What Expert Projects does

Expert Projects is a private, founder-owned data analytics consulting practice headquartered in Lisbon, Portugal, founded in 2023 by Pedro Bailadeira. The firm designs and builds end-to-end reporting systems in Power BI, Looker Studio (Google Data Studio), and BigQuery, using a design-first methodology that prototypes layouts in Figma before development, applies star-schema data modeling with documented DAX measures, and is marketed around producing dashboards that teams actually trust and use. The core technology stack pairs Microsoft's Power BI platform and Google Looker Studio with the Supermetrics data extraction layer for connections to ad platforms (Meta Ads, Google Ads, LinkedIn Ads), analytics (GA4), CRM (Salesforce), marketing automation (ActiveCampaign), and e-commerce (Shopify) sources.

The business operates as a professional services firm on a project basis with milestone-based payments denominated in Euros. Service lines include Reporting Systems (end-to-end builds), Power BI Implementation, Fractional Data Support (a managed-services-style retainer), Dashboard and Report Design, Data Analysis, Data Assessment, Support and Consulting, Data/BI Tutoring, and Data Extraction Automation. The firm has begun productizing parts of its delivery: a Dashboard-as-a-Service offering with pre-built design themes and an upcoming 2024 line of downloadable Power BI templates for e-commerce, paid media, and marketing agencies, plus a free Dashboard Audit Checklist used as a top-of-funnel content asset.

Customer concentration sits in marketing agencies (including an Amazon Ads Agency whose 600+ client accounts are reported through one Expert Projects-built system, and a B2B LinkedIn Ads Agency whose system has run for 2+ years) alongside e-commerce SMBs and small business clients. The go-to-market is consultative and sales-led, with free 30-minute Calendly consultation calls as the primary demand channel, supplemented by an Upwork profile (Top 1% status), LinkedIn presence, and testimonial-driven case studies. Delivery is delivered remotely across Europe, the Middle East, and the United States. The team of 2+ is bootstrapped with no external funding, and no revenue figures are publicly disclosed.

Name

Expert Projects

Legal name

Expert Projects

Website

https://expert-projects.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Expert Projects is a Lisbon-based, founder-owned data analytics consultancy that builds end-to-end Power BI and Looker Studio reporting systems for marketing agencies, e-commerce brands, and SMBs across Europe, the Middle East, and the United States, using a design-first, AI-accelerated delivery model.

Ownership category

akta.pro rank

Product category

Data Analytics Consulting

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Management Consulting Services (54161)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374), Services-Management Consulting Services (8742)

akta.pro primary industry

Business Intelligence, Reporting & Visualization Services (BPAEAHAD)

akta.pro secondary industries

Enterprise Application Reporting, BI & Analytics Enablement (BPAEAGAK), Data Analytics & Business Intelligence Services (BPAHALAC)

Keywords

• Power BI consulting
• Business intelligence services
• Data visualization
• Reporting systems
• Dashboard design

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Reporting Systems (End-to-End): Full Power BI reporting system builds from data sources to reporting platform. Project-based engagement with milestone payments. Client receives ownership of final deliverables upon full payment.
2. Power BI Implementation: Structured Power BI setup migration from spreadsheets or legacy tools. Professional design standards implementation.
3. Fractional Data Support: Ongoing senior data partner engagement for teams needing expertise without full-time hire. Advisory, reviews, and hands-on work.
4. Marketing Agency Reporting Systems: Build-once reporting systems replicated across agency client roster. White-label templates with automated refresh. May include ongoing retainer for new client onboarding and maintenance.
5. Milestone-Based Project Payments: Payment terms outlined in individual project proposals with milestone-based structure. All prices in Euros, exclusive of applicable taxes.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Expert Projects designs and builds end-to-end Power BI and Looker Studio (Data Studio) reporting systems for marketing agencies, e-commerce businesses, and SMBs, including data modeling (star schema, DAX), Figma-based dashboard design prototyping, and connection to real business decisions. Services are delivered on a project basis with milestone-based payments, plus optional Fractional Data Support for ongoing advisory. Specialized agency reporting systems feature row-level security for multi-tenant client data isolation and automated refresh with failure alerts.

Product overview

Expert Projects is a data analytics consulting practice — not a single unified software product — offering a portfolio of reporting system build services and a limited set of pre-built product offerings. The core portfolio consists of end-to-end reporting systems built in Power BI or Looker Studio (Data Studio), supported by services including Power BI Implementation, Data Analysis, Data Assessment, Support & Consulting, Data/BI Tutoring, and Data Extraction Automation. For marketing agencies, two distinct reporting system tiers are offered: the lightweight Data Studio/Looker Studio Reporting System and the full-featured Power BI Reporting Platform. A Dashboard as a Service (Ready-to-Use Dashboards) product provides three pre-built design themes (Classic Light, Neo Light, Neo Dark) that clients can connect to their data. Free resources include an E-Commerce Dashboard Audit Checklist and upcoming Power BI templates (E-Commerce Dashboard Template, Paid Media Performance Template, Marketing Agency Client Report Template, and KPI Definition Guide), all grounded in the same methodologies used in paid client engagements.

Differentiator

Problem solved

Functional benefit

Products and services

• Reporting Systems (End to End) End-to-end Power BI reporting systems spanning data sources to a complete reporting platform, including data modeling (star schema, DAX), Figma-based design prototyping, and connection to real business decisions. Also covers Data Studio (Looker Studio) and BigQuery pipelines. Sold to marketing agencies, e-commerce brands, and SMBs.
• Data Studio / Looker Studio Reporting System A designed, white-label reporting template built in Google Looker Studio (Data Studio), connected to ad platforms and replicated across agency client accounts for marketing agencies needing a lightweight, fast-to-deploy solution.
• Power BI Reporting Platform A full-featured Power BI reporting platform for agencies with high volume, featuring a proper data model, full data history, blended sources, row-level security (each client sees only their own data), and cross-platform reporting that holds up under scrutiny.
• Power BI Implementation Migration from spreadsheets, legacy tools or a folder of reports to a structured Power BI setup with professional design standards.
• Fractional Data Support A senior data partner on call for teams needing real expertise without a full-time hire, providing advisory, reviews, and hands-on work.
• Dashboard & Report Design Crafting visually stunning and interactive dashboards and reports for actionable insights, using Power BI or Looker Studio, with engaging visuals, interactive functionality, cross-platform compatibility, and integration with existing data infrastructure.
• Data Analysis Uncovering meaningful patterns and trends through comprehensive data analysis including statistical analysis, predictive modeling, machine learning, and data mining, with actionable recommendations and clear reporting.
• Data Assessment Evaluating, enhancing, and unlocking the full potential of data assets through comprehensive data evaluation, profiling, cleansing, governance, strategy, and ongoing quality monitoring for strategic decision-making.
• Support & Consulting Expert guidance covering needs assessment, tool selection and implementation, best practices and strategy, dashboard and report optimization, performance enhancements, and ongoing support for data visualization and analytics.
• Data / BI Tutoring Personalized data and business intelligence training for individuals and teams, covering data analysis, visualization, BI tools, data modeling, data storytelling, and advanced analytics with hands-on learning and flexible scheduling.
• Data Extraction Automation Streamlining workflows through automated data extraction using Supermetrics, covering workflow analysis, customized automation solutions, data validation, and scalable extraction from databases, APIs, and marketing platforms.
• Dashboard as a Service (Ready-to-Use Dashboards) Pre-built, ready-to-use dashboard designs (Classic Light, Neo Light, Neo Dark) that clients can customize in appearance and connect to their data sources, with data combination from multiple sources into a single dashboard.

Quantifiable outcome

• 85% reduction in reporting time per client for marketing agencies
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability4 records

Feature5 records

Partnerships

One partnership is on record.

• SupermetricscoreTechnology or IntegrationAs an affiliate partner with Supermetrics, Expert Projects has in-depth knowledge and access to Supermetrics' data extraction tools. Supermetrics provides cutting-edge data extraction capabilities from various sources including databases, APIs, and marketing platforms. Expert Projects leverages Supermetrics for automated data extraction and workflow streamlining in client engagements.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Slalom: Slalom is a large global consulting firm with a sizable data and analytics practice delivering Power BI, data engineering and BI strategy for enterprise and mid-market clients; it competes for the same mid-market and agency-adjacent engagements but as part of a much broader transformation portfolio.
• Hexaware: Hexaware is a large IT services provider with an analytics and BI practice offering Power BI, data engineering and reporting at scale; while not a boutique competitor, it increasingly moves downmarket into the SMB and mid-market segment where Expert Projects operates.

Direct peers

• Analytics8: Analytics8 is a specialized BI and data analytics consultancy with deep Power BI, data modeling and visualization expertise, serving mid-market and enterprise clients — the closest US-based analog to Expert Projects' end-to-end Power BI reporting system delivery and data-assessment services.
• Northell: Northell is a boutique data analytics and Power BI consulting firm that designs custom dashboards and reporting systems for SMB and mid-market clients, comparable to Expert Projects in service catalog (dashboard design, BI implementation, data assessment) and customer profile.
• Porter Metrics: Porter Metrics builds white-label marketing dashboards and client-reporting solutions for marketing agencies, directly competing with Expert Projects' productized Power BI / Looker Studio agency reporting template — including automated refresh, white-label branding and multi-client account management.
• Hakkoda: Hakkoda is a data and analytics consultancy focused on modern data platforms, BI and AI-enabled reporting for enterprise clients; it overlaps with Expert Projects on Power BI / data visualization delivery but typically serves larger organizations with longer, more complex engagements.
• Cybele Group: Cybele Group is a European boutique data and analytics consultancy delivering Power BI, data strategy and BI implementations — a close geographic and capability match to Expert Projects' Lisbon-based, European-focused Power BI reporting systems and fractional data support offerings.

Others

• Supermetrics: Supermetrics is the data-extraction platform Expert Projects is an affiliate partner of; while not a direct services competitor, it is the underlying pipeline layer for both Expert Projects and competing agency-reporting solutions, and a potential long-term threat if it expands further into built-in dashboards and analytics.

Emerging players

• Measure School: Measure School is a marketing analytics education and training brand (courses, templates, community) that intersects with Expert Projects' BI tutoring, free audit checklists and marketing-agency reporting focus, competing for the same upskilling and template-driven customer intent.
• Maven Analytics: Maven Analytics is a data and BI education platform (courses, communities, templates) targeting aspiring and working analysts; it overlaps with Expert Projects' Data/BI Tutoring service and free resources/templates funnel, and competes for the same SMB and career-changer audience entering the Power BI market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/expert-projects

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Expert Projects