Captyn
Captyn is a US-based SaaS platform, founded in 2020, providing all-in-one registration, payments, communications, and operations software primarily for swim teams, swim schools, and aquatic facilities, with adjacent expansion into gymnastics and fitness verticals.
- Company typePrivate
- Founded2020
- HeadquartersWinchester, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Captyn does
Captyn is a US-based, privately held SaaS company founded in 2020 and headquartered in Winchester, operating an all-in-one operations platform built specifically for registration-based businesses in aquatics and adjacent sports/activities verticals. The platform consolidates registrations, payments, communications, memberships, volunteer management, financial reporting, and facility access into a single mobile-first system, augmented by swim-domain modules including Meet Registration, Times Database, Athlete Profiles, USA Swimming SWIMS 3.0 integration, and Time Standards qualification tracking. The product is built on a modern SaaS architecture optimized for phone screens and scales to tablets and desktop, with patented registration workflows, native data sync from Hy-tek and TeamUnify, and optional Branded iOS/Android apps plus Custom Websites for clients.
The company monetizes through tiered monthly subscriptions ranging from $29 (Individual) to $179 (Gold), with custom enterprise pricing for multi-site organizations, supplemented by add-on modules (Custom Websites, Branded App, Private Lessons, Punch Cards & Passes) and premium support. Go-to-market is sales-led via personalized demos and group webinars, layered with a self-serve free tier and online purchase flow for individual coaches and small organizations. Captyn serves a long-tail customer base of "hundreds" of swim teams, swim schools, aquatic facilities, gymnastics studios, and fitness programs across the United States, and positions itself as a modern alternative to legacy incumbents TeamUnify, SportsEngine, JackRabbit, iClassPro, Daxko, and ActiveNet.
Operationally, Captyn is small (1-10 employees) with no disclosed external funding; leadership is identified at the Director level (Thomas Meek, Director of Marketing; Chris Bowker, Director of Growth), and the company demonstrates active product development — most recently launching Time Reporting in May 2026 — alongside ongoing content marketing (Business of Swimming podcast), webinar programming, and live event sponsorships aimed at building vertical authority in the aquatics operations market.
Captyn firmographics
Firmographics- Name
- Captyn
- Legal name
- Captyn
- Website
- https://captyn.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Captyn is a US-based SaaS platform, founded in 2020, providing all-in-one registration, payments, communications, and operations software primarily for swim teams, swim schools, and aquatic facilities, with adjacent expansion into gymnastics and fitness verticals.
- Ownership category
- akta.pro rank
Captyn industry classification
Industry- Product category
- Sports and Activities Operations Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where Captyn is headquartered
LocationHeadquarters
- HQ city
- Winchester
- HQ country
- United States
- HQ region
- North America
Markets served
Captyn business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription SaaS Plans: Monthly subscription revenue from tiered pricing plans (Individual, Bronze, Silver, Gold) with increasing features at higher price points. Enterprise custom plans available for multi-site organizations. All plans include core features like registrations, payments, communications, and customer database.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual plan for private instructors - $29/month |
| Subscription | Monthly | Bronze plan for small organizations - $79/month |
| Subscription | Monthly | Silver plan for medium organizations - $129/month |
| Subscription | Monthly | Gold plan for larger teams - $179/month |
| Subscription | Multi-year contract | Custom Enterprise plans for multi-site organizations |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Captyn product offering
Product offeringCore offering
Captyn provides an all-in-one, mobile-first SaaS platform that unifies online registrations, payments and billing, email/SMS communications, memberships, volunteer management, multi-department operations, real-time financial reporting, and custom websites for sports and activities organizations. The platform is deeply specialized in aquatics with a swim-specific suite covering meet registration, times database, athlete profiles, USA Swimming SWIMS 3.0 integration, and time standards tracking, sold via tiered monthly subscriptions and custom enterprise contracts.
Product overview
Captyn is an all-in-one operations software platform designed specifically for sports and activities organizations, with a strong focus on aquatics. The platform operates on a tiered subscription model (Individual at $29/mo, Bronze at $79/mo, Silver at $129/mo, and Gold at $179/mo, plus custom enterprise plans) and offers a modular architecture where core capabilities—Registrations, Payments, Communications, Memberships, Program Manager, Volunteer Management, Customer Database, Departments, Financial Reporting, and Facility Access—are supplemented by swim-specific modules (Meet Registration, Times Database, Athlete Profiles, Time Standards, USA Swimming SWIMS 3.0) and optional add-ons (Custom Websites, Branded App for iOS/Android, Private Lessons, Punch Cards & Passes, Premium Support). The platform also includes supporting services such as Help Center documentation, live Workshops, Office Hours, and Webinars. Captyn positions itself as an alternative to TeamUnify, SportsEngine, JackRabbit, iClassPro, Daxko, and ActiveNet.
Differentiator
Problem solved
Functional benefit
Products and services
- Captyn Operations Platform All-in-one, mobile-first SaaS platform that unifies registrations, payments, communications, memberships, volunteer management, departments, and financial reporting for sports and activities organizations, with deep specialization in aquatics. Sold via tiered monthly subscriptions (Individual, Bronze, Silver, Gold) and custom enterprise contracts for multi-site organizations.
- Captyn Branded Mobile App Native iOS and Android mobile applications branded for each customer organization, giving members a dedicated app experience for registrations, communications, and account access.
- Captyn Custom Websites Professionally designed, conversion-focused websites built for each organization with intuitive editing tools that customers can use to maintain their own branding and content over time. Available on higher-tier plans.
- Captyn Swim Team Suite Swim-specific software suite covering meet registration (declarations, entries, payments, results), historical times database with Hy-tek and TeamUnify syncing, athlete profiles storing times alongside activity history, USA Swimming and LSC time standard qualification tracking, and SWIMS 3.0 official time integration.
- Consulting and Strategy Services Hands-on consulting and strategy engagements delivered by industry experts to help sports and activities organizations optimize operations, growth, and platform usage.
Quantifiable outcome
- Reduced administrative workload by 75%
- +4 more outcomes
Companies that use Captyn
Customer profileNamed customers18 records
Segments6 records
Ideal customer profiles5 records
Captyn technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature9 records
Captyn partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- USA SwimmingcoreCaptyn integrates with USA Swimming SWIMS 3.0 for swim meet registration and times database functionality, enabling seamless data syncing for competitive swim teams.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Captyn competitors and assessment
Company assessmentDirect peers
- iClassPro: Swim school and lesson-based business management software serving private lesson programs and group instruction — directly competes with Captyn's swim-school segment and listed as one of Captyn's named alternatives.
- PlayMetrics: Youth sports club management platform covering registrations, scheduling, and parent communication — directly comparable to Captyn's youth-sports vertical with a similar SMB-to-enterprise tiered model.
- TeamUnify: Long-standing swim team and swim club management platform offering registrations, meet entries, and member management — Captyn's primary incumbent target in competitive aquatics and a direct data-sync integration source.
- TeamSnap: Team management and communication platform used across youth and adult sports — comparable to Captyn on team communications, scheduling, and member engagement for sports organizations.
- JackRabbit: Class and registration management software widely used by youth-activity businesses including swim, gymnastics, and dance — directly competes with Captyn's registration/payments stack and is named by Captyn as a legacy alternative.
Broad incumbents
- Daxko: Operations software for YMCA, JCC, and community-center networks covering registrations, memberships, and payments — a broad incumbent Captyn explicitly names as a legacy alternative in the operations space.
- SportsEngine: Broad youth-sports management platform owned by NBC Sports Next, offering registration, websites, and tournament tools across many sports — larger incumbent that overlaps with Captyn's aquatics and youth-sports segments.
- Mindbody: Large-scale business management software for fitness, wellness, and class-based businesses — overlaps with Captyn's swim-school and lesson-management modules at a much broader scale.
- ActiveNet: Recreation management platform for parks, recreation departments, and community centers — overlaps with Captyn's multi-program, multi-facility use cases and is named by Captyn as a legacy alternative.
Emerging players
- PushPress: Modern gym and fitness business management platform with member management, billing, and branded apps — adjacent to Captyn in serving registration/membership-based activity businesses, particularly fitness studios.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Captyn social profiles
Digital presenceCaptyn financial estimates
Financial estimateRevenue estimate
Valuation estimate
Captyn leadership team
Management profileNumber of profiles
Profiles2 records
Captyn funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Captyn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Captyn
What does Captyn do?
Captyn provides an all-in-one, mobile-first SaaS platform that unifies online registrations, payments and billing, email/SMS communications, memberships, volunteer management, multi-department operations, real-time financial reporting, and custom websites for sports and activities organizations. The platform is deeply specialized in aquatics with a swim-specific suite covering meet registration, times database, athlete profiles, USA Swimming SWIMS 3.0 integration, and time standards tracking, sold via tiered monthly subscriptions and custom enterprise contracts.
Is Captyn a public or private company?
Captyn is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Captyn founded?
Captyn was founded in 2020. It employs 1 to 10 people.
Where is Captyn based?
Captyn is headquartered in Winchester, United States, in the North America region.
How does Captyn make money?
One revenue line is on record: subscription SaaS Plans.
Who are Captyn's main competitors?
Direct peers on record are iClassPro, PlayMetrics, TeamUnify, TeamSnap and JackRabbit. Broad incumbents are Daxko, SportsEngine, Mindbody and ActiveNet. PushPress is listed as an emerging player.
Does Captyn have an API?
No public API is recorded for Captyn.
What industry is Captyn in?
Captyn's product category is Sports and Activities Operations Software. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 513210 and its SIC code is 7372.