Exceed Floor and Home

What Exceed Floor and Home does

Exceed Floor and Home is a privately-held, single-location flooring and interior design showroom operating in Crystal Lake, Illinois, serving the greater Chicago metro area. Founded circa 2020, the company offers a vertically integrated service combining flooring product sales (hardwood, tile, runners), professional design consultation, and installation management for both residential and commercial clients. Its primary customer base is residential homeowners undertaking kitchen, bathroom, built-in, laundry, mudroom, bar, and flooring renovation projects, with a secondary segment of commercial and contractor clients requiring large-scale site installations.

The business operates on a design-led, sales-led go-to-market model: customers visit the showroom at 5186 Northwest Hwy or schedule after-hour design consultations, where a team of designers guides them through scoping, sample selection, measurements, and design drawings before coordinated installation. Revenue is generated through three streams: one-time flooring and materials sales, design/professional services fees, and installation services. Pricing is custom-quoted per project and not publicly disclosed. The company has no disclosed funding, no parent or subsidiary entities, no partnerships, and no technology platform beyond a basic portfolio website.

With a stated headcount of approximately 9 employees, Exceed relies on local word-of-mouth and its physical showroom as the primary distribution channels. The website functions as a mid-funnel portfolio and contact point, while the showroom serves as the bottom-of-funnel conversion environment. The company's competitive position is grounded in designer talent and a unified design-to-install experience rather than proprietary technology, scale, or regulatory advantage.

Name

Exceed Floor and Home

Legal name

Exceed Floor and Home

Website

https://exceedflooring.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Exceed Floor and Home is a Crystal Lake, Illinois-based showroom offering flooring products, interior design consultation, and installation services to residential homeowners and commercial clients in the greater Chicago metro area.

Ownership category

akta.pro rank

Product category

Flooring and Interior Design Services

NAICS

Floor Covering Retailers (449121), Flooring Contractors (238330), Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro industry

PRIMARYCRAIAFAG

Kitchen & Bath Design-Build & Remodeling Showrooms

Consumer Products & Retail/Home & Furniture Retail/Kitchen & Bath Retail (Cabinetry, Fixtures, Remodeling Showrooms)

SECONDARYCRAIAGAB

Hardwood Flooring Retail

Consumer Products & Retail/Home & Furniture Retail/Flooring & Tile Retail

SECONDARYHSAPAGAA

Hardwood Floor Installation

Home & Personal Services/Residential Renovation Services/Flooring Installation & Refinishing

SECONDARYCRAIAGAK

Flooring Installation Services (Retailer-Affiliated)

Consumer Products & Retail/Home & Furniture Retail/Flooring & Tile Retail

Keywords

• Flooring retail
• Interior design services
• Home renovation
• Custom installation
• Showroom design

Headquarters

HQ city

Crystal Lake

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Flooring and Materials Sales: Sales of flooring products and interior materials to residential and commercial customers.
2. Design Services: Design consultation and project planning services including sample selection, measurements, and design drawings.
3. Installation Services: Installation management services ranging from simple installations to complete remodels and large commercial site installations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Exceed Floor and Home sells flooring products (hardwood, tile, runners) through its Crystal Lake, IL showroom and provides designer-guided interior design consultation, project scoping, and installation services. Projects range from simple installations to complete remodels, new builds, and large commercial site installations, delivered end-to-end by an in-house team of designers.

Product overview

Exceed Floor and Home is a flooring showroom and interior design services company offering a unified portfolio of products and installation services. The core offering combines flooring products (hardwood, tile, runners) with full-service interior design and installation across multiple room categories including kitchens, bathrooms, bars, built-ins, laundry rooms, and mudrooms. The company provides end-to-end project management from initial design consultation through final installation, serving both residential and commercial clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Design Consultation Services Professional interior design consultation guiding clients through sample selection, measurements, and project design drawings. Delivered by an in-house team of designers for residential and commercial clients in the Crystal Lake, IL and greater Chicago metro area.
• Flooring Products Flooring products including hardwood, tile, and other surface materials sold through the Crystal Lake showroom for residential and commercial installations.
• Installation Services Professional installation management services ranging from simple installations to complete remodels, new builds, and large commercial site installations in the Chicago metro area.
• Bathroom Installations Full bathroom remodeling and installation services including tile work, vanities, and fixture coordination for residential clients.
• Kitchen/Pantry Installations Complete kitchen and pantry design and installation services including cabinetry, countertops, and layout design for residential interiors.
• Built-ins Custom built-in cabinetry and storage solutions for living spaces.
• Laundry Room Installations Laundry room design and installation services including cabinetry, storage solutions, and finishing.
• Mudroom/Entry Installations Mudroom and entryway design and installation featuring custom storage and organizational solutions.
• Bar Installations Custom bar design and installation services for residential interiors.
• Runners Carpet and rug runners for hallways, stairs, and transitional spaces, sold through the Crystal Lake showroom.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Others

• Shaw Industries: Major flooring manufacturer supplying carpet, hardwood, luxury vinyl, and tile to retailers including design-led showrooms like Exceed. Functions as a product vendor and ecosystem incumbent rather than a competing showroom.
• Mohawk Industries: One of the largest flooring manufacturers in the world, supplying hardwood, laminate, tile, and carpet through independent retailers like Exceed. A key upstream supplier and category-defining incumbent rather than a direct competitor.

Direct peers

• Floor Coverings International: Flooring franchise that brings a mobile showroom directly to customers, pairs products with in-house design consultation, and manages installation. Directly comparable services and target customer to Exceed's showroom + design + installation model.
• Reico Kitchen & Bath: Mid-Atlantic kitchen and bath showroom offering design consultation, product selection, and full installation services for residential remodels. Directly comparable kitchen/bath design-build showroom model to Exceed's scope.
• Decorating Den Interiors: Design-focused franchise offering in-home or in-showroom interior design with product sourcing across flooring, window treatments, furniture, and accessories. Comparable design-led model with consolidated product and project execution.
• Carpet One Floor & Home: Cooperative flooring franchise combining a retail showroom with design consultation and installation services across residential and commercial projects. Highly comparable operating model to Exceed's flooring-plus-design approach, just at greater scale and geographic reach.

Broad incumbents

• The Tile Shop: National specialty tile and natural stone retailer with showrooms across the U.S. Directly competes with Exceed on tile and surface materials for kitchen and bath projects, though without the broader design-build offering.
• Re-Bath: National bathroom remodeling franchise offering design consultation, product selection, and full installation. Overlaps with Exceed's bath renovation service line in design and execution, but does not cover flooring or full-home design-build.
• Floor & Decor: National specialty flooring retailer with large-format showrooms selling hard surface flooring, tile, and installation accessories. Competes with Exceed on flooring selection and price, but lacks the integrated design-led consultation layer.
• LL Flooring: Formerly Lumber Liquidators, a national specialty retailer of hardwood, laminate, vinyl, and tile flooring with installation services. Overlaps Exceed on flooring product and installation but does not offer full interior design-build.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/exceed-floor-and-home

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exceed Floor and Home