What Formula 1 Las Vegas Grand Prix does

Las Vegas Grand Prix, Inc. is the privately held promoter of the Formula 1 Heineken Las Vegas Grand Prix, an annual FIA Formula One World Championship race held on a 3.8-mile (6.2 km) street circuit along the Las Vegas Strip with 17 corners and top speeds exceeding 215 mph. The company is headquartered in Las Vegas, Nevada and holds exclusive rights from Formula One Licensing BV to host the event through 2037. Its operational center is Grand Prix Plaza at Harmon Avenue and Koval Lane — the largest pit building on the F1 calendar and the largest F1 attraction in North America, LEED Silver certified and equipped with a first-of-its-kind atmospheric water generator enabling net-zero consumptive water use.

The company's product portfolio spans tiered ticketing (General Admission from $809, Grandstands $1,012-$2,051, Grand Prix Trio packages $3,178-$4,333, and Hospitality from $2,542 to $31,774), the F1 Afterparty concert series at Sphere (Backstreet Boys headlining 2026), Grand Prix Plaza year-round attractions (F1 Hub simulators, F1 X exhibition, F1 DRIVE karting, flagship retail), and add-on experiences such as F1 Academy support races. Revenue is generated through direct-to-consumer ticket sales via f1lasvegasgp.com and Ticketmaster, multi-tier corporate sponsorships (Title Partner Heineken; Founding Partners Caesars, MGM, Wynn, Venetian, Visit Las Vegas; Presenting Partners American Express, T-Mobile, Sphere, Fontainebleau, Moet Hennessy, SBI Holdings), and partnership economics from 33 affiliated Las Vegas Strip hotels and Caesars/MGM Rewards loyalty integrations.

The go-to-market combines event-driven international fan acquisition (broadcast to 180+ countries), premium hospitality targeting HNW individuals and corporate clients, and partner-driven distribution through Las Vegas hospitality operators. A 501(c)(3) Las Vegas Grand Prix Foundation extends the company's community footprint through STEM education and sustainability programs in Southern Nevada, including partnerships with UNLV Engineering and the Girl Scouts of Southern Nevada.

Name

Formula 1 Las Vegas Grand Prix

Legal name

Las Vegas Grand Prix, Inc.

Website

https://f1lasvegasgp.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

101–250 employees

Short description

Las Vegas Grand Prix, Inc. is the privately held promoter of the Formula 1 Las Vegas Grand Prix, operating a 3.8-mile street-circuit race on the Las Vegas Strip annually through 2037, generating revenue from tiered ticketing, premium hospitality, corporate sponsorships, and the year-round Grand Prix Plaza attraction.

Ownership category

akta.pro rank

Product category

Live Motorsports Event Promotion

NAICS

Racetracks (711212), Other Spectator Sports (711219)

SIC

Services-Racing, Including Track Operation (7948), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Motorsport Event Promoters & Race Organizers (MPAKADAE)

akta.pro secondary industries

Race Tracks, Circuits & Motorsport Venues (MPAKAGAE), Motorsports Tracks & Racing Facilities (MPAKAEAC), Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD), Motorsports & Racing Experiences (THAJAFAF)

Keywords

• Live motorsport events
• Premium sports hospitality
• Race ticket sales
• Event sponsorship marketing
• Entertainment venue operations

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Race Tickets: Direct ticket sales across multiple tiers: General Admission ($809+), Grandstands ($1,012-$2,051), Hospitality ($2,542-$31,774), and Grand Prix Trio packages ($3,178-$4,333). Revenue generated from three-day race weekend access and single-day options.
2. Hospitality Packages: Premium hospitality experiences including Wynn Grid Club, Gordon Ramsay at F1 Garage, Trackside Tavern at Paddock Club Rooftop, Turn 3 Club, Club Paris, and Skybox options. Prices range from $2,542 to $31,774 inclusive of taxes and fees.
3. F1 Afterparty: Post-race concert at Sphere venue with Backstreet Boys headline performance. Ticket packages from $925 to $2,062 including race tickets and hotel bundles.
4. Corporate Partnerships: Sponsorship revenue from Title Partner (Heineken), Founding Partners (Caesars, MGM, Wynn, Venetian, Visit Las Vegas), Presenting Partners (American Express, T-Mobile, Sphere, Fontainebleau, Moet Hennessy, SBI Holdings), and Event Partners.
5. Hotel Partnerships: Commission and partnership revenue from 33 affiliated Las Vegas Strip hotels including Aria, Bellagio, MGM Grand, Venetian, Wynn, and Fontainebleau.
6. Grand Prix Plaza Attractions: Revenue from F1 Hub with simulators, flagship retail store, F1 X interactive racing exhibition, and F1 Drive karting experience at Grand Prix Plaza.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels12 records

Core offering

The Formula 1 Las Vegas Grand Prix promotes and operates the annual FIA Formula One World Championship race held on the 3.8-mile Las Vegas Strip Circuit, with a three-day race weekend featuring 22 drivers over 50 laps. Core revenue is generated through tiered ticket sales (General Admission, Grandstands, Hospitality, Grand Prix Trio), premium hospitality packages, the F1 Afterparty concert at Sphere, corporate sponsorships (Heineken, Caesars, MGM, Wynn, etc.), and Grand Prix Plaza year-round attractions including F1 simulators, interactive exhibitions, and karting.

Product overview

The Formula 1 Las Vegas Grand Prix operates as a multi-product sports and entertainment platform centered on the annual three-day Las Vegas Grand Prix race event (November 19-21, 2026) on the 3.8-mile Las Vegas Strip Circuit with speeds exceeding 215 mph. The core offering is supported by Grand Prix Plaza, North America's largest immersive F1 attraction featuring simulators, retail, karting, and interactive exhibitions. The product portfolio includes tiered ticketing options spanning General Admission ($809+), Grandstands ($1,012-$2,051), Grand Prix Trio packages ($3,178+), and premium Hospitality packages ($2,542-$31,774), plus add-on experiences including F1 Afterparty concerts at Sphere and F1 Academy support races. The F1 Las Vegas App serves as the unified platform for ticketing, wayfinding, and event management. Single-day hospitality options and payment plans were introduced in 2026 to expand accessibility.

Differentiator

Problem solved

Functional benefit

Brands

• F1 Academy: All-female single-seater racing series that serves as a support race for the FIA Formula One World Championship, with its season concluding at the Las Vegas Grand Prix.

Products and services

• Formula 1 Las Vegas Grand Prix (Race Event) The three-day FIA Formula One World Championship race event held annually on the 3.8-mile Las Vegas Strip Circuit, featuring 22 drivers over 50 laps at speeds exceeding 215 mph. Includes F1 Academy support races. Targeted at motorsport fans, premium hospitality customers, and corporate clients worldwide.
• Grand Prix Plaza The largest Formula 1 attraction in North America, located at Harmon Avenue and Koval Lane. Houses the Pit Building with F1 simulators, flagship retail store, F1 X interactive racing exhibition, F1 DRIVE karting experience, and bar & lounge. LEED Silver Certified.
• F1 Las Vegas Mobile App

Quantifiable outcome

• Top speeds exceeding 215 mph achieved on Las Vegas Strip Circuit
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

23 partnerships are on record, tiered presenting partner, event partner, special thank you, community partner, core, title partner and founding partner.

• Sphere Entertainmentpresenting partnerStrategic or Co-development Partner · 9 July 2026Official venue partner for F1 Afterparty post-race show. Sphere provides 160,000 square feet of high-resolution LED screen, 167,000 speakers of Sphere Immersive Sound, and multi-sensory 4D effects for unique entertainment experiences.
• SBI Holdings Inc.presenting partnerGTM or Marketing Partner · 25 June 2026Official Presenting Partner in the Media Category as part of SBI Neo-Media Ecosystem strategy. Japanese financial services company leveraging event for global brand recognition and emotion-driven economy ecosystem. Partnership connects sports, entertainment, IP, and media through leading global partnerships.
• Moet Hennessypresenting partnerGTM or Marketing Partner · 1 January 2025Premium champagne and spirits partner for luxury hospitality experiences at the Las Vegas Grand Prix.
• Aggrekoevent partnerTechnology or Integration · 1 January 2025Global leader in energy and HVAC solutions for major events. Provides temporary power and climate control infrastructure for race facilities.
• evianevent partnerGTM or Marketing Partner · 1 January 2025Official water partner providing naturally filtered Alpine spring water sourced from French glaciers for hydration at the event.
• Hilton Grand Vacationsevent partnerGTM or Marketing Partner · 1 January 2025Vacation ownership partner with HGV Clubhouse hospitality venue at Harmon Straight. Offers race weekend packages and experiences for HGV members.
• Paramount+event partnerGTM or Marketing Partner · 1 January 2025Official streaming partner providing live sports, breaking news, and entertainment content related to the Las Vegas Grand Prix.
• Salesforceevent partnerTechnology or Integration · 1 January 2025Official cloud platform powering Las Vegas Grand Prix by connecting humans, fan data, and AI agents on unified platform. Agentforce technology delivers personalized fan experiences.
• Clark County Nevadaspecial thank youOthers · 1 January 2025Government partner providing support and permits for street circuit operations in Clark County, Nevada.
• Girl Scouts of Southern Nevadacommunity partnerStrategic or Co-development Partner · 1 January 2025Youth development partner hosting STEM workshops and Paddock tours for Girl Scouts organization.
• UNLV Engineeringcommunity partnerStrategic or Co-development Partner · 1 January 2025Educational partnership with driver Q&A sessions and STEM career exposure for engineering students.
• T-Mobilepresenting partnerGTM or Marketing Partner · 21 November 2024Regional 5G Innovation Partner with T-Mobile Zone at Sphere branding. Offers Magenta Status VIP treatment, immersive 5G experiences, Club Magenta access, exclusive merch, and behind-the-scenes content. Extended partnership through 2025.
• Southern Nevada Water Authoritycommunity partnerStrategic or Co-development Partner · 1 January 2024Water conservation partner for atmospheric water generator pilot program, helping achieve net-zero consumptive water use at Grand Prix Plaza.
• WaterStartcommunity partnerStrategic or Co-development Partner · 1 January 2024Water technology innovation partner in atmospheric water generator program to convert cooling tower moisture into drinkable water.
• Las Vegas Grand Prix FoundationcoreStrategic or Co-development Partner · 1 January 2024501(c)(3) charitable organization formed by Las Vegas Grand Prix to create positive change in Southern Nevada through community partnerships, grants, and educational programs.
• Heinekentitle partnerGTM or Marketing Partner · 19 November 2023Heineken serves as Title Partner with Heineken Silver as the official beer of the Las Vegas Grand Prix. Global partnership delivering unmatched entertainment with on-the-ground activations and sampling heading into race weekend. Includes Heineken Silver Main Grandstand naming rights and extensive brand visibility throughout the event.
• Caesars Entertainmentfounding partnerGTM or Marketing Partner · 19 November 2023Founding Partner with Caesars Rewards loyalty program integration. Eight Las Vegas Strip locations offering exclusive experiences and rewards for race attendees. Partnership extended through 2030. Includes Flamingo Zone branding.
• MGM Resorts Internationalfounding partnerGTM or Marketing Partner · 19 November 2023Founding Partner with MGM Rewards integration. Multiple MGM properties offering accommodation and experiences. Includes Bellagio Fountain Club and MGM Zone branding. Partner in atmospheric water generator pilot program.
• Wynn Las Vegasfounding partnerGTM or Marketing Partner · 19 November 2023Founding Partner offering luxury accommodations and exclusive Wynn Grid Club hospitality experience. Partnership includes five-star dining and high-end hospitality services for race attendees.
• The Venetian Resort Las Vegasfounding partnerGTM or Marketing Partner · 19 November 2023Founding Partner and exclusive hotel partner connected to Sphere venue. Partnership extended through multi-year agreement. Offers Italian-inspired luxury resort experience with 40+ restaurants and world-class entertainment.
• Visit Las Vegasfounding partnerGTM or Marketing Partner · 19 November 2023Official Las Vegas tourism marketing partner driving visitor attendance and local tourism promotion for the race event.
• American Expresspresenting partnerGTM or Marketing Partner · 19 November 2023Official Payments Partner of F1 providing Card Members exclusive access and unique experiences. Includes early access tickets and on-site benefits for American Express cardholders.
• Fontainebleau Las Vegaspresenting partnerGTM or Marketing Partner · 19 November 2023Luxury hospitality partner with 150,000-square-foot casino and premium accommodations. Newest major resort partner on Las Vegas Strip.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Daytona International Speedway (NASCAR): Major US motorsport venue operated as part of NASCAR-owned ISC. Comparable as a flagship US motorsport venue with year-round operations, though rooted in stock-car series rather than F1.
• Indianapolis Motor Speedway: Historic US motorsport venue and IndyCar anchor that also hosts F1, MotoGP, and NASCAR events. Comparable as a multi-series motorsport promoter with year-round venue operations, though F1 is only one of several series at the facility.

Direct peers

• Formula 1 Miami Grand Prix: Operates the Miami Grand Prix as another US-based F1 round, with comparable event-promoter economics, street-circuit operations, hospitality-heavy revenue model, and year-round destination assets (e.g., Hard Rock Stadium campus). Most directly comparable peer given shared promoter license model and Las Vegas-style premium positioning.
• Monaco Grand Prix (Automobile Club de Monaco): Iconic F1 street-circuit race with the most premium pricing globally, ultra-luxury hospitality focus, and destination tourism appeal. Directly comparable in promoter economics and street-circuit operating model.
• Singapore Grand Prix (Singapore GP Pte Ltd): Pioneer of the night street-circuit F1 race with a similar destination-event positioning in a major tourism hub. Highly comparable business model combining ticketing, hospitality, and entertainment around a street circuit.
• Melbourne Grand Prix Corporation (Australian Grand Prix): Government-affiliated promoter of the Australian Grand Prix in Melbourne, combining street-circuit F1 with broader event/entertainment programming. Comparable in F1 event promotion scope and destination-event marketing.
• Formula 1 United States Grand Prix (Circuit of the Americas): Operates the US Grand Prix at a permanent motorsport facility near Austin, Texas. Comparable F1 promoter license model, but with a dedicated circuit versus Las Vegas's street layout and more diversified year-round venue utilization through concerts and motorsport events.

Others

• Live Nation Entertainment: Largest live entertainment promoter globally, operating concerts and ticketed experiences at scale. Comparable in live-event promotion, ticketing infrastructure, and premium hospitality execution — though operating at much broader scale and across many genres.
• SXSW (South by Southwest): Multi-vertical destination festival in Austin with comparable mix of ticketed experiences, premium hospitality, sponsorships, and tourism-driven attendance — illustrative of how large destination events monetize across ticketing, sponsorship, and ancillary programming.
• Sphere Entertainment: Las Vegas venue and direct strategic partner for the F1 Afterparty. Adjacent rather than competitive; illustrates the premium entertainment infrastructure ecosystem the Las Vegas Grand Prix leverages, and a future co-development partner for differentiated immersive experiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/F1LasVegas
• YouTubeyoutube.com/channel/UCvuxRIAmSZ1vmaM_ktE0DPA
• Facebookfacebook.com/F1LasVegas
• LinkedInlinkedin.com/company/f1lasvegas
• Instagraminstagram.com/f1lasvegas
• TikToktiktok.com/@f1lasvegas

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Formula 1 Las Vegas Grand Prix