Eye for Nature

What Eye for Nature does

Eye for Nature is a Dutch nature-based consultancy organized as a cooperative (Coöperatie I4Nature U.A.), originally founded in 2010 as I4NATURE and rebranded in 2025. The company helps organizations become future-proof by applying principles drawn from natural systems to sustainability strategy, leadership development, and organizational transformation. It operates four interlocking service pillars: Breeding Ground (sustainability and ESG consulting, including Young Board setup and CSRD compliance support), Future Harvesting (leadership programs blending personal growth with nature connection), Building an Ecosystem (network and knowledge exchange), and On Expedition (event design and co-creation at a 55-hectare farm venue).

The firm's underlying technology is methodological rather than software-based: it applies the Four Returns Framework (Commonland), Theory U (Otto Scharmer), and The Hero's Journey (Joseph Campbell) to design regenerative, co-creative engagements. Delivery is anchored by a core team of approximately 15 professionals, a 5–6 member Young Board that structurally embeds youth in strategy, and a 15+ member Expert Forum spanning ecology, agriculture, innovation, energy transition, and design. Programs include high-ticket company leadership programs (€50,000–€75,000), year-long individual programs such as Next Current (€5,000) and Oogst van Overmorgen (€4,500), one-day workshops (€1,200), and venue rental at the Onze Ruimte farm (Dome €750–€1,250/half-day, Bus €250–€400/half-day). Supplemented with digital services (web, app, social media) delivered via partner Young Nobles.

Commercial model is dominated by direct enterprise consultancy and customized program sales, with go-to-market primarily through personal networks, partnership referrals, expert and alumni communities, and the cooperative membership base. Customers span enterprise (Rabobank, Samsung Netherlands, Vreugdenhil Dairy Foods, Greenport West-Holland, Commonland, Herenboeren, ZLTO), government (Ministry of LVVN, Ministry of EZ, provinces of Noord-Brabant and Zuid-Holland, municipalities of Den Bosch and Amsterdam), education (Wageningen University & Research, Yuverta), and NGOs/non-profits (Slow Food Youth Network, IVN Natuureducatie, Ashoka, Nuffield International, World Farmer's Organization). Reach extends globally through the Climate Smart Agriculture Youth Network (124 countries) and the Next Generation Agri Impact Network (NGIN), with the National Green Pact Youth Platform anchored with the Dutch Ministry of LVVN in 2025 as a flagship policy initiative.

Name

Eye for Nature

Legal name

Coöperatie I4Nature U.A.

Website

https://eyefornature.world

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Eye for Nature is a Dutch cooperative nature-based consultancy that helps organizations, governments, and young professionals pursue sustainability, ESG, and regenerative leadership through four service pillars—Breeding Ground, Future Harvesting, Building an Ecosystem, and On Expedition—delivered largely from a 55-hectare farm venue.

Ownership category

akta.pro rank

Product category

Sustainability and Nature-Based Consulting

NAICS

Environmental Consulting Services (541620), Environmental Consulting Services (54162)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Sustainability & ESG Consulting (BPAHACAK)

akta.pro secondary industries

ESG, Sustainability & Impact Research (BPAHALAL), Nature & Biodiversity Reporting (TNFD, natural capital) (EUAHAJAM), Stakeholder Engagement, Indigenous/Tribal Consultation & Social Impact (SIA) (EUAHAAAH)

Keywords

• Nature-based consulting
• Sustainability advisory
• Regenerative leadership
• Youth engagement services
• ESG strategy consulting

Headquarters

HQ city

Schelluinen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consultancy Services - Breeding Ground: Advisory and consulting engagements helping organizations realize sustainability and ESG agendas, set up Young Boards, and achieve CSRD goals. Customized packages tailored to organizational needs.
2. Leadership Programs - Future Harvesting: Multi-phase leadership development programs (€50,000-€75,000 for company programs) including self-reflection, personal growth, network building, and workshops rooted in nature connection.
3. Leadership Workshop: One-day practical and interactive workshop at client location for €1,200, focusing on leadership skills development with concrete tools and action plans.
4. Next Current Program: Year-long immersive leadership program for energy transition (€5,000 excl VAT) with 3x3-day gatherings, 1-on-1 coaching, artistic training, and prototyping.
5. Oogst van Overmorgen: One-year program for young food/agricultural sector professionals (€4,500 excl VAT) with 9 training days, alumni network, and personal development.
6. Event Venue and Services - On Expedition: Venue rental at 'Onze Ruimte' farm: The Dome (€750-€1,250/half-day for 10-150 people), The Bus (€250-€400/half-day for up to 10 people). Includes full-service event support.
7. Website Development: Website development and maintenance services delivered with partner Young Nobles, with delivery within one month. Pricing upon request.
8. App Development: Custom application development and optimization services with partner Young Nobles, with 2-3 month development timeline. Pricing upon request.
9. Social Media Management: Social media strategy, content creation, and management services with partner Young Nobles. Pricing upon request.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Eye for Nature is a nature-based consultancy that helps organizations realize sustainability and ESG agendas, develop regenerative leadership, and structurally involve young generations in decision-making. It delivers its work through four service pillars: Breeding Ground (sustainability/ESG strategy and Young Board setup), Future Harvesting (leadership development programs), Building an Ecosystem (network and community building), and On Expedition (event design and co-creative formats), supported by a 55-hectare farm venue 'Onze Ruimte' and an Expert Forum network.

Product overview

Eye for Nature is a nature-based consultancy organized as a cooperative (Coöperatie I4Nature U.A.) offering four interconnected service pillars: Breeding Ground (sustainability strategy and youth engagement), Future Harvesting (leadership development), Building an Ecosystem (network building and knowledge exchange), and On Expedition (event design and co-creative formats). The company provides supplementary programs including Young Board setup, various leadership programs (Leadership Program, Oogst van Overmorgen, Next Current, Leadership Workshop, What's Your Nature?), agrifood initiatives, and digital services (Website, Social Media, App Development). All services are delivered through a combination of core team, expert forum members, and partner organizations, primarily serving companies, governments, NGOs, and youth organizations seeking sustainable and regenerative transformation.

Differentiator

Problem solved

Functional benefit

Brands

• Next Generation Ag Impact Network (NGIN): An initiative connecting young people across agriculture sectors globally to bridge generations and geographies.
• Oogst van Overmorgen
• EFN Stage
• EFN Young Board
• Heel Holland Hiked

Products and services

• Breeding Ground Sustainability and ESG consulting service that helps organizations become future-proof using nature as inspiration and young generations as change agents; includes Young Board setup and CSRD goal and report support.
• Future Harvesting Leadership development programs that blend personal and professional growth with nature connection, self-reflection, and future-oriented decision-making.
• Building an Ecosystem Network-building service that connects young talent, stakeholders, leaders, and learners to foster knowledge exchange and strengthen businesses through collaboration.
• On Expedition Event design and co-creative format service (Action Labs, Hackathons, Challenges, Festivals) that transforms awareness into action, with expert support across operational, programmatic, financial, and organizational needs.
• Leadership Program (Corporate) Multi-phase corporate leadership program focused on growth, connection, collaboration, self-reflection, and personal growth with nature, including leadership network facilitation (€50,000–€75,000).
• Oogst van Overmorgen

Quantifiable outcome

• National Green Pact Youth Platform established with Ministry of LVVN
• +2 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

28 partnerships are on record, tiered core, major, supporting and minor.

• CommonlandcoreStrategic or Co-development PartnerStrategic partnership investing from shared intention. Commonland developed the Four Returns Framework (inspiration, social capital, natural capital, financial return) that EFN applies in its work. Strong co-creative relationship building regenerative landscape systems.
• Climate Smart Agriculture Youth Network (GCSAYN)coreStrategic or Co-development PartnerDynamic network of youth-serving individuals and organizations spanning 124 countries. Primary objective is building capabilities of young people on Climate Smart Agriculture concepts for adaptation and mitigation.
• Next Generation Agri Impact Network (NGIN)coreStrategic or Co-development PartnerInitiative of Eye For Nature bridging generations and geographies in agriculture. Advocates for youth representation in policy spaces and supports intergenerational dialogue at global forums.
• Triodos BankmajorStrategic or Co-development PartnerFinancial partner supporting Oogst van Overmorgen program through funding selection process. Enables accessible pricing for participants in the food system leadership program.
• Young NoblescoreTechnology or IntegrationTechnology partner for app development, website development, and social media management services. Combines technological innovation with young talent for future-proof digital solutions.
• IVN NatuureducatiesupportingStrategic or Co-development PartnerNature education organization helping children and adults experience nature through activities, courses, and campaigns. Partner for MDT Buitenkans program.
• WikifarmersupportingStrategic or Co-development PartnerAgricultural knowledge platform providing educational content and farmer resources. Collaboration on agricultural knowledge exchange.
• International Seed FederationmajorStrategic or Co-development PartnerGlobal seed industry organization. EFN and NGIN participate at World Seed Congress to reframe agriculture from climate culprit to climate catalyst.
• World Food ForumsupportingStrategic or Co-development PartnerGlobal forum focused on food systems transformation. EFN participates as youth engagement partner.
• Global Child ForumsupportingStrategic or Co-development PartnerForum focused on children's rights in digital age. Partnership for child-inclusive approaches in sustainability.
• New Business RadiosupportingGTM or Marketing PartnerDutch business radio station 24/7. Partnership for podcasts and interviews showcasing sustainability stories and entrepreneurship. Platform for reaching business audiences.
• De RadiofabriekminorGTM or Marketing PartnerPodcast production partner providing audio content capabilities for storytelling and awareness campaigns.
• ReGeNLcoreStrategic or Co-development PartnerNational Growth Fund program with 60+ partners working on profitable regenerative agriculture in the Netherlands. EFN contributes people and generation connection around regenerative principles.
• YuvertamajorStrategic or Co-development PartnerEducational institution connecting students with practice in the Alblasserwaard-Vijfheerenlanden region. Partner for local food network strengthening project.
• GroenpactsupportingStrategic or Co-development PartnerNetwork connecting green education and businesses to strengthen green labor market and sustainability education.
• Landbouw Innovatie Noord-Brabant (LIB)majorStrategic or Co-development PartnerProvincial program with ZLTO promoting sustainable agricultural sector through innovations contributing to system changes, circular agriculture, and value creation.
• AshokasupportingStrategic or Co-development PartnerGlobal fellowship of social entrepreneurs. Partnership for regenerative and inclusive innovation ecosystem.
• World Benchmarking AlliancesupportingStrategic or Co-development PartnerOrganization benchmarking corporate performance on sustainability and food systems transformation.
• Nuffield InternationalsupportingStrategic or Co-development PartnerAgricultural leadership development organization providing scholarships and networking for farmers and food system leaders.
• World Farmer's OrganizationsupportingStrategic or Co-development PartnerGlobal organization representing farmers' interests in policy discussions on food security and sustainable agriculture.
• IAAS WorldsupportingStrategic or Co-development PartnerInternational Association of Agricultural Students promoting global exchange and development in agriculture and food systems.
• Youth Alliance for Zero HungersupportingStrategic or Co-development PartnerCoalition of youth organizations working toward zero hunger through sustainable food systems.
• School of Sustainable Food and FarmingsupportingStrategic or Co-development PartnerEducational institution focused on sustainable food and farming practices and training.
• Roundtable on Responsible SoyminorStrategic or Co-development PartnerMulti-stakeholder initiative promoting responsible soy production and trade.
• SOS LabsminorStrategic or Co-development PartnerOrganization focused on seed access for African farmers, particularly women. Partnership for seed ecosystem strengthening.
• Andreas Hermes AkademieminorStrategic or Co-development PartnerGerman agricultural academy providing training and education for agricultural sector.
• EEG Group (English Education Group)minorGTM or Marketing PartnerModern English learning provider using technology and personal guidance. Partnership for educational services.
• V-FondsminorStrategic or Co-development PartnerDutch fund supporting social themes and cultural heritage projects.

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Commonland: Dutch foundation that created the Four Returns Framework that Eye for Nature directly applies. Strategic co-development partner on regenerative landscape restoration and nature-based consulting, working with corporates and farmers across Europe.
• Presencing Institute: Otto Scharmer's organization behind Theory U, which Eye for Nature explicitly uses as its leadership methodology core. Closely aligned practice community on generative leadership and systems transformation.
• Forum for the Future: International sustainability non-profit running leadership programs and systems-change advisory for corporates, with overlapping methodology around futures thinking and regenerative practice, addressing similar enterprise buyers on sustainability strategy.
• Impact Hub: Global network of hubs for social entrepreneurs and sustainability innovators running programs, ecosystem-building, and leadership offerings similar to EFN's Breeding Ground and Building an Ecosystem services.

Others

• Ashoka: Global network of leading social entrepreneurs — explicitly a strategic partner of Eye for Nature for regenerative and inclusive innovation. Highly comparable ecosystem/membership model to EFN's cooperative, though operating at far larger scale.

Broad incumbents

• South Pole: Large climate and sustainability consulting/advisory firm with deep corporate ESG, nature-based solutions, and CSRD services. Competes for the same European enterprise sustainability budgets that EFN serves.
• Anthesis Group: Large global sustainability consultancy offering ESG strategy, CSRD advisory, and supply-chain sustainability services. Broad incumbent competitor in the same enterprise ESG/CSRD services market that Eye for Nature serves through its Breeding Ground offering.
• B Lab: Global non-profit certifying B Corporations and supporting companies on stakeholder governance and sustainability. Operates in the adjacent sustainability standards/communications space that overlaps with EFN's Young Board and ESG advisory work.
• ERM (Environmental Resources Management): Global environmental and sustainability consulting giant serving the same corporate buyer base on sustainability strategy, climate, and ESG advisory. Provides a reference point on what scaled incumbents in the environmental advisory space look like.

Emerging players

• Futerra: Sustainability communications and strategy agency working with corporates, NGOs, and governments on sustainability narratives. Comparable in size and mission, with overlapping client base on sustainability storytelling and engagement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/I4NATUREWORLD
• LinkedInlinkedin.com/company/eyefornature
• Instagraminstagram.com/eyefornatureworld

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eye for Nature