EXERETON

What EXERETON does

Exereton is a Greek packaged-food brand founded in 2015 and operated by FRUCTUS E.E., a Greek limited partnership headquartered in Thermi, Thessaloniki. The company manufactures and markets a portfolio of Mediterranean-diet-aligned healthy food products positioned around the absence of classic sugars and flours, substituting alternative sweeteners (coconut palm sugar, agave, grape and carob syrups) and alternative flours. Core categories include roasted and raw nuts, dried fruits, freshly ground nut butters and spreads (almond, hazelnut, peanut, and the award-winning Pistachio Republic Spread), sugar- and flour-free cookies and pastries, handmade granola, organic products (almond and oat milk, oat flour, cocoa powder), superfoods, organic legumes and grains, sugar-free jams, coffee, and traditional Greek pasteli. Production is performed in-house under FSSC 22000 food-safety protocols with full raw-material traceability; selected lines carry dual USDA/EU organic certification and the company is FDA-registered for US export.

The business operates a hybrid go-to-market combining direct-to-consumer e-commerce (www.exereton.com) with delivery across Greece via Speedex courier, two company-owned physical retail locations in the Thessaloniki area (Thermi headquarters and Mitropoleos city center), and a B2B wholesale channel addressing hotels, restaurants, cafes, and specialty food retailers. Ancillary revenue lines include the Exereton Dining / Kipos restaurant and brunch venue at the Thermi site, catering services, and a Signature Gift Collection for corporate and personal gifting. Marketing relies on Instagram organic content, an email newsletter, a recipe blog, and international trade show participation (ISM Cologne, Salon Gourmets Madrid, Summer Fancy Food Show NYC, Winter FancyFaire San Diego).

Exereton is privately held with no disclosed funding rounds, no public revenue figures, and a headcount of approximately 15 employees. Pricing follows a one-time unit/weight model ranging from roughly €1.30 per individual cookie to €44.70 for bulk nut SKUs, with no subscription offering referenced. The legal entity is a Greek limited partnership (Ετερόρρυθμη Εταιρία) and no institutional or strategic parent is disclosed in the available sources.

Name

EXERETON

Legal name

FRUCTUS E.E.

Website

https://exereton.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Exereton is a Greek Mediterranean-diet food brand (founded 2015, ~15 employees, Thessaloniki) that manufactures and sells sugar- and flour-free nuts, nut butters, spreads, granola, cookies, and organic products direct-to-consumer online and through two Thessaloniki retail stores, plus B2B wholesale to HoReCa and specialty retailers.

Ownership category

akta.pro rank

Product category

Specialty Healthy Foods

NAICS

Other Specialty Food Retailers (44529), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Perishable Prepared Food Manufacturing (311991)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Bakery Products (2050)

akta.pro primary industry

Health Food & Supplement Stores (CRAHAEAC)

akta.pro secondary industries

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG), Prepared Foods & Catering-Focused Specialty Stores (CRAHAGAM)

Keywords

• Healthy food products
• Sugar-free snacks
• Mediterranean diet foods
• Nut butters spreads
• Organic specialty foods

Headquarters

HQ city

Thermi

HQ country

Greece

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Product Sales (E-commerce): Online sales through www.exereton.com with delivery across Greece via courier services. Products include nuts, nut butters, spreads, cookies, granola, dried fruits, organic products, and specialty items.
2. Retail Store Sales: Physical retail sales at company-owned stores in Thermi and Thessaloniki city center. Stores offer full product range plus dining experience.
3. Wholesale/B2B: B2B partnerships selling products to business customers at competitive wholesale prices. Contact via [email protected].

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

EXERETON produces and sells Mediterranean-diet-inspired healthy food products made without classic sugars and flours, including roasted nuts, nut butters/spreads, dried fruits, handmade granola, sugar-free cookies and pastries, organic almond and oat milk, alternative sweeteners, superfoods, jams, coffee, and traditional Greek pasteli. Products are sold via the company's own e-commerce site, two physical retail stores in the Thessaloniki area, a sit-down dining concept (Exereton Dining / Kipos), catering, and B2B/wholesale channels.

Product overview

EXERETON is a healthy food brand founded in 2015, specializing in Mediterranean diet-inspired products without classic sugars and flours. The product portfolio includes: nuts (raw and roasted), dried fruits, nut butters and spreads (almond, hazelnut, peanut, and award-winning Pistachio Republic Spread), healthy pastries and cookies, handmade granola, organic products (almond milk, oat milk, oat flour, cocoa powder), alternative sweeteners (agave syrup, coconut palm sugar, carob syrup), superfoods (spirulina, turmeric), organic legumes and grains, sugar-free jams, coffee products, and traditional Greek pasteli. The company operates physical dining experiences (restaurant and brunch), catering services, and a signature gift collection. All products emphasize alternative sweeteners and flours, are produced in-house under strict quality controls, and are distributed through their e-commerce platform and retail locations in Thessaloniki, Greece.

Differentiator

Problem solved

Functional benefit

Products and services

• Nuts Freshly roasted nuts including almonds, macadamia, cashews, walnuts, pistachios, sunflower seeds, and peanuts, available roasted or raw with or without salt; sold to consumers and foodservice customers.
• Dried Fruits Dried fruits sourced from quality producers worldwide; sold through retail and online channels.
• Nut Butters and Spreads Freshly ground nut butters including almond, hazelnut, peanut butter, and the award-winning Pistachio Republic Spread with 0% added sugar; targeted at health-conscious consumers.
• Healthy Pastry and Cookies Sugar-free and flour-free pastries and cookies made with alternative sweeteners, including almond butter cookies and peanut butter cookies.
• Handmade Granola Artisanal granola products made with premium ingredients.
• Organic Exereton USDA and EU certified organic products including organic almond milk, oat milk, oat flour, cocoa powder, and almond flour.
• Honey Honey and honey-based products.
• Alternative Sweeteners Alternative sweeteners including coconut palm sugar, agave syrup BIO, grape syrup BIO, and carob syrup BIO.
• Superfoods Nutritional superfoods including spirulina powder and turmeric powder.
• Legumes and Grains Organic legumes including adzuki beans, beluga lentils, black beans, red beans, red split lentils, and bulgur.
• Sugar-free Jams Sugar-free jams including apricot, fig, mandarine, mango-pineapple, strawberry, and strawberry spicy jam.
• Coffee Coffee products including 100% Arabica espresso beans and Greek blond coffee.
• Pasteli Greek traditional pasteli with sesame and honey or sesame and dark chocolate.
• Signature Gift Collection Curated gift box collection designed for corporate and personal gifting occasions, featuring Exereton's premium healthy food products.
• Exereton Dining Experience Restaurant and brunch experience at St. Kazantzidi 46, Thermi featuring Mediterranean-inspired healthy cuisine, brunch menu, and fine dining options with signature cocktails and wines.
• Exereton Catering Catering services for events, providing healthy and quality food options for various occasions.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered core.

• Piraeus Bank (ΠΕΙΡΑΙΩΣ Α.Ε.)coreTechnology or IntegrationPayment processing partner for credit card transactions. All card payments processed through Piraeus Bank's secure electronic payment platform using TLS 1.2 encryption with 128-bit SSL protocol.
• Speedex (ΓΕΝΙΚΗ ΤΑΧΥΔΡΟΜΙΚΗ)coreOthersLogistics and delivery partner for shipping products within Greek territory. Orders delivered within 1-4 working days during business hours (08:00-16:00), excluding weekends and holidays.
• FRUCTUS E.E.coreOthersLegal entity operating the Exereton brand. Full company name: FRUCTUS ΕΤΕΡΟΡΡΥΘΜΗ ΕΤΑΙΡΙΑ ΠΑΡΑΓΩΓΗΣ & ΕΜΠΟΡΙΑΣ ΤΡΟΦΙΜΩΝ ΚΑΙ ΠΟΤΩΝ (FRUCTUS Limited Partnership for the Production and Marketing of Food and Beverages). Located at St. Kazantzidi 46, Thermi.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• RXBAR: RXBAR sells protein bars and nut butters with clean ingredient profiles and no added sugar, comparable to Exereton's no-added-sugar, simple-ingredient health food approach.
• 88 Acres: 88 Acres produces seed-based, allergen-free snacks and butters (sunflower, pumpkin, flax), paralleling Exereton's allergen-conscious and natural ingredient philosophy in healthy snacks.
• Justin's: Justin's is a leading nut butter brand offering almond, peanut, and hazelnut butters including sugar-free variants, directly comparable to Exereton's freshly ground nut butter line and shared premium positioning.
• MadeGood: MadeGood makes organic, allergen-free, school-safe snacks including granola bars and cookies, overlapping with Exereton's organic, allergen-aware granola and cookie range.
• Artisana Organics: Artisana Organics is a craft organic nut butter and tahini brand with minimal processing and clean labels, directly comparable to Exereton's freshly ground organic spreads portfolio.
• Simple Mills: Simple Mills makes crackers, cookies, and baking mixes using alternative flours (almond, cassava, coconut) and natural sweeteners, mirroring Exereton's sugar-free, flour-free, alternative-ingredient positioning in the health-focused snacks category.
• That's it. That's it. makes fruit-based snack bars with minimal ingredients (fruit plus fruit), aligning with Exereton's natural, minimally processed approach to healthy snacking and dried fruit category.
• Georgia Grinders: Georgia Grinders is a craft nut butter company offering premium almond and pecan butters with simple ingredient lists, closely aligned with Exereton's freshly ground, premium nut butter proposition.
• Bhu Foods: Bhu Foods produces organic, gluten-free, sugar-free protein bars, cookies, and other baked treats using high-quality ingredients, sharing Exereton's health-positioned, alternative-flour product philosophy.

Broad incumbents

• KIND Snacks: KIND is a much larger incumbent in the healthy snack category offering nut-based bars, snacks, and breakfast products. It overlaps with Exereton's nut-and-dried-fruit positioning but operates at significantly greater scale and product breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/exereton
• LinkedInlinkedin.com/company/exereton

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EXERETON