fallow
Brussels-based multidisciplinary practice in architecture, landscape, and urbanism, serving Belgian, Dutch, and French municipalities and provinces through design competitions, direct commissions, and a partner ecosystem.
- Company typePrivate
- Founded-
- HeadquartersBrussels, Belgium
- Headcount1–10
- GTM typeB2B
- OfferingServices
What fallow does
Fallow is a Brussels-based multidisciplinary design practice operating across architecture, landscape architecture, and urbanism. Founded by three partners (Matthias Salaets, Michaël Stas, Carmen Van Maercke) — all with prior experience at leading European offices including Elding Oscarson, 51N4E, Studio Paola Viganò, Architecture Workroom Brussels, and the Flemish departement omgeving — the firm serves Belgian, Dutch, and French public-sector clients (municipalities, provinces, intermunicipal bodies) alongside a smaller roster of private residential clients.
The firm's work spans the full scale of spatial design: from territorial visions and masterplans for residential expansions of up to 486 units (Wolfsgracht) and former industrial reconversions (Porte Ouest, Tile Factory), to public-space redesigns (Flagey Square at 26,000m², Sophoras Park), heritage reconversions of churches into libraries and community centers (St Pieterslibrary at €2.6M, Dorpshuis at €1.84M), school extensions (Marius Renard at €2.7M), and small-scale objects (the Sophoras Collection of galvanized-steel outdoor furniture). Projects range from €100,000 to €4–7 million in construction budget. Technology consists of standard architectural design tools and processes; there is no proprietary platform.
Following a bespoke professional-services model, the firm acquires work primarily through open and invited public design competitions (Europan, WinVorm, Open Oproep, be.exemplary), direct municipal commissions, and referrals from collaborating practices. Revenue is generated through project-based design fees with multi-year contract cadence. Fallow has won multiple first-place competition prizes (Europan 15, be.exemplary 2019, Marius Renard 2022, EO Wijers 2023, Kroon40 2024), and delivers projects through its core team augmented by a recurring ecosystem of specialist partners (Studio Lauka, Plant en Houtgoed, RE-ST, 1010au, Labeau, Tech3, Daidalos-Peutz).
fallow firmographics
Firmographics- Name
- fallow
- Legal name
- Fallow BV
- Website
- https://fallow.eu
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Brussels-based multidisciplinary practice in architecture, landscape, and urbanism, serving Belgian, Dutch, and French municipalities and provinces through design competitions, direct commissions, and a partner ecosystem.
- Ownership category
- akta.pro rank
fallow industry classification
Industry- Product category
- Architecture Services
- NAICS
- Landscape Architectural Services (541320), Landscape Architectural Services (54132), Commercial and Institutional Building Construction (23622), Landscaping Services (56173)
- SIC
- General Bldg Contractors - Residential Bldgs (1520), General Bldg Contractors - Nonresidential Bldgs (1540), Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Landscape Construction Project Management & General Contracting (HSAIABAK)
- akta.pro secondary industries
- Garden Bed Design, Layout & Planting Plans (HSAIAFAA), Landscape Construction & Hardscaping (Patios, Retaining Walls, Outdoor Structures) (IMAIAIAE), Seating Walls, Planter Walls & Raised Beds (Hardscape) (HSAIACAL)
Where fallow is headquartered
LocationHeadquarters
- HQ city
- Brussels
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
fallow business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Architecture and Landscape Design Services: Professional service fees generated through architectural, landscape, and urbanism design projects. Revenue is earned through design fees, competition prizes, and project commissions from public and private clients. Project types include new construction, renovations, masterplans, public space design, and furniture/object design.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Bespoke professional service engagements — no standard pricing tiers |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
fallow product offering
Product offeringCore offering
Fallow is a multidisciplinary architecture, urbanism, and landscape design practice that delivers professional design services for public-sector clients (municipalities, provinces, intermunicipal organisations) and private residential clients. Engagements span concept studies, full architectural process, masterplanning, public-space design, landscape architecture, and heritage reconversion, sourced through design competitions and direct commissions. In addition, the firm designs and self-initiates product work such as the Sophoras Collection of outdoor furniture for public green spaces.
Product overview
Fallow is a Brussels-based architecture, urbanism, and landscape design practice that operates as a multi-disciplinary studio rather than a unified software product platform. The firm's services are organized into three core practice areas: Architecture Services (spanning residential, community, cultural, and collective housing projects), Urbanism Services (masterplanning and territorial vision development), and Landscape Design Services (public space and ecological landscape design). Additionally, the firm has developed the Sophoras Collection, a product line of outdoor furniture designed for public green spaces, featuring galvanized steel pieces including chairs, tables, and benches.
Differentiator
Problem solved
Functional benefit
Products and services
- Architecture Services Comprehensive architectural design services covering residential renovations, collective housing, community centres, pavilions, and cultural-building conversions, including church-to-library reconversions and intergenerational living spaces.
- Urbanism Services Urban planning and masterplanning services including residential expansion areas, territorial vision development, and revitalisation strategies for industrial sites, addressing socio-ecological growth models and cohesive neighbourhood development.
- Landscape Design Services Landscape architecture and design services for public spaces, parks, cemetery redesigns, and bio-diverse cultural landscapes, including tree planting strategies, water management, and ecological enhancement.
- Sophoras Collection Outdoor Furniture A family of galvanized steel outdoor furniture pieces designed for public green spaces, including picnic chairs, reading chairs, tables, and benches, crafted from 5cm-wide bent tubular steel with curving profiles and weighing approximately 15kg per chair for stability while remaining portable.
Companies that use fallow
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles3 records
fallow technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
fallow partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered supporting and core.
- B-JuxtasupportingCollaborated with Fallow on the St Pieterslibrary project in De Panne. B-Juxta provided execution architect services alongside Fallow's full process architecture and landscape scope.
- AcmesupportingCollaborated with Fallow on the St Pieterslibrary reconversion project as part of the design team.
- RE-STsupportingCollaborated with Fallow on the Tile Factory project (Tisselt) for the redesign of a former tile factory into collective housing.
- Studio LaukacoreFrequent collaboration partner on multiple projects including Wolfsgracht (Denderleeuw), Marius Renard (Anderlecht), Kroon40 (Ixelles), and Dorpshuis (Zeveren). Studio Lauka serves as execution architect or design collaborator across these competition-winning projects.
- a2o-omgevingcoreCollaborated on the Zoetwaters domain masterplan competition (Oud-Heverlee) alongside DMOA architects, as part of a multidisciplinary team.
- DMOA architectscorePart of the design team for the Zoetwaters masterplan in Oud-Heverlee with Fallow and a2o-omgeving.
- Plant en HoutgoedcoreLongstanding landscape partner on multiple projects including Sophoras Park (Gistel) and Wolfsgracht masterplan (Denderleeuw). Plant en Houtgoed provides landscape design expertise alongside Fallow.
- Plant en HoutgoedcoreLandscape design partner for the Retreat eco-retreat project in Philippeville, shaping the site alongside Fallow's architectural interventions.
- Laura VilleretsupportingCollaborated with Fallow on Maison Rurale (Fernelmont) and La Belle Angèle (Pont-Aven, France) as a design partner.
- Daems Van RemoorteresupportingArtist duo collaborating with Fallow on Veldwerk, a design research project on saline agriculture and landscape, and on Walraversijde landscape vision.
- 1010aucoreCollaborated with Fallow on the labo XX water-conscious urban fringe design research project for Brussels and Flemish collaboration, and on the BWMSTR Label Urban Nature exhibition.
- LabeausupportingStructural engineering partner on multiple projects including St Pieterslibrary (De Panne), Retreat (Philippeville), Sophoras Pavilion (Gistel), Marius Renard (Anderlecht), and Sophoras Park.
- Tech3supportingClimate engineering partner on St Pieterslibrary and Sans Souci projects.
- Daidalos-PeutzsupportingAcoustics consultant on St Pieterslibrary and Dorpshuis projects, ensuring acoustic performance for multi-use cultural and community spaces.
- Brussels Bouwmeester BMA / Team Vlaams BouwmeestercoreClient and institutional partner for the labo XX design research on water-conscious urban fringe transformation, a Brussels-Flemish collaboration under the 'no drop wasted' motto (2021-2022).
- Vlaams Architectuur Instituut / Team Vlaams BouwmeestercorePartnered with Vlaams Architectuur Instituut and Team Vlaams Bouwmeester for the BWMSTR Label 'Urban Nature' exhibition research and curation project at De Singel, Antwerp.
- Crosscare / Zorgband-Leie en Schelde / Slimmer LevensupportingSocio-spatial research collaboration on the Crosscare Scheldevelde project, involving transdisciplinary cooperation with Els Vervloesem, Universiteit Gent, and the Interreg Vlaanderen-Nederland CrossCare 2.0 program.
- ABSsupportingPrototype manufacturer for the Sophoras outdoor furniture collection, self-initiated by Fallow. ABS produced prototypes of the galvanized steel furniture pieces designed for public green spaces.
- EO Wijers foundation, Achterhoek regionsupportingClient for Operation Landscape design research project in the Achterhoek region (Netherlands), addressing land use, ownership, and rural transition dilemmas. Fallow collaborated with UFO Urbanism, Toekomst Sterk, Saxion University, and Kragten.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
fallow competitors and assessment
Company assessmentDirect peers
- Elding Oscarson: Stockholm-based architecture and design office. Comparable as a small, design-led European practice working on cultural, residential, and public commissions; also a prior employer of Fallow's founders.
- a2o-omgeving: Belgian landscape architecture and urbanism office. Direct collaborator with Fallow on the Zoetwaters masterplan and a comparable practitioner of landscape-led public space commissions in Flanders.
- Architecture Workroom Brussels: Brussels research-and-design studio working on urbanism, public space, and spatial policy. Comparable in scale, methodology (participatory design), and Belgian public-sector client base; also a prior employer of Fallow's founders.
- Studio Lauka: Belgian architecture practice that collaborates with Fallow on multiple competition-winning projects (Marius Renard, Kroon40, Dorpshuis, Wolfsgracht). Operates in the same Benelux public-architecture niche with a comparable size and competition-led GTM.
- RE-ST: Brussels-based architecture and urbanism studio with a focus on circular and adaptive reuse. Comparable for heritage reconversion and collective housing briefs (Tile Factory collaboration) and shared Belgian public-sector clientele.
- B-Juxta: Belgian architecture firm providing execution architect services. Collaborated with Fallow on St Pieterslibrary and serves the same Flemish public-client market at a comparable scale.
- 51N4E: Brussels-based architecture and urbanism practice active across Belgium and internationally. Both firms operate in the Belgian public-sector design market, pursue competition-led growth, and share overlapping talent networks (51N4E is a prior employer of Fallow's founders).
- Plant en Houtgoed: Belgian landscape architecture practice. Long-standing collaborator with Fallow across Sophoras Park, Wolfsgracht, and Retreat, operating in the same landscape-design niche for Belgian public clients.
- Studio Paola Viganò: Milan/Brussels-based urbanism and landscape architecture studio. Comparable as a multi-disciplinary European practice working on territorial visions, public space, and socio-ecological urban projects; one of Fallow's founders' prior employers.
- DMOA architects: Belgian architecture practice working on residential, public, and masterplan projects. Collaborated with Fallow on Zoetwaters and operates as a similarly sized Belgian competition-led studio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
fallow social profiles
Digital presencefallow financial estimates
Financial estimateRevenue estimate
Valuation estimate
fallow leadership team
Management profileNumber of profiles
Profiles9 records
fallow funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
fallow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about fallow
What does fallow do?
Fallow is a multidisciplinary architecture, urbanism, and landscape design practice that delivers professional design services for public-sector clients (municipalities, provinces, intermunicipal organisations) and private residential clients. Engagements span concept studies, full architectural process, masterplanning, public-space design, landscape architecture, and heritage reconversion, sourced through design competitions and direct commissions. In addition, the firm designs and self-initiates product work such as the Sophoras Collection of outdoor furniture for public green spaces.
Is fallow a public or private company?
fallow is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was fallow founded?
fallow was founded in -1. It employs 1 to 10 people.
Where is fallow based?
fallow is headquartered in Brussels, Belgium, in the Europe region.
How does fallow make money?
One revenue line is on record: architecture and Landscape Design Services.
Who are fallow's main competitors?
Direct peers on record are Elding Oscarson, a2o-omgeving, Architecture Workroom Brussels, Studio Lauka, RE-ST, B-Juxta, 51N4E, Plant en Houtgoed, Studio Paola Viganò and DMOA architects.
Does fallow have an API?
No public API is recorded for fallow.
What industry is fallow in?
fallow's product category is Architecture Services. Its primary akta.pro industry code is HSAIABAK, Landscape Construction Project Management & General Contracting, with a secondary code of HSAIAFAA, Garden Bed Design, Layout & Planting Plans. Its NAICS code is 541320 and its SIC code is 1520.