Vibe Fitness, Inc

What Vibe Fitness, Inc does

Vibe Fitness, Inc. is a privately held boutique fitness studio headquartered in Cumming, Georgia, operating a single 1,800 sq ft physical location founded by co-founders Ally (CEO) and Kelly (COO), both credentialed group fitness and personal training professionals with national presentation experience. The company delivers an integrated fitness platform spanning group fitness classes (Club Vibe®, Vibe Infusion, Kickboxing, Sculpt, Step, Pilates, Yoga, T3 Circuit), one-on-one personal training, small-group T3 training, live virtual classes, and a library of 500+ on-demand workouts distributed via an iOS and Android mobile app. Its primary customer segment is busy women seeking sustainable fitness routines, with secondary segments in personalized training buyers, local corporate wellness clients, and certified fitness instructors.

The business combines physical studio operations with digital distribution and licensing. Revenue is generated through studio memberships and class access, virtual and on-demand subscriptions, personal training, small-group training, ancillary services (Thrive Coaching, Nutrition Program, Private Lessons, Flash Mob Choreography, Special Events, Space Rental), corporate wellness workshops, and instructor licensing fees from the Dance Fit Pro (DFP) program, which licenses the proprietary Club Vibe® and Shazzy Vibe™ branded formats to certified instructors globally. Go-to-market is community-led and event-driven, anchored on a recurring open house and event cadence (Open House Weekends, Snack Sessions, National Dance Day, cause-marketing partnerships such as with the American Cancer Society) and a low-friction 7-day unlimited $29 intro offer designed to drive trial-to-membership conversion. The company employs 10 people, including a CTO who oversees technology operations, and has no disclosed external funding, acquisitions, or institutional investors.

Name

Vibe Fitness, Inc

Legal name

Vibe Fitness, Inc.

Website

https://experiencevibefitness.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Vibe Fitness, Inc. operates a boutique fitness studio in Cumming, Georgia, offering group classes, personal and small-group training, virtual and on-demand workouts, and instructor licensing through its Dance Fit Pro program, primarily serving busy women seeking sustainable fitness routines.

Ownership category

akta.pro rank

Product category

Boutique Group Fitness Studio Services

NAICS

Fitness and Recreational Sports Centers (71394), Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

General Health Coaching (HSADAGAA), Behavior Change & Motivational Coaching (HSADAGAF), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Health Coaching & Lifestyle Coaching Education (EDAAAHAG), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC)

Keywords

• Group fitness classes
• Personal training services
• Virtual on-demand workouts
• Fitness instructor certification
• Corporate wellness programs

Headquarters

HQ city

Cumming

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Studio Memberships: Recurring monthly memberships providing unlimited access to studio fitness classes including Club Vibe, Vibe Infusion, Kickboxing, Sculpt, Step, Pilates, Yoga, and T3 Circuit. Membership includes access to physical studio and amenity features.
2. Virtual/On-Demand Subscriptions: Digital subscriptions enabling members to access live virtual classes and 500+ on-demand workouts via mobile app for remote workout access. The 7-day unlimited virtual intro offer is available for $29.
3. Personal Training: One-on-one expert coaching sessions in a private training environment with tailored workout design, individualized attention, and hands-on coaching. Premium pricing due to fully customized individual programming.
4. Small Group Training (T3): Guided strength training sessions in small groups with team energy. More affordable than personal training due to shared coaching costs while maintaining personalized modifications.
5. Beyond Workout Services: Additional revenue streams including Thrive Coaching (personalized health coaching), Nutrition Program, Private Lessons, Flash Mob choreography services, and Special Events (Girls Night Out parties, private celebrations).
6. Corporate Wellness Programs: Customized corporate wellness programs and workshops designed to support healthier workplace culture. B2B service offering for local businesses.
7. Space Rental: The 1800 sq ft studio space is available for rental for celebrations, workshops, and events, providing additional revenue from underutilized hours.
8. Instructor Training & Licensing: Dance Fit Pro (DFP) instructor training program enables fitness professionals to become certified instructors. Training offers CEC credits, comprehensive teaching resources, and licensing to teach Club Vibe and Shazzy Vibe branded formats.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Vibe Fitness, Inc. is a privately held boutique fitness studio in Cumming, Georgia that sells recurring memberships for in-studio group fitness classes (Club Vibe, Vibe Infusion, Kickboxing, Sculpt, Step, Pilates, Yoga, T3 Circuit), one-on-one personal training and small-group training, and virtual/on-demand workouts streamed through its mobile app. It also offers a Dance Fit Pro (DFP) instructor certification program that licenses its branded Club Vibe® and Shazzy Vibe™ formats to instructors worldwide, plus ancillary paid services such as nutrition coaching, Thrive Coaching, private lessons, corporate wellness workshops, and studio space rental.

Product overview

Vibe Fitness, Inc is a fitness studio platform offering a comprehensive suite of group fitness classes (Club Vibe, Vibe Infusion, Kickboxing, Sculpt, Step, Pilates, Yoga, T3 Circuit), personal and small group training programs (Personal Training, T3 Small Group Training), virtual and on-demand workout services (500+ workouts), and instructor training programs. The platform operates through its main studio in Cumming, GA, supplemented by additional wellness services including Nutrition Program, Thrive Coaching, Corporate Wellness, and Space Rental. The company also offers branded instructor training through DANCE FIT PRO including Club Vibe and Shazzy Vibe certifications, and hosts community events throughout the year.

Differentiator

Problem solved

Functional benefit

Brands

• Club Vibe®: High-energy dance fitness experience combining studio-style dance with cutting-edge fitness; designed for everybody and every body with fun and effective routines
• Shazzy Vibe™
• Dance Fit Pro (DFP)

Products and services

• Club Vibe High-energy cardio dance fitness class powered by smart interval training, building endurance and boosting confidence through studio-style choreography broken down for all skill levels. Offered to studio members at the Cumming, GA location.
• Vibe Infusion Rhythmic strength training class combining strength training and cardio dance for a full-body workout that challenges muscles and builds endurance. Offered to studio members.
• Kickboxing Athletic cardio conditioning class combining martial arts-inspired movement with athletic cardio training for a stress-releasing full-body burn. Offered to studio members.
• Sculpt Low-impact full-body workout designed to tone, strengthen, and challenge the body through targeted conditioning exercises. Offered to studio members.
• Step High-energy aerobic step class combining classic step work with rhythmic movement to improve coordination, build stamina, and work both body and mind. Offered to studio members.
• Pilates Modern Pilates class blending traditional mat Pilates with modern movement, designed to improve balance, flexibility, and core strength. Offered to studio members.
• Yoga Restorative movement class blending movement and breathwork to improve flexibility and release tension, leaving members feeling calmer and more balanced. Offered to studio members.
• T3 Circuit (Tribe Team Training) Small-group functional training with expert coaching that moves through functional stations targeting specific muscle groups for maximum results in minimal time. Combines progressive strength programming with team energy.
• Personal Training One-on-one expert coaching in a private training environment with tailored workout design, individualized attention, proper form instruction, and a clear plan tailored to individual goals for building strength and confidence.
• T3 Small Group Training Guided strength training with team energy in a small group setting, providing coaching, accountability, direction, and support for confident, purposeful training. More affordable than one-on-one personal training while retaining personalized modifications.
• Virtual Classes Live virtual classes streamed daily via the Vibe Fitness mobile app, providing real-time coaching, real connection, and the same great workout experience from anywhere without commuting.
• On-Demand Workouts Access to 500+ on-demand workouts available anytime through the Vibe Fitness mobile app, allowing members to choose workouts by format, length, intensity, or mood and stream from home, while traveling, or wherever life takes them.
• Nutrition Program Structured nutrition guidance and support to help members fuel their bodies, feel their best, and see lasting results through sustainable dietary habits.
• Thrive Coaching Personalized health coaching to help members build sustainable habits, navigate menopause, gain clarity, and feel stronger, healthier, and more like themselves.
• Flash Mob Choreography Custom choreography creation service for events, turning celebrations into unforgettable, fun, and personalized experiences.
• Private Lessons One-on-one dance and fitness lessons designed around individual needs, for special event preparation or building confidence.
• Special Events Private party and event services including Girls Night Out parties and private celebrations, creating feel-good experiences filled with good vibes.
• Corporate Wellness Corporate wellness programs and workshops designed to support a healthier workplace culture through team-based fitness activities for local businesses in the Cumming, GA area.
• Space Rental Rental of the studio's 1800 sq ft elevated space for celebrations, workshops, and events designed to bring people together.
• Dance Fit Pro (DFP) Instructor Training Comprehensive instructor training and certification program for new and experienced fitness instructors, featuring learning from award-winning industry experts, professional teaching skill development, and Continuing Education Credits (CECs) earning opportunities. Enables licensed teaching of Vibe's branded formats.
• Universal Class Content Professionally choreographed cardio dance and strength routines with step-by-step tutorials available via subscription for unlimited access or individual rental, for use by certified instructors in any fitness class.
• Club Vibe Instructor Training Training and certification to become a Club Vibe instructor, offering a high-energy dance fitness experience combining studio-style dance with cutting-edge fitness for a challenging cardio workout. Includes licensing rights to teach the Club Vibe® format.
• Shazzy Vibe Instructor Training Training and certification to become a Shazzy Vibe instructor, featuring easy-to-learn, faith-based dance fitness routines with a focus on fun, based on the best-selling DVD workout. Includes licensing rights to teach the Shazzy Vibe™ format.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• American Cancer SocietyminorStrategic or Co-development PartnerVibe Fitness participated in Cowboy Couture for a Cure, an event benefiting the American Cancer Society. The studio's performance team danced at the event to support cancer research and awareness.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SoulCycle: Premium indoor cycling boutique with a strong community-led brand identity. Comparable to Vibe on the community-led premium boutique fitness positioning and branded class formats.
• Zumba: Global dance-fitness brand with a licensed-instructor network and on-demand content. Highly comparable to Vibe's dance-fitness formats (Club Vibe, Shazzy Vibe) and DFP instructor licensing model, but at global scale.
• CycleBar: Franchised premium indoor cycling brand. Comparable as a boutique fitness subscription operator with branded class experiences and community positioning.

Direct peers

• Pure Barre: Boutique barre fitness franchise with proprietary choreographed group classes. Closely aligned to Vibe's branded-format model (Club Vibe, Shazzy Vibe) and group class membership offering.
• F45 Training: Franchised functional training brand offering small-group 45-minute circuit workouts. Directly comparable to Vibe's T3 (Tribe Team Training) small-group functional circuit concept.
• Burn Boot Camp: Women-focused functional training franchise with small-group camps and personal training. Closely aligned to Vibe's primary women-focused, community-led, multi-format model.
• Club Pilates: Franchised Pilates studio chain offering group mat-based reformer Pilates classes. Comparable on the Pilates and group-class membership model, though at a national franchise scale.
• The Barre Code: Multi-format boutique fitness brand combining barre, cardio, and strength training. Comparable to Vibe's group class breadth and women-focused community positioning.
• Title Boxing Club: Franchised boxing and kickboxing fitness studio. Comparable to Vibe's Kickboxing class format and group fitness membership model.
• Orangetheory Fitness: National interval-training boutique fitness brand with heart-rate-based group workouts and a subscription membership model. Highly comparable to Vibe's T3 functional circuit and science-backed interval approach, though at vastly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/vibe-fitness-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vibe Fitness, Inc