Evermore London

What Evermore London does

Evermore London is a privately held, founder-operated premium home fragrance studio based in East London, registered as Evermore London Limited (company number 10096816) and founded by Sarah Bell in 2014. The company designs, hand-pours, and distributes vegan soy wax candles across six signature scents (Smoke, Moon, Venus, Grove, Ember, North) in 145g and 300g formats, alongside handcrafted porcelain diffusers in black clay vessels, smoke-less charcoal-base incense, and cold process soap bars, all marketed as cruelty-free, phthalate-free, and Leaping Bunny certified.

The business operates a hybrid go-to-market model. Direct-to-consumer e-commerce via a Shopify storefront is the primary self-serve channel, complemented by wholesale distribution to premium UK retailers including Liberty London and Selfridges, online stockists, and a curated network of boutique stores. A second layer of revenue comes from bespoke services: private label candle manufacturing for brands, hotels, spas, and retailers; corporate gifting for agencies and VIP clients; and signature wedding scenting where the founder works directly with couples. The Evermore Editions sub-brand extends the catalogue through limited-edition co-developed candles with artists and lifestyle brands, including Charlotte Colbert, Top Cuvee, Pophams, Floom, Blumenhaus, Beyond Nine, Burnt Fen Flowers, Pride in London, and Little Places. Pricing is positioned at the premium tier, with candles from $45, soap bars at $25, incense at $41, and porcelain diffuser sets from $123, alongside artist collaborations priced at $96.

Underlying production technology centres on European-grown vegan soy wax, phthalate-free fragrances blended with wildcrafted essential oils, cold process soap making, charcoal-base incense engineering for low-smoke output, and handcrafted black clay porcelain diffuser vessels. The international footprint spans roughly 30 countries across Europe, the Middle East, and Asia-Pacific, plus the United States and Canada, with international shipping tiered at £30 for Europe and £35 for rest of world. The company is private, founder-owned, with no disclosed external funding, no parent group, and a headcount of approximately six employees as of the source snapshot.

Name

Evermore London

Legal name

Evermore London Limited

Website

https://evermorelondon.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Evermore London is a founder-operated premium home fragrance studio in East London, hand-pouring vegan soy wax candles, porcelain diffusers, smoke-less incense, and cold process soap bars. It sells via DTC e-commerce, premium retail stockists such as Liberty London and Selfridges, and bespoke private label services for brands, hotels, and weddings.

Ownership category

akta.pro rank

Product category

Premium Home Fragrance & Candles

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Scented Candles & Wax Melts (Home Fragrance) (CRAJAEAD)

akta.pro secondary industries

Candles, Home Fragrance & Diffusers Retail (CRAIACAC), Home Fragrance, Candles & Small Giftables Retail (CRALAJAN)

Keywords

• Premium home fragrance
• Vegan soy candles
• Private label manufacturing
• Handcrafted porcelain diffusers
• Cold process soap

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: Online retail sales of candles, diffusers, incense, soap bars, gift sets, and gift cards through own e-commerce platform. One-time product purchases with optional bundling (save 20% on bundles)
2. Private Label Manufacturing: Bespoke candle manufacturing service for brands, hotels, spas, and retailers seeking own-brand candles. End-to-end service from fragrance development to sustainable soy wax production and branded packaging
3. Corporate Gifting: Exclusive private label and gifting service for brands, agencies, VIP clients, and corporate entities seeking bespoke scented products for gifting programs
4. Wholesale Distribution: Wholesale supply to retailers and stockists including Liberty London, Selfridges, and boutique stores across UK and internationally
5. Bespoke Wedding Scenting: Custom signature scent development and products for weddings, working directly with founder to create scents reflecting atmosphere and setting of wedding day

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Evermore London designs, hand-pours, and sells premium vegan soy wax candles, porcelain diffusers, smoke-less incense sticks, and cold process soap bars through its own e-commerce store, premium UK and international retail stockists, a wholesale channel, and a B2B private label manufacturing service. The brand also operates the Evermore Editions collaborative sub-brand and offers bespoke wedding scenting and corporate gifting.

Product overview

Evermore London is a global candle brand and creative fragrance studio established in 2016, offering a diverse portfolio of home fragrance products. The core product line includes hand-poured vegan soy wax candles in six signature scents (Moon, Ember, Smoke, Venus, Grove, North) available in 145g and 300g sizes, premium porcelain diffusers with hand-crafted black clay vessels, handcrafted incense sticks using herbs, resins and botanicals, and cold process soap bars made in East London. The company also operates Evermore Editions, a collaborative sub-brand featuring limited edition candles created with external partners including Charlotte Colbert, Top Cuvee, Pophams, Floom, Blumenhaus, Beyond Nine, Burnt Fen Flowers, Pride London, and Little Places. Additional offerings include gift sets and bundles combining products at discounted prices, e-gift cards, private label manufacturing services, bespoke wedding scenting, and corporate gifting programs. All products are vegan, cruelty-free, phthalate-free, and crafted with responsibly-sourced ingredients and sustainable packaging.

Differentiator

Problem solved

Functional benefit

Brands

• Evermore Editions: Collaborative projects with brands, artists and creators including Top Cuvee, Floom, Pophams, Charlotte Colbert, Blumenhaus, and others
• Private Label / Candle Studio

Products and services

• Evermore Natural Wax Candles

Quantifiable outcome

• 300g candles burn for up to 60 hours; 145g candles burn for up to 30 hours
• +1 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core.

• BlumenhauscoreStrategic or Co-development PartnerLimited-edition collaboration with French art book and magazine Blumenhaus on Secret Garden candle featuring notes of eucalyptus, orange, raspberry, pine, jasmine, moss, frankincense and sandalwood. Product launched as part of Evermore Editions collection.
• Top CuveecoreStrategic or Co-development PartnerCollaboration with London's top natural wine bar creating a unique scented candle inspired by Top Cuvee's house Vermouth. Second collaboration on Mulled Wine candle with notes of orange zest, cinnamon, nutmeg, star anise and dark berries.
• PophamscoreStrategic or Co-development PartnerCollaboration with London's favourite bakery and homewares store Pophams on Geranium scented candle featuring floral notes of geranium and rose paired with culinary aromas of blackcurrant, fig, apple and honey.
• FloomcoreStrategic or Co-development PartnerCollaboration with floral platform Floom on After Bloom candle inspired by secret garden with notes of tomato leaf, mint, lemon, eucalyptus, lavandin, geranium with musk, sandalwood, amber and clove base.
• Beyond NinecoreStrategic or Co-development PartnerLimited edition collaboration on Reset Candle designed as invitation to pause with bright citrus, warming clove and earthy moss. Small batch soy candle crafted in limited quantities.
• Burnt Fen FlowerscoreStrategic or Co-development PartnerCollaboration with Norfolk Broads flower farm that values power of nature and shuns toxic pesticides. Bug candle celebrates mother nature with sandalwood, patchouli, labdanum, bergamot, rose and jasmine.
• Little PlacescoreStrategic or Co-development PartnerCollaboration with London's leading hospitality directory to celebrate their fifth birthday on Dinner Party candle with notes of rosemary, amber and cedarwood reminiscent of clinking glasses and lingering conversations.
• Pride in LondoncoreStrategic or Co-development PartnerOfficial scented candle for Pride in London celebrating love, identity and self-expression. Limited edition candle with sunshine burst of citrus zest, lemon and magnolia capturing spirit of unity and strength.
• Charlotte ColbertcoreStrategic or Co-development PartnerArtist collaboration on Magick Eye Candle featuring black candle with gold designs and matching blue box featuring eye illustration, sold at $96.00.
• Hotels & Hospitality VenuescoreStrategic or Co-development PartnerPrivate label partnerships with boutique hotels and hospitality spaces for signature scent experiences, guest gifting programs and retail collections.
• Spas & Wellness BrandscoreStrategic or Co-development PartnerPrivate label partnerships with spas, wellness studios and self-care brands for calming, design-led candles using sustainable soy wax and bespoke fragrance blends.
• Retail & Lifestyle BrandscoreStrategic or Co-development PartnerPrivate label manufacturing partnerships with fashion labels, concept stores and lifestyle brands seeking beautifully crafted own-brand candles with end-to-end service.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Boy Smells: Los Angeles-based premium candle brand sold DTC and through luxury retailers. Targets a similar design-conscious, premium-priced consumer and competes with Evermore in upscale stockists.
• Otherland: DTC-first premium candle brand with strong direct e-commerce and gift-set focus. Closely comparable on business model (DTC-led, premium gifting, limited edition drops) and target consumer.
• Keap Candles: Independent Brooklyn-based premium candle brand focused on hand-poured, sustainably sourced candles with a similar ethical/sustainability story and small-team artisanal production model.
• Diptyque: Paris-based luxury candle and home fragrance brand with a comparable positioning around artisanal craftsmanship, premium pricing, and signature scent storytelling. Diptyque is the closest direct competitor to Evermore in the high-end home fragrance category.
• P.F. Candle Co. Brooklyn-based independent premium soy candle brand. Closely comparable on handcrafted soy wax production, DTC model, and indie-luxury positioning, though at a lower price point.

Emerging players

• Homesick: DTC personalized candle brand with strong gifting orientation. Comparable on direct-to-consumer e-commerce, gift-set focus, and bundling strategy, though positioned at a lower price tier.

Broad incumbents

• Le Labo: Estée Lauder-owned luxury fragrance house with a strong candle and home fragrance line. Competes for the same premium gifting and home ambiance consumer, with a broader portfolio of perfumes.
• Byredo: Swedish luxury fragrance house with cult candle and home fragrance lines. Targets a comparable premium, design-led consumer and competes across department stores and DTC.
• Jo Malone London: Estée Lauder-owned British luxury fragrance and candle brand with a much broader portfolio. Competes with Evermore for premium home fragrance shelf space at Liberty London and Selfridges, and overlaps on signature scent positioning.
• Maison Margiela 'Replica': LVMH-owned luxury fashion house whose Replica candle line competes head-to-head with Evermore's storytelling-driven, scent-memory positioning at premium retailers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EvermoreLondon
• Instagraminstagram.com/evermore_london
• Pinterestpinterest.co.uk/EvermoreLondon
• LinkedInlinkedin.com/company/evermore-london

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Evermore London