Alfonsino
Alfonsino is an Italian multi-category last-mile delivery platform (Euronext Growth Milan: ALF) serving 350,000+ consumers across ~400 small and medium municipalities, with food, grocery, pharmacy, and other vertical delivery operated via its own mobile apps, website, Facebook chatbot, and the Rushers courier marketplace subsidiary.
- Company typePublic
- Founded2016
- HeadquartersCaserta, Italy
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Alfonsino does
Alfonsino S.p.A. is a publicly traded (Euronext Growth Milan, ticker ALF) Italian last-mile delivery platform founded in 2016 in Caserta and focused on small and medium-sized municipalities where major national aggregators do not operate. The company provides a multi-category delivery marketplace covering restaurant food, grocery, pharmacy products, wine and spirits, flowers, pet food, electronics, and sports nutrition, with a stated 30-minute delivery promise across approximately 400 comuni spanning 11 regions. Its distribution surface comprises a proprietary mobile app (iOS/Android, rated 4.7 and 4.6 respectively), a responsive web storefront, and a Facebook Messenger chatbot for order placement.
The underlying technology stack is a standard three-sided marketplace: a consumer ordering front-end, a partner onboarding and management layer, and a courier dispatch layer operated primarily through the wholly owned subsidiary Rushers S.r.l. (est. 2023), which manages roughly 80% of orders and has produced positive per-order margin since Q4 2023. Adjacent modules include 'Prenota un Driver' (PUD) for restaurants booking on-demand drivers, 'Prenotazione Tavoli' for table reservations, an in-app media/advertising platform (commercialized with Beintoo), Google Action Center integration, and a Sicily-focused delivery operation acquired in 2025 via Mylillo S.r.l. Notable brand and ESG positioning includes a bee-conservation program (Alfonsino per le Api) and the use of Italian rapper Clementino as a brand ambassador.
The business model is predominantly transaction-based: Alfonsino earns service fees and variable delivery fees per order, a 3% commission on take-away pickups, marketplace commissions via Rushers (also generating revenue from third parties such as Just Eat Italy), and incremental advertising revenue through its internal media platform. The consumer base is 350,000+ across 300+ comuni, and the partner base spans thousands of small restaurants plus national enterprise accounts (KFC, Eurospin, Gruppo VéGé, Eufarma, Superò). The company first reached positive EBITDA in H1 2024 (+124% YoY), and its co-founders (CEO Carmine Iodice, CMO Domenico Pascarella, CTO Armando Cipriani) collectively retain approximately 48% of shares, with Banca Finnat acting as EGM Specialist and Euronext Growth Advisor.
Alfonsino firmographics
Firmographics- Name
- Alfonsino
- Legal name
- Alfonsino S.p.A.
- Website
- https://alfonsino.delivery
- Company type
- Public
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Alfonsino is an Italian multi-category last-mile delivery platform (Euronext Growth Milan: ALF) serving 350,000+ consumers across ~400 small and medium municipalities, with food, grocery, pharmacy, and other vertical delivery operated via its own mobile apps, website, Facebook chatbot, and the Rushers courier marketplace subsidiary.
- Ownership category
- akta.pro rank
Alfonsino industry classification
Industry- Product category
- Online Food Delivery Marketplace
- NAICS
- Couriers and Express Delivery Services (4921), Couriers and Messengers (492), Local Messengers and Local Delivery (4922)
- SIC
- Trucking & Courier Services (No Air) (4210)
- akta.pro primary industry
- Crowdsourced Retail Errand/Shopping & Delivery (TLAAAGAE)
- akta.pro secondary industries
- Last-mile Delivery & Courier Networks for Grocery (CRAFAFAL), Local Document & Small Parcel On‑Demand Courier (TLAAADAA)
Keywords
Where Alfonsino is headquartered
LocationHeadquarters
- HQ city
- Caserta
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Alfonsino business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Service Fees: Alfonsino applies a service cost to cover delivery efficiency, customer support responsiveness, and operational sustainability. This fee may be shown separately or included in the cart total depending on the partner and collaboration type.
- Delivery Fees: Variable delivery cost based on distance from the restaurant to the customer's delivery address.
- Cash Payment Add-on: Additional fee for cash on delivery orders to cover cash handling costs. Maximum cash payment allowed is €50.
- Minimum Order Supplement: Additional charge applied when order value falls below the minimum threshold set by the partner restaurant.
- Take-away Commission: 3% commission applied on take-away orders where customers pick up directly from the restaurant.
- Marketplace Commission (Rushers): Rushers S.r.l. operates as a marketplace connecting businesses with independent couriers, generating commission-based revenue. Integration with Rushers platform manages approximately 80% of orders with positive margins per order since Q4 2023.
- Advertising (Media Platform): Internal media platform allowing businesses to advertise within the Alfonsino marketplace and app.
- COVID-19 Testing Services: Partnership with Laboratori in Rete del Gruppo Alfa for COVID-19 test delivery service (antigen, molecular, serological tests) at customer locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Service fee applied to all orders |
| Transaction based/ take rate | Pay-as-you-go | Variable delivery cost based on distance |
| Transaction based/ take rate | Pay-as-you-go | Cash payment handling surcharge |
| Transaction based/ take rate | Pay-as-you-go | Supplement for orders below minimum |
| Transaction based/ take rate | Pay-as-you-go | 3% commission on take-away orders |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels9 records
Alfonsino product offering
Product offeringCore offering
Alfonsino operates an on-demand multi-category delivery marketplace that connects consumers in approximately 400 small and medium-sized Italian municipalities with local restaurants, supermarkets, pharmacies, florists, wine shops, and other partner businesses for ~30-minute home delivery. Ordering is available through native iOS and Android apps, a responsive website, and a Facebook Messenger chatbot, while last-mile fulfillment is handled by company drivers and the Rushers marketplace of independent couriers. Revenue is generated via per-order service fees, distance-based delivery fees, take-away commissions, marketplace commissions on courier transactions, and in-app advertising.
Product overview
Alfonsino is a multi-category delivery platform operating primarily in small and medium-sized Italian cities. Founded in Caserta in 2016 and listed on Euronext Growth Milan since November 2021, the company offers a unified platform comprising mobile apps (iOS/Android), a website, and a Facebook Messenger chatbot. The core product is food delivery from partner restaurants, complemented by additional delivery services including grocery delivery (Grocery & Shopping), pharmacy products, wine and spirits (AlfonsinoWine), flowers and plants, and pet food. Supporting modules include Prenota un Driver (enabling restaurants to book delivery drivers), Prenotazione Tavoli (table reservations), the Rushers Marketplace (connecting businesses with independent couriers), and Alfonsino FIT (sports nutrition virtual store). The company also offers COVID-19 testing at home through partnered laboratories. An environmental initiative called "Alfonsino per le Api" demonstrates corporate sustainability commitment. The platform operates across approximately 400 Italian municipalities in 11 regions, serving over 350,000 customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Food Delivery Service Core on-demand restaurant food delivery service connecting consumers in approximately 400 small and medium-sized Italian comuni with local restaurant partners, with delivery in approximately 30 minutes. Available through the iOS and Android apps, the website, and the Facebook Messenger chatbot.
- Grocery Delivery (Grocery & Shopping) On-demand and scheduled delivery of supermarket and shopping products from partner retailers including Gruppo VéGé, Supermercati Piccolo, Eurospin, Superò, Eté, A Casa Mia, Napoletano Food, and Todis (Ragi), serving small and medium Italian cities.
- Pharmacy Delivery Home delivery of pharmaceutical and parapharmaceutical products from partner pharmacies in the Eufarma network, operated through the Rushers S.r.l. delivery marketplace.
- AlfonsinoWine (Vini e Distillati) Wine and spirits home delivery service for small Italian cities, supporting partner enotecas (wine shops) and offering wines and distilled beverages for delivery.
- Flower and Plant Delivery (Alfonsino Flower) On-demand delivery of flowers and plants from partner florists in small and medium Italian cities, branded as Alfonsino Flower.
- Pet Food and Pet Care Delivery Delivery of pet food and pet care products for consumers in covered Italian municipalities.
- Prenota un Driver (PUD) B2B-style service for partner businesses (especially restaurants) to book an Alfonsino driver to handle their own delivery orders, digitizing phone-based delivery requests and extending the courier network to non-platform orders.
- Prenotazione Tavoli (Table Reservation) Restaurant table reservation service allowing users to book tables at partner restaurants through the Alfonsino platform.
- Rushers Marketplace Proprietary delivery marketplace operated by wholly owned subsidiary Rushers S.r.l. that connects businesses, customers, and independent couriers, with integration allowing approximately 80% of orders to be managed through the platform with positive margins per order since Q4 2023.
- Alfonsino FIT First virtual store in Italy dedicated to sports nutrition, offering fitness-oriented food and supplement products with 30-minute home delivery.
- COVID-19 Test at Home Service enabling customers to purchase and schedule COVID-19 antigen, molecular, and serological tests administered at home by qualified health personnel from partnered laboratories (Laboratori in Rete del Gruppo Alfa).
- Alfonsino Media (In-App Advertising) Internal advertising platform enabling businesses to advertise within the Alfonsino marketplace and app, providing a physical-digital commerce media integration for partner promotion.
Quantifiable outcome
- Delivery in 30 minutes
- +4 more outcomes
Companies that use Alfonsino
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles2 records
Alfonsino technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature6 records
Alfonsino partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core and minor.
- Yo AgentscoreStrategic agreement with Yo Agents to accelerate expansion of the 'Prenotazione Tavoli' (Table Reservation) service in major Italian cities. This partnership supports Alfonsino's move beyond core delivery into restaurant reservation services.
- Just Eat Italy S.r.l.coreRushers S.r.l., Alfonsino's controlled subsidiary, renewed its agreement with Just Eat Italy S.r.l. for continued partnership in the food delivery marketplace.
- Eufarma S.r.l.coreNational agreement through Rushers S.r.l. for home delivery of pharmacy products from pharmacies in the Eufarma network, expanding delivery beyond food to pharmaceutical products.
- Supermercati SuperòcoreExclusive contract for activation of grocery delivery service in the city of Naples through the Alfonsino platform.
- I Love PokeminorNational exclusive agreement with I Love Poke brand for activation of delivery service in 4 Italian cities.
- Mylillo S.r.l.corePreliminary contract signed for lease of business unit with purchase option. Mylillo is a Sicilian delivery company. Expected to add approximately 50,000 orders per year. Formal deed signed April 4, 2025.
- Gruppo Ciro AmodiominorFirst agreement signed by Rushers S.r.l. with the Ciro Amodio Group for delivery services.
- A Casa Mia SupermercatiminorPartnership for online grocery shopping service with A Casa Mia Supermercati.
- Ragi S.r.l. (Todis)minorAgreement with Ragi S.r.l. for activation of online shopping under the Todis brand at Aversa location.
- Eté SupermercatiminorNew partnership with Eté Supermercati to expand online grocery shopping service.
- Napoletano Food S.r.l.minorPartnership with Napoletano Food S.r.l. to expand scheduled grocery delivery service.
- FlyfoodminorNew strategic partnership with Flyfood to expand food delivery service in the Marche region, with activation in Jesi city.
- Gruppo VéGécoreStrategic agreement with Gruppo VéGé for grocery delivery leadership in small and medium centers. Includes Supermercati Piccolo partnership for extended coverage in small cities.
- Magazzini GabrielliminorStrategic agreement with Magazzini Gabrielli to activate home grocery delivery in Abruzzo and Marche regions.
- BeintoominorStrategic partnership with Beintoo to enhance in-app advertising revenue through targeted advertising solutions.
- Expert® MallardominorAgreement for 30-minute delivery of high-tech products in small and medium Italian towns through Expert Mallardo partnership.
- KasperminorPartnership with Kasper to launch eco-sustainable car wash service at home, supporting environmental sustainability goals.
- TaportyminorAgreement with Taporty app to strengthen the number of restaurant partners in Central-Southern Italy.
- EurospincorePartnership with Eurospin for fast grocery delivery service in Campania region, launching in 9 key cities in March 2022.
- Ideabellezza ProfumerieminorPartnership with Ideabellezza Profumerie for perfume and beauty product delivery service.
- Carrefour ItaliaminorPartnership with Carrefour Italia for grocery home delivery services.
- 3BeeminorTechnology partnership with 3Bee for bee hive monitoring technology. Alfonsino adopted 60,000 bees monitored through 3Bee's Hive Tech system; customers can also adopt hives using discount code ALFONSINO10.
- Laboratori in Rete del Gruppo AlfaminorPartnership with a network of 5 laboratories (Alfa Laboratorio di Analisi s.r.l., Alfatron s.r.l., Alfa Center s.r.l., Alfatron2 s.a.s., AlfaAnalisys s.a.s.) for COVID-19 testing services at customer homes, including antigen, molecular, and serological tests.
Scale indicators11 records
Recent moves11 records
Expansion highlights6 records
Alfonsino competitors and assessment
Company assessmentDirect peers
- Just Eat Italy (Just Eat Takeaway): Italy arm of Just Eat Takeaway, one of the largest food delivery aggregators in Italy. Direct competitor for restaurant delivery partnerships and consumer orders in overlapping Italian cities.
- Glovo (Delivery Hero): Multi-category on-demand delivery platform owned by Delivery Hero, operating in Italy with food, grocery and convenience delivery. Direct competitor for courier crowdsourced delivery in Italian urban and secondary markets.
- Deliveroo: UK-founded restaurant delivery platform active in Italy. Competes for the same restaurant partners and consumer base in Italian cities where it operates; could expand into small-city markets.
- Everli (formerly Supermercato24): Italian online grocery delivery platform serving multiple Italian cities with scheduled grocery fulfillment. Directly comparable for the grocery delivery vertical of Alfonsino, with overlapping supermarket partnerships.
- Getir: Turkish-origin ultrafast q-commerce delivery operator with presence in Italy. Directly comparable multi-category courier delivery model with own dark-store inventory and rider network.
Regional players
- Foorban: Italian B2B/B2C corporate meal and food delivery platform, primarily active in Milan. Comparable in product category (restaurant/meal delivery) and Italian market but focused on corporate catering and Milan geography.
- Foodinho (Cortilia Group): Italian on-demand grocery and essentials delivery brand from Cortilia, focused on Northern Italy. Comparable in grocery/convenience delivery and crowdsourced couriers but geographically concentrated.
- Easycoop: Italian online grocery delivery aggregator serving multiple Italian cities through partnerships with local supermarkets. Comparable in grocery delivery partnerships and last-mile distribution model in Italy.
Broad incumbents
- Uber Eats (Italy): Global on-demand food delivery arm of Uber, operating in major Italian cities. Broader incumbent in the same product category; has not historically focused on Italy's small municipalities but could expand there.
- DoorDash: US-listed category-leading food delivery marketplace with similar marketplace/courier model to Alfonsino's Rushers. Not in Italy today, but a benchmark incumbent for the crowdsourced restaurant delivery business model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Alfonsino social profiles
Digital presenceAlfonsino financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alfonsino leadership team
Management profileNumber of profiles
Profiles9 records
Alfonsino subsidiaries and ownership
Company hierarchySubsidiaries2 records
Alfonsino funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alfonsino M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alfonsino
What does Alfonsino do?
Alfonsino operates an on-demand multi-category delivery marketplace that connects consumers in approximately 400 small and medium-sized Italian municipalities with local restaurants, supermarkets, pharmacies, florists, wine shops, and other partner businesses for ~30-minute home delivery. Ordering is available through native iOS and Android apps, a responsive website, and a Facebook Messenger chatbot, while last-mile fulfillment is handled by company drivers and the Rushers marketplace of independent couriers. Revenue is generated via per-order service fees, distance-based delivery fees, take-away commissions, marketplace commissions on courier transactions, and in-app advertising.
Is Alfonsino a public or private company?
Alfonsino is a public company. It is classified as public and is currently operating.
When was Alfonsino founded?
Alfonsino was founded in 2016. It employs 11 to 50 people.
Where is Alfonsino based?
Alfonsino is headquartered in Caserta, Italy, in the Europe region.
How does Alfonsino make money?
Eight revenue lines are on record. Service Fees are the primary driver. The others are delivery Fees, cash Payment Add-on, minimum Order Supplement, take-away Commission, marketplace Commission (Rushers), advertising (Media Platform) and COVID-19 Testing Services.
Who are Alfonsino's main competitors?
Direct peers on record are Just Eat Italy (Just Eat Takeaway), Glovo (Delivery Hero), Deliveroo, Everli (formerly Supermercato24) and Getir. Regional players are Foorban, Foodinho (Cortilia Group) and Easycoop. Broad incumbents are Uber Eats (Italy) and DoorDash.
Does Alfonsino have an API?
No public API is recorded for Alfonsino.
What industry is Alfonsino in?
Alfonsino's product category is Online Food Delivery Marketplace. Its primary akta.pro industry code is TLAAAGAE, Crowdsourced Retail Errand/Shopping & Delivery, with a secondary code of CRAFAFAL, Last-mile Delivery & Courier Networks for Grocery. Its NAICS code is 4921 and its SIC code is 4210.