Farm to Crag

What Farm to Crag does

Farm to Crag is a 501(c)(3) nonprofit organization founded in 2019 and registered in California, operating with 8 employees as a distributed team across the United States. The organization connects the climbing community with regenerative agriculture through three core programs: an interactive web-based map (v2.farmtocrag.org) that serves as a climber-sourced directory of sustainable food sources near climbing areas worldwide, multi-day farm-based gatherings that combine climbing sessions with farm tours, workshops, and farm-to-table meals, and the Soil & Sustenance Fund, a pilot program launched in 2025 that provides $150 CSA subsidies to low-income households and plans to issue two $10,000 infrastructure grants to regenerative partner farms in 2026. As of July 2025, the organization reports 23 events hosted, 6,788 total connections made through programs, 566 map additions, and 950 stickers distributed, with a presence spanning California, Montana, Tennessee, Colorado, Washington, New Hampshire, South Dakota, and Kentucky.

The organization is funded primarily through donations, corporate partnerships, and event ticket sales. Core corporate sponsors include Patagonia, La Sportiva, Patagonia Provisions, Spire Climbing, and Black Diamond, with the organization operating as a 1% for the Planet grantee. Event tickets are priced on a sliding scale ($280 general admission, $380 steward admission for the Yosemite Gathering), with scholarship positions available. The board includes professional climbers, regenerative farmers, and outdoor industry leaders, while the network encompasses 16+ partner farms across the United States including Raw Roots Farm, Sequatchie Cove Farm, Vilicus Farms, and Gallatin Valley Botanical. The distribution model is hybrid: digital (map, blog, video series, social media) for top-of-funnel awareness and in-person events plus direct CSA/farm grant programs for mid-funnel engagement.

Name

Farm to Crag

Legal name

Farm To Crag

Website

https://farmtocrag.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Farm to Crag is a 501(c)(3) nonprofit that connects the climbing community with regenerative agriculture through an interactive map of sustainable food sources near climbing areas, farm-based climbing events, and a CSA subsidy fund for low-income households.

Ownership category

akta.pro rank

Product category

Outdoor Recreation Nonprofit

SIC

Agricultural Services (700)

akta.pro primary industry

Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD)

akta.pro secondary industry

Farm-to-Consumer Produce Boxes / CSA Delivery (AFAIANAC)

Keywords

• Sustainable food sourcing
• Climbing community events
• CSA subsidy program
• Regenerative agriculture
• Outdoor nonprofit programs

Headquarters

HQ city

Various (Distributed Organization)

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Charitable Contributions: Farm to Crag operates as a registered 501(c)(3) nonprofit organization in the State of California. The organization relies on donations from individuals and corporate partners to fund operations, the Soil & Sustenance Fund, event programming, and map maintenance.
2. Event Revenue: The organization generates some revenue through event ticket sales. Events like the Yosemite Gathering charge $280 for general admission and $380 for steward admission, with scholarship positions available. Sliding scale pricing is offered for some community events.
3. Corporate Partnerships and Grants: Corporate partners including Patagonia, La Sportiva, Black Diamond, and others provide financial and in-kind support. The organization is a 1% for the Planet grantee. Key supporters for the Soil & Sustenance pilot include Patagonia, La Sportiva, and Spire Climbing.
4. Merchandise Sales: The organization sells merchandise including stickers, totes, and branded items through its website to support operations and spread awareness.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Farm to Crag is a climber-driven 501(c)(3) nonprofit that operates an interactive web-based map (v2.farmtocrag.org) for locating local, sustainable food sources near climbing areas. The organization hosts multi-day farm-based climbing gatherings, runs the Soil & Sustenance Fund that subsidizes CSA shares for low-income households and provides grants to regenerative partner farms, and produces educational videos and resources connecting outdoor recreation with regenerative agriculture.

Product overview

Farm to Crag is a climber-driven nonprofit organization offering a suite of interconnected programs centered around an interactive map platform (Farm to Crag Map), community gatherings, and a charitable fund. The core offering is the Farm to Crag Map at v2.farmtocrag.org, which enables outdoor enthusiasts to find sustainable food sources near climbing areas. This platform is complemented by the Soil & Sustenance Fund (providing CSA subsidies and farm grants), Farm to Crag Gatherings (in-person events combining climbing and farm education), Educational Videos (content series on food-climate connections), and a Resources/Knowledge Base (articles and guides on regenerative agriculture). The organization operates as a unified mission-driven nonprofit rather than a commercial product company, with all offerings supporting the goal of connecting outdoor communities with regenerative food systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Farm to Crag Map An interactive web-based map that helps climbers and outdoor adventurers locate local, seasonal, and sustainable food sources including farms, farmers markets, grocers, butchers, restaurants, cafes, and bakeries near climbing areas worldwide. Users can search by location and contribute new entries, with 566 additions as of July 2025.
• Soil & Sustenance Fund A charitable grant program that provides CSA (Community Supported Agriculture) subsidies to low-income households and direct financial support to regenerative farmers for infrastructure needs, addressing food equity while supporting sustainable agriculture. In 2025, the program supported 79 households with $150 contributions and plans 75 households plus two $10,000 farm grants in 2026.
• Farm to Crag Gatherings In-person community events combining climbing activities with farm tours, educational workshops on regenerative agriculture, local farm-to-table meals, and networking between farmers and climbers. Annual flagship gatherings include Yosemite, Bozeman, Bishop, Boulder, Chattanooga, Seattle, and Italy locations, with ticketed admission on a sliding scale.
• Educational Video Series A video content series exploring the connection between climbing, food systems, and regenerative agriculture, including the 3-Part Vision Series (Soil + Food, Community + Food, Body + Food), how-to guides like Urban Composting 101, and community stories.
• Resources & Knowledge Base A curated educational library covering regenerative agriculture, nutrition for climbers, sustainable food sourcing guides, seasonal cooking resources, food system education, recommended books, and policy and advocacy resources.

Quantifiable outcome

• 79 low-income households provided with CSA subsidies in 2025
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

29 partnerships are on record, tiered core and supporting.

• PatagoniacoreGTM or Marketing PartnerMajor corporate partner and grantee through 1% for the Planet. Patagonia provides financial support, event sponsorship, and co-marketing for Farm to Crag initiatives. The partnership includes support for the Soil & Sustenance Fund and event programming.
• La SportivacoreGTM or Marketing PartnerKey supporter of the Soil & Sustenance pilot program and event sponsor. La Sportiva aligns its brand with regenerative agriculture and climbing community engagement.
• Black DiamondsupportingGTM or Marketing PartnerCorporate partner providing support for events and community building initiatives. Brand alignment with outdoor sustainability and climbing community.
• Spire ClimbingcoreGTM or Marketing PartnerKey supporter of the Soil & Sustenance pilot program. Provides financial support for CSA subsidies and program expansion.
• The North FacesupportingGTM or Marketing PartnerCorporate partner supporting Farm to Crag events and mission alignment with outdoor sustainability.
• Raw Roots FarmcoreStrategic or Co-development PartnerPartner farm located in Catheys Valley, CA. Hosts Farm to Crag Yosemite Gatherings. Run by Lauren and Andrew Glikin, who serve on the Farm to Crag board. Provides farm setting for educational events, farm tours, and farm-to-table dinners.
• Sequatchie Cove FarmcoreStrategic or Co-development PartnerPartner farm in Sequatchie, TN. Hosts Chattanooga Farm to Crag Gatherings. Known for regenerative farming practices including cover cropping, crop rotation, and sustainable land management.
• Vilicus FarmscoreStrategic or Co-development PartnerPartner farm in Havre, MT. The largest Bee Better Certified farm in the world with nearly 700 acres of pollinator habitat. Hosts 'Bugs & Bikes' events combining citizen science with farm visits. Known for organic, regenerative farming without synthetic chemicals.
• Gallatin Valley BotanicalsupportingStrategic or Co-development PartnerPartner farm in Bozeman, MT. Co-host of Bozeman Farm to Crag events with Chance Farm and Little Star Diner. Provides local food for community gatherings.
• Chance FarmsupportingStrategic or Co-development PartnerPartner farm in Bozeman, MT. First-generation market vegetable operation focused on land access. Hosts Bozeman Farm to Crag Day events and provides farm setting for educational programming.
• Wild Idea Buffalo Co.supportingStrategic or Co-development PartnerPartner farm in Rapid City, SD. Regenerative ranch focused on buffalo ranching practices that restore ecosystems. Provides high-quality protein sources for Farm to Crag events.
• Old Chaser FarmsupportingStrategic or Co-development PartnerPartner farm on Vashon Island, WA. Run by James Beard Award-winning chef Matt Dillon. Hosts Seattle-area Farm to Crag events.
• Carnation FarmssupportingStrategic or Co-development PartnerPartner farm in Carnation, WA. Hosts Seattle-area Farm to Crag events including 'The Value of Food' gathering. Focus on regenerative grazing practices.
• Highwater FarmsupportingStrategic or Co-development PartnerPartner farm in Bartlett, NH. Hosts North Conway Farm to Crag events. Supports community education on sustainable farming.
• The Blue Heron FarmsupportingStrategic or Co-development PartnerPartner farm in Bishop, CA. Hosts Bishop Farm to Crag events. Known for cover cropping practices that protect and regenerate soil.
• Early Bird FarmsupportingStrategic or Co-development PartnerPartner farm in Boulder, CO. Hosts Boulder Farm to Crag gatherings at their 35-acre collaborative agricultural space. Partners with other local producers for educational events.
• Quinn InstitutesupportingStrategic or Co-development PartnerPartner organization in Big Sandy, MT. Co-host of 'Intersections of Farming, Climate and Health' summit with Vilicus Farms. Focus on food as medicine and health-driven agricultural practices.
• All Rise OutdoorssupportingGTM or Marketing PartnerOutdoor industry partner supporting Farm to Crag events and community building initiatives.
• Feathered FriendssupportingGTM or Marketing PartnerOutdoor gear company providing support for Farm to Crag events and programs.
• Patagonia ProvisionscoreGTM or Marketing PartnerPatagonia's food arm and key supporter. Provides products for events and collaborates on regenerative food initiatives. Part of the Patagonia family support for Farm to Crag.
• Outward WinessupportingGTM or Marketing PartnerWinery partner providing wine for Farm to Crag events. Focus on terroir, stewardship, and sustainable viticulture. Featured at gatherings including Yosemite and Bozeman events.
• Skratch LabssupportingGTM or Marketing PartnerHydration and energy product company. Provides products for Farm to Crag events and athlete nutrition programming. Focus on real ingredients and sustainable practices.
• Sol SimplesupportingGTM or Marketing PartnerRegenerative organic dried fruit producer. Partner providing sustainable snack options for Farm to Crag events and athlete nutrition content.
• EdelridsupportingGTM or Marketing PartnerClimbing gear manufacturer providing support for Farm to Crag events and programs.
• Overview CoffeesupportingGTM or Marketing PartnerRegenerative organic coffee roaster supporting Farm to Crag events and sustainability mission.
• The Ramen ShopsupportingGTM or Marketing PartnerRestaurant partner in Oakland, CA. Co-host of regenerative dinner events. Collaborates on fundraising and educational programming about sustainable food systems.
• Climate Farm SchoolsupportingStrategic or Co-development PartnerPartner organization focused on climate and agriculture education. Collaborates on events and programming around regenerative food systems.
• 1% for the PlanetcoreGTM or Marketing PartnerFarm to Crag is a 1% for the Planet grantee. This global organization connects consumers and businesses to environmental nonprofits and helps facilitate charitable giving from corporate members.
• Border FarmsupportingStrategic or Co-development PartnerPartner farm in Bozeman, MT. Contributes to the local food ecosystem supported by Farm to Crag in the Gallatin Valley region.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Patagonia: Outdoor apparel company and Farm to Crag's largest corporate partner and sponsor through 1% for the Planet and Patagonia Provisions. Comparable as an organization with deeply integrated sustainability/climate mission and outdoor community engagement, though operating as a for-profit business rather than nonprofit.
• National Outdoor Leadership School (NOLS): Nonprofit outdoor education organization combining wilderness expeditions with environmental stewardship curriculum. Comparable as a donation-supported nonprofit using outdoor experiences as the delivery mechanism for environmental education and community building, though at much larger scale and broader outdoor focus.
• American Alpine Club: Long-established national climbing member organization offering community, education, and conservation programming. Comparable as a donation-supported climbing nonprofit, but operates at much larger scale and with broader mission scope spanning conservation, climbing history, and member services.
• 1% for the Planet: Global nonprofit that connects businesses with vetted environmental nonprofits; Farm to Crag is a grantee through this network. Comparable as a nonprofit intermediary activating corporate giving toward environmental causes, with similar dependency on outdoor-industry corporate members.
• Access Fund: National climbing advocacy nonprofit focused on preserving climbing access and conserving climbing environments. Comparable as a mission-driven climbing nonprofit with established corporate partner network, but operates at national scale across an adjacent (conservation vs. food/climate) mission area.
• Fair Food Network: National nonprofit focused on transforming food systems through Double Up Food Bucks and other healthy food access programs. Comparable as a food access nonprofit with CSA/farm-partnership DNA, but operates at national scale with institutional funding.

Emerging players

• Outdoor Afro: Nonprofit connecting Black communities to outdoor recreation through events, leadership training, and advocacy. Comparable as a climbing/outdoor recreation nonprofit leveraging events and partnerships to drive community engagement and brand-aligned corporate sponsorships.

Direct peers

• Brown Girls Climb: Climbing-focused nonprofit building community through meetups, workshops, and mentorship. Directly comparable as a climbing-community nonprofit with overlapping leadership (Farm to Crag board member Brittany Leavitt is CEO of Brown Girls Climb) and similar event-driven, donation-supported model.
• Balanced Rock: Nonprofit climbing organization co-founded by Farm to Crag board member Heather Sullivan. Comparable as a climbing-community-focused 501(c)(3) with similar donor-supported, event-driven programming and youth/mentorship orientation.
• Wholesome Wave: Nonprofit that pioneered doubling SNAP/EBT benefits at farmers markets and CSA programs to address food access. Directly comparable as a donation-dependent food-equity nonprofit that uses CSA subsidies and partner-farm models to bridge low-income consumers with local farmers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/farmtocrag
• Instagraminstagram.com/farmtocrag
• LinkedInlinkedin.com/company/farm-to-crag

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farm to Crag