Excel Aquatics Inc.
- Company typePrivate
- Founded1980
- HeadquartersBrentwood, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Excel Aquatics Inc. firmographics
Firmographics- Name
- Excel Aquatics Inc.
- Legal name
- Excel Aquatics Inc.
- Website
- https://excelaquatics.org
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Excel Aquatics Inc. industry classification
Industry- Product category
- Swimming Instruction and Competitive Training
- NAICS
- Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)
- akta.pro secondary industries
- Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF), Aquatic Centers & Swimming Facilities (MPAKAEAF)
Keywords
Where Excel Aquatics Inc. is headquartered
LocationHeadquarters
- HQ city
- Brentwood
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Excel Aquatics Inc. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others
Revenue model
- Monthly Training Fees: Recurring monthly dues from competitive team members and swim school participants. Rates vary by program and training group level.
- Registration Fees: Summer league registration fee of $170 per swimmer, plus $16 Swimmingly registration fee for meet management.
- Fundraising Revenue: Kroger card programs, scrip cards, and annual Swim-A-Thon fundraiser. More than 50% of annual budget is met through funding sources other than monthly training fees, including hosting swim meets.
- Apparel Sales: Partnership with SwimOutlet for team apparel, suits, and equipment. Every athlete receives one team t-shirt and one silicone cap with registration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Summer League Registration - $170 per swimmer |
| One time/ perpetual license | Pay-as-you-go | Swimmingly League Registration - $16 per swimmer |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Excel Aquatics Inc. product offering
Product offeringCore offering
Excel Aquatics delivers year-round competitive swim team training, progressive swim school lessons, adult masters swimming, and community-based summer league programs across 10 facilities in middle Tennessee. Programs are open to youth and adults seeking skill development, fitness, and competitive opportunities, with registration managed through the Captyn platform and meet operations via Swimmingly.
Product overview
Excel Aquatics is a competitive swim team and swim school organization operating across multiple locations in middle Tennessee. The organization offers a portfolio of four core programs: Competitive Team (year-round USA Swimming-affiliated team with training groups for ages 6 and up), Swim School (progressive lesson program from Novice to Team Prep levels with private/semi-private options), Masters Swimming (adult fitness and competitive program), and Summer League (seven community-based youth teams in the Williamson County Swim League). These programs share common infrastructure including the Captyn registration platform, Swimmingly meet management system, and TeamUnify/GoMotionApp team management tools. The organization also provides supplementary services including official certification training and Safe Sport programs for athlete protection.
Differentiator
Problem solved
Functional benefit
Products and services
- Competitive Team Year-round competitive swim team offering focused, disciplined training with expert coaches for athletes aiming to reach new performance levels. The team is nationally ranked and participates in USA Swimming competitions at regional, sectional, and national levels, with tiered training groups (Bronze through Senior/High Performance) and college recruiting assistance.
- Swim School Progressive swim lesson program teaching water safety and stroke fundamentals for children and adults. Includes Novice, Intermediate, Advanced, and Team Prep levels, plus private, semi-private, and infant private lessons at year-round and summer-only locations.
- Masters Swimming Adult swimming program offered at the Brentwood Indoor Sports Complex for adults who swim for fitness, competition, or community, with practices ranging from 2500-3500 yards based on skill level. Private adult lessons are also available.
- Summer League (Williamson County Swim League Teams) Community-based youth swimming program for ages 5-18 in the Williamson County Swim League. Seven neighborhood teams (Brentwood Barracudas, Columbia Ducks, Fairview Sharks, Franklin Frogs, Longview Seadragons, Murfreesboro Comets, Nolensville Hurricanes) operate under Excel Aquatics at the request of Williamson County Parks and Recreation, City of Murfreesboro, and City of Columbia.
- Team Apparel and Equipment (Excel Store) Team-branded apparel, suits, and equipment offered through the Excel Store on SwimOutlet, providing required equipment for each training group and team merchandise.
Quantifiable outcome
- Top 50 nationally ranked team in USA Swimming Virtual Club Championship
- +4 more outcomes
Companies that use Excel Aquatics Inc.
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Excel Aquatics Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Excel Aquatics Inc. partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- CaptyncoreCaptyn provides the registration management platform used for all Excel Aquatics program registrations including swim school, competitive team, masters, and summer league. Also handles communication, scheduling, and member management.
- SwimOutletminorPartnership with SwimOutlet for team apparel, suits, and equipment. Excel Store on SwimOutlet provides required equipment for each training group.
- Williamson County Swim League (WCSL)coreWCSL is the governing body for summer league swimming. Excel Aquatics manages summer league teams at the request of Williamson County Parks and Recreation, City of Murfreesboro, and City of Columbia.
- SwimminglycoreSwimmingly manages team rosters, meet entries, and meet operations for Williamson County Swim League. All swimmers must register separately on Swimmingly ($16 fee) to participate in meets.
- USA SwimmingcoreNational governing body for competitive swimming. Excel Aquatics is a member club subject to USA Swimming rules, Safe Sport program, and championship qualification systems.
- Williamson County Parks and RecreationminorExcel manages summer league teams at the request of Williamson County Parks and Recreation.
- City of MurfreesborominorExcel manages summer league teams at the request of the City of Murfreesboro.
- City of ColumbiaminorExcel manages summer league teams at the request of the City of Columbia.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Excel Aquatics Inc. competitors and assessment
Company assessmentDirect peers
- Carmel Swim Club: One of the largest and most successful USA Swimming clubs in the country, consistently nationally ranked. Comparable to Excel as a youth-focused, multi-facility competitive swim club offering tiered training groups.
- Bolles School Sharks: Nationally elite USA Swimming club based in Jacksonville, FL with multiple Olympic athletes and Top 20 national rankings. Comparable to Excel as a club-side competitive program with year-round elite training groups.
- Nashville Aquatic Club: USA Swimming-affiliated competitive swim club operating in the Nashville/Tennessee area. Directly comparable to Excel as a regional year-round competitive team targeting youth and adult swimmers in middle Tennessee.
- Chattahoochee Gold Swim Club: Georgia-based USA Swimming club with multiple locations and a top-tier national reputation. Comparable to Excel as a large, multi-site youth competitive swim club with full lesson-to-elite pathways.
- Baylor Swimming (Chattanooga): Tennessee-based USA Swimming club with a long history of producing top-level athletes. Comparable to Excel as a Tennessee competitive swim club competing in Southeastern Swimming conferences.
Regional players
- NOVA Aquatics: Virginia-based USA Swimming club that has produced multiple Olympic and Junior National athletes. Comparable to Excel as a competitive youth swim club operating on a similar tiered group structure with college-recruiting support.
- North Baltimore Aquatic Club (NBAC): Maryland-based USA Swimming club historically home to elite Olympic athletes. Comparable to Excel as an elite competitive club model that combines high-performance training with developmental learn-to-swim programming.
Broad incumbents
- YMCA of Middle Tennessee Aquatics: Regional YMCA operating aquatics programs including swim lessons and youth swim teams across middle Tennessee. Comparable to Excel as a local provider of swim lessons, swim teams, and masters swimming within the same geography.
- USA Swimming Member Clubs (national): National federation of more than 2,700 member clubs across the United States. Comparable to Excel as the governing body and broader peer set of which Excel is a member, with rules, Safe Sport, and championship structures governing operations.
Others
- SwimOutlet: Online retailer specializing in swimming apparel, equipment, and team gear. Comparable to Excel as a strategic GTM partner providing the Excel Store for required team apparel, silicone caps, and equipment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Excel Aquatics Inc. social profiles
Digital presenceExcel Aquatics Inc. compliance and trust
Trust signalCompliance1 record
Excel Aquatics Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Excel Aquatics Inc. leadership team
Management profileNumber of profiles
Profiles11 records
Excel Aquatics Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Excel Aquatics Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Excel Aquatics Inc.
What does Excel Aquatics Inc. do?
Excel Aquatics delivers year-round competitive swim team training, progressive swim school lessons, adult masters swimming, and community-based summer league programs across 10 facilities in middle Tennessee. Programs are open to youth and adults seeking skill development, fitness, and competitive opportunities, with registration managed through the Captyn platform and meet operations via Swimmingly.
Is Excel Aquatics Inc. a public or private company?
Excel Aquatics Inc. is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Excel Aquatics Inc. founded?
Excel Aquatics Inc. was founded in 1980. It employs 11 to 50 people.
Where is Excel Aquatics Inc. based?
Excel Aquatics Inc. is headquartered in Brentwood, United States, in the North America region.
How does Excel Aquatics Inc. make money?
Four revenue lines are on record. Monthly Training Fees are the primary driver. The others are registration Fees, fundraising Revenue and apparel Sales.
Who are Excel Aquatics Inc.'s main competitors?
Direct peers on record are Carmel Swim Club, Bolles School Sharks, Nashville Aquatic Club, Chattahoochee Gold Swim Club and Baylor Swimming (Chattanooga). Regional players are NOVA Aquatics and North Baltimore Aquatic Club (NBAC). Broad incumbents are YMCA of Middle Tennessee Aquatics and USA Swimming Member Clubs (national). SwimOutlet is listed as an others.
Does Excel Aquatics Inc. have an API?
No public API is recorded for Excel Aquatics Inc..
What industry is Excel Aquatics Inc. in?
Excel Aquatics Inc.'s product category is Swimming Instruction and Competitive Training. Its primary akta.pro industry code is MPAKACAF, Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues), with a secondary code of EDALAIAF, Aquatics Programs (Pools, Swim Lessons, Lifeguarding). Its NAICS code is 611620 and its SIC code is 7997.