What Everlasting does

Everlasting AS is a Norwegian preserved-flower company headquartered in Bergen, founded on February 14, 2020. Its core product is genuine flowers preserved through a natural glycerin-based process that replaces the plant's sap, enabling bouquets, rose boxes and moss to retain their natural appearance, softness and colour for 1–3+ years without water, sunlight or maintenance. Roses are sourced from Ecuador and combined with preserved leaves and moss from multiple international regions, with every arrangement hand-bound at the company's studio in Søreidgrend, Bergen.

The company sells directly to consumers across Norway through its e-commerce store (everlasting.no), with nationwide free shipping and 1–7 day delivery, and operates several product lines: personalised bouquets, bridal and wedding flowers (offered in seven bouquet forms), preserved moss and rose petals, a flower wall and installation rental service for events in Bergen, and a Pant trade-in programme offering 20% off for returning rose boxes. On the B2B side, Everlasting provides preserved-flower decor solutions to hotels, offices, restaurants, cinemas, galleries and event venues in Bergen and across Norway — including signature installations at Thon Hotels (multiple properties), Hotel Norge by Scandic, Home Hotel Havnekontoret, Hotel Rosenkrantz and Lagunen Kino — under 1-year service agreements that cover ongoing inspection, cleaning and replacement. A dedicated trade/wholesale channel supplies preserved botanicals to professional florists and designers, and the company also runs a recurring subscription service for consumers.

Everlasting AS is privately held with no disclosed external investors or funding rounds. The business has shipped more than 11,000 orders across Norway and into Sweden, Denmark and Greece since founding. Marketing is anchored on a ~30-article Norwegian-language blog, SEO, an email newsletter, Google reviews and selective participation in local housing fairs (e.g., a Sotra boligmesse). Pricing on the consumer side is published on the website, with bridal bouquets ranging from roughly 1,500 NOK for a simple bouquet to 4,000+ NOK for large or custom designs; corporate pricing is quote-based and bundled with multi-year service agreements.

Name

Everlasting

Legal name

Everlasting AS

Website

https://everlasting.no

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Everlasting AS is a Bergen-based Norwegian company that hand-crafts preserved flower bouquets, rose boxes, moss and event installations that last 1–3 years without water, selling to Norwegian consumers via its own e-commerce store and to hotels, cinemas, galleries and corporate clients across Norway under service agreements.

Ownership category

akta.pro rank

Product category

Preserved Flowers & Floral Decor

NAICS

Florists (45931)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Floral Preservation & Keepsake Services (HSACAOAL)

akta.pro secondary industry

Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)

Keywords

• Preserved flowers
• Handcrafted floral arrangements
• Wedding bridal bouquets
• Corporate flower decor
• Preserved moss products

Headquarters

HQ city

Bergen

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales (B2C): Individual consumers purchase preserved flower bouquets, rose boxes, and arrangements directly from the online store. Products include personalized flowers, wedding bouquets, rose petal boxes, and preserved moss. One-time purchase model with per-unit pricing. The company ships nationwide to Norway with free shipping.
2. Flower Subscription Service: Ongoing subscription model for consumers who want regular preserved flower arrangements. Subscription provides a recurring revenue stream through periodic delivery of handcrafted preserved flower products.
3. Corporate / B2B Accounts: Business clients (hotels, offices, restaurants, galleries, event venues) purchase preserved flower decor and signage installations, often with service and care agreements. Includes free consultation and on-site assessments for corporate clients in Bergen.
4. Flower Wall Rental for Events: Rental of preserved flower walls and installations for events, weddings, and corporate gatherings, exclusively in Bergen and surrounding areas. Revenue generated per event rental.
5. Trade / Professional Sales: Preserved flowers and moss sold to florists and professional designers (B2B professional segment), offering bulk or wholesale access to preserved botanical materials for their own arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Everlasting AS preserves real flowers using a natural glycerin-based process that replaces plant sap, producing bouquets, rose boxes, and arrangements that maintain their appearance for 6–12+ months without water, sunlight, or care. The company sells these preserved flowers and related preserved moss and rose petals directly to Norwegian consumers through its e-commerce store, and to businesses (hotels, cinemas, galleries, offices, event venues) via dedicated B2B decor and service agreements. Hand-binding takes place in Bergen, with Ecuadorian roses and globally sourced preserved leaves and moss combined into finished arrangements.

Product overview

Everlasting AS is a Norwegian preserved-flower company headquartered in Bergen, founded on Valentine's Day 2020 (February 14, 2020). Its core offering is Everlasting Blomster — genuine flowers that have been preserved through a natural glycerin-based process to maintain their appearance for 6–12 months without water or care. The product portfolio spans consumer and B2B segments. On the consumer side, it includes Personlige Blomster (personalised hand-bound bouquets), Bryllupsblomster & Brudebuketter (wedding flowers in seven bouquet forms), Blomsterabonnement (subscription service), Preservert Mose (preserved moss and lichen), Ekte Roseblader (preserved rose petals), Utleie Blomstervegg (flower wall rental for events), and the Pant trade-in programme. On the B2B side, Firmablomster provides corporate décor solutions with a 1-year service agreement, Preserverte Blomster for Florister og Designere offers professional/wholesale supply, Gaveeske med Bedriftslogo provides custom-branded corporate gift boxes, and the Service- og Pleieavtale covers ongoing maintenance. The company hand-assembles all arrangements in Bergen and ships nationwide across Norway.

Differentiator

Problem solved

Functional benefit

Products and services

• Everlasting Blomster (Preserved Flowers) 100% genuine preserved flowers that maintain their appearance for 6–12+ months without water or care. Includes preserved roses from Ecuador and other preserved flowers and leaves sourced globally, hand-assembled in Bergen, Norway. Sold nationwide to individual consumers via the e-commerce store.
• Personlige Blomster (Personalised Flowers) Custom-preserved flower bouquets with personalised designs, names, or stories. Customers collaborate with Everlasting on colour palettes, flower types, and symbolic details to create unique, hand-bound arrangements. Sold to consumers nationwide.
• Bryllupsblomster & Brudebuketter (Wedding Flowers & Bridal Bouquets) Preserved wedding flowers and bridal bouquets hand-crafted in Bergen. Offered in seven popular bouquet forms (round, cascade, hand-bound, compact, asymmetrical, linear, teardrop). Packages include bridal bouquet, corsages, boutonnieres, and table decorations. Bouquets can be preserved long after the wedding day as a keepsake. Pricing ranges from ~1,500–2,500 NOK for Simple, ~2,500–4,000 NOK for Classic, to 4,000+ NOK for Large / Custom designs.
• Blomsterabonnement (Flower Subscription) Subscription service delivering preserved flower arrangements to homes on a recurring schedule. Intended for customers who want fresh floral displays throughout the year without ongoing replacement effort. Recurring billing model.
• Preservert Mose (Preserved Moss) Preserved moss products including flat moss and moss lichen, used as organic base layers in floral arrangements, to enhance artificial plants, in terrariums, and as decorative elements in both residential and commercial settings. Holds form and colour for up to 3 years without maintenance.
• Ekte Roseblader (Real Rose Petals) Preserved real rose petals offered as a standalone product or decorative element, used in wedding decor, events, and interior styling.
• Utleie Blomstervegg Bergen (Flower Wall Rental) Rental of preserved flower walls and photo backdrops for events, weddings, premieres, and corporate gatherings in Bergen and surrounding areas. Includes full delivery, installation, and removal.
• Firmablomster (Corporate Flowers) B2B preserved flower solutions for businesses including reception decor, meeting room arrangements, and office installations. Includes a 1-year service agreement covering ongoing maintenance and replacement. Offered to hotels, cinemas, galleries, offices, and retailers in Bergen and across Norway. Includes free on-site consultation (befaring) in Bergen.
• Preserverte Blomster for Florister og Designere (Professional / Wholesale)

Quantifiable outcome

• Preserved flowers last 6–12 months or more without water or care (vs. 3–7 days for fresh cut roses)
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Thon Hotels (Thon Hotel Bergen Airport, Thon Hotel Rosenkrantz, Thon Hotel Orion, Thon Hotel Sandven, Thon Hotel Bristol)coreStrategic or Co-development Partner · 6 March 2026Everlasting has an ongoing partnership with multiple Thon Hotels in the Bergen region, providing preserved flower decor for hotel lobbies, restaurants, meeting rooms, and suites. The company also provided event decorations for Thon Hotel Bergen Airport's annual staff party (March 6, 2026) covering approximately 15 tables, and installed preserved plant/tree solutions in the hotel lobby entrance. The partnership involves custom-designed decor tailored to each hotel's interior identity and recurring service through corporate service agreements.
• Hotel Norge by ScandiccoreStrategic or Co-development Partner · 1 January 2024Everlasting has developed signature flower installations for Hotel Norge by Scandic in Bergen, featuring preserved flower arrangements in the hotel's bars and conference lobby. The company also installed preserved trees and plant installations in the hotel's most exclusive suites. The partnership developed over multiple meetings and an on-site tour of the hotel's premium rooms, demonstrating a high-trust, collaborative relationship focused on aesthetic alignment with the hotel's premium brand.
• Home Hotel HavnekontoretminorStrategic or Co-development PartnerEverlasting provides preserved flowers in the suites of Home Hotel Havnekontoret in Bergen, contributing to the hotel's sustainable and maintenance-free decor approach. The partnership provides consistent, long-lasting floral decor without the operational burden of fresh flower replacement.
• Lagunen Kino (Nordisk Film Kino Bergen)minorStrategic or Co-development PartnerEverlasting has delivered preserved flower decor to Lagunen Kino since 2021, and was commissioned to create a full flower wall installation for the premiere of 'The Drama' (Nordisk Film Kino Bergen) in April 2026. The installation included a full flower wall, a decorated arch, and detailed floral elements leading into the cinema hall, creating a complete visual journey for guests.
• Galleri NygatenminorStrategic or Co-development PartnerPreserved flowers from Everlasting are featured as decor in Galleri Nygaten, one of Norway's finest art galleries, aligning the gallery's aesthetic of quality and natural beauty with Everlasting's preserved botanicals.
• Nordisk Film Kino Bergen / Lagunen KinominorStrategic or Co-development PartnerFor the premiere of 'The Drama' at Nordisk Film Kino Bergen / Lagunen Kino, Everlasting was commissioned to create a wedding-inspired flower installation in the cinema lobby. The installation included a full flower wall combined with a decorated arch and further floral details leading into the cinema space.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Rosaholics: US-based e-commerce brand specializing in preserved rose arrangements and gift boxes; directly comparable as a direct-to-consumer preserved-flower retailer targeting gifting and special occasions.
• Mûr Éternel: France-based preserved flower wall and decoration specialist serving events and weddings; directly comparable on the preserved-flower wall rental offering and the B2B event decor focus.
• The Million Roses: Luxury preserved-rose brand selling long-lasting rose boxes and arrangements globally through e-commerce; directly comparable on product format (preserved rose boxes) and premium positioning.
• Eternity Roses: Preserved rose specialist focused on luxury arrangements and gift boxes with multi-year longevity claims; directly comparable product, longevity messaging, and DTC gifting focus.
• Verdissimo: Spanish-based global leader in preserved and eternal flowers, using glycerin-based preservation processes analogous to Everlasting's; directly comparable as a preserved-flower specialist serving both consumer and B2B floral decor channels.
• RoseBox: Luxury preserved rose boxes and floral arrangements sold primarily through DTC e-commerce; closely mirrors Everlasting's preserved rose box and Pant trade-in style offering.

Broad incumbents

• Teleflora: US florist delivery network connecting consumers to local florists for fresh flower arrangements; broader incumbent addressing the same gift and occasion use cases as Everlasting, but through traditional fresh flower fulfillment.
• Interflora: Global florist network and online marketplace delivering fresh flowers across Europe and beyond; broader incumbent serving the same end-customers (gifting, occasions) but with a traditional fresh-flower model rather than preserved specialization.
• Euroflorist: Leading online florist in the Nordics and broader Europe with local florist fulfillment across multiple countries; broad incumbent serving the same Scandinavian consumer base as Everlasting but via traditional fresh-cut delivery.
• Bloom & Wild: Modern UK-anchored online florist using letterbox flowers and DTC subscription models; comparable as a tech-enabled DTC flower brand but focused on fresh-cut flowers rather than preserved longevity.

Market position

Weaknesses2 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/everlasting-norway

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Everlasting