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
F.LLI MORGESE SRL social profiles
Digital presenceF.LLI MORGESE SRL financial estimates
Financial estimateRevenue estimate
Valuation estimate
F.LLI MORGESE SRL leadership team
Management profileNumber of profiles
Profiles3 records
F.LLI MORGESE SRL subsidiaries and ownership
Company hierarchySubsidiaries1 record
F.LLI MORGESE SRL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
F.LLI MORGESE SRL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about F.LLI MORGESE SRL
What does F.LLI MORGESE SRL do?
F.LLI Morgese S.r.l. operates a regional chain of 12 owned supermarket stores under the Euroesse brand in Campania, Italy, selling groceries, fresh produce, household consumer goods, and Mediterranean specialty products directly to individual consumers and families. It also runs the Eurocash Cash & Carry wholesale division, supplying bulk goods to retailer and business customers. The retail offering is augmented by digital services: an interactive digital flyer, a digital fidelity card loyalty program, WhatsApp promotional broadcasts, online grocery delivery via partnerships with Everli, Alfonsino, and Glovo, meal-voucher acceptance, and Amazon Locker pickup at selected stores.
Is F.LLI MORGESE SRL a public or private company?
F.LLI MORGESE SRL is a private company. It is classified as family owned and is currently operating.
When was F.LLI MORGESE SRL founded?
F.LLI MORGESE SRL was founded in 1965. It employs 11 to 50 people.
Where is F.LLI MORGESE SRL based?
F.LLI MORGESE SRL is headquartered in Portici, Italy, in the Europe region.
How does F.LLI MORGESE SRL make money?
Three revenue lines are on record. Retail supermarket sales are the primary driver. The others are cash & Carry wholesale and online delivery commissions.
Who are F.LLI MORGESE SRL's main competitors?
Broad incumbents on record are Coop Italia, Conad, Esselunga, Eurospin and MD SpA. Direct peers are Bennet, Crai, Il Gigante, Decò Supermercati and Gruppo VèGè.
Does F.LLI MORGESE SRL have an API?
No public API is recorded for F.LLI MORGESE SRL.
What industry is F.LLI MORGESE SRL in?
F.LLI MORGESE SRL's product category is Supermarket grocery retail. Its primary akta.pro industry code is CRAFAEAE, Grocery & Food Omnichannel, with a secondary code of CRAHAMAC, Cash-and-Carry Wholesale Stores (Business-Focused). Its NAICS code is 445110 and its SIC code is 5411.