Expoline AS
Expoline Norge AS is a Norwegian total supplier of marketing materials, profiling and visual-communication solutions — from roll-ups, large-format prints and signage to modular exhibition systems, vehicle graphics and digital signage — serving businesses, retail chains and 50+ shopping centers nationwide through offices in Trondheim, Oslo and Bergen.
- Company typePrivate
- Founded2000
- HeadquartersTrondheim, Norway
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Expoline AS does
Expoline Norge AS is a Trondheim-headquartered total supplier of marketing materials, profiling and visual-communication solutions for businesses, retail chains and shopping centers across Norway. The company operates three offices — Trondheim (HQ), Oslo (Lørenskog) and Bergen — covering the entire Norwegian market with in-house production, logistics and professional mounting. Its product portfolio spans 16 categories, including portable displays (roll-ups, pop-up tents, Expolinc modular systems, beach flags, A-frames), large-format printing up to 5x45 m without seams, signage systems (facade signs, illuminated signs, wayfinding, LED), vehicle graphics, decor and acoustic solutions, digital signage with cloud-based remote management, printed materials (brochures, flyers, business cards) and crowd-management hardware. Underlying technology centers on sublimation printing, LED backlit SEG (Silicone Edge Graphics) textile graphics, UV-resistant photographic-quality large-format printing, and the Expolinc modular display platform; the company is an authorized Expolinc dealer in Norway and also distributes Mastertent, Aluvision and Bematrix systems.
The business model is sales-led and project-based, with quote-based pricing (no public list prices) and free, non-binding proposals covering concept, design, material selection, production, delivery and installation. Revenue is generated through one-time product sales (roll-ups, banners, large-format prints, signage, vehicle wraps, printed materials) alongside rental options for events, plus professional-services revenue from shopping-center and retail-chain profiling packages delivered through the dedicated Senterservice department. Customer segments are weighted toward shopping centers and retail chains (50+ centers served), corporate buyers across automotive, beverage, sports and events, public-sector and construction clients, and SMB storefronts. Marketing is content-driven through educational guides, an active Instagram channel (@expoline_as) and direct phone/email/contact-form sales channels. Expoline was founded in 2000, is privately held with no disclosed institutional ownership, has no subsidiaries and reports no M&A, funding or leadership-change activity in the available record.
Expoline AS firmographics
Firmographics- Name
- Expoline AS
- Legal name
- Expoline Norge AS
- Website
- https://expoline.no
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Expoline Norge AS is a Norwegian total supplier of marketing materials, profiling and visual-communication solutions — from roll-ups, large-format prints and signage to modular exhibition systems, vehicle graphics and digital signage — serving businesses, retail chains and 50+ shopping centers nationwide through offices in Trondheim, Oslo and Bergen.
- Ownership category
- akta.pro rank
Expoline AS industry classification
Industry- Product category
- Visual Communication Services
- NAICS
- Commercial Printing (except Screen and Books) (323111), Indoor and Outdoor Display Advertising (54185), Advertising Material Distribution Services (541870)
- SIC
- Commercial Printing (2750), Services-Advertising (7310)
- akta.pro primary industry
- Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)
Keywords
Where Expoline AS is headquartered
LocationHeadquarters
- HQ city
- Trondheim
- HQ country
- Norway
- HQ region
- Europe
Offices3 records
Markets served
Expoline AS business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Marketing Materials and Profiling Products: Sale of marketing materials including roll-ups, banners, posters, brochures, large format prints, exhibition walls and displays. Products are available for both purchase and rental.
- Shopping Center and Store Profiling Services: Comprehensive profiling packages for shopping centers and retail chains including facade profiling, vinyl decor and foil, signage and wayfinding, seasonal campaigns. Includes production, logistics and mounting services.
- Custom/Special Solutions: Tailored unique solutions including event profiling, image wraps, special projects and creative consulting. Custom solutions from idea to finished delivered product.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing for all products and services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Expoline AS product offering
Product offeringCore offering
Expoline AS is a total supplier of marketing materials, visual communication, and profiling solutions for businesses, retail chains, and shopping centers across Norway. The company handles the full workflow from concept development and design through printing, production, logistics, and professional mounting, offering both product sales and rental. Its portfolio spans popup tents, modular display systems, large format printing (up to 5m wide and 45m long without seams), signage, vehicle graphics, beach flags, A-frame signs, digital signage, trade show equipment, and printed materials, supplemented by a dedicated Senterservice department serving 50+ shopping centers nationwide.
Product overview
Expoline AS is a total supplier of marketing materials, branding, and visual solutions for businesses, retail chains, and shopping centers in Norway. The company operates a unified platform-plus-services model offering 16 distinct physical products and service offerings. Core products include portable display systems (Pop-up telt 3×3, Mastertent, Expolinc, Roll-up, Beachflagg, Gatebukker), large format printing solutions (Storformat, Bildekor & Bilreklame), signage systems (Skilt & Skiltsystemer, Digital Signage), and trade show equipment (Messeutstyr). Additional offerings include decor solutions (Utsmykning & Dekor, Trykksaker & Display), crowd management (Køordnere & Sperrebånd), and the specialized Senterservice department for shopping center profiling. The product portfolio spans from portable marketing tools to large-scale facade installations, unified by full-service capabilities from design through installation.
Differentiator
Problem solved
Functional benefit
Brands
- Expolinc: Modular display systems including roll-up, pop-up tower, panel base system, screen displays, case & counter, and stand-up info solutions designed for easy transport, quick assembly, and long service life for businesses participating in trade shows and events regularly.
Products and services
- Pop-up telt (Popup Tents)
Quantifiable outcome
- 500+ satisfied customers served
- +3 more outcomes
Companies that use Expoline AS
Customer profileNamed customers20 records
Segments5 records
Ideal customer profiles3 records
Expoline AS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Expoline AS partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ExpolinccoreExpolinc is Expoline's own brand of modular display systems including Light Frame Mini. They are an authorized dealer of Expolinc systems and deliver Light Frame Mini with custom textile graphics across Norway.
- Supplier NetworkcoreExpoline collaborates with production environments and partners working according to established quality and environmental standards. Several partners can document their sustainability work through their own systems, certifications and reports. Partners are selected based on: established quality and environmental systems, documented sustainability work, focus on continuous improvement, responsible working conditions in production, and willingness for transparency and dialogue.
Scale indicators7 records
Recent moves1 record
Expansion highlights6 records
Expoline AS competitors and assessment
Company assessmentDirect peers
- Octanorm: Manufacturer of modular exhibition and display systems used by trade show builders and event marketers globally. Comparable to Expoline's role as distributor/integrator of modular exhibition systems.
- Spandex: Pan-European distributor of visual communications materials including signage, large-format print media, and display systems. Direct competitor to Expoline in the supply of sign, print, and exhibition substrates across European markets including Norway.
- Skyline Exhibits: Global provider of modular trade show exhibits and event display solutions. Comparable to Expoline's Messeutstyr and modular display offerings in the trade show and exhibition space.
- Norsk Display AS: Norwegian supplier of display and exhibition equipment including roll-ups, banner stands, and trade show systems. Closely comparable to Expoline's Expolinc and Messeutstyr product lines.
- Arctic Print AS: Norwegian printing company specializing in large-format printing, signage, and visual communication products for businesses. Comparable as a domestic Norwegian provider of similar marketing materials and visual solutions.
Broad incumbents
- Antalis: European distributor of visual communications, paper, and packaging solutions serving sign-makers, printers, and display producers. Overlaps with Expoline's distribution of print media, signage materials, and display products.
- HP Large Format Printing: Global leader in large-format printing equipment and supplies used by sign shops, print service providers, and commercial printers. Operates upstream of Expoline as a technology/materials provider in the same value chain.
- Roland DG: Manufacturer of large-format printers, signage equipment, and printing technology for the sign and visual communications industry. Comparable to Expoline's large-format printing and signage capabilities as an upstream equipment leader.
- Canon Solutions America / Canon Production Printing: Major manufacturer of commercial printing equipment and production print solutions for the graphic arts industry. Competes broadly with Expoline's commercial printing capabilities as a much larger upstream incumbent.
- 3M Commercial Solutions: Global manufacturer of signage substrates, graphic films, and commercial display materials. Competes broadly with Expoline's large-format, signage, and vinyl decor offerings as a much larger upstream materials supplier.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Expoline AS social profiles
Digital presenceExpoline AS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Expoline AS leadership team
Management profileNumber of profiles
Profiles4 records
Expoline AS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Expoline AS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Expoline AS
What does Expoline AS do?
Expoline AS is a total supplier of marketing materials, visual communication, and profiling solutions for businesses, retail chains, and shopping centers across Norway. The company handles the full workflow from concept development and design through printing, production, logistics, and professional mounting, offering both product sales and rental. Its portfolio spans popup tents, modular display systems, large format printing (up to 5m wide and 45m long without seams), signage, vehicle graphics, beach flags, A-frame signs, digital signage, trade show equipment, and printed materials, supplemented by a dedicated Senterservice department serving 50+ shopping centers nationwide.
Is Expoline AS a public or private company?
Expoline AS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Expoline AS founded?
Expoline AS was founded in 2000. It employs 11 to 50 people.
Where is Expoline AS based?
Expoline AS is headquartered in Trondheim, Norway, in the Europe region.
How does Expoline AS make money?
Three revenue lines are on record. Marketing Materials and Profiling Products are the primary driver. The others are shopping Center and Store Profiling Services and custom/Special Solutions.
Who are Expoline AS's main competitors?
Direct peers on record are Octanorm, Spandex, Skyline Exhibits, Norsk Display AS and Arctic Print AS. Broad incumbents are Antalis, HP Large Format Printing, Roland DG, Canon Solutions America / Canon Production Printing and 3M Commercial Solutions.
Does Expoline AS have an API?
No public API is recorded for Expoline AS.
What industry is Expoline AS in?
Expoline AS's product category is Visual Communication Services. Its primary akta.pro industry code is MPAAAGAC, Trade Show & Exhibition Marketing (Booth Design/Build). Its NAICS code is 323111 and its SIC code is 2750.