Export House
Export House is an India-based, bootstrapped D2C home furnishing brand selling handloom cushion covers, throws, and table linens via Shopify, five marketplaces, and six physical stores, serving individual homeowners, interior designers, and wholesale buyers.
- Company typePrivate
- Founded-
- HeadquartersSahibzada Ajit Singh Nagar (Mohali), India
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Export House does
Export House is an India-based, privately held home furnishing e-commerce brand founded in 2017 and headquartered in Mohali, Punjab, operating under founder Saloni Jindal. The company sells handloom and artisan-crafted textile home decor — including cushion covers, lumbar covers, sofa throws and covers, chair covers, table runners, placemats, dining sheets, cushion fillers, and a seasonal Christmas collection — across a catalog of 239+ cushion cover SKUs alone, in materials ranging from cotton and slub-cotton to velvet, silk, jute, and polyester. Products are priced between ₹250 and ₹7,500 per item, positioning the brand in the mid-market Indian home textile segment.
The business runs a hybrid direct-to-consumer model combining a Shopify-based own website (exporthouse70.com), listings on five Indian marketplaces (Amazon, Myntra, Ajio, Flipkart, Meesho), and a network of six physical retail stores across Mohali, New Chandigarh, Delhi, Goa, Hyderabad, and Bengaluru. Beyond core B2C sales to individual homeowners, Export House monetizes through a wholesale buyer program, a franchise opportunity, and a dedicated trade channel serving interior designers and architects. A warehouse clearance sale channel is operated for surplus inventory monetization.
The company is bootstrapped with no disclosed external funding and operates with 92 employees. There is no evidence of AI/ML capabilities, proprietary software, mobile applications, patents, certifications, regulatory actions, M&A activity, or third-party recognition in the input data. The underlying technology footprint is limited to standard Shopify e-commerce infrastructure, with the company's competitive posture resting on catalog breadth, handloom positioning, and multi-channel distribution rather than technology differentiation.
Export House firmographics
Firmographics- Name
- Export House
- Legal name
- Export House
- Website
- https://exporthouse70.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Export House is an India-based, bootstrapped D2C home furnishing brand selling handloom cushion covers, throws, and table linens via Shopify, five marketplaces, and six physical stores, serving individual homeowners, interior designers, and wholesale buyers.
- Ownership category
- akta.pro rank
Export House industry classification
Industry- Product category
- Home Furnishing Textiles
- NAICS
- Home Furnishings Retailers (44912)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Soft Home Décor Textiles Retail (Throws, Blankets, Cushion Covers) (CRAIALAG)
- akta.pro secondary industries
- Table Linens Retail (Tablecloths, Napkins, Runners, Placemats) (CRAIALAE), Seasonal & Holiday Home Textiles Retail (Seasonal Bedding, Themed Linens) (CRAIALAI)
Keywords
Where Export House is headquartered
LocationHeadquarters
- HQ city
- Sahibzada Ajit Singh Nagar (Mohali)
- HQ country
- India
- HQ region
- Asia
Offices7 records
Markets served
Export House business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Product Sales: The company generates revenue through one-time sales of home furnishing products including cushion covers, sofa throws, lumbar covers, table runners, placemats, dining sheets, and Christmas-themed decor items. Products are sold at various price points ranging from approximately ₹250 to ₹7,500 per item.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Cushion Covers - Starting from ₹675 |
| Unit Pricing | Pay-as-you-go | Lumbar Covers - Starting from ₹250 |
| Unit Pricing | Pay-as-you-go | Sofa Throws - Starting from ₹1,900 |
| Unit Pricing | Pay-as-you-go | Table Runners - Starting from ₹2,200 |
| Unit Pricing | Pay-as-you-go | Set of 5 Cushion Covers - Starting from ₹7,500 |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels5 records
Export House product offering
Product offeringCore offering
Export House designs, sources, and sells handloom and artisan-crafted home furnishing textiles including cushion covers, lumbar covers, sofa throws, sofa and chair covers, table runners, placemats, dining sheets, cushion inserts, and a Christmas collection. Products are sold direct-to-consumer through a Shopify-based website, via major Indian marketplaces, and through 6 physical retail stores across India.
Product overview
Export House is a home furnishing e-commerce brand specializing in handloom and textile home decor products. The core product portfolio centers around cushion covers (the largest category with 239+ products), complemented by lumbar covers, sofa throws/covers, chair covers, table runners, placemats, and dining sheets. The company offers products in multiple materials (cotton, slub-cotton, velvet, silk, polyester, jute) and styles (tufted, embroidered, printed, plain, boho). Seasonal offerings include a dedicated Christmas collection featuring themed cushions, table linens, and throws. Additional products include cushion fillers/inserts and bundled Set of 5 cushion cover packages. The brand operates a warehouse clearance sale channel for discounted surplus inventory and maintains physical retail stores across India in Mohali, New Chandigarh, Delhi, Goa, Hyderabad, and Bengaluru.
Differentiator
Problem solved
Functional benefit
Products and services
- Cushion Covers Flagship handloom and artisan-crafted cushion covers offered in multiple materials (cotton, slub-cotton, velvet, silk), styles (tufted, embroidered, printed, plain, boho), and sizes for Indian homeowners and interior designers.
- Lumbar Covers Specialized covers designed for lumbar support pillows, available in cotton, velvet, and slub-cotton materials and in multiple sizes for decorative and functional use.
- Sofa Throws Decorative throws and protective covers for sofas, offered in cotton and premium materials with embroidered, printed, and tufted designs.
- Sofa Covers Customized protective covers for sofas in jacquard and other material varieties, designed to fit different sofa sizes and styles.
- Chair Covers Protective and decorative chair covers offered in jacquard and cotton materials in various designs.
- Table Runners Decorative table runners in cotton offered in multiple sizes and styles (embroidered, printed, aari work), with matching table mats available.
- Table Placemats Protective dining table mats in round and rectangular shapes, made from cotton and polyester in multiple sizes.
- Dining Sheets Tablecloths and dining sheets in plain and printed cotton varieties for dining table decoration and protection.
- Cushion Inserts/Fillers Polyester cushion inserts and fillers in multiple sizes, sold as a companion product to fit Export House cushion covers.
- Christmas Collection Holiday-themed home furnishing collection including Christmas cushion covers, lumbar covers, placemats, table runners, sofa throws, stockings, tree skirts, and baskets in multiple materials.
Companies that use Export House
Customer profileSegments3 records
Ideal customer profiles3 records
Export House technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Export House partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Amazon IndiacoreExport House products are available for purchase on Amazon India marketplace, providing access to Amazon's vast customer base and logistics infrastructure across India.
- MyntracoreProducts distributed through Myntra fashion and lifestyle marketplace, targeting fashion-conscious consumers seeking home furnishing items.
- AjiocorePresence on Ajio Reliance-backed fashion marketplace for reaching customers across India's tier 2 and tier 3 cities.
- FlipkartcoreMarketplace listing on Flipkart, one of India's largest e-commerce platforms, for pan-India distribution.
- MeeshominorSocial commerce presence on Meesho targeting value-conscious consumers and enabling affordable home decor purchases.
- Wholesale PartnerscoreExclusive wholesale pricing and diverse product portfolio offered to business partners for bulk purchasing and resale purposes.
- Franchise PartnerscoreFranchise opportunity offered for building profitable retail businesses backed by the Export House brand and expert guidance.
- Interior Designers and ArchitectsminorCurated collections and bespoke solutions offered to interior design professionals for their client projects, with dedicated assistance.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Export House competitors and assessment
Company assessmentBroad incumbents
- Urban Ladder: Established Indian omni-channel furniture and home decor retailer with stores plus online. Comparable urban target customer and decor-anchored assortment that includes soft furnishings.
- Pepperfry: India's largest online furniture and home decor retailer; while furniture-led, it carries cushions, throws, and soft furnishings adjacent to Export House's catalog and competes for the same buyer journey.
- Wakefit: Well-funded Indian home products brand (mattresses, furniture, soft furnishings) with own D2C plus marketplace presence. Overlaps with Export House in soft home decor and competes for the same Indian online home shopper.
- Spaces by Welspun: Welspun's home textile retail brand selling bedding, cushions, rugs, and bath/decor across D2C and marketplaces. Comparable category mix but with stronger institutional backing and wider category breadth.
- Trident Group: One of India's largest home textile manufacturers (bed linen, towels, decor) with retail sub-brands. Comparable vertical at much larger scale; relevant as a direct competitor on quality, sourcing, and export distribution.
- D'Decor: India's largest home textile manufacturer/retailer (curtains, upholstery, cushions), offering similar soft home furnishing categories at scale. Sets the competitive benchmark on breadth, quality, and B2B/hospitality supply.
Direct peers
- FabIndia: India's largest handloom/artisan home textile brand, selling cushions, table linen, throws, and decor across own stores, online, and franchises. Direct competitor to Export House on handcrafted positioning, SKUs, and multi-channel Indian distribution.
- Chumbak: Indian lifestyle and home decor brand with strong cushion, throw, and table linen presence, listed across marketplaces and own D2C. Comparable audience (urban Indian home decorators) and seasonal/design-led merchandising cadence.
- The Home Label: Indian online-first home textile and soft furnishings brand offering cushion covers, sofa throws, table linens, and bedding directly to consumers - highly comparable category, price range, and D2C-plus-marketplace model.
- Jaipur Rugs: India's leading handloom rug and soft flooring brand with an artisan supply chain and multi-channel retail. Compares on the handloom narrative, India-first distribution, and rural artisan sourcing model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Export House social profiles
Digital presenceExport House financial estimates
Financial estimateRevenue estimate
Valuation estimate
Export House leadership team
Management profileNumber of profiles
Profiles1 record
Export House funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Export House M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Export House
What does Export House do?
Export House designs, sources, and sells handloom and artisan-crafted home furnishing textiles including cushion covers, lumbar covers, sofa throws, sofa and chair covers, table runners, placemats, dining sheets, cushion inserts, and a Christmas collection. Products are sold direct-to-consumer through a Shopify-based website, via major Indian marketplaces, and through 6 physical retail stores across India.
Is Export House a public or private company?
Export House is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Export House founded?
Export House was founded in -1. It employs 51 to 100 people.
Where is Export House based?
Export House is headquartered in Sahibzada Ajit Singh Nagar (Mohali), India, in the Asia region.
How does Export House make money?
One revenue line is on record: direct Product Sales.
Who are Export House's main competitors?
Broad incumbents on record are Urban Ladder, Pepperfry, Wakefit, Spaces by Welspun, Trident Group and D'Decor. Direct peers are FabIndia, Chumbak, The Home Label and Jaipur Rugs.
Does Export House have an API?
No public API is recorded for Export House.
What industry is Export House in?
Export House's product category is Home Furnishing Textiles. Its primary akta.pro industry code is CRAIALAG, Soft Home Décor Textiles Retail (Throws, Blankets, Cushion Covers), with a secondary code of CRAIALAE, Table Linens Retail (Tablecloths, Napkins, Runners, Placemats). Its NAICS code is 44912 and its SIC code is 5700.