Executive Security Consultants

What Executive Security Consultants does

Guardian Alarm is a privately held security systems provider founded in 1930, headquartered in Michigan and operating across five U.S. states (Michigan, Ohio, Tennessee, Mississippi, Arkansas). The company delivers professionally installed and 24/7 monitored intrusion, fire, video surveillance, access control, and smart home security solutions to two primary customer bases: residential homeowners and commercial businesses across more than 13 verticals including automotive, retail, construction, healthcare, cannabis, banking, warehouse, trucking, education, fuel and energy, restaurants, manufacturing, and home builders. Its core product portfolio includes a tiered residential package line (Essentials, Essentials + Video, Essentials + Smart Home), the MyGuardianAlarm mobile app for remote system control, business solutions such as Mobile Security Tower and Remote Video Monitoring, and integrated Fire & Life Safety, Access Control, Video Surveillance, Intrusion Alarms, and Worker Safety systems.

The company's underlying technology stack centers on encrypted smart alarm hardware, AI-powered video analytics for object classification (people, animals, vehicles) with false-trigger filtering, and a company-owned local 24/7 monitoring center that dispatches police, fire, and EMS. Two acquired subsidiary brands — Frase Protection and S-S Security — are retained within the corporate structure. Marketing and customer acquisition run through direct phone sales, inside sales with virtual appointments, an online product quiz, online quote forms, a self-service shop, social media, Google customer reviews, and referral/business partner programs.

Guardian Alarm's business model combines recurring monthly monitoring fees under three-year contracts (the primary subscription RMR engine), one-time hardware sales across security packages and accessories, bundled no-cost professional installation for residential packages, and consumer equipment financing via WebBank's Smart Home Pay (zero down, 0%-8.99% APR). Pricing is quote-based rather than publicly listed. Geographic distribution is delivered through five regional offices (Detroit, Cleveland, Cincinnati, Columbus, Toledo), supporting a sales-led go-to-market motion that spans both residential and commercial segments.

Name

Executive Security Consultants

Legal name

Guardian Alarm

Website

https://execsecurityconsult.com

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

1–10 employees

Short description

Guardian Alarm is a privately held, 95-year-old security systems provider offering installed and 24/7 monitored intrusion, video, fire, and smart home solutions to residential homeowners and commercial businesses across Michigan, Ohio, Tennessee, Mississippi, and Arkansas.

Ownership category

akta.pro rank

Product category

Home and Business Security Monitoring Services

NAICS

Security Systems Services (56162), Security Systems Services (except Locksmiths) (561621)

SIC

Services-Detective, Guard & Armored Car Services (7381)

akta.pro primary industry

Smart Home Security Automation & Integration (Monitored) (HSAHAAAF)

akta.pro secondary industries

Remote Video Monitoring Services (Live/Virtual Guard) (HSAHACAB), Residential CCTV & Door/Perimeter Surveillance Packages (HSAHACAH), Maintenance, Monitoring & Support Services for Smart Locks/Access Systems (HSAHAEAL)

Keywords

• Home security systems
• Business security monitoring
• Video surveillance services
• Access control solutions
• Intrusion alarm monitoring

Headquarters

HQ city

Detroit

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Security Monitoring Services: Recurring monthly monitoring fees for 24/7 professional security monitoring of homes and businesses. Requires a three-year monitoring agreement with credit approval.
2. Security Equipment Sales: Sale of security hardware including security packages (Essentials, Essentials + Video, Essentials + Smart Home), cameras, door/window sensors, motion sensors, video doorbells, access control systems, and other security equipment. Equipment and monthly fees are extra.
3. Professional Installation Services: Installation services for security systems offered at no-cost for home security packages as part of promotional offerings.
4. Smart Home Pay Financing: Zero down, 0% financing option (Smart Home Pay) for customers to spread equipment costs over time, issued by WebBank with APRs ranging from 0%-8.99%.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Guardian Alarm sells, professionally installs, and 24/7 monitors security systems for residential and commercial customers. Core offerings include three bundled home packages (Essentials, Essentials + Video, Essentials + Smart Home), AI-powered video analytics, mobile app control, and a commercial suite covering video surveillance, access control, intrusion alarms, fire and life safety, mobile security towers, remote video monitoring, and worker safety. Revenue is anchored by recurring monthly monitoring fees under three-year agreements, with equipment sales and Smart Home Pay 0% APR financing via WebBank as additional streams.

Product overview

Guardian Alarm offers a comprehensive security platform for residential and business customers featuring three main home security packages: Essentials (starter system), Essentials + Video (with camera options), and Essentials + Smart Home (with automation). The business security suite includes Mobile Security Tower, Remote Video Monitoring, Fire & Life Safety, Access Control, Video Surveillance, Intrusion Alarms, and Worker Safety systems. AI-powered video analytics capabilities detect people, animals, and vehicles while filtering false triggers. All systems are supported by 24/7 professional monitoring, a mobile app for remote control, and professional installation services. State licensing in Michigan, Ohio, Tennessee, Mississippi, and Arkansas.

Differentiator

Problem solved

Functional benefit

Products and services

• Essentials Home Security Package Starter home security system including touchscreen control panel, 3 door/window contacts, motion or glass break sensor, Guardian Alarm yard sign, MyGuardian mobile app, and 24/7 professional monitoring. Free professional installation included; requires three-year monitoring agreement with credit approval.
• Essentials + Video Home Security Package Combines the Essentials package with intelligent video security. Customer chooses one camera (video doorbell, indoor, or outdoor), plus smart gateway and AI-powered video analytics for live video feeds and real-time alerts accessible from phone. Includes 24/7 professional monitoring and free professional installation.
• Essentials + Smart Home Package Complete smart home protection combining the Essentials package with keypad door lock, 2 smart plugs, automated security features, live video feeds, and alerts. Includes 24/7 professional monitoring and free professional installation.
• Mobile Security Tower Mobile security solution providing video monitoring capabilities for construction sites, automotive dealerships, retail, and other industries requiring portable, temporary surveillance with remote monitoring.
• Remote Video Monitoring 24/7 monitored video surveillance for businesses with real-time monitoring, intelligent video analytics, and alerting capabilities. Used across multiple commercial verticals including retail, warehouse, construction, and automotive.
• Fire & Life Safety (Business) Fire and life safety systems for businesses that alert local police, fire, or EMS through the 24/7 monitoring center. Includes smoke and carbon monoxide detection.
• Access Control (Business) Business access control systems for managing entry points and employee access at commercial facilities.
• Video Surveillance (Business Cameras) Business-grade security cameras for indoor, outdoor, and specialized surveillance with remote viewing capabilities for commercial properties.
• Intrusion Alarms (Business) Burglar alarm systems for business intrusion detection and prevention, backed by 24/7 professional monitoring and emergency dispatch.
• Worker Safety / Field Employee Emergency Response Employee safety solutions including field emergency response systems and teacher emergency response systems for lone workers and educational staff.
• Home Life Safety Home safety monitoring including smoke detectors, carbon monoxide detection, and water leak detection with 24/7 monitoring and emergency dispatch.

Segments14 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Vivint: Vivint is a national smart home security provider combining professionally installed intrusion, video doorbell, cameras, and home automation on contract-based monitoring — the closest scaled analog to Guardian Alarm's Essentials + Video and Smart Home bundles.
• ADT: ADT is the largest professionally monitored home and business security provider in the United States, offering 24/7 monitoring, intrusion alarms, video, and smart home integration with multi-year contracts — directly comparable to Guardian Alarm's core offering and recurring-revenue model.
• Ring: Ring (Amazon) is a leading DIY home security brand built around video doorbells, outdoor cameras, and optional self- or professionally monitored alarm kits — directly competing for the same residential security and video analytics wallet as Guardian Alarm.
• Vector Security: Vector Security is a regional, family-owned monitored security provider with a strong Midwest/Mid-Atlantic footprint, multi-vertical commercial coverage, and own monitoring operations — a structurally similar regional incumbent to Guardian Alarm.
• Brinks Home: Brinks Home is a long-established national home security brand offering professionally installed, monitored alarm and smart home systems on multi-year contracts — a direct competitive analog to Guardian Alarm's residential monitoring business.
• CPI Security: CPI Security is a regional professionally installed and monitored home and business security provider operating across the Southeast U.S. — directly comparable as a regional, multi-state, vertically integrated alarm company competing for the same customer profile.
• SimpliSafe: SimpliSafe pioneered DIY home security with optional no-contract professional monitoring, hardware-plus-subscription pricing, and broad retail availability — the principal contract-free disruptor taking share from installer-led operators like Guardian Alarm.
• Bay Alarm: Bay Alarm is a family-owned, regional monitored security provider on the West Coast offering residential and commercial intrusion, fire, video, and access control — the structural West-Coast analog to Guardian Alarm's Midwest regional model.

Broad incumbents

• Comcast Xfinity Home: Comcast Xfinity Home bundles professionally installed home security and smart home automation with Xfinity connectivity — a broad-incumbent telecom-flavored competitor offering overlapping monitored security services to Guardian Alarm's target customers.

Others

• Alarm.com: Alarm.com is the dominant cloud platform powering many independent security dealers' smart home and video services, including AI video analytics — a key technology ecosystem participant whose roadmap shapes the capabilities available to operators like Guardian Alarm.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/guardianalarmco
• YouTubeyoutube.com/user/GuardianAlarm
• Facebookfacebook.com/guardianalarm
• LinkedInlinkedin.com/company/executive-security-consultants-oh
• Instagraminstagram.com/guardianalarm

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Executive Security Consultants