Event Point

What Event Point does

Event Point is a privately held B2B trade media publisher based in Porto, Portugal, focused on the meetings, incentives, conferences, and exhibitions (MICE) industry. The company operates with a very lean team of approximately 5 employees and runs two flagship quarterly magazine products: a Portuguese-language national edition (Event Point / Event Point Nacional) and an English-language international edition (Event Point International). Both editions cover industry news, case studies, interviews, opinion pieces, destination features, technology updates, training content, and event listings aimed at event planners, venue managers, destination marketing organizations, and corporate event organizers in Portugal and abroad.

The company's core technology is a digital publishing platform built around a web-based content management system and the FlowPaper flipbook viewer for distributing digital magazine editions. Distribution is multi-channel: the website serves as the primary content hub with categorized articles, video, and photography galleries; the flipbook digital magazine is published quarterly; a newsletter captures opt-in readers; and on-site editorial coverage at major industry events (IMEX Frankfurt, IBTM World, Rock in Rio Lisboa, Nos Alive) extends reach. The bilingual structure (Portuguese and English) and the themed dossiers in each edition constitute the main editorial differentiators.

Event Point's business model is consistent with B2B trade publishing: revenue is most likely generated through advertising, sponsored content, and brand/destination sponsorships, though no pricing or revenue figures are publicly disclosed. The company serves a niche vertical with a clearly defined audience of meetings industry professionals. The Portuguese MICE sector is estimated to be worth at least €1 billion per year, providing the addressable market context within which Event Point operates. Ownership is private with no disclosed external investors, parent organization, or management team details in the available data.

Name

Event Point

Legal name

Event Point

Website

https://eventpointinternational.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Event Point is a Porto-based B2B trade media publisher serving the meetings industry (MICE) with bilingual Portuguese and English quarterly magazines, a FlowPaper-powered digital flipbook platform, website content, and event coverage.

Ownership category

akta.pro rank

Product category

Trade Media / B2B Publishing

NAICS

Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

akta.pro secondary industry

Industry Trade Shows & Expos (MPAGAGAA)

Keywords

• Meetings industry media
• B2B trade publishing
• MICE event journalism
• Events trade magazine
• Destination marketing coverage

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Distribution channels2 records

Marketing channels4 records

Core offering

Event Point publishes two B2B trade magazines covering the meetings industry: Event Point Magazine (Nacional) in Portuguese for the domestic market and Event Point International Magazine in English for global readers. Editorial content spans news, reports, case studies, interviews, opinion pieces, destination features, technology coverage, education content, job listings, and multimedia galleries, distributed through a content-managed website, a quarterly digital flipbook edition, and a newsletter.

Product overview

Event Point operates as a B2B media publishing company offering two flagship print and digital magazine products: Event Point Magazine (Nacional), a Portuguese-language quarterly publication covering the national meetings industry, and Event Point International Magazine, an English-language edition showcasing global industry trends. The company also provides a digital magazine platform using FlowPaper technology. Content spans news, reports, case studies, interviews, opinions, destination features, multimedia galleries, videos, technology coverage, education, and job listings—all serving the meetings industry (MICE) professional community.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Point Magazine (Nacional)

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Direct peers

• MeetingsNet: MeetingsNet is a long-established B2B publication covering the meetings, conventions, and incentive travel industry with editorial coverage, awards, and resources for planners. It directly mirrors Event Point's audience (meeting planners, corporate event organizers) and editorial scope, making it a close functional peer.
• Event Industry News: Event Industry News is a UK-based B2B trade publication covering the events industry with news, features, opinion, and supplier directories. It is comparable to Event Point as a niche B2B trade media outlet for the events and MICE sector, with a similar editorial mix and target audience.
• Trade Show Executive: Trade Show Executive is a B2B media brand serving exhibition organizers, suppliers, and venues through editorial coverage, awards programs, and industry research. It is comparable to Event Point as a trade publication covering the exhibitions and trade show segment of the MICE market.
• Event Marketer: Event Marketer is a B2B media brand focused on the event and experiential marketing industry, publishing editorial content, awards, and resources for corporate event organizers and agencies. It is highly comparable to Event Point in target audience (corporate event organizers) and in offering editorial coverage plus industry awards.
• Mash Media (Exhibition World / Conference News): Mash Media publishes a portfolio of B2B trade titles covering exhibitions, conferences, and live events (including Exhibition World and Conference News). It directly mirrors Event Point's positioning as a multi-title trade publisher serving the exhibitions and conferences industry.

Others

• PCMA (Professional Convention Management Association): PCMA is the leading industry association for the meetings, conventions, and events industry, producing content, education, and its Convene magazine. It overlaps with Event Point's audience (meeting professionals) and editorial mission but operates as a membership association rather than an independent trade publisher.
• IMEX Group: IMEX is a major organizer of global trade shows for the meetings and incentive travel industry (IMEX Frankfurt, IMEX America). It is adjacent to Event Point because Event Point reports on IMEX events as part of its coverage, and both serve the same MICE professional audience, though IMEX is an event organizer rather than a publisher.
• Eventbrite (Industry Resources): Eventbrite is a large event ticketing and management platform that also publishes event industry research, guides, and trends content. It is adjacent to Event Point as a participant in the events ecosystem that produces industry content, though its primary business is technology platform rather than media.

Broad incumbents

• Skift: Skift is the leading global travel industry media brand covering hospitality, airlines, and the meetings/events ecosystem with research, newsletters, and events. It is comparable to Event Point as a B2B trade media outlet for the travel and events industry, but at vastly larger scale and global reach.
• TTG Media (Travel Trade Gazette): TTG Media is a UK-based portfolio of B2B travel trade publications covering travel agents, tour operators, and the MICE sector. It overlaps with Event Point's corporate events and incentive travel content while operating at broader travel-industry scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/event-point

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Event Point