WRK/360

What WRK/360 does

WRK/360 (legal entity: WRK360llc, a California LLC) is a workplace culture consulting and coaching firm founded in 2020 that helps employers support working parents and caregivers through training, coaching, and culture-change programs. The company is led by Founder Mary Beth Ferrante, a former SVP in the finance industry, and operates with a headcount of 11-50 employees based in Santa Monica, California.

The core offering is a portfolio of B2B corporate programs (Parental Leave at WRK, a 12-month engagement; Fair Play at WRK, a 12-week program; Parents & Caregivers at WRK, an ongoing program; and Workshops That Care) and B2C individual offerings (1:1 Leadership Coaching, Mastering Parental Leave, and Fair Play Cohorts). Programs are powered by ICF-certified coaches and Certified Fair Play Method facilitators, delivered via a blend of self-directed training modules, live expert sessions, group coaching, optional 1:1 coaching, on-demand resources (50+ curated videos), and community support. The proprietary Fair Play Method is co-developed under an exclusive arrangement with Eve Rodsky and The Fair Play Policy Institute, adapting the Fair Play book into a workplace methodology for tackling mental load and invisible work. The company is not a technology platform; the underlying stack consists of a WordPress-based marketing site (wrk360.com), HubSpot for demo/consultation booking, and email/newsletter infrastructure rather than a proprietary SaaS product.

WRK/360 monetizes primarily through subscription-based corporate programs sold to enterprise HR/benefits buyers on multi-year or annual contracts, supplemented by individual 1:1 coaching sold as professional services on a per-session basis. The go-to-market combines enterprise field sales (targeting large employers with HR-anchored programs), direct-to-consumer self-serve booking, and content marketing through blog, webinars, podcasts, and PR. Customer base includes Citibank, Deloitte, Amazon, Intel, Sony, Bank of America, Morgan Stanley, KPMG, and other enterprise logos across Financial Services, Professional Services, Technology, and Media & Entertainment verticals.

Name

WRK/360

Legal name

WRK360llc

Website

https://wrk360.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

WRK/360 is a workplace coaching and culture-change firm that helps enterprises support working parents and caregivers through subscription corporate programs and individual 1:1 coaching, powered by ICF-certified and Fair Play Method facilitators in partnership with Eve Rodsky's Fair Play Policy Institute.

Ownership category

akta.pro rank

Product category

Workplace Coaching and Consulting

NAICS

Professional and Management Development Training (611430), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Apprenticeships, Pre-Apprenticeships & Work-Based Learning (EDAAAOAC)

Keywords

• Workplace coaching services
• Parental leave programs
• Caregiver support training
• Culture change consulting
• Leadership development programs

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Corporate Programs: B2B corporate programs for organizations to support working parents and caregivers, including 12-month parental leave programs and 12-week Fair Play programs. Programs include self-directed training, live expert sessions, group coaching, and optional 1:1 coaching.
2. Individual 1:1 Coaching: Direct-to-consumer coaching sessions with WRK/360 leadership coaches for individuals navigating career and caregiving.
3. Parents & Caregivers Program: Ongoing program with access to live expert sessions, workshops, group coaching, optional 1:1 coaching, and on-demand resources and community for working parents and caregivers.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

WRK/360 designs and delivers corporate and individual coaching, training, and culture change programs that help organizations support working parents and caregivers through key transitions such as parental leave and caregiver leave. Programs combine self-directed training, live expert sessions, group coaching, 1:1 coaching, and on-demand resources, and are delivered through both enterprise B2B contracts and direct-to-consumer offerings.

Product overview

WRK/360 is a comprehensive platform offering scalable leadership development programs that promote flexible work, empathetic leadership, and support for working parents and caregivers. The platform provides a portfolio of products including Mastering Parental Leave, Fair Play Cohorts, and 1:1 Coaching for individuals, alongside corporate programs such as Parental Leave at WRK (12-month program), Parents & Caregivers at WRK (ongoing program), and Fair Play at WRK (12-week program). All programs are powered by certified Fair Play Method Professional Coaches and include access to on-demand resources including downloadable guides, webinars, podcasts, and articles. The offering functions as an integrated ecosystem combining self-directed training, group coaching, personalized 1:1 coaching, expert workshops, and community support.

Differentiator

Problem solved

Functional benefit

Brands

• Mastering Parental Leave: Program helping organizations support employees through parental leave transitions, including training for employees and managers, expert sessions, group coaching, and 1:1 coaching support.
• Fair Play at WRK
• Parental Leave at WRK
• Parents & Caregivers at WRK

Products and services

• Mastering Parental Leave
• 1:1 Coaching
• Fair Play at WRK
• Parental Leave at WRK
• Parents & Caregivers at WRK
• Workshops That Care
• Fair Play Cohorts

Quantifiable outcome

• Organizations report increased employee engagement, retention, and career mobility through comprehensive support programs
• +1 more outcomes

Named customers28 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Eve RodskycoreStrategic or Co-development PartnerWRK/360 collaborated with New York Times bestselling author Eve Rodsky to adapt her book 'Fair Play' into 'The Fair Play Method' - a systemic approach to tackling mental load and invisible work. Rodsky is the founder of The Fair Play Policy Institute.
• The Fair Play Policy InstitutecoreStrategic or Co-development PartnerWRK/360 is officially partnered with The Fair Play Policy Institute to deliver the Fair Play Method certification and programs to organizations. The institute was founded by Eve Rodsky.
• ICF (International Coaching Federation)coreOthersWRK/360 subscribes to the ICF Code of Ethics and their coaches include ICF certified coaches. ICF is the International Coaching Federation, a leading professional coaching organization.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Maven Clinic: Maven is a women's and family health benefits platform that sells directly to enterprises and offers parental leave, fertility, maternity, and return-to-work coaching — directly overlapping with WRK/360's corporate parental leave and caregiver programs for the same HR/benefits buyer.
• Cleo: Cleo is a family benefits platform that combines parental leave coaching, return-to-work support, and ongoing caregiving navigation for global enterprises — a near-direct competitor in B2B parental-leave and caregiver support.
• Circle In: Circle In is a parental leave and return-to-work coaching platform sold to enterprise HR teams, closely mirroring WRK/360's Mastering Parental Leave / Parental Leave at WRK corporate offering in both buyer and use case.
• The Mom Project: The Mom Project is a career platform and community for working mothers that partners with enterprises on retention, return-to-work, and caregiver support — a directly comparable B2B go-to-market focused on the same working-parent persona.
• Carrot Fertility: Carrot is a fertility and family-forming benefits platform sold to enterprise HR teams that increasingly bundles parental leave and return-to-work support — competing for the same benefits budget and overlapping on family-life-stage coaching.

Emerging players

• Supporti: Supporti is a newer parental leave coaching platform that pairs employees with dedicated parental leave coaches during leave and return-to-work — an emerging direct competitor in the same niche as WRK/360's parental leave programs.

Broad incumbents

• BetterUp: BetterUp is a well-capitalized enterprise coaching platform offering leadership and life coaching to corporate buyers — a broader incumbent whose parenting and caregiver content competes with WRK/360 from a wider portfolio position.
• Lyra Health: Lyra is a mental-health benefits platform sold to enterprises that increasingly covers parental and caregiver support through its EAP and coaching offerings — competing for the same benefits budget from a broader mental-health platform position.
• Torch: Torch is an enterprise leadership coaching platform that overlaps with WRK/360's manager/leader training and 1:1 coaching offerings, addressing the same corporate L&D buyer but across a broader leadership scope.
• Modern Health: Modern Health is a mental-wellness benefits platform with coaching, therapy, and parental support components sold to enterprise HR — a broader incumbent competing for caregiver-related benefits wallet share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/marybeth_wrk360

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WRK/360