What Granfondo La Fausto Coppi does

Granfondo La Fausto Coppi is an annual amateur cycling event organized by ASD Fausto Coppi on the road, an Italian nonprofit amateur sports association (Associazione Sportiva Dilettantistica) headquartered in Cuneo, Piedmont. Founded in 1990, the 37th edition took place on June 28, 2026 with approximately 2,700 participants against a hard cap of 2,800. The event offers three route options — the flagship Granfondo (172 km, 4,330 m+ elevation), Mediofondo (111 km, 2,550 m+), and the non-competitive Fauniera Classic (101 km) — traversing iconic alpine climbs in the Cottian Alps including Colle Fauniera (2,481 m) and Colle di Sampeyre, historically featured in the Giro d'Italia and Tour de France.

The operating model is event-driven with a small core team (approximately 5 employees) overseen by a volunteer board (President Davide Lauro, Vice President Emma Mana, Secretary Elisabetta Cantamessa, and three councillors, term 2023-2027). Revenue is generated through tiered participant registration fees (€50 for the first 500 registrants up to €75 for late entries, plus €120 solidarity entries supporting the "Salviamo le Strade di Montagna" initiative), ancillary fees (€5 ENDU chip rental, €10 ACSI daily membership), and a diversified sponsorship stack anchored by title sponsor Generali alongside event partners Balocco, Merlo, Karhu, Banca CRS, Tonoli, Vittoria, Ethic Sport, and others. Distribution is direct-to-consumer via the ENDU online registration platform and indirect through seven official international tour operators covering the Netherlands, Australia/New Zealand, Denmark, UK/USA/Canada, and Spain. A Politecnico di Torino study quantifies the event's regional economic impact at over €2 million, while the association itself is also sustained by recurring public grants from Comune di Cuneo, Regione Piemonte, Provincia di Cuneo, Camera di Commercio di Cuneo and Fondazione CRC.

Underlying technology is intentionally lightweight and outsourced: registration, document handling and timing run on ENDU; the multilingual website (Italian, English, French) runs on WPML; cookie consent is handled by Complianz; and participant photography is delivered through ENDUPIX's third-party facial-recognition photo-matching service. The association extends the property through side events such as Gravellata (gravel community ride), Fausto de Tierra (gravel/adventure), Mangia&Pedala (gastronomy-cycling) and TeoBike (supported ride), and in 2026 co-hosted the Italian National Elite Championships with the road race finishing in Cuneo, deepening institutional ties with the Italian Cycling Federation and local government.

Name

Granfondo La Fausto Coppi

Legal name

ASD Fausto Coppi on the road

Website

https://faustocoppi.net

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Nonprofit amateur sports association ASD Fausto Coppi on the road, organizing an annual 37-edition granfondo cycling event in Cuneo, Italy, serving amateur and competitive cyclists across three route tiers capped at 2,800 participants, with international tour operator distribution across seven country clusters.

Ownership category

akta.pro rank

Product category

Amateur Cycling Sports Events

NAICS

Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900), Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC)

akta.pro secondary industries

Professional Tour & Circuit Operators (MPAKADAA), Cycling, Mountain Biking & E-Bike Adventure Tour Operators (THAAADAE), Multi-Activity Adventure Tour Operators (Mixed itineraries) (THAAADAJ)

Keywords

• Amateur cycling events
• Granfondo road cycling
• Cycling event organization
• Sport event management
• Amateur sports association

Headquarters

HQ city

Cuneo

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Participant Registration Fees: Tiered registration fees ranging from €50 for first 500 registrants to €75 for later registrations. Special solidarity entries at €120 support mountain road preservation. Daily ACSI membership cards available for €10. ENDU chip rental for €5.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Granfondo La Fausto Coppi organizes an annual amateur cycling event in Cuneo, Piedmont, offering three route options — a 172 km competitive Granfondo, a 111 km competitive Mediofondo, and a non-competitive 101 km Fauniera Classic — along with on-route mechanical assistance, refreshment stations, medical support, finisher medals, and chip timing. Registration is handled online via the ENDU platform, with tiered individual entry fees and international participants recruited through tour operator partners in seven countries.

Product overview

Granfondo La Fausto Coppi is a cycling event organization offering three competitive and non-competitive cycling routes: the main Granfondo (172km, 4330m+), Mediofondo (111km, 2550m+), and Fauniera Classic non-competitive route (101km). The event is in its 37th edition (2026) and is one of Italy's longest-running granfondos. Related products include support services (technical assistance, refreshment points), side events (Gravellata, TeoBike, Danish Dinner, Mangia&Pedala), and official tour operator packages for international participants. The event uses ENDU platform for registration and timing, and ENDUPIX for photo services.

Differentiator

Problem solved

Functional benefit

Products and services

• Granfondo La Fausto Coppi A 172 km competitive granfondo cycling route with 4,330 m+ elevation gain traversing iconic Alpine climbs including Colle Fauniera. One of Italy's longest-running amateur granfondos, capped at 2,800 participants.
• Mediofondo A 111 km competitive cycling route with 2,550 m+ elevation gain, offering a less demanding alternative to the main Granfondo for participants seeking a shorter challenge.
• Fauniera Classic A 101 km non-competitive cycling route (2,187 m+) following the iconic Colle Fauniera climb, with alphabetical ranking (no times recorded); e-bikes are permitted.
• Tour Operator Services Official travel package partnerships for international participants, including Tour de Vacance (Netherlands), AQTO Cycling (Australia/New Zealand), Belgian Cycling Club (Denmark), CyclingHero (UK/USA/Canada), Ciclored (Spain), and European Cycle Events (UK).
• Technical Assistance (Servizio Corse Vittoria 2.0) Mechanical support along the race routes with 3 Vittoria assistance points (Rossana, Pradleves, Festiona) plus 3 Vittoria wheel change cars from Servizio Corse Vittoria 2.0. Included for registered participants.
• Refreshment Points (Ristori) Food and beverage stations along the routes: 7 for Granfondo, 4 for Mediofondo, 3 for Fauniera Classic, plus final pasta party in Cuneo. Included for registered participants.

Quantifiable outcome

• Over €2 million economic impact on the Piedmont region

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

25 partnerships are on record, tiered title sponsor, event partner, partner, sport nutrition partner, energy partner, e-mobility partner, institutional partner, tour operator partner, core partner, media partner and healthcare partner.

• Generalititle sponsorGTM or Marketing PartnerTitle sponsor for the 37th edition (2026). Insurance company providing major sponsorship support for the granfondo event.
• Baloccoevent partnerGTM or Marketing PartnerEvent partner supporting the granfondo event.
• Merloevent partnerGTM or Marketing PartnerEvent partner for the granfondo.
• Karhuevent partnerGTM or Marketing PartnerEvent partner, also hosting Karhu House talks during the event.
• Banca CRSevent partnerGTM or Marketing PartnerRegional banking institution as event partner.
• Tonolievent partnerGTM or Marketing PartnerEvent partner supporting the granfondo.
• VittoriapartnerGTM or Marketing PartnerCycling tire manufacturer providing mechanical assistance with 3 assistance points and wheel change cars from Servizio Corse Vittoria 2.0.
• Ethic Sportsport nutrition partnerGTM or Marketing PartnerOfficial sport nutrition partner for the event.
• Eviso/Giroenergy partnerGTM or Marketing PartnerEnergy drink partner for the event.
• SEM (e-Mobility)e-mobility partnerGTM or Marketing PartnerElectric mobility partner for the event.
• Fondazione CRCinstitutional partnerStrategic or Co-development PartnerRegional foundation providing institutional support and funding contributions.
• Regione Piemonteinstitutional partnerStrategic or Co-development PartnerRegional government providing institutional support for the event.
• Provincia di Cuneoinstitutional partnerStrategic or Co-development PartnerProvincial government providing institutional support.
• Città di Cuneoinstitutional partnerStrategic or Co-development PartnerCity government providing event hosting and support.
• TourDevacancetour operator partnerChannel Partner/ Reseller/ DistributorOfficial tour operator for Netherlands providing travel and participation packages.
• AQTO Cyclingtour operator partnerChannel Partner/ Reseller/ DistributorOfficial tour operator for Australia and New Zealand.
• Belgian Cycling Club Denmarktour operator partnerChannel Partner/ Reseller/ DistributorDanish cycling club serving as tour operator.
• VSOK Denmarktour operator partnerChannel Partner/ Reseller/ DistributorDanish tour operator.
• CyclingHerotour operator partnerChannel Partner/ Reseller/ DistributorTour operator for UK, USA, and Canada markets.
• Cicloredtour operator partnerChannel Partner/ Reseller/ DistributorSpanish tour operator.
• European Cycle Eventstour operator partnerChannel Partner/ Reseller/ DistributorUK-based tour operator.
• ENDUcore partnerTechnology or IntegrationRegistration platform and timing/chip system provider. Manages online registration, document uploads, and race timing for the event.
• La Stampamedia partnerGTM or Marketing PartnerMajor Italian newspaper as media partner.
• Rivista Ideamedia partnerGTM or Marketing PartnerRegional media outlet as media partner.
• CRI Cuneohealthcare partnerImplementation/ SI/ Consulting PartnerItalian Red Cross providing healthcare/medical support during the event.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Nove Colli: Historic Italian granfondo (since 1971) held in Cesenatico, also featuring two route distances and capped participant numbers. Comparable amateur cycling event with similar tiered registration and long heritage.
• Granfondo Stelvio Santini: Italian granfondo centered on the Stelvio Pass with multi-route options. Comparable format, alpine route design, and amateur competitive cycling positioning in the Italian market.
• Sportful GF Campagnolo: Italian granfondo held in Veneto with similar nonprofit organization structure, three route distances, and tiered entry. Comparable operational model within the Italian granfondo circuit.
• Maratona delle Dolomiti: Premier Italian granfondo held in the Dolomites with ~9,000 participants. Direct peer with similar one-day mass-participation format, iconic alpine climbs, tiered pricing, and sponsorship-led revenue model.
• Sportful Dolomiti Race: Italian granfondo with multi-distance options and limited participants. Closely comparable operational model: nonprofit sports association, iconic Italian climbs, tiered registration, and event-day services.
• La Marmotte Granfondo Alpes: Iconic French cycling event featuring famous Alpine cols. Similar format combining a challenging single-day route with tiered entry, sponsor-driven model, and global amateur cycling participant base.

Emerging players

• Haute Route: Multi-stage amateur cycling event series across iconic climbs in Europe. Comparable target market of premium amateur cyclists and similar use of legendary routes, though structured as multi-day rather than single-day.
• Trek Travel: Premium cycling tour operator offering guided trips and participation packages. Overlaps with Granfondo La Fausto Coppi's tour operator channel and the broader premium amateur cycling travel market.

Broad incumbents

• L'Étape by Tour de France: Series of mass-participation cycling events licensed by Tour de France organizer ASO across multiple countries. Compares as a global scale amateur cycling event brand with iconic climb exposure and tiered registration.

Regional players

• Granfondo Laigueglia Liguria: Smaller Italian granfondo in Liguria with similar single-day competitive amateur format and tiered registration. Comparable regional Italian event operator with nonprofit sports association structure.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCLzKGDDpdyksegjsyFhWxIw
• Facebookfacebook.com/LaFaustoCoppi
• Instagraminstagram.com/la_fausto_coppi
• LinkedInlinkedin.com/company/granfondo-la-fausto-coppi

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Granfondo La Fausto Coppi