Family Foundations International

What Family Foundations International does

Family Foundations International is a privately held Christian ministry and educational publishing company headquartered at 8370 W. Coal Mine Ave. Ste 102, Littleton, Colorado. It produces and sells a multi-format content library authored primarily by founder Craig Hill covering marriage, parenting, biblical financial principles, and spiritual growth. The catalog spans physical books ($5-$15), audio CDs ($7-$30), DVDs ($60-$89), e-books, and structured online courses ($99-$499), with content translated into nine languages including English, Spanish, Portuguese, Russian, Korean, Afrikaans, French, German, and Mandarin.

The business operates as a direct-to-consumer e-commerce operation on a BigCommerce storefront at familyfoundations.com, supplemented by a free daily video devotional platform (Daily Spirit & Truth), a personal blog (craighill.org), an events platform for worldwide seminars, a Coordinators partner network, and a Donorbox donation channel. The customer base is horizontal and consumer-facing: married couples and parents are the primary personas, with Christians seeking financial wisdom and individual Christians seeking spiritual growth as secondary segments. Distribution is exclusively direct-to-consumer with no third-party retail or wholesale channels.

Revenue mechanics are entirely transactional one-time purchases of physical and digital goods, plus charitable donations processed through Donorbox. Pricing is unit-based across SKUs with no disclosed subscription tiers. Craig Hill, who has taught finance and Christian business seminars on nearly every continent since 1984 and co-authored works with Earl Pitts (a connection originally formed through Youth with a Mission), is the sole named author, teacher, and public face of the organization. No headcount, revenue figures, funding history, M&A activity, or institutional ownership information is disclosed.

Name

Family Foundations International

Legal name

Family Foundations International

Website

https://familyfoundations.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Family Foundations International is a privately held Littleton, Colorado-based Christian ministry and educational publisher selling books, audio, video, e-books, and online courses on marriage, parenting, biblical finance, and spiritual growth directly to consumers worldwide via a BigCommerce storefront and donation channel.

Ownership category

akta.pro rank

Product category

Christian Educational Publishing

NAICS

Religious Organizations (8131), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Books: Publishing Or Publishing & Printing (2731), Services-Educational Services (8200)

akta.pro primary industry

Religious & Spiritual Books Retail (CRALAAAE)

akta.pro secondary industries

Next-Gen Education & Family Learning Programs (FSAAADAM), Private Foundations (BPAGAKAA)

Keywords

• Christian educational publishing
• Marriage enrichment resources
• Biblical family ministry
• Faith-based online courses
• Christian media products

Headquarters

HQ city

Littleton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain, Technology or R&D, Others

Revenue model

1. Physical Product Sales: One-time sales of books, CDs, DVDs, and audio products. Products range from $5 to $89 depending on format and content type.
2. Online Course Subscriptions/One-time Purchase: Online courses sold as one-time purchases ranging from $99 to $499. Courses include video content, lessons, and materials for self-paced learning.
3. E-Book Sales: Digital e-book downloads sold as one-time purchases. Spanish translations available for select titles.
4. Digital Audio/Video Downloads: Digital downloads of audio series and video content sold individually with prices from $20-$25 for audio products.
5. Gift Certificates: Gift certificates sold between $1-$1,000, providing store credit for recipients to purchase any products.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Family Foundations International is a Christian ministry and educational publishing company that sells physical books, audio CDs, DVDs, e-books, and online courses on marriage, family, parenting, biblical finance, and spiritual growth, primarily authored by founder Craig Hill. Products are sold directly to consumers worldwide via an e-commerce website in multiple languages (English, Spanish, Portuguese, Russian, Korean, Afrikaans, French, German, Mandarin), with both physical shipping and immediate digital download delivery. The company also offers a free daily video devotional and accepts donations to support its ministry operations.

Product overview

Family Foundations International is a Christian ministry and educational publishing company offering a multi-format content library focused on family, marriage, and faith-based teachings. The company operates a unified product portfolio consisting of physical and digital media: Books (physical and e-book), Audio products (CDs and digital downloads), DVDs/Videos, and Online Courses. Products are primarily authored by Craig Hill and Jan Hill, covering topics such as marriage enrichment, family blessing traditions, financial principles from a biblical perspective, overcoming bondage, and deepening faith. The content is available in multiple languages including English, Spanish, Portuguese, Russian, Korean, Afrikaans, French, German, and Mandarin. The company also offers a free daily devotional (Daily Spirit & Truth) and gift certificates as supplementary offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Books Physical books covering topics on marriage, family, finance, faith, and Christian living, available in multiple languages including English, Spanish, Portuguese, Russian, Korean, Afrikaans, French, German, and Mandarin, priced from $5 to $15.
• Audio CDs Physical audio CD recordings covering teachings on marriage, family, faith, and Christian principles, including both English and Spanish language titles, priced from $7 to $30.
• Digital Audio Downloads Digital download versions of audio teaching series in MP3/audio format, covering topics such as shame, anger, blood covenant, forgiveness, and wealth, priced from $20 to $25.
• E-Books Digital ebook versions of books available for immediate download, including English and Spanish translations of titles on marriage, finance, faith, and family topics.
• DVDs/Videos Physical DVD products containing video teachings on leadership, marriage communication, blessing ceremonies, and financial principles, priced from $60 to $89.
• Online Courses Multi-part online video courses covering topics including breaking barriers, living in God's supernatural, family blessing, marriage transformation, financial foundations, destiny acceleration, and various biblical teachings, priced from $99 to $499 for one-time purchase and self-paced learning.
• Daily Spirit & Truth Free daily video devotional delivering Craig Hill's video devotional messages through a dedicated online platform, used as a top-of-funnel engagement and brand-awareness tool.

Quantifiable outcome

• Marriage conflict can be resolved in five minutes or less according to Craig Hill's methodology
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Youth with a MissionminorStrategic or Co-development PartnerCraig Hill and Earl Pitts were first acquainted through Youth with a Mission in the 1980s. This early connection led to their collaboration and friendship, eventually resulting in co-authored works like 'Wealth, Riches & Money'.
• Craig HillcoreOthersFounder and primary author/teacher for Family Foundations International. Has taught finance and Christian business seminars since 1984. Married to Jan Hill for over 40 years, sharing marriage transformation insights.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• RightNow Media: Streaming video library of Bible-study, marriage, and parenting content distributed primarily through churches and small groups. Comparable as an emerging digital-first competitor to FFI's online course business, especially in the small-group/Coordinator channel.

Direct peers

• Harvest House Publishers: Independent Christian publisher producing marriage, parenting, and Bible-study titles by author-brands comparable to Craig Hill. Relevant peer for the publishing/production side of FFI's book and curriculum business.
• Lifeway Christian Resources: Operates the largest Christian retail/e-commerce platform in the US, selling books, Bibles, church curricula, and digital content to the same married-couple/parent demographic that FFI serves. Closest pure e-commerce peer for the books-and-curriculum side of the business.
• Focus on the Family: Largest Christian family-focused ministry in the US, publishing marriage and parenting curricula, books, and digital content. Highly comparable in mission (Biblical marriage/family teaching) and product mix (books, courses, broadcasts) to Family Foundations International.
• Christianbook.com (CBD): Dominant online retailer of Christian books, Bibles, curricula, music, and DVDs. Strong comparable for e-commerce distribution, catalog breadth, and pricing dynamics in the religious-content niche FFI competes in.
• Crown Financial Ministries: Christian ministry teaching biblical financial principles through courses, small-group studies (Life at Work, Crown Money Map), books, and certified coach networks. Directly comparable niche (Biblical finance) and similar direct-to-consumer/donation-supported ministry model.
• FamilyLife (a ministry of Cru): Christian marriage and family ministry producing conferences (Weekend to Remember), small-group video curricula, and books. Directly comparable in target audience (married couples, parents), content style (Biblical marriage enrichment), and direct-to-consumer sales model.

Broad incumbents

• Thomas Nelson Publishers: Major Christian trade publisher with strong marriage, parenting, and devotional catalog. Comparable for the book publishing business model and for the broader Christian consumer audience FFI addresses.
• Zondervan (HarperChristian/Zondervan Academic): One of the largest Christian publishers globally, producing marriage, parenting, and Bible-study titles and curricula. Comparable as a broad incumbent in the same publishing category where FFI competes with individual authors.
• B&H Publishing Group: Major Christian publishing imprint (LifeWay affiliate) producing academic, ministry, and trade titles including marriage and family content. Comparable as a broader-scale publisher operating in the same Biblical marriage/family category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/craigffi
• Facebookfacebook.com/craighilltv
• LinkedInlinkedin.com/company/family-foundations-international

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Family Foundations International