Eyachts
Eyachts is a privately held Australian and New Zealand dealer exclusively distributing six European luxury yacht brands (Axopar, BRABUS Marine, Pardo, VanDutch, Greenline, Sirena), serving affluent consumers with new sales, brokerage, and aftersales services since 2005.
- Company typePrivate
- Founded2005
- HeadquartersChurch Point, Australia
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Eyachts does
Eyachts Pty Ltd is a privately held luxury motor yacht and powerboat dealership founded in 2005 and headquartered at Church Point, NSW, Australia, operating across Australia and New Zealand through sales offices in Sydney, Gold Coast, and Perth. The company is the exclusive regional distributor for six European yacht brands: Axopar (Finnish adventure powerboats from 22 to 45 feet), BRABUS Marine (ultra-luxury superboats from 300 to 1200hp), Pardo Yachts (Italian day cruisers and endurance yachts up to 75 feet), VanDutch (minimalist design yachts), Greenline Yachts (6th-generation hybrid and solar-powered motor yachts), and Sirena Yachts (long-range luxury motor yachts from 48 to 118 feet). The portfolio spans entry-level day boats to superyacht-class vessels, with deployed technology including Greenline's hybrid propulsion system and Axopar's twin-stepped hull design.
The company monetizes through one-time new yacht sales, a pre-loved brokerage channel (eBrokerage), aftersales service via its Vesseltec partnership, branded merchandise, and international delivery coordination (including European handover programs). Go-to-market relies on direct field sales through showrooms, participation in major boat shows (Sydney, Brisbane, Perth, Cannes), personalized consultations, test drives, and an owner community platform anchored by signature events such as Raft Up 4 Life and Axoparty. Customers are predominantly affluent Australian and New Zealand owners, including families, adventure enthusiasts, luxury yacht buyers, and long-range cruisers; over 350 boats are now in Australian waters. The business is founder/private-owned with no external institutional investment disclosed and operates with a lean team of approximately 8 employees.
Eyachts firmographics
Firmographics- Name
- Eyachts
- Legal name
- Eyachts Pty Ltd
- Website
- https://eyachts.com.au
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Eyachts is a privately held Australian and New Zealand dealer exclusively distributing six European luxury yacht brands (Axopar, BRABUS Marine, Pardo, VanDutch, Greenline, Sirena), serving affluent consumers with new sales, brokerage, and aftersales services since 2005.
- Ownership category
- akta.pro rank
Eyachts industry classification
Industry- Product category
- Luxury Yacht and Powerboat Dealership
- NAICS
- Boat Dealers (441222)
- SIC
- Ship & Boat Building & Repairing (3730)
- akta.pro primary industry
- Luxury Motor Yacht Manufacturing (IMAJAMAD)
- akta.pro secondary industries
- Semi-Custom & Series Production Yacht Manufacturing (IMAJAEAM), Full-Custom Superyacht & Megayacht Manufacturing (IMAJAMAB)
Keywords
Where Eyachts is headquartered
LocationHeadquarters
- HQ city
- Church Point
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
Eyachts business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Marketing or Sales, Supply Chain, Operations, Infrastructure
Revenue model
- New Yacht Sales: Revenue from selling new European yachts including Axopar, BRABUS Marine, Pardo Yachts, VanDutch, Greenline Yachts, and Sirena Yachts. Sales are high-value transactions with personalized service through consultation and customization options.
- Pre-loved/Brokerage Sales: Revenue from brokering pre-owned yachts. Eyachts operates an eBrokerage service for second-hand boat sales.
- Aftersales Service: Ongoing service revenue through Vesseltec partnership including maintenance, repairs, and support. Aftersales service line: 1300 034 815.
- Merchandise: Sale of branded merchandise including The Adventure Collection (apparel, watersports) and Eyachts Signature Series.
- International Delivery Services: Coordinate and facilitate international yacht delivery including European handover programs where customers pick up boats in Europe.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Axopar 22 - Entry-level adventure dayboat |
| One time/ perpetual license | Multi-year contract | Axopar 25 - Versatile dayboat with overnight capability |
| One time/ perpetual license | Multi-year contract | Axopar 29 - Premium offshore adventure boat |
| One time/ perpetual license | Multi-year contract | Axopar 37 - Iconic flagship adventure boat |
| One time/ perpetual license | Multi-year contract | Axopar 38/45 - Premium large adventure boats |
| One time/ perpetual license | Multi-year contract | Greenline Hybrid Yachts - Sustainable cruising |
| One time/ perpetual license | Multi-year contract | Pardo Yachts - Italian luxury day cruisers |
| One time/ perpetual license | Multi-year contract | BRABUS Marine - Ultra-luxury superboats |
| One time/ perpetual license | Multi-year contract | Sirena Yachts - Long-range motor yachts |
| One time/ perpetual license | Pay-as-you-go | Axopar x Jobe Summer Special Package |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels10 records
Eyachts product offering
Product offeringCore offering
Eyachts is the exclusive powerboat and motor yacht dealer in Australia and New Zealand for six leading European yacht brands (Axopar, BRABUS Marine, Pardo Yachts, VanDutch, Greenline Yachts, and Sirena Yachts). The company sells new and pre-owned vessels ranging from 22-foot adventure dayboats to 118-foot long-range motor yachts, and provides a complete ownership experience including aftersales service, international delivery coordination, and customer community events.
Product overview
Eyachts is a luxury motor yacht and powerboat dealer operating as a single-platform multi-brand portfolio. The company exclusively represents six world-class European yacht brands in Australia and New Zealand: Axopar (award-winning adventure powerboats from 22-45 feet), BRABUS Marine (ultra-luxury superboats from 300-1200hp), Pardo Yachts (Italian day cruisers and endurance yachts in Walkaround, Endurance, and GT series), Greenline Yachts (6th generation hybrid and solar-powered motor yachts), Sirena Yachts (long-range luxury motor yachts from 48-118 feet), and VanDutch (iconic minimalist design yachts). Eyachts provides complete boat ownership experience from sales through delivery and ongoing servicing via in-house team Vesseltec. The portfolio spans high-performance day boats to luxurious long-range motor yachts, all designed for Australian and New Zealand waterways.
Differentiator
Problem solved
Functional benefit
Products and services
- Axopar Powerboats
- BRABUS Marine Superboats
- Pardo Yachts
- Greenline Hybrid Yachts
- Sirena Yachts
- VanDutch Yachts
- eBrokerage (Pre-loved Boats)
- Vesseltec Aftersales Service
- International Yacht Delivery
- Axopar AX/E Electric Adventure Range
- Axopar 38 Next-Generation Adventure Boat
- Pardo 43 / Pardo 43R
- Eyachts Merchandise
Quantifiable outcome
- 350+ boats now cruising Australian waters
- +6 more outcomes
Companies that use Eyachts
Customer profileNamed customers20 records
Segments6 records
Ideal customer profiles3 records
Eyachts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Eyachts partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor and core.
- JobeminorAxopar x Jobe Summer Special collaboration offering watersports packages to new Axopar buyers. Packages include ski poles, audio upgrades, wakeboards, and family watersports gear valued between $6,249.97 and $8,102.95 for limited time.
- Club MarineminorMarine insurance provider partnership. Eyachts recognized as Club Marine Platinum Dealer of the Year, indicating strong referral relationship for boat insurance.
- VesselteccoreAftersales service partner providing maintenance, repairs, and support for Eyachts customers. Contact: 1300 034 815. Multiple testimonials reference Vesseltec's excellent support alongside Eyachts.
- Gotcha4LifeminorMental fitness charity supported through Raft Up 4 Life event sponsorship. Event raised $135,244.87 for Gotcha4Life mental health programs. Eyachts proud sponsor of community event supporting mental health awareness.
- Awake BoardsminorWatersports equipment brand providing demo boards at community events like Raft Up 4 Life.
- Royal Motor Yacht Club Broken BayminorHost of Raft Up 4 Life event, Australia's largest raft-up event. Eyachts participates and sponsors as community building activity.
- Axopar BoatscoreExclusive Australian and New Zealand dealer for Axopar adventure powerboats including 22, 25, 29, 37, 38, and 45 models. Partnership since 2005.
- BRABUS MarinecoreExclusive Australian and New Zealand dealer for BRABUS Marine ultra-luxury superboats including Shadow 300, Shadow 1000, and Shadow 1200.
- Pardo YachtscoreExclusive Australian and New Zealand dealer for Italian-built Pardo Yachts including Walkaround, Endurance, and GT ranges from 38-75 feet.
- Greenline YachtscoreExclusive Australian and New Zealand dealer for Greenline hybrid and solar-powered motor yachts including 33-58 foot models with 6th generation hybrid technology.
- Sirena YachtscoreExclusive Australian and New Zealand dealer for Sirena long-range motor yachts from 48-118 feet including 58, 60, 68, 78, 88, and 118 models.
- VanDutchcoreExclusive Australian and New Zealand dealer for VanDutch iconic yachts defined by bold, minimalist design and effortless performance.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Eyachts competitors and assessment
Company assessmentDirect peers
- Multihull Solutions: Australian multi-brand yacht dealer specializing in cruising catamarans and power catamarans. Comparable multi-brand exclusive-distribution model serving AU/NZ HNW buyers.
- Ensign Yachts: Long-established Australian yacht brokerage and dealer group. Overlaps with Eyachts on premium new and pre-loved yacht transactions in the Australian market.
- Carbon Yachts: Australian multi-brand performance and luxury yacht dealer representing European brands. Closest direct comparable to Eyachts in terms of exclusive-dealer model and AU/NZ customer base; the two brands are even cross-referenced on each other's websites.
- Windward Boats: Australian yacht dealership representing multiple premium European brands. Competes for the same HNW Australian buyer and similar product categories (motor yachts, day boats).
Broad incumbents
- Ferretti Group: Italian luxury yacht manufacturer (Ferretti, Riva, Pershing, CRN, Custom Line). Competes with Eyachts' European principals (Sirena, Pardo, BRABUS Marine) for HNW buyers globally, indirectly setting pricing and product benchmarks Eyachts must match.
- Princess Motor Yacht Sales: Global sales and dealer network for Princess Yachts, a UK luxury motor yacht manufacturer. Comparable high-end motor yacht positioning and customer base; Eyachts sells competing brands (Sirena, Pardo, BRABUS) into the same segment.
- MarineMax: Largest U.S. boat dealer (NYSE: HZO). Serves as a broad incumbent reference point for multi-brand retail, service, and brokerage in the leisure marine market — illustrating scaled dealership economics Eyachts could aspire to.
- Sunseeker London Group: Single-brand luxury motor yacht sales and service group for Sunseeker in the UK/Europe. Comparable luxury dealership economics and aftersales model, though single-brand rather than multi-brand.
Regional players
- Tasman Marine / Boating New Zealand Dealers: New Zealand-based boat sales platforms and dealerships. Compete for NZ buyers that Eyachts also targets via its trans-Tasman exclusive dealer footprint.
- Sanctuary Cove Boat Sales: Queensland-based yacht brokerage operating out of Sanctuary Cove marina. Regional competitor for brokerage listings and a parallel channel for pre-owned yachts in the Australian market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Eyachts social profiles
Digital presenceEyachts compliance and trust
Trust signalCompliance2 records
Eyachts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eyachts leadership team
Management profileNumber of profiles
Eyachts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eyachts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eyachts
What does Eyachts do?
Eyachts is the exclusive powerboat and motor yacht dealer in Australia and New Zealand for six leading European yacht brands (Axopar, BRABUS Marine, Pardo Yachts, VanDutch, Greenline Yachts, and Sirena Yachts). The company sells new and pre-owned vessels ranging from 22-foot adventure dayboats to 118-foot long-range motor yachts, and provides a complete ownership experience including aftersales service, international delivery coordination, and customer community events.
Is Eyachts a public or private company?
Eyachts is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Eyachts founded?
Eyachts was founded in 2005. It employs 1 to 10 people.
Where is Eyachts based?
Eyachts is headquartered in Church Point, Australia, in the Oceania region.
How does Eyachts make money?
Five revenue lines are on record. New Yacht Sales are the primary driver. The others are pre-loved/Brokerage Sales, aftersales Service, merchandise and international Delivery Services.
Who are Eyachts's main competitors?
Direct peers on record are Multihull Solutions, Ensign Yachts, Carbon Yachts and Windward Boats. Broad incumbents are Ferretti Group, Princess Motor Yacht Sales, MarineMax and Sunseeker London Group. Regional players are Tasman Marine / Boating New Zealand Dealers and Sanctuary Cove Boat Sales.
Does Eyachts have an API?
No public API is recorded for Eyachts.
What industry is Eyachts in?
Eyachts's product category is Luxury Yacht and Powerboat Dealership. Its primary akta.pro industry code is IMAJAMAD, Luxury Motor Yacht Manufacturing, with a secondary code of IMAJAEAM, Semi-Custom & Series Production Yacht Manufacturing. Its NAICS code is 441222 and its SIC code is 3730.