Fast & Up

What Fast & Up does

Fast&Up is a Swiss nutritional supplements brand owned by Novelty Pharma GDD SA, a pharmaceutical company founded in Lugano in 2001 by Dr. Massimiliano Baratelli. The Fast&Up brand was launched in 2006 after conversations with cyclists revealed unmet needs in sports nutrition, and operates from headquarters in Cadempino (Lugano), Switzerland. The brand specializes in effervescent-tablet supplements built around its proprietary Qzorb rapid-absorption technology, developed through 20+ years of pharmaceutical R&D in effervescent formulation.

The product portfolio spans hydration and electrolyte supplements (Reload in multiple flavors), sports nutrition (creatine, BCAA powders, essential amino acids, carnitine), vitamins and minerals (vitamin C, magnesium, multivitamin), energy gels (maltodextrin with and without caffeine), protein powders (plant-based and whey isolate), a beauty-from-within sub-brand (Chic Nutrix: Glow, Collagen Builder, Bounce), and lifestyle supplements (NightOut, Boost). The brand holds Informed Choice and Informed Sport batch certifications on key sports lines and emphasizes vegan, non-GMO, and gluten-free formulations, with pricing ranging from EUR 3.70 (accessories) to EUR 44.90 (premium protein SKUs).

The business operates a direct-to-consumer e-commerce model via owned storefronts (fastandup.com and fastandup.co.uk) supported by regional distributor partnerships across at least eight countries (Italy, UK, Switzerland, India, Netherlands, Albania, Cyprus, Spain, Peru) with dedicated regional entities (Aeronutrix UK Ltd. in London, India operations in Mumbai, Birchwood Healthcare B.V. in the Netherlands). Marketing is primarily digital — newsletter acquisition with a 10% first-order incentive, social media presence across Instagram, Facebook, YouTube, and X, plus Google Ads and Meta Pixel-driven paid acquisition. The company is privately held with no external funding rounds disclosed.

Name

Fast & Up

Legal name

Novelty Pharma GDD SA

Website

https://fastandup.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Fast&Up is a Swiss nutritional supplements brand owned by Novelty Pharma, specializing in effervescent vitamin, electrolyte, sports nutrition, protein, and beauty-from-within products sold direct-to-consumer via owned e-commerce sites and regional distributors across at least eight countries.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

akta.pro secondary industry

Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE)

Keywords

• Nutritional supplements
• Effervescent vitamins
• Sports nutrition
• Electrolyte hydration
• Beauty nutrition supplements

Headquarters

HQ city

Cadempino

HQ country

Switzerland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Product Sales: Direct-to-consumer sales of nutritional supplements through e-commerce website and through international distribution partners. Revenue generated from sale of effervescent supplements including vitamins, minerals, electrolytes, amino acids, and beauty nutrition products.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

Fast & Up develops, manufactures and sells Swiss-made nutritional supplements built around its proprietary Qzorb rapid-absorption effervescent tablet technology. The product portfolio spans hydration and electrolyte tablets, sports nutrition (creatine, BCAA, EAA, carnitine, energy gels, whey and plant proteins), daily wellness vitamins and minerals, topical recovery gel, the Chic Nutrix beauty nutrition sub-brand, and lifestyle supplements such as NightOut, supported by accessories like branded water bottles.

Product overview

Fast&Up is a Swiss nutritional supplement brand developed by Novelty Pharma (a Swiss pharmaceutical company founded in Lugano in 2001) offering effervescent-based supplements. The portfolio centers on the proprietary Qzorb rapid-absorption effervescent technology and includes hydration/electrolyte products (Reload in multiple flavors), sports nutrition supplements (Creatine, BCAA powders, Amino Acids, Carnitine), vitamin/mineral products (Vitamin C, Magnesium, Multivitamin), energy gels (Maltodextrin with/without caffeine, BCAA gel combinations), protein supplements (Plant Protein, Whey Isolate), topical recovery products (Crio Gel), beauty nutrition line (Chic Nutrix: Glow, Collagen Builder, Bounce), and lifestyle supplements (NightOut, Boost). The brand emphasizes Swiss-quality formulation with Informed Choice/Sport certifications for certain product lines.

Differentiator

Problem solved

Functional benefit

Products and services

• Reload Electrolyte Supplement Electrolyte and mineral effervescent supplement with vitamins for pre-workout and intra-workout hydration and energy support; available in Lime, Peach, Orange, and Mixed Berry flavors; aimed at professional and amateur athletes and other active consumers.
• Magnesium Supplement (Integratore Magnesio) Magnesium and zinc effervescent supplement contributing to normal energy metabolism, reduction of tiredness and fatigue, and normal muscle function; for daily wellness and active consumers.
• Creatine Effervescent Supplement (Integratore Creatina) Orange-flavored creatine monohydrate effervescent supplement in tablet form for rapid energy and enhanced athletic performance.
• Creatine Monohydrate Powder (Creatina Monoidrato in Polvere Insapore) Ultra-micronized unflavored creatine monohydrate powder (250g) providing 3g of tested creatine per serving for increased strength and endurance.
• Multivitamin Supplement (Integratore Multivitaminico) Complete multivitamin effervescent supplement with vitamins, minerals, and beetroot extract supporting energy metabolism, immune function, and antioxidant protection for daily wellness.
• Vitamin C + D3 + Zinc Supplement (Integratore Vitamina C + D3 + Zinco) Effervescent supplement combining Vitamin C, Vitamin D3, and Zinc for immune system support and high athletic performance.
• Vitamin C 1000 Supplement (Integratore Vitamina C 1000) High-dose Vitamin C effervescent supplement (1000mg) supporting immune system function, collagen formation, and antioxidant protection.
• Maltodextrin Gel with Caffeine (Maltodestrine con Caffeina in Gel) Carbohydrate gel supplement with maltodextrin and caffeine providing immediate energy boost for endurance sports activities.
• Caffeine-Free Maltodextrin Gel (Maltodestrine senza Caffeina in Gel) Caffeine-free carbohydrate gel supplement with maltodextrin providing instant energy recharge for athletes.
• Maltodextrin Gel + BCAA (Integratore Maltodestrine Gel + BCAA) Combined maltodextrin gel and branched chain amino acids (BCAA) supplement providing sustained energy and muscle support during workouts.
• BCAA PRO Powder (Integratori BCAA PRO in polvere) Informed Choice certified BCAA powder supplement (available in Orange, Berry Lemon, and Lemon Lime flavors) containing L-Glutamine, L-Leucine, L-Isoleucine, L-Valine, Taurine, L-Arginine, and Citrulline Malate for reducing fatigue and strengthening muscle mass.
• Essential Amino Acids Supplement (Integratore Amino Acidi Essenziali) Vegetarian essential amino acids (EAAs) effervescent supplement containing 20 amino acids for accelerated protein synthesis and improved muscle recovery.
• Carnitine Supplement (Integratore Carnitina) L-Carnitine effervescent supplement supporting muscle energy production and ideal for intense physical activity.
• Fast&Up Boost Dietary supplement sachet with creatine, arginine, beta-alanine, minerals, and B-group vitamins for energy support during season changes and intense physical efforts.
• Sipper 500ml Water Bottle 500ml branded water bottle accessory designed for taking effervescent supplements during sporting activity.
• Sipper 750ml Water Bottle 750ml branded water bottle accessory designed for taking effervescent supplements during sporting activity.
• Crio Gel (Topical Recovery Gel) Non-greasy topical gel for external application on skin promoting muscle and joint well-being and relaxation after physical activity.
• NightOut Pocket N4 Swiss-designed effervescent supplement in pocket format (4 tablets) with electrolytes, amino acids, and B-complex vitamins for energy and hydration support, ideal for mornings after late nights.
• NightOut Tube of 10 Orange-flavored effervescent supplement tube of 10 tablets with electrolytes, amino acids, and B-complex vitamins for morning energy and hydration support.
• Plant Protein Premium Vegan (Proteine Vegetali Premium Vegane 900gr) Informed Choice certified premium plant-based protein powder (26g protein per serving) combining pea and brown rice isolates with 4.6g BCAAs and digestive enzymes for lean muscle building.
• Whey Protein Isolate (Proteine Isolate del Siero del Latte 900gr) 100% pure whey protein isolate with grass-fed European whey, providing 26g protein per serving with 90% purity and ultra-low carbohydrates, in Creamy Coffee flavor.
• Chic Nutrix Glow GRAS certified beauty nutrition effervescent supplement with glutathione and vitamin C for skin brightening, collagen synthesis, and protection against oxidative and UV damage.
• Chic Nutrix Collagen Builder GRAS certified 100% vegan collagen-supporting effervescent with a triple-blend formula supporting collagen production, cell renewal, and skin protection, with astaxanthin and vitamin C.
• Chic Nutrix Bounce GRAS certified hair nutrition effervescent supplement powered by the proprietary Hair Recovery Complex with 20 essential amino acids, biotin, and selenium for stronger, fuller hair.

Quantifiable outcome

• Products tested by professional athletes under various conditions and geographic areas
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core, minor and flagship.

• Nutramis (Italy)coreChannel Partner/ Reseller/ DistributorItalian distributor for Fast&Up products, operating through vitaminstore.it e-commerce platform serving the Italian market.
• FLORFARMA (Albania)minorChannel Partner/ Reseller/ DistributorAlbanian distributor for Fast&Up products, operating through florfarma.com serving the Albanian market.
• KEDIFAP (Cyprus)minorChannel Partner/ Reseller/ DistributorCyprus distributor for Fast&Up products, operating through kedifap.com serving the Cypriot market.
• Lastonred (Spain)minorChannel Partner/ Reseller/ DistributorSpanish distributor for Fast&Up products, operating through lastonred.com serving the Spanish market.
• Roccia S.A.C. (Peru)minorChannel Partner/ Reseller/ DistributorPeruvian distributor for Fast&Up products, operating through fastandup.pe serving the Peruvian market.
• Novelty Pharma GDD SAflagshipStrategic or Co-development PartnerParent company of Fast&Up brand, Swiss pharmaceutical company founded in Lugano in 2001 by Dr. Massimiliano Baratelli. Provides R&D expertise and manufacturing capabilities for effervescent supplement production with over 20 years of experience.
• Birchwood Healthcare B.V (Netherlands)coreChannel Partner/ Reseller/ DistributorDirect distributor of Fast&Up products, located in Haarlem, Netherlands. Handles distribution logistics alongside Novelty Pharma.
• Aeronutrix UK Ltd. (UK)coreChannel Partner/ Reseller/ DistributorUK operations entity for Fast&Up, operating from Hatton Gardens, London. Manages UK market through fastandup.co.uk.
• SDA Express Courier S.p.A. (Italy)minorOthersItalian delivery partner for Fast&Up e-commerce orders, providing shipping services with 1 delivery attempt to customer addresses.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• GNC: GNC is a global specialty retailer and brand of vitamins, supplements, and sports nutrition including effervescent products. Comparable product categories and multi-region consumer base, though distribution-led rather than DTC-first.
• MyProtein: MyProtein is a global sports nutrition leader offering protein powders, BCAAs, creatine, vitamins, and effervescent SKUs across 70+ countries. Comparable product breadth and consumer segment, but vastly larger scale and broader portfolio than Fast&Up.
• Optimum Nutrition (ON): Optimum Nutrition is a global incumbent sports nutrition brand (Gold Standard whey, BCAAs, creatine, vitamins) sold through mass retail and specialty channels. Comparable product categories but with much broader distribution and brand scale.
• Swisse Wellness: Swisse is a global vitamins, supplements, and beauty nutrition brand with effervescent SKU offerings. Comparable in product format (effervescent vitamins), beauty-from-within positioning, and international multi-region distribution.

Direct peers

• Applied Nutrition: Applied Nutrition is a UK-based sports nutrition and supplement brand with broad SKU coverage including BCAAs, creatine, electrolytes, and effervescent vitamins. Closely comparable in product breadth, geographic market overlap (UK, Europe), and channel mix.
• Hydrant: Hydrant makes effervescent electrolyte and hydration mixes marketed via DTC e-commerce. Highly comparable to Fast&Up in product format, distribution model (DTC-first), and electrolyte / hydration positioning.
• Etixx Sports Nutrition: Etixx is a Belgian sports nutrition brand offering effervescent sports supplements, BCAAs, hydration, and recovery products. Comparable in European market focus, effervescent delivery format, and sports-athlete targeting.
• Nuun Hydration: Nuun is a leading effervescent electrolyte tablet brand sold primarily in sports and hydration use cases. Direct overlap with Fast&Up's Reload line in delivery format (effervescent tablet), ingredient positioning, and target consumers (athletes, fitness enthusiasts).
• BPN (Bare Performance Nutrition): BPN is a sports nutrition brand offering whey protein, BCAAs, creatine, and pre-workout supplements. Direct overlap with Fast&Up's sports nutrition catalog in target consumer (athletes) and product format.

Emerging players

• Celsius Holdings: Celsius is a functional fitness beverage brand targeting active consumers with energy and hydration positioning. Partially comparable through sports/active-lifestyle consumer overlap, though it competes in RTD beverages rather than effervescent supplements.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xfacebook.com/fastandupitalia
• Facebookfacebook.com/fastandupitalia
• Instagraminstagram.com/fastandup_italia
• LinkedInlinkedin.com/company/fastandup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fast & Up