Fairways and Greens Golf Center
Fairways and Greens Golf Center is a privately held, Knoxville, Tennessee-based golf practice and instruction facility serving recreational golfers, club-fitting customers, and junior golfers through memberships, lessons, custom fitting, and TrackMan-powered practice amenities.
- Company typePrivate
- Founded-
- HeadquartersKnoxville, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Fairways and Greens Golf Center does
Fairways and Greens Golf Center is a privately held, membership-based golf practice and instruction facility in Knoxville, Tennessee, founded in 1999 and operating with approximately 26 employees. It serves recreational golfers, golf students of all skill levels, club buyers seeking custom fitting, and junior golfers aged 6-17 in the Knoxville regional market. The facility centers on a diversified offering of year-round practice, professional instruction, custom club fitting, and short-course play, anchored by a 10,000 sq ft indoor practice and learning center, a 2,500 sq ft fitness center, USGA-spec Crenshaw Bentgrass putting greens, a covered and heated outdoor tee, and The Loop, a 9-hole par-3 course with three Bentgrass greens and holes ranging from 80-160 yards. Underlying practice and fitting services depend on third-party technology integrations — TrackMan Range (ball tracking, virtual golf, practice and entertainment software), FlightScope launch monitors, and Mizuno fitting technology — combined with multi-brand OEM authorized-fitter status with TaylorMade, Titleist, Ping, Callaway, Mizuno, and Cobra.
The business operates a hybrid recurring-plus-transactional revenue model. Membership subscriptions provide year-round unlimited range balls, access to practice greens and the fitness center, and discounted lesson rates, with pricing available only on inquiry. Transactional revenue comes from golf lessons at published rates ranging from $40 to $175 per 50-minute session across instructor tiers (member, non-member, junior), club fitting fees ranging from $100 to $200 (with a $50 rebate against equipment purchase), and approximately $20 day passes for The Loop, plus pro shop and voucher sales. The 5-instructor PGA Class A teaching staff (Tre Mullins, Allie Knight, Walt Chapman, Byron Williams, Braxton Hunter, Suzanne Strudwick) holds credentials including LPGA, TPI Junior 2, and TPI Power 2 certifications, supported by dedicated club fitters (David Sumilas, David Haase). Marketing and distribution are executed through a regional physical storefront complemented by a website, Facebook/Twitter/LinkedIn/Instagram presence, online club-fitting booking, an online voucher shop, an SMS channel, and event-driven foot traffic (First Tee Friday, Super Demo Day).
Independent third-party validation underpins the value proposition: Top 50 Stand-Alone Range recognition from the Golf Range Association of America, Top 100 Clubfitter designation from Golf Digest, and authorized-fitter status with Ping, Mizuno, and TaylorMade's National Fitter Council. The company has no disclosed investors, no funding rounds, no parent entity, no subsidiaries, and no M&A activity; it appears to be an independently operated, single-site consumer-services business whose competitive position rests on instructor credentials, third-party technology partnerships, multi-brand OEM affiliations, and physical facility footprint rather than on proprietary technology or scalable distribution.
Fairways and Greens Golf Center firmographics
Firmographics- Name
- Fairways and Greens Golf Center
- Legal name
- Fairways and Greens
- Website
- https://fairwaysandgreens.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fairways and Greens Golf Center is a privately held, Knoxville, Tennessee-based golf practice and instruction facility serving recreational golfers, club-fitting customers, and junior golfers through memberships, lessons, custom fitting, and TrackMan-powered practice amenities.
- Ownership category
- akta.pro rank
Fairways and Greens Golf Center industry classification
Industry- Product category
- Golf Practice and Instruction Services
- NAICS
- Golf Courses and Country Clubs (713910)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Golf Courses & Golf Facilities (MPAKAEAD)
- akta.pro secondary industry
- Golf Equipment Repair, Regripping & Customization Services (CRAMAGAK)
Keywords
Where Fairways and Greens Golf Center is headquartered
LocationHeadquarters
- HQ city
- Knoxville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fairways and Greens Golf Center business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Membership Subscriptions: Year-round membership-based facility providing unlimited range balls, access to practice greens, fitness center, and discounted lesson rates. Membership packages are available with contact-for-info pricing.
- Golf Lessons: Instruction from PGA Class A certified instructors available to both members and public. Members receive special rates on lessons.
- Club Fitting Services: Custom club fitting with TrackMan and FlightScope technology. Fitting fees range from $100-$200 depending on service type. Discount of $50 applied if clubs are purchased from facility.
- Day Pass / Green Fees: Day passes available for non-members to access The Loop (Par 3 course) at approximately $20 per play.
- Pro Shop / Vouchers: Online shop for purchasing vouchers as gifts or for personal use, and presumably pro shop merchandise sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Set of Irons Fitting |
| One time/ perpetual license | Pay-as-you-go | Set of Woods Fitting |
| One time/ perpetual license | Pay-as-you-go | Full Bag Fitting |
| One time/ perpetual license | Pay-as-you-go | Club Fitting (with purchase) |
| Unit Pricing | Pay-as-you-go | Tre Mullins - Non-Member Lessons |
| Unit Pricing | Pay-as-you-go | Tre Mullins - Member Lessons |
| Unit Pricing | Pay-as-you-go | Tre Mullins - Juniors (ages 6-17) |
| Unit Pricing | Pay-as-you-go | Tre Mullins - TPI Evaluation |
| Unit Pricing | Pay-as-you-go | Allie Knight - Adult Individual Lessons |
| Unit Pricing | Pay-as-you-go | Allie Knight - Member Lessons |
| Unit Pricing | Pay-as-you-go | Allie Knight - Juniors (10-17) |
| Unit Pricing | Pay-as-you-go | Allie Knight - Juniors (6-12) |
| Unit Pricing | Pay-as-you-go | Allie Knight - Junior Mini Lesson (11 & under) |
| Unit Pricing | Pay-as-you-go | Allie Knight - SNAG Golf Lesson (6 & under) |
| Unit Pricing | Pay-as-you-go | Allie Knight - Club Fitting Fee |
| Unit Pricing | Pay-as-you-go | The Loop Day Pass |
Distribution channels3 records
Marketing channels5 records
Fairways and Greens Golf Center product offering
Product offeringCore offering
Fairways and Greens Golf Center operates as a year-round, membership-based golf practice and instruction facility in Knoxville, Tennessee. It sells TrackMan Range access, custom club fitting services, PGA/LPGA-certified golf lessons, day passes to a 9-hole par 3 course (The Loop), and use of a 10,000 sq ft indoor practice and fitness center, with members receiving unlimited range balls and discounted instruction rates.
Product overview
Fairways and Greens Golf Center operates as a membership-based golf practice and instruction facility offering a comprehensive suite of services. The core offerings include the TrackMan Range (virtual golf and ball tracking technology), professional club fitting (using TrackMan and FlightScope), golf lessons with PGA-certified instructors, The Loop (a 9-hole par 3 course), and an indoor practice center. The facility also provides membership programs with unlimited range balls, practice greens, fitness center access, and discounted lesson rates.
Differentiator
Problem solved
Functional benefit
Products and services
- TrackMan Range
Quantifiable outcome
- Top 50 Stand-Alone Range recognition from Golf Range Association of America
- +1 more outcomes
Companies that use Fairways and Greens Golf Center
Customer profileSegments4 records
Ideal customer profiles4 records
Fairways and Greens Golf Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Fairways and Greens Golf Center partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- TrackMancoreTrackMan Range technology partner providing golf ball tracking with tour-proven technology for virtual golf, practice, and entertainment software. Used for both practice range experiences and club fitting services.
- FlightScopecoreLaunch monitor technology used alongside TrackMan for club fitting services to provide a variety of data points for accurate club fitting.
- TaylorMadecoreClub manufacturer partner. TaylorMade is one of the brands available for testing and purchase through Fairways and Greens club fitting services. Fairways and Greens is a TaylorMade National Fitter Council Member.
- TitleistcoreClub manufacturer partner. Titleist equipment available through Fairways and Greens club fitting services.
- PingcoreClub manufacturer partner with certified fitting status. Fairways and Greens is a 100 Ping Club Fitter.
- CallawaycoreClub manufacturer partner. Callaway equipment available through Fairways and Greens club fitting services.
- MizunocoreClub manufacturer partner with Top 100 Fitter status. Mizuno fitting technology used for custom club fitting services.
- CobracoreClub manufacturer partner. Cobra equipment available through Fairways and Greens club fitting services.
- First TeecoreYouth development partner. Fairways and Greens hosts First Tee Friday events supporting junior golf development programs.
- Visit KnoxvilleminorCommunity partner for junior golf. Hosted the Visit Knoxville Open Junior Golf Day event at the facility.
- PGA of AmericacoreProfessional association partnership. All instructors are PGA Class A certified professionals, and the facility displays PGA logos indicating official affiliation.
- LPGAcoreProfessional association partnership. Instructor Allie Knight is LPGA Class A certified.
- Titleist Performance Institute (TPI)coreTPI certified instructors provide golf-specific fitness training and biomechanics evaluation. Fairways and Greens has TPI-certified fitness instructors.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Fairways and Greens Golf Center competitors and assessment
Company assessmentBroad incumbents
- Drive Shack: Operator of tech-enabled golf entertainment venues with bays, dining, and events. Comparable on the TrackMan/simulator-driven entertainment experience, though at venue scale and publicly listed.
- Topgolf: National golf entertainment brand with tech-enabled hitting bays, F&B, and events. Overlaps with Fairways and Greens' TrackMan Range entertainment use case and lesson offering, but at vastly larger scale and a more entertainment-led, less instruction-focused model.
- PGA Tour Superstore: Large golf retail chain that also offers in-store club fitting and lessons. Comparable on multi-OEM club fitting and PGA-certified instruction, but anchored in retail rather than membership-based practice.
- Golf Galaxy: National golf retail chain (Dick's Sporting Goods banner) offering club fitting, lessons, and equipment trade-ins. Comparable on multi-OEM fitting and instruction offerings, though primarily a retailer rather than a practice-focused membership facility.
Direct peers
- Golftec: Technology-enabled golf instruction chain offering lessons with swing analysis, club fittings, and indoor bays. Comparable on PGA-certified instruction, technology-driven lessons, and per-session pricing structure.
- X-Golf: Indoor golf simulator chain offering pay-per-hour simulator bays, leagues, and lessons. Comparable on the indoor simulator experience and the combination of entertainment with practice, though more simulator-focused and less instruction-heavy than Fairways and Greens.
- Club Champion: National custom club fitting chain using TrackMan and other launch monitors, with a fitting fee model very similar to Fairways and Greens. Most directly comparable on club fitting revenue and OEM partnership strategy.
- True Spec Golf: Premium custom club fitting chain with brand-agnostic fittings using launch monitors. Directly comparable fitting model ($100–$200 fittings, OEM-agnostic, up-sell to equipment purchase) and similar target customer.
- Five Iron Golf: Membership-based indoor golf venues combining simulators, lessons, league play, and F&B. Closely comparable on the membership + indoor practice + entertainment + lessons combination that Fairways and Greens has built around TrackMan Range.
- Big Shots Golf: Membership-based indoor/outdoor golf entertainment venue with simulator bays, F&B, and lessons. Comparable hybrid entertainment + instruction + practice positioning, though at larger venue scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Fairways and Greens Golf Center social profiles
Digital presenceFairways and Greens Golf Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fairways and Greens Golf Center leadership team
Management profileNumber of profiles
Profiles4 records
Fairways and Greens Golf Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fairways and Greens Golf Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fairways and Greens Golf Center
What does Fairways and Greens Golf Center do?
Fairways and Greens Golf Center operates as a year-round, membership-based golf practice and instruction facility in Knoxville, Tennessee. It sells TrackMan Range access, custom club fitting services, PGA/LPGA-certified golf lessons, day passes to a 9-hole par 3 course (The Loop), and use of a 10,000 sq ft indoor practice and fitness center, with members receiving unlimited range balls and discounted instruction rates.
Is Fairways and Greens Golf Center a public or private company?
Fairways and Greens Golf Center is a private company. It is classified as unknown and is currently operating.
When was Fairways and Greens Golf Center founded?
Fairways and Greens Golf Center was founded in -1. It employs 11 to 50 people.
Where is Fairways and Greens Golf Center based?
Fairways and Greens Golf Center is headquartered in Knoxville, United States, in the North America region.
How does Fairways and Greens Golf Center make money?
Five revenue lines are on record. Membership Subscriptions are the primary driver. The others are golf Lessons, club Fitting Services, day Pass / Green Fees and pro Shop / Vouchers.
Who are Fairways and Greens Golf Center's main competitors?
Broad incumbents on record are Drive Shack, Topgolf, PGA Tour Superstore and Golf Galaxy. Direct peers are Golftec, X-Golf, Club Champion, True Spec Golf, Five Iron Golf and Big Shots Golf.
Does Fairways and Greens Golf Center have an API?
No public API is recorded for Fairways and Greens Golf Center.
What industry is Fairways and Greens Golf Center in?
Fairways and Greens Golf Center's product category is Golf Practice and Instruction Services. Its primary akta.pro industry code is MPAKAEAD, Golf Courses & Golf Facilities, with a secondary code of CRAMAGAK, Golf Equipment Repair, Regripping & Customization Services. Its NAICS code is 713910 and its SIC code is 7997.