FAST POLAND Sp. z o. o.

What FAST POLAND Sp. z o. o. does

FAST POLAND Sp. z o. o. is a privately held Polish limited liability company founded in 1992, operating as a multinational distribution and brand-management business headquartered in Wypędy, Poland. The company imports, markets, and distributes consumer goods across 55 countries, reaching 500 retail networks and 400 trading partners through 100,000 m² of warehouse space, 2,200 employees, and 7 regional subsidiaries. Its distribution footprint covers Central and Eastern Europe, Western Europe, the Balkans, and the GCC, supported by multi-jurisdictional regulatory certifications (CE, EAC, SASO, NOM, REACH, RoHS).

The company operates two parallel revenue streams: a proprietary brand portfolio of 10-11 owned brands across 6 product categories (consumer electronics via Sencor and Philco; premium small domestic appliances via Catler; audio via Buxton; kitchenware via Lamart; DIY and garden tools via Fieldmann; LED lighting via Retlux; mounting solutions via Stell; accessories via Yenkee; toys via Buddy Toys; and baby care via Bayby), and exclusive distribution rights for premium foreign brands, most notably Sage (since 2018) and SodaStream (since 2008). The proprietary-plus-distribution model is reinforced by ongoing brand launches between 2006 and 2016 and a phased geographic expansion through the Balkans (2013), GCC (2014), and Western Europe (2015).

FAST Poland's business model is a hybrid of distribution-as-a-service and branded-goods sales. The distribution layer generates transactional revenue by moving 17-20 million products per year across 13,000 SKUs imported in 3,150 containers annually into the broader European retail ecosystem. The proprietary brand layer captures higher-margin hardware sales through retail partner networks including Auchan, Carrefour, Kaufland, Media Expert, Media Markt, E.Leclerc, MAKRO, and several Polish e-commerce platforms. Customer relationships are predominantly B2B channel partnerships rather than direct-to-consumer, with pricing handled via private B2B quotes rather than public disclosure. The company currently operates without external funding, serving as a self-financed regional distributor with a D&B 4A1 credit rating.

Name

FAST POLAND Sp. z o. o.

Legal name

FAST POLAND Sp. z o. o.

Website

https://fastpoland.pl

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

FAST POLAND Sp. z o. o. is a privately held Polish distribution and brand-management company that imports and distributes 70+ brands across consumer electronics, appliances, and household goods to 500 retail networks and 400 trading partners in 55 countries, while owning 10-11 proprietary brands and holding exclusive distribution rights for Sage and SodaStream.

Ownership category

akta.pro rank

Product category

Consumer Goods Distribution

NAICS

Office Equipment Merchant Wholesalers (42342)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Computers & Peripheral Equipment & Software (5045), Wholesale-Hardware (5072)

akta.pro primary industry

Wholesale / Cash-and-Carry Distribution Centers (TLALAEAB)

akta.pro secondary industries

Business Technology & Electronics Wholesale Clubs (B2B) (CRAEAEAF), Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)

Keywords

• Consumer goods distribution
• Retail distribution services
• Private label brands
• Household appliances distribution
• Consumer electronics wholesale

Headquarters

HQ city

Wypędy

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Distribution: Distributing over 70 domestic and international brands to retail networks and trading partners across 55 countries. Operates 100,000 m² of warehouse space and imports 3,150 containers annually.
2. Private Label Brands: 10 proprietary brands (Bayby, Buddy Toys, Buxton, Catler, Fieldman, Lamart, Philco, Retlux, Sencor, Stell) and 1 exclusively distributed brand (Sage) generating revenue through product sales.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

FAST POLAND Sp. z o. o. is a B2B distribution company that distributes consumer electronics, household appliances, kitchen accessories, home and garden equipment, and toys from more than 70 brands (including 10 proprietary brands and one exclusively distributed brand, Sage) to retail networks and trading partners across 55 countries. The company operates 100,000 m² of warehouse space, processes 3,150 containers annually, and employs approximately 2,200 people.

Product overview

FAST Poland is a distribution company operating a portfolio of 10 proprietary brands across household appliances, consumer electronics, kitchen accessories, home/garden equipment, and toys, plus one exclusively distributed brand (Sage). The proprietary brands include Sencor (consumer electronics), Philco (appliances), Catler (premium SDA), Buxton (audio), Yenkee (accessories), Retlux (lighting), Lamart (cookware), Fieldmann (power tools/garden), Stell (mounting solutions), and Bayby (baby care), plus Buddy Toys (leisure products). The company distributes over 2,000 products across 6 product groups to more than 30 countries, serving 500 retail networks through 100,000 m² of warehouse space. FAST Poland acts as exclusive Polish distributor for 9 of its own brands, managing the full product lifecycle from brand development through distribution to retail partners.

Differentiator

Problem solved

Functional benefit

Brands

• Bayby: Baby and child care products. Quiet family helper that grows with the child. Since 2016.
• Buddy Toys
• Buxton
• Catler
• Fieldmann
• Lamart
• Philco
• Retlux
• Sencor
• Stell
• Yenkee
• Sage

Products and services

• Bayby Proprietary brand of baby care products distributed by FAST Poland to retail and wholesale customers.
• Buddy Toys Proprietary brand of toys distributed by FAST Poland to retail and wholesale customers.
• Buxton Proprietary brand of personal accessories distributed by FAST Poland to retail and wholesale customers.
• Catler Proprietary brand of kitchen appliances distributed by FAST Poland to retail and wholesale customers.
• Fieldmann Proprietary brand of home and garden tools and equipment distributed by FAST Poland to retail and wholesale customers.
• Lamart Proprietary brand of kitchen accessories distributed by FAST Poland to retail and wholesale customers.
• Philco Proprietary brand of consumer electronics and household appliances distributed by FAST Poland to retail and wholesale customers.
• Retlux Proprietary brand of lighting products distributed by FAST Poland to retail and wholesale customers.
• Sencor Proprietary brand of consumer electronics and household appliances distributed by FAST Poland to retail and wholesale customers.
• Stell Proprietary brand of coffee and tea preparation products distributed by FAST Poland to retail and wholesale customers.
• Yenkee Proprietary brand of IT and computer accessories distributed by FAST Poland to retail and wholesale customers.
• Sage (exclusively distributed) Exclusively distributed premium kitchen appliance brand for the Czech Republic and Slovakia, distributed by FAST Poland to retail and wholesale customers.

Quantifiable outcome

• Distribution reach: 55 countries worldwide
• +5 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and major.

• SodaStreamcoreChannel Partner/ Reseller/ Distributor · 1 January 2008Exclusive distribution agreement established in 2008 for SodaStream products. FAST Poland has been the exclusive distributor of SodaStream brand.
• AuchancoreChannel Partner/ Reseller/ DistributorMajor retail chain partner distributing FAST Poland products including Sencor, Philco, Buxton, and other proprietary brands through Auchan's retail network in Poland.
• CarrefourcoreChannel Partner/ Reseller/ DistributorMajor retail chain partner distributing FAST Poland products through Carrefour's retail network in Poland.
• KauflandcoreChannel Partner/ Reseller/ DistributorMajor retail chain partner distributing FAST Poland products through Kaufland's retail network in Poland.
• Media ExpertcoreChannel Partner/ Reseller/ DistributorConsumer electronics retail chain partner distributing FAST Poland products including consumer electronics and home appliances.
• Media MarktcoreChannel Partner/ Reseller/ DistributorConsumer electronics retail chain partner distributing FAST Poland products through MediaMarkt stores.
• EURO RTV AGDcoreChannel Partner/ Reseller/ DistributorMajor consumer electronics and home appliances retail chain in Poland distributing FAST Poland products.
• SagecoreChannel Partner/ Reseller/ DistributorExclusive distribution agreement since 2018 for premium SDA category products with over 100 active patents. FAST Poland is the exclusive distributor for Sage brand in Poland.
• KomputronikmajorChannel Partner/ Reseller/ DistributorConsumer electronics retail chain partner distributing FAST Poland products in Poland.
• MAKROmajorChannel Partner/ Reseller/ DistributorWholesale retail chain partner distributing FAST Poland products to business customers.
• E.LeclercmajorChannel Partner/ Reseller/ DistributorRetail chain partner distributing FAST Poland products through E.Leclerc stores in Poland.
• NEO24majorChannel Partner/ Reseller/ DistributorE-commerce retail partner distributing FAST Poland products through neo24.pl platform.
• OLE OLE!majorChannel Partner/ Reseller/ DistributorE-commerce retail partner distributing FAST Poland products through oleole.pl platform.
• Electro.plmajorChannel Partner/ Reseller/ DistributorE-commerce retail partner distributing FAST Poland products through electro.pl platform.
• MycentermajorChannel Partner/ Reseller/ DistributorRetail chain partner distributing FAST Poland products through Mycenter stores.
• ENAVI.PLmajorChannel Partner/ Reseller/ DistributorE-commerce retail partner distributing FAST Poland products through enavi.pl platform.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• TD Synnex: Global IT and consumer electronics distributor formed via the Tech Data and Synnex merger. Comparable B2B distribution model for technology and consumer products, though operates at global enterprise scale versus FAST Poland's regional focus.
• AVNET: Global electronic components and embedded solutions distributor. Comparable in B2B distribution expertise and channel relationships, though more focused on components versus FAST Poland's finished consumer electronics.
• Ingram Micro: Global B2B technology and consumer products distributor operating at significantly larger scale. Comparable business model as a B2B distribution platform serving retailers and resellers, though with much broader scope and global reach.

Direct peers

• Conrad Electronic: European B2B and B2C distributor of electronics, technical, and consumer products. Comparable in operating a multi-channel distribution and catalog business for electronics products across multiple European geographies.
• METRO AG: European B2B wholesaler operating cash & carry and food service distribution under the MAKRO banner. Comparable in operating B2B wholesale to retail and HoReCa customers across Europe, and is even a customer of FAST Poland.
• Euronics: European buying and distribution group serving independent electronics retailers across multiple countries. Comparable in aggregating brands for retail networks and serving the consumer electronics category across Europe.
• ALSO Group: Pan-European B2B distributor of IT, consumer electronics, and household products. Closely comparable in operating a multi-country distribution-to-retail network with similar customer types and product categories.
• Expert International: International retail and distribution group for consumer electronics and home appliances across Europe. Comparable in operating across multiple European countries serving retail partners in electronics and household appliances.
• RS Components: European B2B distributor of electronics, components, and industrial products serving business customers. Comparable in operating as a B2B distributor of electronics products across Europe with similar institutional customer profiles.

Emerging players

• Farnell / element14: European distributor of electronic components, test and measurement, and related products. Comparable in operating B2B electronics distribution across European markets with similar institutional and business customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fast-poland-sp.-z-o.-o.

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FAST POLAND Sp. z o. o.