What Huppmann does

Huppmann (legal entity: S. Huppmann Sanitär & mehr GmbH & Co. KG) is a third-generation, family-owned plumbing and bathroom renovation company headquartered in Würzburg, Germany. Founded in the 1960s by Valentin Huppmann and re-established in 2010 by Sebastian Huppmann after a brief interruption, the firm operates within an approximately 60 km radius covering Würzburg, Kitzingen, Schweinfurt, and the surrounding Unterfranken region. The company describes itself as a leading sanitary and bathroom renovation provider in Lower Franconia, supported by a 4.9/5 Google rating across 154 reviews and over 1,350 documented completed projects.

The company's core offering is end-to-end bathroom renovation (Badsanierung), delivered as a one-stop-shop model that consolidates plumbing installation, tile setting, electrical work, and painting/plastering under a single contract and point of contact. Supporting service lines include accessible (barrier-free) bathroom design, luxury bathroom construction, complete bathroom packages, emergency pipe-burst repair, heating system installation and modernization, and tile, electrical, and painting trades. Huppmann is also a certified installation partner for the Aqon Pure salt-free water-softening system, a niche hardware offering that uses catalytic seed-crystal technology (rather than salt or resin) to prevent limescale, rated for up to 20 years of maintenance-free operation. Operations are supported by free 3D bathroom planning software and a portfolio of premium supply partners including Hansgrohe, Grohe, Villeroy & Boch, Geberit, and Keramag.

Commercially, Huppmann operates as a sales-led, field-service artisan business targeting individual homeowners, with no online self-serve or e-commerce channel. All engagements begin with an inbound contact (phone, email, or website form) followed by an on-site consultation and a bespoke itemised quote; pricing is entirely project-based and not publicly disclosed. The firm is a member of the 'Ihr PLUS Installateur' national trade cooperative, which provides a quality badge, cross-referrals, and shared marketing reach. The company converted to a GmbH & Co. KG legal structure in 2025 to enhance stability, is actively recruiting additional skilled tradespeople, and has no disclosed external institutional investors.

Name

Huppmann

Legal name

S. Huppmann Sanitär & mehr Gmbh & Co. KG

Website

https://fa-huppmann.de

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

1–10 employees

Short description

Huppmann is a third-generation, family-owned plumbing and bathroom renovation company in Würzburg, Germany, offering end-to-end Badsanierung services — including plumbing, tiling, electrical, painting, heating, and Aqon Pure water-softening installations — to homeowners across the Unterfranken region within an approximately 60 km radius.

Ownership category

akta.pro rank

Product category

Residential Plumbing & Bathroom Renovation Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822)

SIC

Services-To Dwellings & Other Buildings (7340), Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Luxury / Spa Bathroom Upgrades (Steam Showers, Saunas, Jetted Tubs) (HSAPABAO)

akta.pro secondary industries

Bathroom Painting, Drywall & Ceiling Repair (Moisture/Mold-Resistant) (HSAPABAL), Drain Cleaning (Residential) (HSAOABAA)

Keywords

• Bathroom renovation services
• Plumbing installation
• Heating installation
• Tile installation services
• Water softening systems

Headquarters

HQ city

Würzburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Badsanierung (Bathroom Renovation) — Project-Based: Full and partial bathroom renovation projects covering sanitary installation, tiling, electrical work, painting and plastering, coordinated from consultation through key handover. Revenue is earned as one-time project fees, priced per custom quote after on-site assessment. This is the primary revenue driver.
2. Rohrbruch & Reparatur (Pipe Repair & Emergency Service): Emergency and scheduled pipe-burst repair, pipe replacement, and general maintenance services. Billed as one-time service calls or project-based repair work with transparent pricing.
3. Aqon Pure Water Softening — Equipment & Installation: Sale and professional installation of Aqon Pure salt-free water-softening units. Huppmann is a certified installation partner; revenue includes both the hardware and the installation service as a bundled one-time fee.
4. Heizung & Sanitär — Installation, Modernisierung & Wartung: Heating system installation, modernisation, and contracting services alongside routine plumbing maintenance. Billed per project or service call.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Huppmann is a family-owned plumbing and bathroom renovation company that delivers turnkey bathroom remodels (Badsanierung) by coordinating plumbing, tiling, electrical, and painting trades under a single contract. Its core offering is the multi-trade Komplettbad / Badsanierung one-stop-shop service, complemented by emergency pipe repair, heating installation, accessible bathroom conversions, and certified installation of the Aqon Pure salt-free water softener for the Würzburg and Unterfranken region.

Product overview

Huppmann (S. Huppmann Sanitär & mehr Gmbh & Co. KG) is a third-generation family plumbing and bathroom renovation company founded in the 1960s and based in Würzburg, Germany. The company's core offering is bathroom renovation (Badsanierung) — a comprehensive, single-source service that coordinates plumbing installation, tile setting, electrical work, and painting through one point of contact. Supporting service lines include accessible bathroom design (Barrierefreies Bad), luxury bathroom construction (Luxus-Badezimmer), complete bathroom packages (Komplettbad), pipe burst repair (Rohrbruch-Reparatur), tile installation (Fliesenverlegung), electrical installation, painting and plastering, and heating system installation. The company also installs the Aqon Pure salt-free water softener as a product line. Huppmann operates within the 'Ihr PLUS Installateur' cooperative of qualified trade businesses and serves customers within approximately 60 km of Würzburg across Unterfranken.

Differentiator

Problem solved

Functional benefit

Products and services

• Badsanierung (Bathroom Renovation) Complete bathroom renovation services including planning, installation, and finishing that coordinate plumbing, tiling, electrical, and painting trades from a single point of contact, delivering key-ready bathrooms to homeowners in the Würzburg region.
• Komplettbad (Complete Bathroom Package) Full-service bathroom renovation package coordinating all trades (plumbing, electrical, tiling, drywall) under one roof, providing single-point-of-contact management from planning through key handover.
• Barrierefreies Bad (Accessible Bathroom) Barrier-free bathroom design and renovation service featuring level-access showers, non-slip flooring, grab bars, and wide doorways, targeted at senior and mobility-impaired homeowners seeking to age in place. Includes guidance on KfW, Bavarian state aid, and care-insurance subsidies up to 4,000 EUR.
• Luxus-Badezimmer (Luxury Bathroom) High-end bathroom design and construction featuring freestanding bathtubs, walk-in showers with rain systems, indirect lighting, large-format tiles, natural stone, and spa-like amenities for homeowners seeking premium finishes.
• Rohrbruch-Reparatur (Pipe Burst Repair) Emergency pipe burst repair service in Würzburg and surrounding areas, providing fast professional repair to prevent water damage to building structures, floors, and furnishings, including insurance-claim guidance.
• Fliesenverlegung (Tile Installation) Professional wall and floor tile installation for bathrooms, providing precise and stylish placement of classic, modern, or extravagant tile designs tailored to individual bathroom concepts.
• Elektroinstallation (Electrical Installation) Safe and modern electrical installations for bathrooms, including lighting, outlets, and switches, tailored to customer needs with focus on comfort, energy efficiency, and maximum safety.
• Maler- & Verputzarbeiten (Painting & Plastering) Minor painting and plastering work for walls and ceilings as part of bathroom renovation, providing careful, clean finishing with attention to detail.
• Heizungsinstallation (Heating Installation) Heating system installation, modernisation, and contracting services, including energy-efficient heating solutions and underfloor heating systems, for homeowners in the Würzburg region.
• Aqon Pure Entkalkungsanlage (Salt-Free Water Softener) Sale and professional installation of the Aqon Pure salt-free water softening device using catalytic seed-crystal technology to prevent limescale buildup in pipes and fixtures. Certified partner installation service includes consultation, installation, and up to 20 years of maintenance-free operation.

Quantifiable outcome

• Over 1,350 successful bathroom renovation projects completed
• +4 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• Aqon PurecoreTechnology or IntegrationHuppmann is a certified partner installation business for the Aqon Pure salt-free water-softening system in Würzburg and the surrounding region. As a certified partner, the company performs on-site water-hardness assessment, supplies, installs, and commissions the Aqon Pure unit. The partnership is positioned as a key differentiator for water-quality problems specific to the Würzburg area, where tap water is notably hard. The relationship is exclusive at the local level (certified partner status) and Aqon Pure is a notable OEM-level technology partner providing the proprietary hardware.
• Ihr PLUS InstallateurcoreChannel Partner/ Reseller/ DistributorHuppmann is a member of 'Ihr PLUS Installateur', a large German trade cooperative of vetted plumbing and heating contractors. The affiliation provides Huppmann with a recognised quality badge, cross-referrals within the network, access to joint marketing, and association with nationally consistent standards of service, quality, and customer care. Customers benefit from security in planning and execution, time savings, cost savings, and punctuality guarantees through the network's standardised service commitments.
• HansgroheminorOthersListed as a premium supplier brand. Huppmann uses Hansgrohe sanitary fittings and fixtures as part of its bathroom renovation projects, sourced through standard trade supply channels.
• GroheminorOthersListed as a premium supplier brand. Huppmann uses Grohe sanitary fittings and fixtures in its projects.
• Villeroy & BochminorOthersListed as a premium supplier brand. Huppmann uses Villeroy & Boch ceramics and sanitary ware in bathroom projects.
• GeberitminorOthersListed as a premium supplier brand. Geberit concealed cisterns and installation systems are used in Huppmann's bathroom projects.
• Keramag (Keramic)minorOthersListed as a premium supplier brand under the Celseo brand partner programme.
• Richter + FrenzelminorOthersListed as a partner on the company website. Richter + Frenzel is a major German trade wholesaler for sanitary, heating, and piping products, serving as a key supply partner for Huppmann.
• FliesenweltminorOthersListed as a partner. Fliesenwelt is a tile and flooring specialist supply partner.
• Google Reviews / My HammerminorOthersThe company prominently displays Google Reviews (4.9/5, 154 reviews) and My Hammer ratings as third-party credibility and review platforms. These are not formal partnerships but are featured as trust signals.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Others

• Check24 Handwerker: Check24 is one of Germany's largest price-comparison platforms, with a Handwerker (tradesperson) vertical that lets homeowners request and compare installation quotes. It competes for the same lead-generation channel that Huppmann primarily captures via Google reviews and word-of-mouth referrals.
• MyHammer (Blauarbeit): MyHammer/Blauarbeit is a leading German online marketplace that connects homeowners with tradespeople including plumbers, tilers, and bathroom renovators. It is an enabling/comparison platform that competes with Huppmann for lead generation and is referenced as a review channel by the company itself.

Broad incumbents

• Viessmann: Viessmann is a leading German manufacturer of heating, industrial and refrigeration systems with a strong installer-network ecosystem. While Viessmann primarily sells heating equipment through certified SHK installers (including Huppmann's category), it shapes the broader market in which Huppmann's Heizung installation service competes.
• OBI: OBI is one of Germany's largest DIY retail chains with an in-store and online marketplace connecting customers to installation-service providers. OBI's handwerker-matching offering competes directly for the homeowner-lead channel that Huppmann captures via word-of-mouth and Google reviews.
• Hornbach: Hornbach is a major German DIY/home-improvement chain that also offers project-accompanying installation services across multiple trades. Like Bauhaus, it competes with Huppmann for bathroom renovation leads in the Würzburg region, primarily at the budget-to-mid market level.
• Vaillant: Vaillant is one of Germany's largest heating technology manufacturers with deep installer partnerships in the SHK trade. Vaillant competes indirectly with Huppmann's heating installation service by influencing equipment selection, training, and installer economics across the German sanitary-and-heating market.
• Bosch Thermotechnik (Buderus): Bosch Thermotechnik's Buderus brand is a major German supplier of heating systems sold through certified installers. It shapes the heating-installation landscape in which Huppmann operates, with overlapping installer, brand, and customer relationships.
• Bauhaus: Bauhaus is one of Germany's largest DIY/home-improvement retailers with an extensive installation-services marketplace for bathrooms, heating, and tiling. It competes for the same Würzburg-area homeowner projects that Huppmann targets, though at a broader, lower-touch, less customised level.
• Stiebel Eltron: Stiebel Eltron is a major German manufacturer of heating, hot-water and ventilation technology, distributed via SHK installers including regional sanitary specialists like Huppmann. The brand's premium positioning in heat-pump and hot-water technology overlaps with Huppmann's modernisation offering.

Direct peers

• Reuter: Reuter is one of Germany's largest specialist bathroom retailers, combining online and in-store sales with installation services across multiple German cities. Like Huppmann, Reuter sells premium bathroom brands (Hansgrohe, Grohe, Villeroy & Boch) and coordinates installation, but operates at national rather than regional scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/huppmann_sanitaer
• LinkedInlinkedin.com/company/huppmann

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Huppmann