Fair Agency - digital marketing

What Fair Agency - digital marketing does

Fair Agency is a privately held digital marketing agency founded in 2009 and headquartered in Kyiv, Ukraine, with a secondary office in Porto, Portugal. The firm operates across two business lines: project-based services (one-time fees for website development, graphic design, landing pages, and SEO audits) and recurring monthly retainers covering Google and YouTube Ads management, social media marketing, and SEO optimization. Its core offerings span Marketing Strategy, Paid Media (Google/YouTube/Meta), Social Media Marketing, Graphic and Web Design, Website Development (Shopify, Webflow, WIX, Horoshop), SEO, Commercial Photo and Video Production, and TikTok Marketing.

The agency serves approximately 100+ clients across diverse verticals including e-commerce (Mermade, Shine-bright, Semena, BergHoff), agriculture (Syngenta Ukraine, Howtogrow), healthcare (IQLab, Adamswater), hospitality (MUU Steakhouse), and furniture (Plan B, Celebrian), with a mix of enterprise and mid-market accounts. Technology stack centers on the Google ecosystem (Certified Google Partner with access to beta programs), Meta advertising platforms, Shopify e-commerce infrastructure, and integration with Ukrainian payment processors (LiqPay, WayForPay, Mono Pay) and logistics providers (Nova Poshta, Ukrposhta). The team of ~15 specialists is led by co-founders Ihor Radivilov and Oleksii Marek, with Oksana Talan as Head of Advertising Department and Ludmila Levchenko as Key Account Manager.

The agency's go-to-market is direct and sales-led, relying on website contact forms, email outreach, and a portfolio-driven presence on Behance and Instagram. Differentiators include first-party data campaign building from CRM and email databases, emphasis on measurable revenue outcomes (ROAS, LTV, ROMI) over vanity metrics, and documented case-study results such as 4x revenue increases and ROAS of 21.17 on Black Friday campaigns. Pricing is tiered across Basic, Business, and Premium packages, with currency-specific offerings in UAH for Ukrainian clients and EUR for European clients.

Name

Fair Agency - digital marketing

Legal name

Fair Agency

Website

https://fair-agency.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Fair Agency is a privately held digital marketing agency founded in 2009, headquartered in Kyiv with a Porto office, serving 100+ clients across e-commerce, agriculture, healthcare, and hospitality with integrated marketing strategy, paid media, web development, and SEO services.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Digital marketing services
• Performance advertising
• Website development
• Search engine optimization
• Social media marketing

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Project-based Services: One-time fees for specific projects such as website development, graphic design, landing page creation, and SEO audits
2. Monthly Retainer Services: Recurring monthly fees for ongoing services including Google Ads management, Social Media Marketing, and SEO optimization
3. Service Packages: Tiered pricing packages (Basic, Business, Premium) for Marketing Strategy, Social Media Marketing, Graphic/Web Design, Website Development, and SEO

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Fair Agency is a digital marketing agency that sells and delivers end-to-end digital marketing services including marketing strategy, Google and YouTube paid advertising, social media marketing, graphic and web design, custom website development, SEO, Shopify e-commerce development, commercial photo and video production, and TikTok marketing. Offerings are delivered through project-based engagements and monthly retainer subscriptions to e-commerce businesses and enterprises seeking measurable revenue growth rather than vanity metrics.

Product overview

FAIR Agency offers a comprehensive suite of digital marketing and development services organized around seven core offerings: Marketing Strategy, Google and YouTube Ads, Social Media Marketing, Graphic and Web Design, Website Development, SEO, and Shopify Website Development. Additional specialized services include Commercial Photo and Video Production, TikTok Marketing strategy, and Horoshop e-commerce platform development. The agency positions itself as a strategic partner that thinks like a business owner, combining creative services with data-driven performance marketing to deliver measurable revenue growth. Services range from strategic planning and brand development to technical implementation and ongoing campaign optimization, with a focus on integration across the Google ecosystem, social platforms, and e-commerce infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Strategy Comprehensive marketing strategy development including market analysis, competitive positioning, value proposition articulation, go-to-market planning, and KPI framework establishment. Designed to deliver data-driven action plans aligned with measurable, bottom-line results.
• Google and YouTube Ads Paid advertising services across the Google ecosystem including Search, Display, YouTube, and Performance Max. Features audience intelligence, high-impact creative development, full-funnel campaign management, and continuous optimization with ROI analysis.
• Social Media Marketing Social media management and advertising services including platform strategy, content creation, community engagement, targeted advertising, and ROI reporting. Aims to transform passive profiles into active communities building brand loyalty.
• Graphic and Web Design Visual identity and user experience design services including brand identity development, UX architecture, UI design, and cross-platform design systems. Design is treated as a strategic asset for building brand equity.
• Website Development Custom website and web application development engineered for performance and growth. Features strategic architecture, systems integration with CRM/ERP, performance optimization, security hardening, and lifecycle management.
• Search Engine Optimization (SEO) Technical and content SEO services including site health audits, strategic content development, off-page authority building, and performance analytics. Focus on establishing the brand as a definitive authority in its market niche.
• Shopify Website Development Full-cycle Shopify e-commerce store development with over 20 successful launches. Includes strategic discovery, bespoke design, conversion-optimized UX, robust feature implementation, and seamless integrations with payment and shipping providers.
• Commercial Photo and Video Production Professional visual content production including strategic conceptualization, product photography, video production, creative direction, drone videography, and post-production optimization for multi-platform distribution.
• TikTok Marketing Strategic TikTok marketing services treating the platform as a commerce and search engine. Includes content SEO optimization, structured authenticity content series, AI-assisted content scaling, and long-term influencer partnership development.
• Horoshop E-commerce Development E-commerce store development on the Horoshop platform with packages ranging from basic setup to enterprise solutions. Includes design customization, integrations with Ukrainian payment processors (LiqPay, WayForPay, Mono), shipping (Nova Poshta, Ukrposhta), and analytics tools (GA4, Meta Pixel).

Quantifiable outcome

• 4x revenue increase for e-commerce clients through Google Ads optimization
• +6 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability8 records

Feature4 records

Partnerships

One partnership is on record.

• GooglecoreTechnology or IntegrationCertified Google Partner status provides direct access to Google's advanced support and beta programs, ensuring campaigns are built with insider expertise. This translates to more efficient ad spend, smarter strategies, and competitive edge for clients.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• SmartSites: US-based full-service digital agency offering web design, SEO, PPC, and social media marketing. Comparable as a similarly positioned full-service boutique competing for SMB and mid-market clients.
• Elit-Web: Ukraine-based digital marketing agency delivering SEO, PPC, web development, and analytics. Closely comparable on service breadth, geography, and target customer profile.
• Disruptive Advertising: US digital agency focused on paid media, SEO, and lifecycle marketing for e-commerce and SaaS. Comparable on Google/Meta Ads specialization and mid-market positioning.
• WebFX: US-based full-service digital marketing agency offering SEO, PPC, web design, and e-commerce services. Comparable as a mid-size integrated agency with a similar multi-channel service stack targeting SMB and mid-market clients.
• WebPromo Experts: Ukrainian digital agency focused on SEO, PPC, and analytics services for SMB and mid-market clients. Similar boutique scale and Google Ads-centric service model.
• Promodo: Ukraine-rooted digital marketing agency with offices in the US and EU, providing SEO, PPC, content, and e-commerce marketing. Comparable on regional origins, multi-market presence, and performance-marketing focus.
• KlientBoost: Performance-focused digital agency specializing in PPC, CRO, and creative for SaaS and e-commerce clients. Direct comparable on performance-marketing orientation and ROAS-driven value proposition.
• Thrive Internet Marketing Agency: Full-service digital marketing agency offering web design, SEO, PPC, social media, and e-commerce solutions. Comparable on integrated service model and SMB-to-mid-market client focus.
• Netpeak: Ukrainian-founded digital marketing agency offering SEO, PPC, web analytics, and e-commerce performance services across Eastern Europe and beyond. Direct comparable on geography, full-service digital offering, and Google Ads-centric service mix.

Broad incumbents

• Dentsu: Global advertising and marketing services group with digital, media, and creative capabilities. Relevant as a broad incumbent competitor for larger enterprise clients (e.g., Syngenta) where Fair Agency might encounter them in pitches.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fair-agency-digital-marketing
• Instagraminstagram.com/f.a.i.r_agency

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fair Agency - digital marketing