Farmer and the Dail
Farmer and the Dail is a family-owned bakery and restaurant in Snow Hill, North Carolina, founded in 2015, serving scratch-made southern food and baked goods to retail customers, wholesale accounts, and catering clients across Eastern NC.
- Company typePrivate
- Founded2015
- HeadquartersSnow Hill, NC, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Farmer and the Dail does
Farmer and the Dail is a scratch-made, southern-inspired bakery and restaurant founded in 2015 by Zac and Stacy Bailes and headquartered at 1329 US 258 in Snow Hill, North Carolina. The single-location operation offers counter-service breakfast, lunch, and dinner (breakfast was added at the original site; lunch and dinner were introduced after the 2021 expansion) along with baked goods, seasonal menus, and proprietary items such as biscuit bombs, apple jacks, and pimento cheese products. The company employs 40+ staff and serves primarily local retail customers in Greene County and surrounding Eastern NC communities.
Revenue is generated across multiple streams: in-store counter sales, online ordering via ToastTab, gift cards, catering, weekly wholesale deliveries across Eastern NC, vendor booth fees from the FATDMarket seasonal community events, and paid cookie decorating classes. Wholesale distribution serves small institutional and retail accounts including UNC Wayne, Off the Main, Petals and Produce, and Shop Pinafore. A dedicated wholesale production facility is being renovated to meet USDA inspection requirements for meat products, indicating a planned scaling of the B2B channel. The technology stack is standard SMB food-service SaaS: ToastTab (ordering), Square (payments and a regional/school delivery site), Squarespace (web), QuickBooks (accounting), and Google Analytics.
Farmer and the Dail firmographics
Firmographics- Name
- Farmer and the Dail
- Legal name
- Farmer and the Dail
- Website
- https://farmerandthedail.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Farmer and the Dail is a family-owned bakery and restaurant in Snow Hill, North Carolina, founded in 2015, serving scratch-made southern food and baked goods to retail customers, wholesale accounts, and catering clients across Eastern NC.
- Ownership category
- akta.pro rank
Farmer and the Dail industry classification
Industry- Product category
- Bakery and Restaurant Services
- NAICS
- Bread and Bakery Product Manufacturing (31181), Baked Goods Retailers (445291)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)
- akta.pro secondary industries
- Cake Shops & Custom Celebration Cakes (THAFAFAC), Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF), DTC Bakery & Desserts Delivery (AFAIANAF)
Keywords
Where Farmer and the Dail is headquartered
LocationHeadquarters
- HQ city
- Snow Hill, NC
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Farmer and the Dail business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Bakery and restaurant counter sales: Counter-service dining with dine-in, to-go, and call-in orders for breakfast (until 11:30am) and lunch/dinner (through 8pm). Over 40 daily treats plus full menu items.
- Online ordering: Orders placed via ToastTab platform for to-go or dine-in fulfillment.
- Wholesale delivery program: Weekly wholesale deliveries of bakery treats to local businesses (coffee shops, boutiques, stores) across Eastern NC. Delivered every Wednesday within a one-hour radius of Snow Hill.
- Catering and custom orders: Bulk meals, lunch boxes, whole cakes, cheesecakes, dessert trays, and specialty sweets for events. Special order minimum is one dozen per flavor.
- Gift cards: Gift cards sold through ToastTab platform.
- Market vendor fees: Vendor fee of $60 per spot at FATDMarket seasonal events with up to 84 vendor spots available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Catering and bulk orders - price varies by order size and items |
| One time/ perpetual license | Pay-as-you-go | Market vendor spots for seasonal FATDMarket events |
| Unit Pricing | Pay-as-you-go | Whole cakes and specialty desserts - price varies by size and design |
| One time/ perpetual license | Pay-as-you-go | Gift cards |
Go-to-market motion4 records
Distribution channels8 records
Marketing channels7 records
Farmer and the Dail product offering
Product offeringCore offering
Farmer and the Dail runs a counter-service bakery and restaurant in Snow Hill, NC, producing scratch-made, southern-inspired breakfast, lunch, and dinner alongside over 40 daily rotating baked goods. The business also offers custom buttercream cakes (sizes ranging from 6-inch to tiered wedding cakes), catering and bulk orders, a wholesale delivery program to Eastern NC retailers, regional/school delivery, gift cards, cookie decorating classes, and seasonal outdoor markets hosting 65+ local vendors.
Product overview
Farmer and the Dail is a scratch-made, southern-inspired bakery and restaurant founded in 2015 in Snow Hill, NC. The business operates as a single unified concept offering multiple service channels: a counter-service restaurant and bakery (dine-in and to-go), a catering division for custom cakes and bulk orders, a wholesale delivery program across Eastern NC, seasonal outdoor markets with local vendors, and cookie decorating classes. Key products include over 40 daily bakery treats (apple jacks, cheesecake brownies, biscuit bombs, caramel pecan pie bars), signature buttercream cakes (6-inch, 9-inch, sheet, and tiered wedding cakes), and seasonal market merchandise. The company employs over 40 people and expanded in 2021 to a purpose-built 3x larger location.
Differentiator
Problem solved
Functional benefit
Products and services
- Counter-Service Bakery and Restaurant Scratch-made, southern-inspired counter-service dining serving breakfast, lunch, and dinner for dine-in and to-go. Tuesday-Saturday operations at 1329 US 258, Snow Hill, NC with 80+ indoor seats and porch seating, online ordering via ToastTab, and call-in orders Tuesday-Friday.
- Daily Bakery and Baked Goods Over 40 scratch-made bakery treats available daily, including apple jacks, cheesecake brownies, caramel pecan pie bars, frosted sugar cookies, biscuit bombs, and seasonal specialty items, with special-order capability for decorated cookies and cupcakes (minimum one dozen per flavor).
- Custom Whole Cakes Signature buttercream cakes available in 6-inch (serves 10), 9-inch (serves 25), sheet, and tiered wedding cake formats, with watercolor decoration in up to three colors plus complimentary writing. Wedding cakes booked at least three months in advance.
- Catering and Custom Orders Bulk meals, lunch box options, cheesecakes, cupcakes, biscuit trays, dessert trays, and custom cake orders for events of various sizes, available for pickup and placed via the ToastTab catering platform or website inquiry form. Special order minimum is one dozen per flavor.
- Wholesale Program Weekly wholesale delivery program supplying FATD treats to coffee shops, stores, and boutiques across Eastern North Carolina, with Wednesday deliveries within a one-hour radius of Snow Hill. Wholesale partners apply via the wholesale page or by emailing [email protected]. Production is supported by a separate USDA-inspected facility in Snow Hill.
- Regional and School Delivery Regional and school delivery service delivering FATD sweet treats directly to locations across Eastern North Carolina, including UNC Wayne (Goldsboro), Off the Main (Tarboro), Petals and Produce, and Shop Pinafore (Zebulon). Orders placed via the fatddelivery.square.site Square storefront.
- Cookie Decorating Classes Classes teaching customers how to decorate royal icing cookies, originating from founder Stacy Bailes' original sugar cookie decorating classes that started the business.
- FATDMarket Seasonal Vendor Markets Seasonal outdoor rain-or-shine market events at the Snow Hill location hosting 65+ local vendors and artisans, attracting over 2,000 shoppers per summer market. Vendor spots rent for $60 each, with up to 84 spots available. Includes activities for children, food, music, and bounce houses.
- Gift Cards Digital gift cards purchased through ToastTab, redeemable at the bakery and restaurant.
Quantifiable outcome
- Over 11,500 pounds of butter used in 2022, demonstrating high-volume quality ingredient commitment
- +2 more outcomes
Companies that use Farmer and the Dail
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
Farmer and the Dail technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
Farmer and the Dail partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Wholesale Partners (coffee shops, boutiques, stores)coreWholesale program delivering FATD bakery treats to local businesses across Eastern NC. Partners include boutiques, coffee shops, cafes, and general stores. Weekly Wednesday deliveries within one-hour radius of Snow Hill. Partners apply via wholesale page or email [email protected].
- ToastTabcoreOnline ordering platform used for to-go orders, dine-in orders, catering orders, and gift card sales. ToastTab handles order processing and fulfillment management.
- SquarecorePayment processing for orders. Also used for regional/school delivery site (fatddelivery.square.site). Handles payment collection for wholesale and delivery orders.
- SquarespacecoreWebsite hosting platform. The company website (farmerandthedail.com) is built and hosted on Squarespace.
- FATDMarket VendorscoreLocal makers, artists, crafters, and small businesses that rent vendor spots at seasonal FATDMarket events. Over 65 vendors participate. Categories include jewelry, home decor, clothing, handmade items. Notable vendors include Southland Design (Greenville), Sweet Carolina Soap (Goldsboro), Creations x Court (Fremont), and A Carpenter and His Potter (Raleigh).
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Farmer and the Dail competitors and assessment
Company assessmentBroad incumbents
- Magnolia Bakery: Multi-location bakery-cafe known for cupcakes and desserts with catering, custom cakes, and wholesale. Comparable to FATD's combination of scratch-made bakery, counter-service, custom cakes, and event catering, but at much larger scale.
- Publix Bakery: Large supermarket in-store bakery producing cakes, breads, and daily bakery items at scale. Comparable on cake-shop custom celebrations and everyday bakery offerings, though operates through grocery rather than standalone cafe.
Direct peers
- Tiff's Treats: Cookie delivery bakery originally built around custom cookie assortments and event catering. Closely comparable to FATD's custom-order minimums (one dozen per flavor), specialty dessert trays, and gifting business.
- Crumbl Cookies: Franchise cookie bakery with rotating weekly flavors, custom catering, and nationwide delivery. Comparable to FATD's rotating 40+ daily treat menu and digital ordering via ToastTab.
- Insomnia Cookies: Specialty dessert cookie bakery with late-night delivery and B2B wholesale. Peer on the rotating-treat bakery plus wholesale-to-college-campuses angle (FATD serves UNC Wayne).
- Nothing Bundt Cakes: Franchise cake shop specializing in celebration cakes, catering, and B2B gifting. Direct overlay on FATD's whole cake, tiered cake, catering, and gift card business model.
Regional players
- La Farm Bakery: Carolina-based artisan bakery and cafe with multiple locations, wholesale, and catering. Compares on Southern artisan positioning, scratch-made breads and pastries, and expansion path within the Carolinas market.
- Edwards Cake & Specialty Supplies: NC-based bakery and cake supply retailer offering custom cakes, bakery items, and decorating classes. Direct overlap with FATD's whole cakes, custom orders, and cookie-decorating classes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Farmer and the Dail social profiles
Digital presenceFarmer and the Dail financial estimates
Financial estimateRevenue estimate
Valuation estimate
Farmer and the Dail leadership team
Management profileNumber of profiles
Profiles5 records
Farmer and the Dail funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Farmer and the Dail M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Farmer and the Dail
What does Farmer and the Dail do?
Farmer and the Dail runs a counter-service bakery and restaurant in Snow Hill, NC, producing scratch-made, southern-inspired breakfast, lunch, and dinner alongside over 40 daily rotating baked goods. The business also offers custom buttercream cakes (sizes ranging from 6-inch to tiered wedding cakes), catering and bulk orders, a wholesale delivery program to Eastern NC retailers, regional/school delivery, gift cards, cookie decorating classes, and seasonal outdoor markets hosting 65+ local vendors.
Is Farmer and the Dail a public or private company?
Farmer and the Dail is a private company. It is classified as family owned and is currently operating.
When was Farmer and the Dail founded?
Farmer and the Dail was founded in 2015. It employs 1 to 10 people.
Where is Farmer and the Dail based?
Farmer and the Dail is headquartered in Snow Hill, NC, United States, in the North America region.
How does Farmer and the Dail make money?
Six revenue lines are on record. Bakery and restaurant counter sales are the primary driver. The others are online ordering, wholesale delivery program, catering and custom orders, gift cards and market vendor fees.
Who are Farmer and the Dail's main competitors?
Broad incumbents on record are Magnolia Bakery and Publix Bakery. Direct peers are Tiff's Treats, Crumbl Cookies, Insomnia Cookies and Nothing Bundt Cakes. Regional players are La Farm Bakery and Edwards Cake & Specialty Supplies.
Does Farmer and the Dail have an API?
No public API is recorded for Farmer and the Dail.
What industry is Farmer and the Dail in?
Farmer and the Dail's product category is Bakery and Restaurant Services. Its primary akta.pro industry code is THAFAFAA, Retail Bakeries (Bread & Daily Bakery), with a secondary code of THAFAFAC, Cake Shops & Custom Celebration Cakes. Its NAICS code is 31181 and its SIC code is 2050.