Food And Beverage News

What Food And Beverage News does

Food And Beverage News (FAB News) is a London-based B2B media company serving the food and beverage industry. Founded in 1999 with the launch of The FAB Awards (the 28th edition is scheduled for 2026), the company operates a trade publication at fabnews.live focused on F&B marketing, branding, packaging, and creative campaigns. The audience consists of brand marketers, creative agencies, and packaging designers working in the food and beverage sector across 50+ countries.

The company's core products are the FAB News website (an ongoing news and content publication), The FAB Awards (an international awards program recognizing creative and marketing work in F&B), and an e-Zine digital magazine. The publishing platform is built on WordPress CMS, with content distribution across social media, email, RSS, and YouTube. The technology stack is standard off-the-shelf rather than proprietary.

The business model is B2B advertising and sponsorship, supplemented by awards entry fees and likely event sponsorship. The company is privately held with 18 employees and no disclosed revenue, funding, or valuation. Customer segments are the food and beverage brand ecosystem and the agencies serving them. The 2026 awards introduce a new Trade Marketing category, indicating modest scope expansion within the existing platform.

Name

Food And Beverage News

Legal name

Food And Beverage News

Website

https://fabnews.live

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Food And Beverage News is a London-based B2B media company operating a trade publication and the international FAB Awards program, serving food and beverage brand marketers, creative agencies, and packaging designers across 50+ countries.

Ownership category

akta.pro rank

Product category

Trade Media / Industry News Publication

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro industry

PRIMARYMPAJAEAF

Food, Cooking & Beverage Magazines

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Magazine Publishing (Consumer & B2B/Trade Magazines)

Keywords

• Food beverage news
• Industry publication
• Trade press
• Marketing awards
• Design journalism

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising and sponsorship: As an industry publication covering the food and beverage sector, FAB News generates revenue through advertising and sponsorship arrangements with brands, agencies, and industry suppliers featured on the platform.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

FAB News (Food And Beverage News) is a B2B online industry publication that publishes news, case studies, and editorial coverage focused on food and beverage marketing, packaging design, branding, advertising, and innovation. It operates a website (fabnews.live) organized across categories such as Food, Beverages, Marketing, Innovation, Packaging, Features, Hospitality, and Design, and is closely associated with The FAB Awards, an annual international awards programme recognizing creative excellence for food and beverage brands.

Product overview

FAB News is a unified online news media platform for the food and beverage industry. The core offering is the FAB News website, which aggregates and publishes industry news across multiple categories. The platform is complemented by The FAB Awards (an annual international creative awards programme for food and beverage brands) and the e-Zine (digital magazine format). The site uses WordPress as its content management system and maintains social media presence across Facebook, Twitter, LinkedIn, YouTube, along with email newsletter and RSS subscription options.

Differentiator

Problem solved

Functional benefit

Brands

• The FAB Awards: International Food and Beverage Creative Excellence Awards programme recognizing outstanding work in food and beverage marketing, design, packaging, and advertising. Founded in 1999.
• FABulous Awards

Products and services

• FAB News Website Online news publication covering food and beverage industry news, marketing, packaging, design, events, and trends. Features article categories including Food, Beverages, Marketing, Innovation, Packaging, Features, Hospitality, Sustainable, Design, Promotions, Research & Reports, and Retail, aimed at industry professionals and agencies.
• The FAB Awards International awards programme recognizing creative excellence for food and beverage brands. Includes categories for Integrated Campaigns, Advertising, Packaging Design, PR, Trade Marketing, Craft, Direct, Sales Promotion, Brand Identity, Brand Redesign, Interiors and Retail Environment, Mobile Marketing & Advertising, Digital Projects, Social Media, Influencer Marketing and Branded Content. The 28th edition was hosted in June 2026.
• e-Zine Digital magazine version of FAB News content, providing editorial coverage of food and beverage industry news in a downloadable magazine format.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• FacebookminorChannel Partner/ Reseller/ DistributorFAB News maintains an official Facebook page (facebook.com/fabnewslive) for social media distribution and audience engagement.
• TwitterminorChannel Partner/ Reseller/ DistributorFAB News maintains an active Twitter presence (@fabnewslive) for content distribution and social engagement.
• LinkedInminorChannel Partner/ Reseller/ DistributorFAB News maintains a LinkedIn company page for professional network distribution and B2B audience engagement.
• YouTubeminorChannel Partner/ Reseller/ DistributorFAB News has a YouTube channel (youtube.com/channel/UCB9fithqFlTcGylByNofTjQ) for video content distribution including FAB Awards coverage.
• The FAB AwardscoreStrategic or Co-development PartnerFAB News serves as a primary media partner and news source for The FAB Awards, covering award announcements, winners, finalists, and industry events. The FAB Awards are the only International Awards programme focused solely on work done for Food and Beverage brands.
• VCCPminorOthersCreative agency featured on FAB News for multiple award-winning campaigns including Owned by You, Right by You for Co-op and Müller FRijj campaigns.
• BBDO New YorkminorOthersAgency featured on FAB News as multiple award winner, including Agency of The Year at FAB Awards and FABulous winner for Pepsi Undercover Cups.
• Design Bridge and PartnersminorOthersDesign agency featured on FAB News as Design Agency of The Year winner at FAB Awards for work including Fortnum's Famous Animal Crackers packaging.
• PepsiCominorOthersFood and beverage company featured on FAB News as FAB Brand/Marketer of The Year winner for the second consecutive year.

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Adweek: A major US-based B2B media brand covering advertising, marketing, and media. Comparable as an advertising-industry trade publication serving agencies and brand marketers, though broader in vertical scope than FAB News.
• Marketing Week: A UK-based B2B media brand covering the marketing industry, including brand strategy and advertising. Comparable as an ad-supported trade publication serving marketers, though it operates across industries rather than specialising in F&B.
• Campaign Magazine: An established global B2B media title covering the advertising, marketing, and communications industry. Comparable as an ad-supported trade publication serving agencies and brand marketers, though broader in scope than FAB News's F&B-only focus.

Direct peers

• Beverage Daily: A B2B news site covering the global beverage industry, including branding, marketing, and innovation. Comparable to FAB News as a specialist F&B-vertical digital trade publication serving brand marketers and product developers.
• The Spirits Business: A B2B trade title covering the global spirits and beverage industry, including branding, marketing, and product launches. Comparable to FAB News in vertical focus on beverages and ad-supported trade media model.
• Just Drinks: A B2B trade publication providing news, analysis, and insight to the global drinks industry. Comparable in business model (ad-supported vertical media) and audience overlap with FAB News's beverage-marketing coverage.
• The Drum: A leading global B2B media brand covering the marketing and advertising industry. Directly comparable as a digital-first trade publication monetised through advertising and events, serving agency and brand-side marketers — overlapping with FAB News's audience and business model, albeit in a broader (non-F&B-specialised) vertical.
• Packaging Digest: A B2B trade publication covering the packaging industry, including design and innovation. Comparable to FAB News's packaging-design coverage as a specialist vertical media title monetised through advertising to brand and packaging professionals.
• FoodBev Media: A B2B trade publication and awards organiser covering the food and beverage industry. Closely comparable to FAB News: vertical focus on F&B, advertising/sponsorship revenue model, and operation of an international awards programme serving F&B brands and suppliers.
• FoodNavigator: A B2B digital publication covering food industry news, innovation, and trends. Comparable as a vertical F&B trade media title monetised through advertising, targeting food industry professionals — overlapping audience with FAB News.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/fabnewslive
• YouTubeyoutube.com/channel/UCB9fithqFlTcGylByNofTjQ?guided_help_flow=3
• Facebookfacebook.com/fabnewslive
• LinkedInlinkedin.com/company/food-beverage-news

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Food And Beverage News