Everest Masala

What Everest Masala does

Everest Masala, formally Everest Food Products Pvt. Ltd., is India's largest-selling spice brand, founded in 1967 by Late Shri Vadilal Bhai Shah and headquartered in Mumbai, Maharashtra. The company manufactures and distributes a portfolio of 200+ products across 75+ pure and blended spice varieties, including traditional masalas (Garam Masala, Tikhalal, Kitchen King, Sambhar Masala, Pav Bhaji Masala), single-origin pure spices (turmeric, cumin, coriander, black pepper), asafoetida (Hingraj), pastes (Ginger Garlic Paste), exotic range (Saffron, Kesari Milk Masala), and the newer sub-brands Tasteeto (herbs and seasonings) and Eazy Chef (complete ready-to-use spice mixes). Its four manufacturing facilities collectively produce 500+ tonnes of spices daily, totaling 4 billion packs sold annually through 1 million+ retail outlets across 1,000+ small towns and cities in India, with exports reaching 80+ countries.

The company operates a traditional consumer packaged goods (CPG) business model, generating revenue through unit-pricing sales of small-format physical spice packs (7g to 1kg) at retail, with prices set by distributors and retailers and no public pricing strategy disclosed. Distribution combines a general-trade dealer network rooted in the 1982 "Everest Ki Yadgaar Raat" dealer-meet tradition, modern trade and quick-commerce partnerships (Amazon, BigBasket, Blinkit), and direct international distribution. The Shah family has retained full ownership and operational control across two generations — Sanjeev Shah joined in 1981 and Rajiv Shah in 1992 — with no external private equity, venture capital, or public listing. Marketing relies heavily on television commercials featuring A-list celebrity ambassadors (Amitabh Bachchan since 2017, Shah Rukh Khan since 2023, and Mahesh Babu for South India since 2022), supplemented by social media, a recipe content platform, and CSR initiatives.

Everest serves a horizontally segmented mass-market consumer base of 25 million households using its products daily across urban, semi-urban, and rural India. Its competitive positioning leans on brand heritage, distribution depth, and product breadth rather than technology or AI differentiation. The company has been recognized as a Superbrand ten times (2003–2025), as ET Best Brands in 2022–2024, and as an Iconic Brands of India from 2021–2025, and is operationally classified as India's No.1 spice brand per the AC Nielsen All-India Store Audit Report 2024.

Name

Everest Masala

Legal name

Everest Food Products Pvt. Ltd.

Website

https://everestspices.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

101–250 employees

Short description

Everest Masala is India's largest-selling spice brand, manufacturing and distributing 200+ pure and blended spice products to 25 million households daily across 1 million+ retail outlets in India and 80+ countries.

Ownership category

akta.pro rank

Product category

Spices and Masala (Consumer Packaged Food)

NAICS

Spice and Extract Manufacturing (311942), Food Manufacturing (311)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro industry

PRIMARYAFAJANAB

Ground & Powdered Spices

Agriculture & Food Production/Food Ingredients & Additives/Seasons & Spices

SECONDARYAFAJANAK

Specialty & Single-Origin Spices (Geographic/Varietal, Premium Grades)

Agriculture & Food Production/Food Ingredients & Additives/Seasons & Spices

SECONDARYAFAJANAI

Wet Seasonings & Pastes (Curry Pastes, Harissa, Gochujang, Spice Pastes)

Agriculture & Food Production/Food Ingredients & Additives/Seasons & Spices

SECONDARYAFAKADAN

Pesto, Cooking Pastes & Concentrated Flavor Bases Manufacturing

Agriculture & Food Production/Food Processing & Manufacturing/Condiments, Sauces, Dressings & Spreads Manufacturing

SECONDARYAFAIAKAE

Spices, Herbs & Seasonings Trading/Wholesale

Agriculture & Food Production/Food Distribution & Wholesale/Food Ingredients & Commodities Trading/Wholesale

Keywords

• Spice manufacturing
• Blended spices
• Pure spices
• Packaged food
• Consumer packaged goods

Headquarters

HQ city

Mumbai, Maharastra

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Spice and food product sales: Revenue is generated through the sale of physical spice products — pure spices, blended spices, spice mixes, herbs, seasonings, pastes, and exotic range — to consumers via retail outlets and e-commerce platforms. The company operates as a consumer packaged goods (CPG) manufacturer and brand, selling directly to end-consumers through multi-channel distribution.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Everest Spices manufactures and markets a comprehensive portfolio of Indian spice products, including blended spices (Garam Masala, Pav Bhaji Masala, Chhole Masala, Sambhar Masala), pure spices (Turmeric, Cumin, Coriander, Chilli powders), asafoetida (Hingraj), exotic range (Saffron, Kesari Milk Masala), Ginger Garlic Paste, and ready-to-use complete spice mixes under the Eazy Chef and Tasteeto sub-brands. The company operates four manufacturing facilities in Mumbai and Gujarat with a daily production capacity of 500+ tonnes, selling 4 billion packs per year through 1 million+ retail outlets in India and exports to 80+ countries.

Product overview

Everest Spices is India's No.1 spice brand and largest spice manufacturer, offering a comprehensive portfolio of pure spices, blended spices, and ready-to-use products. The company operates two main sub-brands: Eazy Chef (ready-to-use complete spice mixes for quick, restaurant-style cooking) and Tasteeto (herbs and seasonings inspired by global flavours). Product categories include Blended Spices (traditional masalas like Garam Masala, Kitchen King, Sambhar Masala), Pure Spices (single-origin spices like Turmeric, Black Pepper, Cumin), Exotic Range (Saffron, Kesari Milk Masala), Asafoetida (Hingraj), and Paste (Ginger Garlic Paste). With 200+ products across 75+ pure and blended spices, Everest serves 25 million households daily and exports to 80+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• Eazy Chef: Ready-to-use spice mix range that helps cook authentic Indian dishes quickly and effortlessly, designed for busy lifestyles with restaurant-style flavors in minutes.
• Tasteeto
• Tikhalal
• Hingraj

Products and services

• Blended Spices Hand-crafted traditional Indian spice blends sourced from India's renowned spice lands for Indian households seeking authentic taste, aroma, flavour and colour in everyday cooking. Includes Garam Masala, Chicken Biryani Masala, Kitchen King Masala, Sambhar Masala, Chhole Masala, and Pav Bhaji Masala.
• Pure Spices Single-origin ground spices that are rich and authentic, forming an integral part of Indian cuisine across regions. Includes Turmeric Powder, Black Pepper Powder, Cumin Powder, Coriander Powder, Kashmirilal Chilli Powder, and Tikhalal.
• Asafoetida (Hing) Rich and strong Hingraj Powder made using highest quality asafoetida sourced from the best farms, including yellow Hing Powder and amber-coloured resin used as a replacement for onion and garlic in cooking.
• Exotic Range Premium exotic spices including Kesar Milk Masala and Saffron sourced chiefly from Jammu & Kashmir valley, used for traditional mouth-watering shahi Indian feasts and garnishing of Kulfi and Rasmalai.
• Ginger Garlic Paste Ready-to-use Ginger Garlic Paste made using the finest gingers and garlics, suitable for all veg and non-veg dishes, tasting fresh and delicious like homemade paste.
• Eazy Chef Ready-to-use complete spice mixes that bring authentic restaurant-style Indian dishes in minutes, requiring only the addition of main ingredients like chicken, paneer, vegetables, rice, milk or water. Free from preservatives, artificial colours, and palm oil. Designed for busy lifestyles.
• Tasteeto Range of herbs and seasonings inspired by global flavours for Indian consumers seeking chef-style taste, including Chilli Flakes, Oregano Pizza Spice Mix, Peri Peri Masala, Mixed Herbs, Oregano, Pasta Spice Mix, Black Pepper with grinder, Pink Salt with grinder, and Pasta Masala 12-in-1.

Quantifiable outcome

• 25 million households use Everest products every day
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• Madat FoundationminorOthersEverest Food Products Private Limited has collaborated with Madat Foundation for cancer relief aid for the underprivileged, as part of its CSR (Corporate Social Responsibility) programme focusing on health outcomes for underserved communities.
• Smallholder Farmers and SupplierscoreOthersEverest works with partners, suppliers, and smallholder farmers around the world to source the finest spice ingredients and drive sustainable sourcing practices, as part of its commitment to protecting and regenerating the natural world.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Eastern Condiments: Kerala-based FMCG player with overlapping masala, pickle and ready-mix categories. Comparable product portfolio and spice-processing capability, but concentrated in South India.
• Sakthi Masala: South India-focused branded spice manufacturer with similar blended-spice, paste and ready-mix offerings. Comparable on product but primarily competes in Tamil Nadu and adjacent southern markets rather than pan-India.
• Aachi Masala: Strong South India-based spice brand with similar product mix (blended masalas, pickles, ready mixes). Directly comparable product portfolio but with primary regional dominance, overlapping with Everest's Mahesh Babu-led South push.

Direct peers

• MTR Foods: MTR sells ready-to-eat meals, spice mixes and pastes — directly comparable to Everest's Eazy Chef complete-mix range and Ginger Garlic Paste. Both target the time-pressed urban Indian household cooking segment.
• Badshah Masala: Mumbai-based legacy spice brand with comparable blended-spice SKUs and regional strength in Maharashtra and Western India, directly overlapping with Everest's core blended masala franchise.
• Ching's Secret: Owned by Capital Foods, Ching's Secret competes in the Indo-Chinese and ready-to-cook spice-mix space that Everest Eazy Chef just entered, with overlapping retail channels and similar convenience-cooking positioning.
• MDH Spices: India's largest and Everest's closest direct competitor in branded blended and pure spices. MDH mirrors Everest's product portfolio (ground spices, masala blends, 100+ SKUs) and competes head-to-head across the same 1M+ Indian retail outlets.
• Catch Spices (Dharampal Satyopal Group): Catch is a major Indian blended-spice brand from the DS Group, with overlapping product categories (table spices, namkeen-adjacent, mouth fresheners) and a similar pan-India retail distribution strategy targeting Indian households.

Broad incumbents

• McCormick & Company: Global spice and seasoning leader whose India play (e.g., Kohinoor, packaged spices) overlaps with Everest's pure spice and blended masala portfolio. Brings global scale, R&D and food-safety standards as a broad incumbent benchmark.
• Tata Sampann: Tata group's branded FMCG spice and staples portfolio competes directly with Everest across pure and blended spices but is supported by Tata's larger distribution, balance sheet and conglomerate brand trust.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCBP5dqvvFjpHcMbi6HSvvnA
• Facebookfacebook.com/everestspices
• Instagraminstagram.com/everestspices/?hl=en
• LinkedInlinkedin.com/company/everest-masala

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Everest Masala