EXYPE

What EXYPE does

EXYPE is a privately held racing simulation and track experience operator based in Waterloo, Belgium, positioned as Belgium's reference center for automotive racing simulation. The company operates a single 500 m² facility near Brussels with 20 racing simulators across three tiers: six dynamic full-motion simulators (FIA-certified, equipped with Advanced SimRacing, Asetek, GSI, and D-BOX components), twelve static simulators running Gran Turismo 7 on PlayStation 5 with Thrustmaster peripherals, and two professional-grade simulators featuring Simucube Active Pedal technology and a fourth-screen telemetry analysis display. The user-facing product spans individual recreational sessions, multiplayer endurance championships, and corporate and private events including team building, birthdays, bachelor/bachelorette parties, and room rental for up to 150 participants.

The core commercial offering is the Virtual 2 Reality (V2R) program, a structured three-step pathway taking drivers from simulator training through to real trackdays and competition, executed in partnership with AC Motorsport, Clubsport, and M3M. EXYPE monetizes across multiple revenue streams: pay-per-session simulator rentals (€15 per 10-min dynamic, €25 per 1-hour static, €45 per professional), four-tier recurring subscriptions (€75 weekly to €750 annually, plus a premium €1,050 V2R annual subscription), private coaching (€80 per session plus simulation time), B2B corporate events and the Corporate Series B2B esports championship (live-streamed on Twitch, with 8-hour broadcasts and a claimed 100,000 social reach per activation), gift cards and merchandise through exype-shop.com, and on-site food and beverage from the in-house cocktail bar.

Go-to-market is hybrid: direct-to-consumer bookings through a self-serve website with real-time availability, social media and live race broadcasting for community and top-of-funnel awareness, and a dedicated sales team for mobile simulator rental and corporate events. Customer base spans individual enthusiasts, corporate clients (Belfius, Pauwels Consulting, Worldline referenced in testimonials), aspiring racing drivers in the V2R pipeline, social groups, and Fun Cup endurance racers. No parent company, investor, or headcount information is disclosed; the company operates as an independent, non-listed entity with global_e foot_footprintclaim limited to Belgium.

Name

EXYPE

Website

https://exype.be

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

EXYPE operates a 500 m² racing simulation center in Waterloo, Belgium, offering 20 dynamic, static, and professional simulators to individual enthusiasts, corporate clients, and aspiring racing drivers via its Virtual 2 Reality training and event program.

Ownership category

akta.pro rank

Product category

Racing Simulation Center

NAICS

Fitness and Recreational Sports Centers (71394), Amusement Parks and Arcades (7131), Other Spectator Sports (711219)

SIC

Services-Racing, Including Track Operation (7948), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAFAAAH

Serious Games & Simulation Studios (Training, Defense, Enterprise)

Media, Entertainment & Sports/Gaming & Interactive Entertainment (Video Games, Esports)/Game Development Studios (PC/Console/Mobile)

SECONDARYMPAGAHAH

Incentive Travel Programs & Retreat Events (Offsites)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Corporate & Private Events (Galas, Product Launches)

SECONDARYMPAGAOAJ

Virtual Training, Workshops & Masterclasses (Interactive Sessions)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Virtual & Hybrid Events

Keywords

• Racing simulation center
• Motorsport training programs
• Esports racing events
• Corporate team building
• Simulator rental services

Headquarters

HQ city

Waterloo

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Simulator Sessions: Pay-per-use sessions on dynamic and static racing simulators. Dynamic simulators charged at €15 per 10-minute session, static simulators at €25 per 1-hour session.
2. Subscription Memberships: Unlimited access subscriptions in four tiers: weekly (€75), monthly (€125), 3-month (€250, €150 under 25), and annual (€750, €450 under 25). Includes subscriber events and simplified booking.
3. V2R (Virtual 2 Reality) Subscription: Annual subscription at €1050 providing unlimited access to all simulators, booking outside opening hours, regular coaching monitoring, group sessions, priority trackday access, and partner discounts.
4. Professional Coaching: Private coaching sessions at €80 excluding simulation time, plus €45 per professional simulator session. Group coaching included in V2R subscription.
5. Corporate Events: B2B events including Corporate Series championships, team building sessions, room rental, and endurance races. Competitive B2B esports championship with live streaming.
6. Bar and Catering: On-site cocktail bar, craft beers, champagne selection, and light dining including spaghetti bolognese, grilled cheese sandwiches, and appetizer boards. Catering service for events.
7. Gift Cards and Merchandise: Gift boxes and last-minute deals sold through exype-shop.com. Sessions available at €5 and €10 during limited Monday sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

EXYPE operates a 500 m² racing simulation center in Waterloo, Belgium housing 20 simulators (6 dynamic, 12 static, 2 professional) and delivers a Virtual 2 Reality (V2R) coaching program that bridges simulator training to real track experiences. The center also hosts corporate team building, birthday and bachelor/bachelorette parties, LAN championships (Endurance Series), and on-site simulator rental for trade shows and private events. Revenue is generated through pay-per-use sessions, multi-tier subscriptions, coaching services, event packages, and an on-site cocktail bar.

Product overview

EXYPE is a racing simulation and track experience center in Waterloo, Belgium, offering a portfolio of motion-based and static racing simulators alongside a comprehensive Virtual 2 Reality (V2R) program that bridges simulator training to real track experiences. The core offering spans three simulator tiers—Dynamic Simulators (6 full-motion units), Static Simulators (12 PlayStation 5-based units), and Professional Simulators (2 training-grade units with advanced telemetry)—augmented by the V2R Training and Formation program with three progressive steps from discovery to trackday and competition. Supporting services include Endurance Series LAN championships, Inter-centre competitions connecting global simulators, Corporate Series B2B events, team building packages, birthday and bachelor/bachelorette celebrations, room rental, and a cocktail bar. Subscription models provide unlimited simulator access and dedicated V2R coaching subscriptions for serious drivers.

Differentiator

Problem solved

Functional benefit

Brands

• Virtual 2 Reality: Training program that bridges simulator driving to real track experiences, including coaching, trackdays, and competition preparation.

Products and services

• Dynamic Simulator Sessions Pay-per-use 10-minute sessions on six full-motion dynamic racing simulators that reproduce accelerations, braking, weight transfers, and slipstream effects. Targeted at racing enthusiasts and recreational visitors seeking ultra-realistic GT, Touring, or Formula 1 experiences.
• Static Simulator Sessions Pay-per-use 1-hour sessions on twelve static racing simulators running Gran Turismo 7 on PlayStation 5 with Thrustmaster steering wheels and pedals, enabling up to 12 drivers to race simultaneously. Targeted at groups, parties, and casual racing visitors.
• Professional Simulator Sessions Pay-per-use sessions at €45 each on two professional-grade simulators featuring Simucube Active Pedal technology and a 4th screen for telemetry and performance analysis. Reserved for drivers pursuing serious training, circuit scouting, and skill development.
• Virtual 2 Reality (V2R) Program Structured three-step coaching program (Training & Formation, Trackday, Competition) that takes drivers from simulator training to real circuit driving through personalized coaching, group sessions, and supervised trackdays with partner racing teams. Targeted at aspiring racing drivers and gentleman drivers.
• Private Coaching Private one-on-one coaching sessions at €80 per session (excluding simulator time) delivered by professional driver coaches. Targeted at drivers seeking personalized instruction, technique refinement, and progress acceleration.
• Simulator Subscription Plans Multi-tier unlimited simulator access passes priced at €75/week, €125/month, €250/3-months, and €750/year, with youth discounts. Includes subscriber events and simplified booking. Targeted at regular individual users and enthusiasts.
• V2R Annual Subscription Annual subscription at €1,050 providing unlimited access to all simulators, out-of-hours booking, regular coaching monitoring, group sessions, priority trackday access, and partner discounts. Targeted at serious drivers committed to progression.
• Team Building Events Corporate team building activities accommodating 10 to 150 participants across 20 dynamic and static simulators, with optional catering and meeting/conference facilities. Targeted at corporate clients seeking unique group experiences.
• Corporate Series Championships B2B esports competition for companies featuring 8 hours of live Twitch broadcast, team video content, 45-day communication plan, and up to 100,000 social media reach. Targeted at corporate clients seeking branded competition and visibility.
• Birthday Packages Birthday party packages including simulator racing activities, reserved areas, drinks, and optional catering. Targeted at families and groups celebrating children's or adults' birthdays.
• Bachelor and Bachelorette Packages Party packages featuring racing simulation in GT, rally, and Formula 1 modes, with access to the bar area and option for private events outside regular hours. Targeted at groups celebrating pre-wedding events.
• Room Rental Private meeting and conference room hire up to 100 m² with lounge area, catering options, and optional simulator activities, available outside regular opening hours. Targeted at corporate clients and private event organizers.
• Endurance Series Championship Belgium's largest LAN endurance championship on Gran Turismo 7, featuring team relay races with live broadcast, tire management, fuel consumption, and traffic management. Targeted at competitive sim racers and racing teams.
• Inter-centre Racing Events Connected racing competitions between simulation centers in Belgium, Germany, the United States, and globally, with up to 50 drivers racing simultaneously on legendary circuits. Targeted at competitive sim racers across partner centers.
• Fun Cup Racing Experience Entry-level endurance racing program in iconic Beetle racing cars with partner teams including AC Motorsport and Clubsport, serving as a stepping stone from simulator to real competition. Targeted at drivers ready to compete on real circuits.
• Cocktail Bar and Catering On-site lounge bar offering cocktails, craft beers, champagne selection, and a light dining menu including spaghetti bolognese and grilled cheese sandwiches, plus catering for events. Targeted at visitors, event attendees, and party groups.
• Gift Cards and Packages Gift boxes and all-inclusive experience packages valid for one year, including Last Minute deals with discounted sessions at €5 and €10 during limited Monday sales. Sold through the online shop and targeted at gift buyers and casual visitors.
• Mobile Simulator Rental

Quantifiable outcome

• Belgium's largest esports racing organizer
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and strategic.

• Advanced SimRacingcoreTechnology or IntegrationEquipment partner for dynamic simulators. Advanced SimRacing provides hardware technology that enables ultra-realistic driving experience in Exype's dynamic simulators.
• AsetekcoreTechnology or IntegrationEquipment partner for dynamic simulators. Asetek provides cooling and motion technology integrated into Exype's dynamic racing simulators.
• GSIcoreTechnology or IntegrationEquipment partner for dynamic simulators. GSI technology contributes to the cutting-edge realism in Exype's dynamic simulation experience.
• D-BOXcoreTechnology or IntegrationEquipment partner for dynamic simulators. D-BOX motion feedback technology provides haptic motion effects enhancing the immersive racing experience.
• ThrustmastercoreTechnology or IntegrationPartner for static simulators and esports competition. Thrustmaster provides steering wheels and pedals for all 12 static stations connected to PlayStation 5. Sponsors the Endurance Series LAN championship.
• SimucubecoreTechnology or IntegrationProvides Simucube Active Pedal technology for professional simulators. This intelligent pedal system adapts to chosen vehicle behavior for unparalleled driving precision.
• AC MotorsportstrategicStrategic or Co-development PartnerRecognized racing team partner for the Virtual 2 Reality program. Opens doors to real racing experiences through structured trackday supervision and racing programs.
• ClubsportstrategicStrategic or Co-development PartnerPartner in Fun Cup racing structures. Connects Exype drivers with professional racing opportunities and team structures in the Fun Cup endurance category.
• M3MstrategicStrategic or Co-development PartnerPartner racing structure for Fun Cup experiences. Opens doors to racing world for Exype trainees through trusted professional supervision.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Others

• Playseat: Sim-racing cockpit hardware brand with its own experience and marketing programs, an ecosystem enabler that competes for end-user attention against venue-based simulators.
• Fanatec: Leading sim-racing hardware manufacturer supplying wheels and pedals; while not a venue competitor directly, the strength of its ecosystem directly bears on home-vs-center demand for Exype.

Broad incumbents

• iRacing: Dominant online sim-racing platform with extensive leagues and competitions; competing primarily as a substitute for center-based sim time at the consumer level.
• D-BOX Experience Centers: Motion technology provider and operator of branded sim experience centers using D-BOX haptic systems, comparable motion-rig tech stack to Exype's dynamic simulators.

Direct peers

• Apex Racing Sim: Australia-based racing simulation center offering pay-per-session, memberships, and corporate events on professional rigs, comparable in product mix and use cases.
• Sim Lounge: UK-based racing sim center with pro rigs and event offerings, similar in venue operations and enthusiast customer base to Exype's Waterloo center.
• Pure Sim Racing: UK-based racing simulation center operating a fleet of professional rigs with memberships and team-building offerings, comparable venue experience to Exype.
• SimStation: Germany-based operator of premium racing simulation centers with motion-equipped rigs and event offerings, the closest European direct comparable in business model and customer profile.
• Velocity Sim: UK operator of professional racing simulators offering pay-as-you-go, memberships, and event services, directly comparable in pricing and experience mix.

Regional players

• RACELAB Sim Center: Netherlands-based racing simulation venue close to Belgium, offering comparable experiences and potentially overlapping with Exype's catchment around Brussels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/exype

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EXYPE