Windward Boats
Windward Boats is a privately held, 40-year-old full-service marine dealership operating three locations across Hawaii (Kailua, Wailuku, Keaau), selling new and pre-owned boats, outboard motors, kayaks, trailers, parts, and service to individual recreational boaters and fishing enthusiasts.
- Company typePrivate
- Founded1984
- HeadquartersKailua, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Windward Boats does
Windward Boats is a privately held, locally owned marine dealership founded in 1984 in Kailua, Oahu, Hawaii. The company operates three full-service retail locations across the Hawaiian island chain — Windward Boats (Kailua, Oahu), Maui Marine Center (Wailuku, Maui), and Hawaii Marine Center (Keaau, Big Island) — making it the only multi-island full-line marine dealer of comparable scale in the state. It carries new boats from 12+ brands including Boston Whaler, Robalo, Barletta Pontoon, Sea Ray, Bayliner, World Cat, Defiance, Arima, Maycraft, and Inmar RHIBs, alongside pre-owned boats, outboard motors from Yamaha, Honda, Mercury, and Tohatsu (2.3HP to 425HP), kayaks (Hobie, Hoodoo), and EZ Loader trailers. The company claims to be the largest dealer for Mercury, Honda, and Yamaha in Hawaii and is positioning itself as the "#1 boat and motor dealer" in the state in its 40th year of operation.
The business model is direct-to-consumer and transactional. Revenue is generated across eight distinct streams: new boat sales, pre-owned boat sales (including trade-ins), outboard motor sales (new and used), parts and accessories (via an online parts store at windwardboats.shop), service and repair, kayak sales, trailer sales, and boat/motor financing (now offered at all three locations). Pricing is unit-based and quote-driven, with entry-level boats starting around $29,995 (Bayliner Element E16) and premium models exceeding $109,995 (Defiance ADMIRAL 220 EX, Maycraft 2300 Pilot House); outboard motors range from approximately $899 (Yamaha F2.5SMHB) to over $10,000 at the high-horsepower end. The company runs bundled repower packages combining engine, components, and labor across all four outboard brands, and supports the sale with factory-authorized warranty programs (Yamaha Extended, Mercury, Honda).
The go-to-motion is omnichannel in a deliberately traditional sense: physical showroom visits across three islands, phone-based inside sales (808-263-6030), a Dealer Spike-powered website with searchable inventory and finance pre-approval forms, organic social on Facebook and Pinterest, factory-driven promotional events (e.g., Military/Medical/First Responder Discount Program), and a separate e-commerce parts storefront. Customer segments are horizontal and persona-based — individual recreational boat buyers, fishing enthusiasts (offshore and nearshore), and kayak/water sports users — with no enterprise or institutional accounts disclosed. The company is a channel partner/dealer for its OEM brand partners, not a manufacturer; its economic moat is built on multi-island distribution scale, 40-year local brand equity, and authorized-dealer status at the largest outboard brands rather than proprietary technology.
Windward Boats firmographics
Firmographics- Name
- Windward Boats
- Legal name
- Windward Boats
- Website
- https://windwardboats.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Windward Boats is a privately held, 40-year-old full-service marine dealership operating three locations across Hawaii (Kailua, Wailuku, Keaau), selling new and pre-owned boats, outboard motors, kayaks, trailers, parts, and service to individual recreational boaters and fishing enthusiasts.
- Ownership category
- akta.pro rank
Windward Boats industry classification
Industry- Product category
- Marine Dealership
- NAICS
- Boat Dealers (441222), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122), Ship Building and Repairing (336611)
- SIC
- Ship & Boat Building & Repairing (3730), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Boat & Personal Watercraft (PWC) Retail (CRAMAIAA)
- akta.pro secondary industries
- Marine Trailer & Transport Equipment Retail (CRAMAIAL), Sailing & Rigging Retail (Sailboats, Sails, Hardware) (CRAMAIAG)
Keywords
Where Windward Boats is headquartered
LocationHeadquarters
- HQ city
- Kailua
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Windward Boats business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- New Boat Sales: Sale of new boats from multiple manufacturers including Boston Whaler, Robalo, Bayliner, Sea Ray, Barletta, Defiance, Arima, Maycraft, World Cat, and Inmar. Boats range from entry-level to premium models with prices from approximately $29,995 to over $100,000.
- Pre-Owned Boat Sales: Sale of used boats taken in trade, including various brands and boat types.
- Outboard Motor Sales: Sale of outboard motors from Yamaha, Honda, Mercury, and Tohatsu with horsepower ranging from 2.3HP to 425HP. Engine sales include both new and used units.
- Parts and Accessories: Sale of boat parts, accessories, and marine electronics. Online parts store available at windwardboats.shop.
- Service and Repair: Full-service marine dealership providing maintenance, repair, and warranty services for boats and motors.
- Kayak Sales: Sale of kayaks including Hobie kayaks, Hobie Cat kayaks, and Hoodoo Sports Impulse kayaks.
- Trailer Sales: Sale of EZ Loader boat trailers.
- Financing: Financing options for boats and motors now available at all locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level boats under $40,000 |
| Unit Pricing | Pay-as-you-go | Mid-range boats $40,000-$80,000 |
| Unit Pricing | Pay-as-you-go | Premium boats $80,000-$110,000 |
| Unit Pricing | Pay-as-you-go | Outboard Motors |
| Unit Pricing | Pay-as-you-go | Kayaks |
| Unit Pricing | Pay-as-you-go | Repower Packages |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Windward Boats product offering
Product offeringCore offering
Windward Boats is a full-service marine dealership operating across three Hawaiian locations (Kailua on Oahu, Wailuku on Maui, and Keaau on the Big Island). The company sells new and pre-owned boats from brands such as Boston Whaler, Robalo, Barletta Pontoon, Bayliner, Sea Ray, World Cat, Defiance, Arima, Maycraft, and Inmar, along with outboard motors from Yamaha, Honda, Mercury, and Tohatsu, kayaks (Hobie, Hoodoo Sports), and EZ Loader trailers. In addition to sales, the dealership provides in-house marine service and repair, parts and accessories (via a separate online parts store), boat financing, and trade-in evaluation.
Product overview
Windward Boats is a marine dealership network operating across three Hawaii locations (Kailua, Oahu; Maui Marine Center in Wailuku; and Hawaii Marine Center in Keaau on the Big Island). The company sells a diverse portfolio of boat brands including Boston Whaler, Robalo, Barletta Pontoon, Sea Ray, Bayliner, World Cat, Inmar RHIBs, Defiance, Arima, Maycraft, and Hobie Catamarans. They are specialists in outboard motors from Yamaha, Honda Marine, Mercury Marine, and Tohatsu, with repower services bundling engine, components, and labor. Additional offerings include kayaks (Hobie and Hoodoo Sports), boat trailers (EZ Loader), parts and accessories, financing, and full-service marine repair. The dealership is the largest dealer for Mercury, Honda, and Yamaha in Hawaii, proudly operating for over 40 years as a locally owned business.
Differentiator
Problem solved
Functional benefit
Brands
- Maui Marine Center: Full service marine dealership location in Wailuku, Maui
- Hawaii Marine Center
Products and services
- New Boat Sales Sale of new boats from multiple manufacturers including Boston Whaler, Robalo, Barletta Pontoon, Bayliner, Sea Ray, World Cat, Defiance, Arima, Maycraft, Inmar, Sweetwater, and Hurricane. Models range from entry-level (around $29,995) to premium (over $100,000).
- Pre-Owned Boat Sales Sale of used boats taken in trade, spanning multiple brands and boat types.
- Outboard Motor Sales Sale of new and used outboard motors from Yamaha (4HP to 425HP), Honda Marine (2.3HP to 250HP), Mercury (3.5HP to 400HP), and Tohatsu, including repower package bundling of engine, components, and labor.
- Kayak Sales Sale of Hobie Cat kayaks (Mirage pedal kayaks and ITREK models) and Hoodoo Sports Impulse 120 fishing kayaks, starting around $2,550.
- Boat Trailer Sales Sale of EZ Loader boat trailers for transporting vessels.
- Marine Service and Repair Full-service marine dealership providing maintenance, repair, and warranty services for boats and motors at all three Hawaiian locations, including service quote requests.
- Parts and Accessories Sale of marine parts, accessories, electronics (Garmin), and Fishmaster T-Tops through the parts department and a dedicated online parts store at windwardboats.shop.
- Boat Financing Financing options available for boats and motors at all Windward Boats locations.
- Boat Trade-In Evaluation and Sell Your Boat Trade-in evaluation service for customers looking to sell or exchange their current boat against a new purchase.
Companies that use Windward Boats
Customer profileSegments3 records
Ideal customer profiles3 records
Windward Boats technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Windward Boats partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core and minor.
- Barletta PontooncoreWindward Boats is a major dealer for Barletta Pontoon boats, one of the largest Full Service Marine Dealerships for Barletta in Hawaii. Carries multiple Barletta models including CABRIO and ARIA series pontoon boats.
- Yamaha MarinecoreLargest Yamaha dealer with hundreds of Yamaha outboard motors in stock from 4HP to 425HP. Specializes in Yamaha repower services. Financing available for Yamaha products.
- Honda MarinecoreLargest Honda Marine dealer with Honda outboard motors in stock from 2.3HP to 250HP. Specializes in Honda repower services.
- Mercury MarinecoreLargest Mercury/Mercruiser dealer with Mercury motors in stock from 3.5hp to 400hp. Specializes in Mercury repower services. Offers Mercury extended warranty.
- Boston WhalercoreMajor dealer for Boston Whaler boats including Montauk series, Super Sport series. Multiple Boston Whaler models in stock and on order.
- BaylinercoreMajor dealer for Bayliner boats including Element, Trophy Series, V Series, M Series, and D Series models.
- Sea RaycoreDealer for Sea Ray boats including SPX series sport boats.
- RobalocoreDealer for Robalo boats including R160, R180, R200, and R207 center console and dual console models.
- World CatcoreDealer for World Cat catamaran boats including 230SD and 400DC-X models.
- ArimacoreDealer for Arima boats including Sea Chaser and Sea Ranger series with multiple models in stock and on order.
- Hobie CatcoreHobie Sailcat and Kayak Dealer in Hawaii. Offers Hobie Cat sailing options and Hobie kayaking options including Mirage series and ITREK models.
- EZ LoadercoreDealer for EZ Loader boat trailers.
- TohatsucoreTohatsu repower specialist alongside Yamaha, Honda, and Mercury. Tohatsu outboard motors in stock.
- Defiance BoatscoreDealer for Defiance boats including 190 Catalina and ADMIRAL 220 EX models.
- Inmar RHIBscoreDealer for Inmar inflatable boats including 320R-AL, 365R-AL, and 470R-PT models.
- MaycraftcoreDealer for Maycraft boats including 2300 Pilot House model.
- HurricanecoreDealer for Hurricane boats including SunDeck series.
- SweetwatercoreDealer for Sweetwater boats.
- Glacier Bay CatamaransminorOccasionally deals pre-owned Glacier Bay Catamaran boats.
- Twin VeeminorOccasionally deals pre-owned Twin Vee boats.
- Hoodoo SportscoreDealer for Hoodoo Sports kayaks including Impulse 120 Fishing Kayak.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Windward Boats competitors and assessment
Company assessmentDirect peers
- Galati Yacht Sales: Galati Yacht Sales is a multi-location luxury and sport fishing boat dealer operating across the U.S. Gulf Coast, with new/used sales, in-house service, and OEM authorizations for many of the same brands Windward Boats carries (Boston Whaler, Sea Ray, Viking, etc.).
- HMY Yacht Sales: HMY Yacht Sales is one of the largest U.S. yacht and sport fishing boat brokerages/dealers with multiple East Coast and Gulf locations, offering new boats from premium brands, pre-owned sales, and service — directly comparable to Windward Boats' multi-island Hawaii operation.
- OneWater Marine: OneWater Marine is a publicly traded multi-brand boat retailer with 100+ locations across the U.S., offering new and pre-owned boats, parts, service, and financing. Its dealership-and-services model directly parallels Windward Boats' full-service Hawaii operation at a much larger scale.
- MarineMax: MarineMax is the largest publicly traded recreational boat and yacht retailer in the U.S., operating ~130 locations across multiple states. It is the most directly comparable public peer to Windward Boats given its multi-brand new/used boat sales, in-house financing, service, parts, and OEM-authorized dealership model.
- Nautical Ventures Group: Nautical Ventures operates multiple Florida boat dealerships carrying Boston Whaler, Robalo, Bayliner, World Cat, and similar brands to those Windward Boats carries, with new/used sales, service, parts, and finance — a directly comparable multi-brand retail model.
Others
- Brunswick Corporation (Mercury Marine): Brunswick, parent of Mercury Marine, is the dominant U.S. outboard and sterndrive manufacturer and a critical OEM partner for Windward Boats. Brunswick's broader portfolio (Boston Whaler, Sea Ray, etc.) also overlaps the boat brands Windward Boats carries, making Brunswick both supplier and potential competitive force if it shifts toward direct retail.
- Yamaha Marine (U.S.): Yamaha Marine is one of Windward Boats' core OEM partners and the supplier behind its largest outboard franchise. As a manufacturer, Yamaha is the upstream counterparty whose authorizations and direct-sales strategy most directly shape Windward Boats' competitive position.
- Honda Marine (U.S.): Honda Marine is another core OEM supplier of outboard motors carried by Windward Boats (2.3HP to 250HP). As a key manufacturer partner, Honda's distribution strategy and warranty programs directly affect Windward Boats' product mix and service revenue.
Broad incumbents
- West Marine: West Marine is the largest U.S. marine parts, accessories, and apparel retailer with hundreds of stores. While it is no longer a primary new-boat dealer, it competes directly with Windward Boats' parts, accessories, and service revenue lines across Hawaii and the mainland.
- Bass Pro Shops / Cabela's Boat Centers: Bass Pro Shops / Cabela's operates in-store and standalone boat centers selling Tracker, Nitro, and other brands nationwide. It is a broader outdoor retail incumbent that overlaps Windward Boats' boat and outboard sales lines as part of a much wider hunting/fishing retail portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Windward Boats social profiles
Digital presenceWindward Boats financial estimates
Financial estimateRevenue estimate
Valuation estimate
Windward Boats leadership team
Management profileNumber of profiles
Windward Boats subsidiaries and ownership
Company hierarchySubsidiaries2 records
Windward Boats funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Windward Boats M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Windward Boats
What does Windward Boats do?
Windward Boats is a full-service marine dealership operating across three Hawaiian locations (Kailua on Oahu, Wailuku on Maui, and Keaau on the Big Island). The company sells new and pre-owned boats from brands such as Boston Whaler, Robalo, Barletta Pontoon, Bayliner, Sea Ray, World Cat, Defiance, Arima, Maycraft, and Inmar, along with outboard motors from Yamaha, Honda, Mercury, and Tohatsu, kayaks (Hobie, Hoodoo Sports), and EZ Loader trailers. In addition to sales, the dealership provides in-house marine service and repair, parts and accessories (via a separate online parts store), boat financing, and trade-in evaluation.
Is Windward Boats a public or private company?
Windward Boats is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Windward Boats founded?
Windward Boats was founded in 1984. It employs 11 to 50 people.
Where is Windward Boats based?
Windward Boats is headquartered in Kailua, United States, in the North America region.
How does Windward Boats make money?
Eight revenue lines are on record. New Boat Sales are the primary driver. The others are pre-Owned Boat Sales, outboard Motor Sales, parts and Accessories, service and Repair, kayak Sales, trailer Sales and financing.
Who are Windward Boats's main competitors?
Direct peers on record are Galati Yacht Sales, HMY Yacht Sales, OneWater Marine, MarineMax and Nautical Ventures Group. Others are Brunswick Corporation (Mercury Marine), Yamaha Marine (U.S.) and Honda Marine (U.S.). Broad incumbents are West Marine and Bass Pro Shops / Cabela's Boat Centers.
Does Windward Boats have an API?
No public API is recorded for Windward Boats.
What industry is Windward Boats in?
Windward Boats's product category is Marine Dealership. Its primary akta.pro industry code is CRAMAIAA, Boat & Personal Watercraft (PWC) Retail, with a secondary code of CRAMAIAL, Marine Trailer & Transport Equipment Retail. Its NAICS code is 441222 and its SIC code is 3730.