EYOS Tenders & Toys

What EYOS Tenders & Toys does

EYOS Tenders & Toys is a privately held, full-service distributor and consultancy for superyacht tenders and luxury water toys, founded in 2005 and headquartered in Binissalem, Mallorca, Spain. The company is co-owned by CEO John Apps and CFO Tom Sell and operates from a purpose-built warehouse and servicing facility. Its product portfolio spans approximately ten premium tender brands (including Windy, Goldfish, Falcon Tenders, Nautique, Novurania, Protector Boats, Zodiac Milpro, Highfield Boats, EJET, and AKA Marine) and over 25 luxury water toy brands (including Aerofoils, AWAKE, FLITE, SEABOB, SeaDoo, Yamaha, Mares, and Sublue), plus a custom inflatable platform service introduced in 2024.

EYOS generates revenue through five complementary streams: new tender and water toy distribution (hardware sales), bespoke custom tender consultancy and project management (professional services), worldwide logistics and shipping (professional services), a servicing, storage, and refit operation based at its Mallorca warehouse (professional services), and brokerage of pre-owned tenders (transaction fees). Pricing is predominantly quote-based, with brokerage listings ranging from approximately €39,848 to €1,568,765 per vessel, reflecting the high-value, highly customized nature of each engagement. The company also operates EYOS Cruise Supply, an extension serving expedition ship operators with Zodiac Milpro-grade equipment.

The go-to-market model is enterprise field sales driven by direct relationships with yacht captains, owners, and yacht management companies, supported by a website enquiry system, active LinkedIn/Instagram/Facebook presence, and participation in events such as the Palma International Boat Show. Customer concentration is in the global superyacht fleet (typically 40m+ vessels) and a small number of yacht management firms, with testimonial evidence from captains of 85m Oceanco, 80m Oceanco, and 85m Lurssen vessels, plus Edmiston Yacht Management. EYOS does not disclose a proprietary technology stack, holds no patents, and has no disclosed AI or software product; its competitive position rests on nearly two decades of relationships, technical credentials (including Antarctic expedition expertise), exclusive distributor arrangements, and integrated lifecycle service capability.

Name

EYOS Tenders & Toys

Legal name

EYOS Tenders & Toys

Website

https://eyostenders.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Privately held full-service distributor and consultancy based in Mallorca, Spain, supplying superyacht owners, captains, and yacht management companies with premium tenders, luxury water toys, inflatable platforms, and lifecycle services including logistics, refit, and brokerage.

Ownership category

akta.pro rank

Product category

Marine Equipment Distribution

NAICS

Boat Dealers (441222), Ship and Boat Building (3366), Ship Building and Repairing (336611)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Luxury Yacht Tenders & Support Craft Manufacturing (IMAJAMAK)

akta.pro secondary industries

Yacht Tenders & Auxiliary Leisure Craft Manufacturing (IMAJAEAO), Yacht & Recreational Boat Service & Refit (TLAKAKAD)

Keywords

• Yacht tender consultancy
• Luxury water toys
• Superyacht support boats
• Marine equipment distribution
• Yacht servicing refit

Headquarters

HQ city

Binissalem

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Tender Sales: EYOS acts as a distributor and consultant for luxury yacht tenders from leading manufacturers including Windy, Goldfish, Falcon Tenders, Nautique, Novurania, Protector Boats, Zodiac Milpro, Highfield Boats, EJET, and AKA Marine. Revenue is generated through the sale of new custom and semi-custom tenders.
2. Luxury Water Toys Sales: Sale of premium water toys and equipment including e-foils, jet skis, paddleboards, diving gear, seabobs, and other water sports equipment from brands such as Aerofoils, AWAKE, FLITE, SEABOB, SeaDoo, Yamaha, and many others.
3. Servicing, Storage & Refit: Maintenance, repair, refurbishment, and secure winter storage of tenders at their Mallorca facility. Includes customisation services such as upholstery upgrades, custom paintwork, tech integration, and performance upgrades.
4. Brokerage: Resale of pre-owned quality tenders from their Mallorca warehouse, providing inspection, preparation, and sales coordination services.
5. Logistics & Worldwide Shipping: Worldwide shipping of tenders and toys, managing the full logistics chain from pickup to delivery, including customs documentation and coordination.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

EYOS Tenders & Toys is a full-service luxury marine dealer and consultancy that distributes new yacht tenders and premium water toys from leading manufacturers, provides bespoke tender consultancy and project management for custom builds, and delivers worldwide logistics, servicing, secure storage, refurbishment, and brokerage of pre-owned tenders. The company serves superyacht owners, captains, management companies, and expedition ship operators from its purpose-built Mallorca facility.

Product overview

EYOS Tenders & Toys is a full-service luxury marine dealer and logistics provider for superyacht tenders and water toys. The company operates across five service pillars: Tenders (new luxury yacht support boats from 10+ brands including Windy, Goldfish, Falcon, Nautique, Novurania, Protector, Zodiac Milpro, Highfield, EJET, and AKA Marine, plus bespoke custom builds), Luxury Toys (premium water toys from 25+ brands including e-foils, electric surfboards, jet skis, seabobs, diving gear, paddleboards, kayaks, and water bikes), Inflatables (NautiBuoy Marine platforms and custom inflatable platforms), Servicing/Storage/Refit (repairs, maintenance, customisation, winterisation, and secure storage at Mallorca warehouse), and Brokerage (pre-owned tender sales). The company was founded in 2005 and serves superyacht owners, captains, and shipyards worldwide from its Mallorca base.

Differentiator

Problem solved

Functional benefit

Products and services

• Yacht Tenders Consultancy & Custom Builds Bespoke consultancy, design collaboration, project management, and full-service logistics for custom and semi-custom luxury yacht tenders from brands including Windy, Goldfish, Falcon Tenders, Nautique, Novurania, Protector Boats, Zodiac Milpro, Highfield Boats, EJET, and AKA Marine. Designed for superyacht owners, captains, and management companies requiring chase boats, guest transfer limousines, crew launches, and utility craft.
• Luxury Water Toys Distribution Distribution and sale of premium water sports equipment and water toys from brands such as Aerofoils, AWAKE, FLITE, SEABOB, SeaDoo, Yamaha, Red Paddle Co, Mares, Sublue, Jobe, Tiwal, and others. Products include e-foils, electric surfboards, jet skis, diving equipment, paddleboards, seabobs, water bikes, and inflatable water parks for superyacht guest entertainment.
• Inflatable Yacht Platforms Modular inflatable platforms from NautiBuoy Marine (preferred supplier) and custom inflatable platforms designed in collaboration with European manufacturing partners. Platforms extend yacht living space at water level for relaxation, water toy docking, jet-ski docks, e-foil docks, and floating canopies. Includes award-winning NautiBuoy platforms and AquaBanas systems.
• Servicing, Storage & Refit Complete tender care services including repairs, regular servicing, customisation (upholstery upgrades, custom paintwork, tech integration, performance upgrades), winterisation, secure winter storage, and refurbishment. Operated from EYOS's purpose-built Mallorca warehouse facility with 15+ years of refit experience and trained technicians for major engine brands.
• Yacht Brokerage Resale of pre-owned quality tenders from EYOS's Mallorca warehouse, providing inspection, preparation, and sales coordination services. Brokerage listings show prices ranging from approximately €39,848 to €1,568,765.

Quantifiable outcome

• EYOS has been at the forefront of tender evolution for 20 years, pioneering some of the first custom solutions with Compass Tenders and Windy Yacht projects

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

26 partnerships are on record, tiered core and minor.

• Windy BoatscoreChannel Partner/ Reseller/ DistributorEYOS is an authorised dealer for Windy Boats, including the prestigious Windy Yacht Projects custom tender line. They have worked closely with Windy for the build, delivery, and warranty of chase boats for superyacht clients.
• Goldfish BoatscoreChannel Partner/ Reseller/ DistributorEYOS distributes Goldfish boats from the Norwegian shipyard, offering the full range including Tender, Bullet, Sport, Ocean, Open, and X-series models.
• Falcon TenderscoreChannel Partner/ Reseller/ DistributorEYOS is a distributor for Falcon Tenders, the apex builder of high-performance superyacht tenders producing custom limousines and crewed launches. Falcon has been building boats for 25 years.
• Nautique BoatscoreChannel Partner/ Reseller/ DistributorEYOS distributes Nautique wake boats including the G-Series, S-Series, and GS-Series models for wake sports and waterskiing applications on superyachts.
• NovuraniacoreChannel Partner/ Reseller/ DistributorEYOS distributes Novurania luxury yacht tenders including the Chase, LX, Catamaran, Como, and DL series. Novurania has over 50 years of heritage in inflatable boat manufacturing.
• Protector BoatscoreChannel Partner/ Reseller/ DistributorEYOS distributes Protector Boats including the Chase and Targa ranges, offering high-performance RIBs designed for luxury yacht tenders and recreational adventures.
• Zodiac MilprocoreChannel Partner/ Reseller/ DistributorEYOS is a fully trained Zodiac Milpro dealer and service centre. They offer Zodiac's full range including inflatables and RIBs for professional and military use.
• Highfield BoatscoreChannel Partner/ Reseller/ DistributorEYOS distributes Highfield Boats, world-renowned aluminum-hulled RIBs available in Roll Up, Ultralite, Classic, E Jet, Velox, Sport, and Patrol ranges.
• EJET Electric TenderscoreChannel Partner/ Reseller/ DistributorEYOS distributes EJET electric tenders featuring state-of-the-art electric jet propulsion with zero emissions. Available in 4x and 9x model configurations.
• AKA MarinecoreChannel Partner/ Reseller/ DistributorEYOS distributes AKA Marine RIBs and FIBs from Z Nautic Group, featuring shock-proof tubes, high cargo capacity, and professional-grade durability.
• NautiBuoy MarinecoreChannel Partner/ Reseller/ DistributorEYOS is the preferred supplier of NautiBuoy Marine award-winning modular inflatable platforms. Products include platforms, jet-ski docks, e-foil docks, and floating canopies.
• AerofoilsminorChannel Partner/ Reseller/ DistributorEYOS distributes Aerofoils electric hydrofoils designed with expertise from Audi and aircraft design, offering the world's most innovative e-foils including Audi e-tron, Hyperfly, Airfly, and Adventure models.
• AWAKEminorChannel Partner/ Reseller/ DistributorEYOS distributes AWAKE electric surfboards including the RÄVIK jetboards and VINGA eFoils, cutting-edge water sports equipment endorsed by Tony Hawk.
• FLITEminorChannel Partner/ Reseller/ DistributorEYOS distributes FLITE electric hydrofoils, the world's most advanced multi-award winning eFoils endorsed by former F1 World Champion Nico Rosberg.
• SEABOBminorChannel Partner/ Reseller/ DistributorEYOS distributes SEABOB underwater water scooters including the F9, F5, and F5 SR models, offering luxury underwater thrills with electric propulsion.
• Yamaha WaveRunnerscoreChannel Partner/ Reseller/ DistributorEYOS distributes Yamaha WaveRunners and Jet Skis, known for dependable, reliable watercraft with minimal maintenance needs and exceptional fuel economy.
• Red Shark BikesminorChannel Partner/ Reseller/ DistributorEYOS distributes Red Shark premium water bikes combining cycling with water experiences, designed and manufactured in Europe with high-quality components.
• Beau LakeminorChannel Partner/ Reseller/ DistributorEYOS distributes Beau Lake luxury paddleboards, the world's most beautiful paddleboards designed in Canada with FSC-certified wooden veneers.
• DHD SurfboardsminorChannel Partner/ Reseller/ DistributorEYOS distributes DHD Surfboards from Australian shaper Darren Handley, offering high-performance craftsmanship for pro, core, and travel surfboard series.
• North Water SportsminorChannel Partner/ Reseller/ DistributorEYOS distributes North water sports equipment including kites, kiteboards, foilboards, and windsurfing sails, designed with nature-inspired engineering.
• Red Paddle CominorChannel Partner/ Reseller/ DistributorEYOS distributes Red Paddle Co premium inflatable paddleboards, pioneers of inflatable SUP technology since 2008 and B Corp certified.
• JobeminorChannel Partner/ Reseller/ DistributorEYOS distributes Jobe water sports equipment including towables, paddleboards, kayaks, seabobs, wakeboards, waterskis, and kneeboards with the world's biggest towable range.
• MaresminorChannel Partner/ Reseller/ DistributorEYOS distributes Mares diving equipment since 1949, offering scuba regulators, fins, masks, buoyancy control devices, wetsuits, dry suits, and dive computers.
• SublueminorChannel Partner/ Reseller/ DistributorEYOS distributes Sublue underwater scooters including APX, Vapor, Navbow, Mix, and Swii models for snorkelling and diving experiences.
• AquaBanasminorChannel Partner/ Reseller/ DistributorEYOS distributes AquaBanas custom inflatable platforms for yachts, featuring a patent-pending connection system with over 100 modular designs in thousands of combinations.
• AquaglideminorChannel Partner/ Reseller/ DistributorEYOS distributes Aquaglide inflatable water toys and aquapark equipment for lakes, waterfronts, and the yachting world.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Burgess Yachts: Global superyacht sale, purchase, charter, and management house. A broader incumbent in superyacht services that touches the same owner/captain relationships, though not a specialist tender distributor.
• Camper & Nicholsons: Established superyacht sales, management, and new-build consultancy. Competes for the same HNW client wallet across the broader superyacht services category rather than specializing in tenders.

Direct peers

• TWW Yachts: Superyacht tender and limousine specialist offering custom and semi-custom builds. Competes directly with EYOS in tender specification, custom build management, and global delivery to superyachts.
• Compass Tenders: Bespoke superyacht tender builder, cited as one of EYOS's earliest custom-build partners. Competes for the same high-end custom tender specification work and serves the same captain/owner procurement channel.
• Pascoe International: Designer and builder of luxury superyacht tenders and limousines. Competes in the custom and semi-custom tender category that EYOS specifies and project-manages on behalf of owners.
• Tidemann Boats: Norwegian custom superyacht tender builder. Comparable Norwegian/Scandinavian craftsmanship positioning to brands EYOS distributes (Windy, Goldfish) and serves the same chase-boat and guest-tender use cases.
• Superyacht Tenders and Toys: UK-based specialist distributor and consultant of superyacht tenders, water toys, and inflatables. Operates a near-identical full-service model (consultancy, brand distribution, servicing, storage, logistics) targeting the same superyacht captain and owner segment as EYOS.
• Ribco Boats: Greek high-performance RIB and superyacht tender builder. Overlaps with EYOS's distribution of Goldfish, Falcon, and Protector in the performance/RIB chase-boat segment.

Others

• Windy Boats: Norwegian luxury chase-boat builder and a core EYOS distribution partner (e.g., Windy SR52 Blackbird). An upstream supplier today, but its direct-to-owner channel is a structural threat to distributor-led sales.

Regional players

• NorthSea Boats: Dutch builder of luxury RIBs and superyacht support craft with strong Northern European shipyard relationships. Comparable custom semi-custom tender offering but primarily competing in a different geographic corridor than EYOS's Mediterranean base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/eyostendersandtoys
• LinkedInlinkedin.com/company/eyos-tenders-toys
• Instagraminstagram.com/eyostenders

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EYOS Tenders & Toys