Electric & Hybrid Vehicle Technology Expo

What Electric & Hybrid Vehicle Technology Expo does

Electric & Hybrid Vehicle Technology Expo (also marketed as EV Tech Expo and The Battery Show) is a B2B trade show and conference targeting the advanced battery and electric vehicle technology industry. Operated by Informa Markets, a trading division of Informa PLC (LSE: INF), the North American flagship event is held annually at Huntington Place in Detroit, Michigan, with the 2026 edition scheduled for October 12-15, 2026. The event combines a free-to-attend exhibition floor (Explorer Pass) with paid conference passes (1-Day through All Access), pre-conference workshops, and a premium Executive Summit. Across all tiers, the show draws 16,000+ attendees including engineers, executives, R&D professionals, manufacturing personnel, and buyers, alongside 1,300+ exhibiting suppliers, 250+ speakers, and 140+ hours of conference education organized into five tracks (Battery Development, Battery In-Use, EV Development, EV In-Use, and Emerging Applications).

The underlying product is a curated physical and experiential platform rather than a software product. Core components include the Map Your Show digital floor plan and exhibitor directory, themed on-floor zones such as BATT to the Future Zone (innovation showcase) and Open Tech Forum (free education), and structured networking programs including receptions, delegate breakfasts, Women in Battery & EV events, and Meet Up Zone discussions. The conference is built around six pre-event workshops (Battery 101, Battery Safety, China Battery Innovation, Mixing and Coating, Quality Assurance, Cloud-Based Fast Charging) and marquee keynotes from companies including ExxonMobil, LG Energy Solution, Electrify America, GM, and Rivian.

Revenue is generated primarily through three streams: (1) exhibitor booth sales at $48.75-$56.50 per square foot across the 1,300+ exhibitor base; (2) conference pass sales across tiers ranging from $149 (Explorer Plus) to $2,495 (All Access) with early-bird and group-discount yield management; and (3) sponsorship packages, including 11 platinum slots. The event operates with only 13 direct employees, relying on Informa Markets' shared services and event infrastructure. The Detroit edition anchors a global portfolio with sister events in Stuttgart (Germany), Dubai (UAE), Jakarta (Indonesia), and Greater Noida (India). Distribution combines direct sales for booths and sponsorships with self-service online registration via xpressreg.net, plus official partners for housing (onPeak) and airport transit (Detroit Air Xpress).

Name

Electric & Hybrid Vehicle Technology Expo

Legal name

Informa Markets, a trading division of Informa PLC

Website

https://evtechexpo.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Electric & Hybrid Vehicle Technology Expo is a B2B trade show and conference for the advanced battery and EV technology industry, operated by Informa Markets. The annual Detroit flagship draws 16,000+ attendees and 1,300+ exhibitors across five conference tracks, with parallel events in Europe, the Middle East, and Asia.

Ownership category

akta.pro rank

Product category

Trade Show & Conference Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Transportation, Logistics & Mobility Shows Organizers (THAHABAL)

akta.pro secondary industries

Technology & Innovation Expos Organizers (THAHABAE), Industry Trade Shows & Expos (MPAGAGAA)

Keywords

• Battery technology expo
• Electric vehicle trade show
• EV industry conference
• Battery manufacturing exhibition
• EV technology events

Headquarters

HQ city

Detroit

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Exhibitor Booth Sales: Revenue from companies renting exhibition space at the event. Exhibit pricing ranges from $48.75-$56.50 per square foot depending on booth size.
2. Conference Pass Sales: Revenue from various pass types including All Access ($2,095-$2,495), 3-Day ($1,695-$2,095), 2-Day ($1,295-$1,695), 1-Day ($945-$1,095), Workshop ($595-$895), and Explorer Plus ($149-$299).
3. Sponsorship Packages: Pre-event and onsite branding opportunities, thought leadership speaking slots, and promotional visibility across event materials.
4. Executive Summit: Exclusive C-suite event on Thursday, October 15, priced at $995-$1,095 standalone or bundled with workshop and conference passes.
5. Non-Exhibiting Supplier (NES) Fee: $399 flat fee for non-exhibiting suppliers to attend the event.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Electric & Hybrid Vehicle Technology Expo (EV Tech Expo) is a B2B trade show and conference for the advanced battery and EV technology industry, held annually October 12-15, 2026 at Huntington Place in Detroit, Michigan. It combines a paid exhibition floor with 1,300+ exhibiting suppliers, multi-tier conference passes covering five tracks (Battery Development, Battery In-Use, EV Development, EV In-Use, Emerging Applications), pre-conference workshops, an Executive Summit, and dedicated networking zones including the BATT to the Future innovation zone. The event targets engineers, executives, R&D, manufacturing, quality, and buying professionals across the automotive and battery supply chain.

Product overview

Electric & Hybrid Vehicle Technology Expo (EV Tech Expo) is North America's largest advanced battery and EV technology event, held October 12-15, 2026 at Huntington Place in Detroit, Michigan. The event is organized by Informa Markets and combines a major trade expo with a multi-track conference and pre-conference workshops. The core offering includes a free Explorer Pass for 3-day expo access to 1,300+ exhibitors, with paid upgrades to Conference Passes (All Access, 3-Day, 2-Day, 1-Day) that unlock sessions across five tracks (Battery Development, Battery In-Use, EV Development, EV In-Use, Emerging Applications), plus Workshop Passes for intensive pre-show training on October 12. The premium Executive Summit on October 15 provides closed-door strategy sessions for C-suite leaders. Supporting features include the BATT to the Future Zone with nine innovation exhibitors and themed networking, the Open Tech Forum for free on-floor education, the New Product Showcase for live demos, Battery Tech Theater sponsor presentations, and various networking events (receptions, breakfasts, Women in Battery & EV, Meet Up Zone). Attendees number 16,000+ engineers, executives, and innovators, with 250+ speakers and 140+ hours of education across the event.

Differentiator

Problem solved

Functional benefit

Products and services

• Explorer Pass Free or low-cost 3-day expo access badge granting entry to 1,300+ exhibitors, tech theaters, themed hubs, meet-ups, networking events, and the New Product Showcase. Targeted at attendees primarily seeking exhibition floor access.
• Explorer Plus Pass Upgrade to the Explorer Pass adding a curated show floor tour, hospitality lounge with dedicated Wi-Fi and professional headshot, and one conference keynote access on day 3. Priced $149–$299.
• Conference Pass (All Access, 3-Day, 2-Day, 1-Day) Tiered pass providing access to all conference sessions, keynotes, panels, and networking receptions across five tracks (Battery Development, Battery In-Use, EV Development, EV In-Use, Emerging Applications). Pricing ranges $945–$2,495 depending on tier (All Access, 3-Day, 2-Day, 1-Day) and registration window. Includes complimentary breakfast and lunch for multi-day passes.
• Workshop Pass Pass providing access to intensive 3-hour pre-conference workshops held on Monday, October 12, 2026, covering topics such as Battery 101, Battery Safety, China Battery Innovation Trends, Mixing & Coating Technologies, Quality Assurance, and Cloud-Based Fast Charging Solutions. Priced $595–$895.
• Executive Summit Exclusive one-day closed-door event held on Thursday, October 15, 2026, for C-suite executives and industry leaders to discuss high-level strategies, market trends, and policy impacts. Priced $995–$1,095 standalone or bundled with workshop and conference passes.
• Student Explorer Pass Free 3-day expo access for students across all registration windows, with access to tech theaters, themed hubs, and networking events.
• Exhibit Booth Space Rental of exhibition booth space on the expo floor at Huntington Place, priced $48.75–$56.50 per square foot depending on booth size. Sold to exhibiting suppliers via direct sales team.
• Sponsorship Packages Pre-event and onsite branding opportunities, thought leadership speaking slots, and promotional visibility across event materials. Includes 11 Platinum sponsors and supporting tiers with sponsorship sales contact [email protected].

Quantifiable outcome

• 87% of attendees have purchasing power
• +3 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered keynote, core, supporting and parent organization.

• ExxonMobilkeynoteStrategic or Co-development Partner · 1 January 2026Featured keynote speaker Venkatesh Vasudevan, Vice President at ExxonMobil, presenting at the 2026 conference.
• onPeakcoreChannel Partner/ Reseller/ DistributorOfficial housing bureau providing discounted hotel rates and group reservation management for event attendees.
• Detroit Air Xpress (DAX)coreChannel Partner/ Reseller/ DistributorOfficial airport shuttle service connecting Detroit Metro Airport (DTW) to downtown Detroit with up to 16 daily roundtrips.
• VIP Guest InvitescoreGTM or Marketing PartnerProvides complimentary digital marketing tools for exhibitors including promo codes for free expo admission and 20% conference discount for invited customers.
• Battery Technology (Media Partner)GTM or Marketing PartnerOfficial media partner providing news coverage, trends, and innovations in the global battery and EV tech industry.
• Design Engineering (Media Partner)supportingGTM or Marketing PartnerOfficial media partner covering design and engineering content for the battery and EV industry.
• Freeman (Official Show Contractor)coreImplementation/ SI/ Consulting PartnerOfficial show contractor providing booth furnishings, material handling, labor, rigging, freight, and signage services.
• Map Your ShowcoreTechnology or IntegrationExhibitor portal and online event directory host providing floor plans, exhibitor gallery, and session scheduling.
• Huntington PlacecoreChannel Partner/ Reseller/ DistributorConvention center venue at 1 Washington Boulevard, Detroit, MI 48226 hosting the event.
• Informa Marketsparent organizationOthersParent company and show organizer, part of Informa PLC, providing event infrastructure, marketing platform, and operational support.
• Platinum Sponsors (Multiple)keynoteGTM or Marketing Partner11 platinum sponsors supporting the event with branding, promotional support, and thought leadership contributions.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hannover Messe: Hannover Messe is the world's leading industrial trade fair covering automation, energy, and mobility, with major battery and EV technology halls. It competes for global exhibitor and engineering attendee mindshare in the battery manufacturing supply chain.
• IAA Mobility: IAA Mobility is Europe's leading mobility and EV trade show held in Munich, with a similar exhibition-plus-conference format and OEM/supplier audience. It is the most direct geographic competitor for European EV and battery exhibitors and serves as a sister event in the global EV trade show calendar.
• CES (Consumer Technology Association): CES is the flagship consumer electronics and mobility tech trade show in Las Vegas, drawing 130,000+ attendees and a comparable mix of OEMs, suppliers, and tech buyers. It competes directly with EV Tech Expo for EV/mobility mindshare and exhibitor marketing dollars.
• The Battery Show Europe: The Battery Show Europe is the Stuttgart-based sister event of the Detroit expo, also organized by Informa Markets. It targets the same battery and EV technology buyer/supplier audience in Europe and serves as a portfolio complement rather than a competitor.
• Detroit Auto Show (NAIAS): The Detroit Auto Show is the historic North American auto industry show held at Huntington Place, attracting major OEMs and Tier 1 suppliers. It overlaps on audience and venue with EV Tech Expo, and modern iterations heavily feature EV content and electrification.
• Advanced Clean Transportation (ACT) Expo: ACT Expo is North America's largest clean transportation technology and fleet event, covering battery-electric, hydrogen, and natural gas vehicles. It directly overlaps with EV Tech Expo on commercial vehicle electrification suppliers and fleet buyers.

Broad incumbents

• SEMA Show: SEMA is the largest automotive aftermarket trade show in Las Vegas, with 160,000+ attendees and broad OEM/supplier participation. While primarily aftermarket, it increasingly features EV performance and electrification content and competes for Tier 1 supplier marketing budgets.

Emerging players

• EV World Congress: EV World Congress is an emerging conference and exhibition event focused on EV technology and infrastructure. It addresses a similar buyer/supplier base as EV Tech Expo but at smaller scale and with overlapping content focus.
• Intersolar Europe / The smarter E Europe: Intersolar Europe is the leading solar and energy storage trade show that has expanded into stationary storage adjacent to EV batteries. It intersects with EV Tech Expo's emerging applications track and competes for battery cell and energy storage exhibitors.

Regional players

• Auto Shanghai / Auto China: Auto Shanghai is one of Asia's largest auto shows, drawing global OEMs and EV-focused exhibitors. It is a regional peer that competes for international EV supplier exposure but does not directly compete in the North American market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/electric-&-hybrid-vehicle-technology-expo

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Electric & Hybrid Vehicle Technology Expo