Nowadays
Nowadays is an AI-native corporate event planning platform that automates venue sourcing, vendor coordination, and proposal negotiation for startups and enterprises, backed by a proprietary 400K+ venue database.
- Company typePrivate
- Founded2023
- HeadquartersMercer Island, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Nowadays does
Nowadays is an AI-native platform purpose-built for corporate event planning, covering the full event lifecycle from initial sourcing through day-of coordination. The core platform combines a proprietary database of 400K+ vetted venues with AI-driven workflows for personalized email outreach, AI-powered phone calls to gather venue availability, automated proposal translation and side-by-side comparison, and real-time negotiation against an internal benchmark and contract database. Additional modules handle registration, flight and budget estimation, custom event sites, hotel room blocks, marketing activations, and reporting, positioning the product as a single unified replacement for traditional event-planning tool stacks.
The company serves a dual customer base: lean startup teams needing retreat and offsite planning without dedicated staff, and enterprises that require centralized tracking, preferred negotiated rates, and multi-event coordination. Its customer wall spans enterprise technology (Google, Airbnb, Stripe, Notion, HubSpot, Figma, Datadog, Supabase) and financial services (BlackRock, Chime, Clubhouse). Distribution is hybrid, combining a self-serve product-led platform, an enterprise sales motion, a $250 referral program, and partnerships with venues and agencies formalized as "The Venue Collective."
Revenue is generated through commissionable IATA travel-agency rates on venue bookings and broader professional-services economics across venue sourcing, A/V, catering, transportation, and vendor coordination delivered via a single contract and invoice. The company is IATA Accredited and WBENC certified, holds no public pricing for either the Startup or Enterprise tiers, and is venture-backed with a $2M seed round closed in December 2024 on top of a $500K pre-seed in July 2023.
Nowadays firmographics
Firmographics- Name
- Nowadays
- Legal name
- Nowadays AI, Corp.
- Website
- https://getnowadays.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nowadays is an AI-native corporate event planning platform that automates venue sourcing, vendor coordination, and proposal negotiation for startups and enterprises, backed by a proprietary 400K+ venue database.
- Ownership category
- akta.pro rank
Nowadays industry classification
Industry- Product category
- Corporate Event Management Software
- NAICS
- Convention and Trade Show Organizers (561920), Travel Agencies (561510), Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- All-in-One Event Registration & Event Management Suites (THAHAFAA)
- akta.pro secondary industries
- Enterprise OBTs (Complex Policy, Multi-Entity, Global) (THACABAC), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM), Party Venue Sourcing & Booking Services (HSACACAL), Conference & Trade Show Registration Platforms (THAHAFAB), Corporate Travel Booking Platforms (Online Booking Tools/SME) (THALAFAI)
Keywords
Where Nowadays is headquartered
LocationHeadquarters
- HQ city
- Mercer Island
- HQ country
- United States
- HQ region
- North America
Markets served
Nowadays business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform/Service Commission: IATA-certified travel agency that books millions in events annually. Access to exclusive negotiated rates and concessions from venue partnerships, with revenue generated through commissionable rates and booking fees.
- Venue Sourcing Services: Full event lifecycle management platform replacing outside planners. Revenue from sourcing venues, A/V, catering, transportation, and coordinating vendor management with single contract/invoice handling.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Startup Solution - Plan retreats without a dedicated planner |
| Other | Annual | Enterprise Solution - Centralized tracking and preferred rates |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Nowadays product offering
Product offeringCore offering
Nowadays sells an AI-native software platform that automates corporate event planning from initial concept through day-of coordination. The platform combines a proprietary database of more than 400,000 vetted venues, AI-driven email and voice outreach to vendors, automated proposal comparison and negotiation, flight and budget estimation tools, and event registration, allowing organizations to replace traditional event planning stacks with a single system. The company also operates as an IATA-certified travel agency, booking millions of dollars in events annually and earning revenue through commissionable rates and booking fees.
Product overview
Nowadays is an AI-native platform purpose-built for corporate event planning that handles the full event lifecycle from venue sourcing to day-of coordination. The core platform consists of integrated modules including Venue Sourcing (with a database of 400K+ vetted venues), Registration, Flight Estimator, Budget Estimator, The Venue Collective, Explore Venues, Create Event, and Reporting & Analytics. Additional add-on modules include Custom Event Sites, Hotel Room Blocks, Marketing Activations, and Games. The platform replaces traditional event planning tools by combining AI-powered venue negotiation, automated outreach, and real-time budget tracking into a single unified system.
Differentiator
Problem solved
Functional benefit
Products and services
- Nowadays AI Event Planning Platform Integrated AI-native software platform that automates corporate event planning end-to-end, combining venue sourcing from a vetted database, AI-driven email and phone outreach, proposal comparison and negotiation, flight and budget estimation, registration, vendor coordination, and real-time budget tracking in a single system for enterprises and lean startup teams.
- Venue Sourcing Sourcing engine for venues, A/V, catering, and transportation, drawing on a proprietary database of more than 400,000 vetted venues built in partnership with top venues and agencies, with AI-driven outreach to secure availability and proposals.
- Event Registration Tool for building secure registration pages in minutes, collecting payments, managing attendees, and tracking RSVPs for corporate events.
- Flight Estimator Tool that compares travel costs across cities based on actual attendee lists, travel dates, and preferences, helping event planners understand what their budget will cover from flights to venues to activities.
- Budget Estimator Tool for tracking expenses, forecasting costs, and staying on budget through real-time insights and alerts across every event category.
- The Venue Collective Partnership network with top venues and agencies that gives Nowadays customers exclusive negotiated rates and preferred access that typically beat online or direct booking prices.
Quantifiable outcome
- Venue sourcing reduced from days to minutes
- +3 more outcomes
Companies that use Nowadays
Customer profileNamed customers15 records
Segments8 records
Ideal customer profiles3 records
Nowadays technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature6 records
Nowadays partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Top Venues and Agencies (Unnamed)corePartnership with top venues and agencies to build the proprietary database of 400K+ vetted venues. These partnerships enable exclusive negotiated rates and concessions that beat online or direct booking prices.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Nowadays competitors and assessment
Company assessmentBroad incumbents
- Cvent: Cvent is the largest enterprise event management platform, offering venue sourcing (via Cvent Supplier Network), registration, and event marketing — the same core workflow Nowadays targets. Cvent is a far broader incumbent that competes across the same stack but serves established enterprise event teams.
- Eventbrite: Eventbrite is a consumer-leaning event ticketing and management platform that has expanded upmarket into professional events. It is comparable as an event registration and management SaaS but skews to smaller organizers rather than corporate event sourcing.
- Navan (formerly TripActions): Navan is a corporate travel and expense platform that has expanded into group travel and corporate events. It is comparable as a tech-forward incumbent in adjacent corporate travel/booking workflows.
Direct peers
- Bizzabo: Bizzabo is an event experience platform for B2B conferences and corporate events, providing registration, agenda, and attendee engagement tools. It targets the same enterprise event organizer persona and increasingly layers AI into its workflow.
- Aventri: Aventri is an event management platform offering registration, venue sourcing, and event marketing for mid-market and enterprise. It overlaps directly with Nowadays' all-in-one event lifecycle positioning.
- RainFocus: RainFocus is an enterprise event management platform focused on large corporate and association events, with deep registration, content, and analytics capabilities. It is a relevant peer for the upper end of Nowadays' enterprise segment.
- Splacer: Splacer is a marketplace and venue sourcing platform for event planners, offering a curated venue inventory similar to Nowadays' 400K venue database. It overlaps most directly on the venue-sourcing wedge.
Emerging players
- HotelEngine: HotelEngine is a corporate hotel booking platform serving business travelers and event room blocks. It is comparable as an emerging AI-enabled platform in adjacent corporate booking and group travel inventory.
- Brella: Brella is an event networking and management platform for conferences and corporate events with strong registration and attendee engagement features — relevant as a younger, design-forward peer in the same AI-enabled event tooling space.
- Hubilo: Hubilo is a virtual and hybrid event platform that has expanded into in-person event management. It targets similar marketing-led event personas and competes for some of the same mid-market enterprise customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Nowadays social profiles
Digital presenceNowadays compliance and trust
Trust signalCompliance2 records
Nowadays financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nowadays leadership team
Management profileNumber of profiles
Profiles2 records
Nowadays funding detail
Funding detailFunding overview
Funding rounds2 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nowadays M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nowadays
What does Nowadays do?
Nowadays sells an AI-native software platform that automates corporate event planning from initial concept through day-of coordination. The platform combines a proprietary database of more than 400,000 vetted venues, AI-driven email and voice outreach to vendors, automated proposal comparison and negotiation, flight and budget estimation tools, and event registration, allowing organizations to replace traditional event planning stacks with a single system. The company also operates as an IATA-certified travel agency, booking millions of dollars in events annually and earning revenue through commissionable rates and booking fees.
Is Nowadays a public or private company?
Nowadays is a private company. It is classified as venture growth investor backed and is currently operating.
When was Nowadays founded?
Nowadays was founded in 2023. It employs 11 to 50 people.
Where is Nowadays based?
Nowadays is headquartered in Mercer Island, United States, in the North America region.
How does Nowadays make money?
Two revenue lines are on record. Platform/Service Commission is the primary driver. The others are venue Sourcing Services.
Who are Nowadays's main competitors?
Broad incumbents on record are Cvent, Eventbrite and Navan (formerly TripActions). Direct peers are Bizzabo, Aventri, RainFocus and Splacer. Emerging players are HotelEngine, Brella and Hubilo.
Does Nowadays have an API?
No public API is recorded for Nowadays.
What industry is Nowadays in?
Nowadays's product category is Corporate Event Management Software. Its primary akta.pro industry code is THAHAFAA, All-in-One Event Registration & Event Management Suites, with a secondary code of THACABAC, Enterprise OBTs (Complex Policy, Multi-Entity, Global). Its NAICS code is 561920 and its SIC code is 7372.