Fabrique Milano
Fabrique Milano operates three Milan concert venues — a 3,100-capacity indoor club and two outdoor arenas seating up to 85,000 — hosting international and Italian touring artists plus private corporate events through third-party ticketing platforms and event promoter partnerships.
- Company typePrivate
- Founded2014
- HeadquartersMilan, Italy
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Fabrique Milano does
Fabrique Milano is a Milan-based live entertainment venue operator founded by Daniele Orlando in September 2014 and organized as an Italian S.r.l., TUTTI PER UNO S.r.l. The company operates a portfolio of three venues: the flagship Fabrique Milano club (a 2,000+ sqm modular indoor space at Via Fantoli 9, with capacity adjustable from 800-1,000 to 3,100-3,300 depending on configuration), the Ippodromo Snai San Siro outdoor arena (up to 34,000 capacity, used for summer programming since 2016), and the Ippodromo Snai La Maura outdoor venue (up to 85,000 capacity, inaugurated in 2022 with a Vasco Rossi opening). The main venue features a 135cm raised stage and state-of-the-art sound and lighting systems housed in the former headquarters of Venus Dischi, Milan's prominent record distributor from the 1980s-2000s.
The company's revenue model centers on event ticketing and venue access, distributed through Ticketone, Ticketmaster, Vivaticket, and TicketSMS, plus direct private event bookings for corporate functions. Programming covers concerts by international headliners (Bad Bunny, A$AP Rocky, Blink-182, David Guetta, Imagine Dragons, Metallica, System Of A Down, Foo Fighters, Florence + The Machine), Italian acts (Rkomi, Marracash, Guè), DJ sets, themed nightlife, and party formats. Major bookings are routed through a layer of third-party event promoters including Friends&Partners, Live Nation Italia, Vivo Concerti, Magellano, Comcerto, and D'Alessandro e Galli.
Marketing and commercial support come from an exclusive multi-year media partnership with RadioMediaset (Radio 105, Virgin Radio, R101, plus Radio Monte Carlo) and brand sponsorships with Ploom, Tuborg, and Motorola. Operations are lean with approximately 29 employees, founder-controlled, and operate without disclosed institutional investment. Distribution extends to email newsletter, social media, an embedded Spotify playlist, and Iubenda-based GDPR-compliant consent management, with web analytics via Google Analytics and Meta Pixel.
Fabrique Milano firmographics
Firmographics- Name
- Fabrique Milano
- Legal name
- TUTTI PER UNO S.r.l.
- Website
- https://fabriquemilano.it
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fabrique Milano operates three Milan concert venues — a 3,100-capacity indoor club and two outdoor arenas seating up to 85,000 — hosting international and Italian touring artists plus private corporate events through third-party ticketing platforms and event promoter partnerships.
- Ownership category
- akta.pro rank
Fabrique Milano industry classification
Industry- Product category
- Live Entertainment Venue Operations
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Promoters of Performing Arts, Sports, and Similar Events (7113)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Concert Venue Operators (Arenas, Amphitheaters, Clubs) (MPAGAAAC)
- akta.pro secondary industries
- Music Venues & Venue Operators (Clubs, Theaters, Arenas) (MPAIAFAB), Outdoor Amphitheater & Open-Air Venue Operations (MPAGALAG), Touring Concert Promoters & Presenters (MPAGAAAA), VIP, Hospitality & Premium Experiences (Packages, Clubs, Suites) (MPAIAFAK)
Keywords
Where Fabrique Milano is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Fabrique Milano business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Event Ticketing and Venue Access: Revenue generated from ticket sales for concerts, live performances, DJ sets, and private events hosted at the venue. Multiple ticketing partners (Ticketone, Ticketmaster, Vivaticket, TicketSMS) distribute tickets.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Fabrique Milano product offering
Product offeringCore offering
Fabrique Milano operates a portfolio of three live music and event venues in Milan — the flagship Fabrique Milano club (over 2,000 sqm, modular capacity up to 3,100), the Ippodromo Snai San Siro outdoor arena (up to 34,000), and the Ippodromo Snai La Maura outdoor venue (up to 85,000) — hosting concerts, live music performances, DJ sets, and private events for Italian and international artists. Tickets are sold through third-party platforms (Ticketone, Ticketmaster, Vivaticket, TicketSMS), with private and corporate events booked directly through the venue. The company also runs the FabriqueOUTDOOR summer concert series and accepts brand sponsorships from media partners and consumer brands.
Product overview
Fabrique Milano is a live entertainment venue operator and event management company based in Milan, Italy. The company operates a portfolio of music venues spanning different scales: the flagship Fabrique Milano main venue (up to 3,100 capacity), the Ippodromo Snai San Siro arena (up to 34,000), and the Ippodromo Snai La Maura (up to 85,000). The core offering centers on hosting international and Italian concerts, DJ sets, and live music events. Supporting services include outdoor event programming (FabriqueOUTDOOR), private event hire, and educational partnerships with IED for photography programs. The company was founded on September 18, 2014, by Daniele Orlando and is operated by TUTTI PER UNO S.r.l.
Differentiator
Problem solved
Functional benefit
Brands
- FabriqueOUTDOOR: Outdoor concert series and events held at the Ippodromo Snai San Siro and Ippodromo Snai La Maura venues during the summer season.
Products and services
- Fabrique Milano Main Venue The flagship venue of Fabrique Milano, located at Via Fantoli 9, Milan. A modular structure of over 2,000 sqm with a maximum capacity of 3,100 people, designed to host concerts, music events, DJ sets, and private events. Features a 135cm high stage, state-of-the-art sound and lighting technology, and modular floor system with three elevated levels.
- Ippodromo Snai San Siro Outdoor concert arena managed by Fabrique, located at Piazzale Lotto, Milan. Capable of hosting up to 34,000 people, featuring easy metro access from the city center.
- Ippodromo Snai La Maura Large outdoor venue managed by Fabrique, located within Parco di Trenno. Capacity of up to 85,000 people, with tree-lined surroundings, multiple metro lines, and extensive parking areas. Hosts major international artists.
- FabriqueOUTDOOR Outdoor event programming and summer concert series organized by Fabrique Milano at external venues including Ippodromo Snai San Siro and Ippodromo Snai La Maura.
- Eventi Privati (Private Events) Private event hosting services for corporate events, private parties, and custom celebrations at Fabrique Milano venues.
Companies that use Fabrique Milano
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Fabrique Milano technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature3 records
Fabrique Milano partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- RadioMediaset (Radio 105, Virgin Radio, R101)coreThree-year exclusive sponsorship agreement signed January 2018. Radio 105, Virgin Radio, and R101 are present inside and outside the venue, on communication materials, with reciprocal online and social network visibility. RadioMediaset CEO Paolo Salvaderi called Fabrique 'the place where music is made' in Milan.
- Radio Monte CarlominorMedia sponsor providing on-air and digital visibility for Fabrique events.
- PloomminorBrand sponsor of Fabrique Milano.
- TuborgminorBeer brand sponsor of Fabrique Milano.
- MotorolaminorTechnology brand sponsor of Fabrique Milano.
- IED (Istituto Europeo di Design)minorOfficial partner providing photography students opportunity to document Fabrique events, enriching student portfolios with professional event photography experience from March to May each year.
- Friends&PartnerscoreEvent promoter responsible for booking and promoting major concerts including Marracash & Guè events at Ippodromo Snai San Siro.
- Live Nation ItaliacoreMajor international event promoter handling concert bookings and promotion including Rawayana events.
- MagellanominorEvent promoter handling specific artist bookings such as Emma at Ippodromo Snai San Siro.
- Vivo ConcertiminorEvent promoter handling artist bookings and concert promotion including Samurai Jay at Fabrique.
- D'Alessandro e GalliminorEvent promoter handling Portugal. The Man concert at Fabrique Milano.
- ComcertominorEvent promoter handling multiple artist bookings including Sienna Spiro and KALEO at Fabrique.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Fabrique Milano competitors and assessment
Company assessmentBroad incumbents
- CTS Eventim (Italy): CTS Eventim is a dominant European ticketing and live entertainment group with significant Italian operations. Comparable as a broad incumbent in concert ticketing distribution (Eventim owns Ticketone, Fabrique's primary ticketing partner), shaping the venue access economics that Fabrique depends on.
- Live Nation Italia: Live Nation Italia is the Italian arm of the world's largest live entertainment company and a current promoter partner of Fabrique. Comparable as a dominant incumbent in the Italian concert promotion market, controlling artist bookings and tour routing that flow through venues like Fabrique.
- Friends&Partners: Friends&Partners is a leading Italian concert promoter handling major bookings including Marracash & Guè events at Fabrique's Ippodromo Snai San Siro. Comparable as a top-tier Italian promoter counterpart, co-driving the content pipeline that Fabrique's venues rely on.
Regional players
- Vox Club (Nonantola): Vox Club is a notable Italian mid-sized live music venue and event space based in Nonantola (Emilia-Romagna). Comparable to Fabrique in its mid-tier concert programming model, but operates in a different region and does not directly compete in Milan.
- Hipodromo La Zarzuela (Madrid) / IFEMA Madrid Live: Hipodromo de la Zarzuela / IFEMA Madrid Live is a large outdoor concert venue in Spain comparable to Fabrique's Ippodromo Snai operations. Similar summer outdoor arena model with capacity for tens of thousands, used by Friends&Partners and similar promoters for European tour routing — relevant benchmark for Fabrique's outdoor venue economics.
Direct peers
- Alcatraz Milano: Alcatraz Milano is one of Milan's most established mid-sized live music and club venues, hosting concerts, DJ sets, and themed events. Directly comparable to Fabrique Milano in target market (Milan music fans), capacity range (~1,500-3,000), and concert programming model. They compete for the same touring mid-tier international acts and local audience.
- Magazzini Generali: Magazzini Generali is a Milan-based live music and events venue that was previously owned and managed by Fabrique's founder Daniele Orlando. It operates the same mid-tier concert and clubbing model in Milan, making it a directly comparable venue competitor from both operational and brand heritage standpoints.
- Atlantico Live (Rome): Atlantico Live is a major Italian indoor concert venue in Rome with capacity of ~3,000-6,000, hosting Italian and international artists. Directly comparable to Fabrique Milano in venue type, mid-tier capacity, and concert-promotion-led business model, serving as the Rome equivalent of Fabrique's Milan positioning.
- Mediolanum Forum (Unipol Forum): Mediolanum Forum in Assago is the largest indoor arena in Milan (~12,700 capacity) and is explicitly cited in Fabrique's materials as the only venue larger than Fabrique in Milan. Comparable as a tier-1 touring concert venue in the same metropolitan market, targeting premium international artists and touring productions.
- Carroponte (Sesto San Giovanni): Carroponte is a large summer outdoor concert venue in the Milan metropolitan area, hosting major Italian and international artists. Comparable to Fabrique's FabriqueOUTDOOR / Ippodromo Snai operations as a regional summer concert competitor in Lombardy targeting similar audiences.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Fabrique Milano social profiles
Digital presenceFabrique Milano financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fabrique Milano leadership team
Management profileNumber of profiles
Profiles1 record
Fabrique Milano funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fabrique Milano M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fabrique Milano
What does Fabrique Milano do?
Fabrique Milano operates a portfolio of three live music and event venues in Milan — the flagship Fabrique Milano club (over 2,000 sqm, modular capacity up to 3,100), the Ippodromo Snai San Siro outdoor arena (up to 34,000), and the Ippodromo Snai La Maura outdoor venue (up to 85,000) — hosting concerts, live music performances, DJ sets, and private events for Italian and international artists. Tickets are sold through third-party platforms (Ticketone, Ticketmaster, Vivaticket, TicketSMS), with private and corporate events booked directly through the venue. The company also runs the FabriqueOUTDOOR summer concert series and accepts brand sponsorships from media partners and consumer brands.
Is Fabrique Milano a public or private company?
Fabrique Milano is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fabrique Milano founded?
Fabrique Milano was founded in 2014. It employs 11 to 50 people.
Where is Fabrique Milano based?
Fabrique Milano is headquartered in Milan, Italy, in the Europe region.
How does Fabrique Milano make money?
One revenue line is on record: event Ticketing and Venue Access.
Who are Fabrique Milano's main competitors?
Broad incumbents on record are CTS Eventim (Italy), Live Nation Italia and Friends&Partners. Regional players are Vox Club (Nonantola) and Hipodromo La Zarzuela (Madrid) / IFEMA Madrid Live. Direct peers are Alcatraz Milano, Magazzini Generali, Atlantico Live (Rome), Mediolanum Forum (Unipol Forum) and Carroponte (Sesto San Giovanni).
Does Fabrique Milano have an API?
No public API is recorded for Fabrique Milano.
What industry is Fabrique Milano in?
Fabrique Milano's product category is Live Entertainment Venue Operations. Its primary akta.pro industry code is MPAGAAAC, Concert Venue Operators (Arenas, Amphitheaters, Clubs), with a secondary code of MPAIAFAB, Music Venues & Venue Operators (Clubs, Theaters, Arenas). Its NAICS code is 71131 and its SIC code is 7900.