Family Park 37

What Family Park 37 does

Family Park 37 is a privately held family amusement park operated under the French SARL (Société à Responsabilité Limitée) structure, headquartered in Sorigny, Indre-et-Loire, approximately 10 minutes from Tours in the Centre-Val de Loire region. The park operates seasonally from April through September, providing a physical destination experience built around thrill rides, family-friendly spinning attractions, water-based rides, on-site dining, and scheduled live entertainment. The attraction portfolio includes the upcoming Gold Mine Tower (a 40-meter drop tower scheduled to open July 4, 2026), Sombreros and Jet-boat (introduced as 2024 novelties), Flyswing, plus ancillary services such as the Fiesta Encantada show, two food and beverage outlets (Ola Cantina and Ô ti'snack), and birthday party packages. Group sales channels extend to schools, leisure centers, associations, and company CSE (Comité Social et Économique) programs.

The company's revenue model is centered on a direct-to-consumer ticketing operation, with no intermediary platform ownership beyond the Qweekle online ticketing integration. Pricing is structured around individual gate and online admission, per-child birthday packages at 25€ (minimum 6 paying children), and tiered volume pricing for CSE tickets ranging from 12.50€ to 14.50€ per person depending on volume brackets. The customer base is segmented across families with children (primary), schools and leisure centers, companies purchasing CSE tickets, and birthday party organizers. Distribution relies on a combination of walk-in traffic, online ticket sales, and direct B2B outreach for group bookings.

Family Park 37 operates with a lean team of approximately 7 employees, suggesting a founder/family-operated business model with seasonal staffing expansion. No institutional investors, private equity backing, parent company, or disclosed external funding were identified in the available source material. The legal entity has a stated capital social of 5,000€, and Annabelle DHEILLY serves as both Director of Publication and Director of Editorial Content, indicating concentrated operational and editorial leadership. The business is website-supported by Ideo Point Com as the development and hosting partner, with additional minor partnerships disclosed for beverage and ice cream supply.

Name

Family Park 37

Legal name

Family Park

Website

https://familypark37.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Family Park 37 is a privately held, family-oriented seasonal amusement park in Sorigny near Tours, France, offering rides, water attractions, shows, dining, and birthday party packages to families, schools, and CSE groups from April through September.

Ownership category

akta.pro rank

Product category

Family Amusement Park

NAICS

Amusement and Theme Parks (71311), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Amusement Parks (Regional/Local Ride Parks & Funfairs) (THAJAEAD)

Keywords

• Family amusement park
• Theme park attractions
• Birthday party packages
• Group visit tickets
• Outdoor leisure park

Headquarters

HQ city

Sorigny

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Theme park admissions: Visitors pay for entry to the park and all attractions. Tickets are sold online and at the gate.
2. Birthday party packages: The park offers birthday party formulas at 25 euros per child, including entry, unlimited attractions, cake, candies, and drinks.
3. Group tickets and CSE/comit d'entreprise packages: Volume-based ticket sales to schools, leisure centers, associations, and company employee benefit programs (CSE) at discounted per-person rates ranging from 12.50 to 17.50 euros.
4. Food and beverage: On-site dining options including Olà Cantina and Ô ti'snack restaurants generate additional revenue from visitors.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Family Park 37 operates a seasonal family amusement park in Sorigny, Indre-et-Loire, France, approximately 10 minutes from Tours. The park offers physical attractions (drop tower, spinning rides, water-based jet-boat, swing rides), family shows under a circus tent, on-site dining, and all-inclusive children's birthday party packages. It generates revenue through individual ticket admissions, group rates, and birthday event formulas.

Product overview

Family Park 37 is a family amusement park located in Sorigny, Indre-et-Loire, France, near Tours. The park offers a unified experience combining thrill rides, water attractions, family-friendly shows, and dining options. The core product portfolio consists of physical attractions (Gold Mine Tower drop tower, Sombreros spinning ride, Jet-boat water attraction, Flyswing ride), entertainment shows (Fiesta Encantada), dining services (Ola Cantina, Ô ti'snack), and event services (birthday packages). The park operates seasonally from April to September with varying opening hours.

Differentiator

Problem solved

Functional benefit

Products and services

• Gold Mine Tower A 40-meter tall drop tower attraction providing an adrenaline-pumping free-fall experience for visitors from 1.30m tall. Opening 2026.
• Sombreros Family-friendly spinning ride with sombrero-shaped gondolas that whirl and spin. Introduced as the 2024 preferred novelty.
• Jet-boat Water-based attraction offering a baptism of air experience through jet propulsion. Introduced as a 2024 novelty.
• Flyswing Ride attraction providing flight sensations with a feeling of total freedom. Currently open to visitors.
• Ola Cantina On-site restaurant within the park, always open during the operating season, serving food and beverages to visitors.
• Ô ti'snack Snack restaurant within the park offering quick food and beverage options to visitors.
• Birthday Package (Formule Anniversaire) All-inclusive birthday celebration package at 25 euros per child for children under 14, including free entry for the birthday child, unlimited attraction access, chocolate cake with candles, sweets, one 20cl drink per child, and two free accompanying adults. Minimum 6 paying children required.
• Fiesta Encantada Live show performed under the park's circus tent with 14:00 and 15:00 showings, featuring mascot animations from Ricky and Violette at 15:45.
• Park Admissions Individual day-entry tickets to the park and all attractions, sold online via Qweekle and at the gate; children under 0.95m enter free.
• Group Tickets and CSE Packages Volume-based ticket sales to schools, leisure centers, associations, and company employee benefit programs (CSE/comité d'entreprise) at discounted per-person rates ranging from 12.50 to 17.50 euros.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor.

• Ideo Point ComminorOthersIdeo Point Com is the web agency that designed and hosts the Family Park website. Located at 5 Rue du four brûlé, Château-Renault. Contact: 02 47 52 24 28.
• nuii Ice CreamminorOthersIce cream partner whose logo appears on the Family Park partners page.
• VolvicminorOthersBottled water brand partner displayed on the partners page.
• Extreme Ice CreamminorOthersIce cream supplier partner listed on the Family Park partners page.
• VibrationminorOthersPartner whose logo appears on the Family Park partners page. Nature of partnership not specified in source.
• Emile'sminorOthersPartner whose logo (appearing twice) is shown on the Family Park partners page.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Parc Astérix: Major French theme park north of Paris operating under a film/IP franchise; broad incumbent for family theme-park visit decisions across France at much greater scale.
• Puy du Fou: World-renowned French historical theme park in Vendée; sets the leisure benchmark for the western/Centre France region and competes for the same family tourism wallet within a few hours' drive of Family Park.
• Futuroscope: Major French theme park in Poitiers focused on multimedia/futuristic experiences; geographically proximate regional competitor for family day-trip spend in the Loire-Centre corridor despite a different content focus.
• Disneyland Paris: The dominant family destination resort in France; competes indirectly for the same family leisure spend and sets the upper bound on what French families expect from a regional park visit.

Direct peers

• OK Corral: Western-themed amusement park in Provence, France, combining family rides with thematic entertainment — highly comparable to Family Park's Ricky & Violette mascot-driven Western theming and family positioning.
• Le Pal: Family-oriented amusement park and zoo in Auvergne, France, combining rides with animal attractions for a similar regional family-day-out value proposition. Directly comparable model (regional family park with rides + amenities) at slightly larger scale.
• Walibi Rhône-Alpes: Mid-sized French regional amusement park part of the Compagnie des Alpes network, comparable in offering a regional family ride-and-attractions experience outside of Paris.
• Festyland: Small regional family amusement park in Normandy offering rides, shows, and dining for families — the closest analog in terms of scale, regional scope, and family-only positioning.
• Parc Bagatelle: Family amusement park on the Opal Coast in northern France with a similar attraction mix (rides, family shows, kids' zones) and seasonal operation targeting regional family visitors.
• Walygator Sud-Ouest: Regional amusement park (formerly Walibi Sud-Ouest) in the Dordogne/Lot region of France, offering rides and family attractions in a comparable regional park model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/familypark37
• Facebookfacebook.com/familypark37
• LinkedInlinkedin.com/company/family-park-37

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Family Park 37