Developer docs
API playgroundTry for free, no card

Search company profiles

fayo

Full company profile

uuid004equy

Namestring
fayo
Legal namestring
fayo GmbH
Websiteurl
fayo.de
Company typeenum
Private
Founded yearint
2018
Descriptiontext

fayo is a German wellness company that operates a 200-hour online holistic fascia yoga teacher certification program, combining plant-based nutrition, fascia yoga, and mindfulness training. Founded in 2018 by Mira Flatt and headquartered in Bad Homburg, Germany, the company has trained more than 500 graduates through its online curriculum and supplements the certification with in-person retreats. The product is delivered to individual consumers (aspiring and practicing yoga teachers) primarily through a self-paced online format, with pricing not publicly disclosed.

The business is founder-led, bootstrapped, and small-scale, with 12 employees supported by a teaching team that includes a medical doctor, a psychologist, and a fascia yoga specialist. The underlying technology stack is conventional and non-proprietary: Squarespace for the website, HubSpot for marketing automation, Zendesk for customer service, and Google Analytics for traffic measurement. There is no evidence of proprietary software, patents, or AI-driven product features. fayo has built brand credibility through media coverage in Vogue Germany, Jolie, HR Manager Magazine, and Süddeutsche Zeitung, and operates a content platform (blog and YouTube) to support audience development.

Revenue is generated through direct-to-consumer certification fees and retreat bookings. The company has not raised external funding and does not disclose pricing or revenue figures. The customer base is a long-tail of individual students and wellness practitioners, with no enterprise or B2B channel described.

Short descriptiontext

fayo is a German wellness company founded in 2018 that offers a 200-hour online holistic fascia yoga teacher certification program, combining plant-based nutrition, fascia yoga, and mindfulness, and has trained over 500 graduates globally.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersBad Homburg, Germany
HQ citystring
Bad Homburg
HQ countrystring
Germany
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
online yoga training, holistic wellness education, fascia yoga certification, wellness retreats, plant-based nutrition courses
Industry4 codes
1Yoga Teacher Training (YTT) & Pilates Instructor Training
CodeHSADACALPrimaryYes
2Yoga, Pilates & Mind-Body Movement Education
CodeEDAAAHACPrimaryNo
3Holistic & Integrative Wellness Education (Ayurveda, Traditional Practices)
CodeEDAAAHAHPrimaryNo
4Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness)
CodeTHAJAHAAPrimaryNo
NAICS code2 codes
  • Professional and Management Development Training611430
  • Educational Support Services61171
SIC code1 code
  • Services-Educational Services8200
Product category
Holistic Wellness Education
Social media profiles2 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model2 records
1Online Certification Course
TypeSubscription Recurring
Description

200-hour online holistic fascia yoga teacher certification program delivered over 6 months with video content and training materials. Students receive a certificate upon completion enabling them to teach fayo fascia yoga.

fayo.de
2Retreats
TypeOne Time License
Description

In-person wellness retreats at selected locations combining plant-based meals, holistic exercises, community exchange, and relaxation. Retreats aim to help participants find clarity and inner balance.

fayo.de
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Marketing or Sales, Operations, Technology or R&D, Others
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

fayo sells a 200-hour online holistic fascia yoga teacher certification program and in-person wellness retreats. The certification is delivered as self-paced video content over six months and combines three pillars: plant-based nutrition, fascia yoga, and mindfulness. Graduates who complete the program receive a certificate enabling them to teach fayo fascia yoga in courses, workshops, and retreats.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 value
  • 500+ certified holistic fascia yoga teachers trained since 2018
Product overview1 text field

fayo offers a holistic wellness platform centered on fascia yoga education and retreats. The core offerings consist of the fayo Online Ausbildung (200-hour online certification program) and fayo Retreats (in-person wellness experiences), supplemented by the fayo Blog content platform. The education program integrates three pillars—plant-based nutrition, fascia yoga, and mindfulness—delivered via video content, workbooks, and self-study materials. The company is led by founder Mira Flatt and has trained over 500 holistic fascia yoga teachers since 2018.

Product and service2 records
1fayo Online Ausbildung (200-hour Online Certification)
CategoryYoga Teacher Certification / Wellness Education
Description

A 200-hour online fascia yoga teacher training program covering plant-based nutrition, fascia yoga, and mindfulness. The self-paced course is designed to be completed within 6 months and certifies graduates to teach holistic fascia yoga in courses, workshops, and retreats. No prerequisites are required.

2fayo Retreats
CategoryWellness Retreats
Description

In-person holistic retreat experiences combining fascia yoga practices, mindfulness exercises, healthy plant-based meals, and community connection at carefully selected locations. Retreats are led personally by founder Mira Flatt.

Scale indicator3 records

Each record includes

Type, Value, Description, Source

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
1BookYogaRetreats
TypeDirect peer
Description

Global marketplace and listing platform for yoga and wellness retreats. Comparable as a channel competing for the retreat portion of fayo's business, though operating as an aggregator rather than a single-brand operator.

2Glo
TypeDirect peer
Description

Online yoga, Pilates, and meditation platform with live and on-demand classes led by expert instructors. Comparable business model and content delivery format, though broader scope and larger scale than fayo.

3Aspria
TypeRegional player
Description

European premium wellness club and retreat operator with locations across Germany, Belgium, Italy, and Spain. Comparable as a European wellness retreat and holistic wellbeing provider, though with a physical club model rather than online certification.

4Gaia (Gaia.com)
TypeDirect peer
Description

Subscription-based streaming platform for yoga, meditation, and holistic wellness content with deep instructor-led programming. Comparable as a digital wellness education service competing for conscious-consumer mindshare, though with much broader category scope.

5Yoga International
TypeDirect peer
Description

Online yoga education platform offering teacher training courses, classes, and philosophy content via subscription. Comparable as a digital YTT provider competing for aspiring yoga teachers and continuing education students.

6Down Dog App
TypeEmerging player
Description

Yoga and fitness app generating procedurally customized classes on demand. Comparable as a digital-first yoga education product, though focused on algorithmic personalization rather than expert-led teacher training.

7Insight Timer
TypeDirect peer
Description

Largest free meditation and yoga app, with paid courses and teacher-led programs covering mindfulness and holistic wellness. Comparable as a digital teacher-led wellness education platform, with a free-tier model and global reach far beyond fayo's footprint.

8Alo Moves
TypeDirect peer
Description

Premium online wellness platform offering yoga, fitness, and mindfulness classes on a subscription model. Comparable as a digital-first wellness education brand monetizing expert-led video content, though at a broader category and English-language scale.

9YogaEasy
TypeDirect peer
Description

German-language online yoga and wellness education platform offering courses, teacher trainings, and video classes. Directly comparable as a DACH-market online yoga education platform competing for the same German-speaking audience as fayo.

10Sadhguru / Isha Foundation
TypeBroad incumbent
Description

Global yoga and wellness organization offering teacher training programs, retreats, and online courses with a strong personal-brand-driven model. Comparable as a yoga teacher training and retreat provider leveraging a charismatic founder and expert instructors, though with spiritual/traditional emphasis vs. fayo's secular positioning.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers3 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

Integration1 record

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Feature1 record

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles3 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

fayo

Holistic Wellness Educationfayo.de

fayo is a German wellness company founded in 2018 that offers a 200-hour online holistic fascia yoga teacher certification program, combining plant-based nutrition, fascia yoga, and mindfulness, and has trained over 500 graduates globally.

What fayo does

fayo is a German wellness company that operates a 200-hour online holistic fascia yoga teacher certification program, combining plant-based nutrition, fascia yoga, and mindfulness training. Founded in 2018 by Mira Flatt and headquartered in Bad Homburg, Germany, the company has trained more than 500 graduates through its online curriculum and supplements the certification with in-person retreats. The product is delivered to individual consumers (aspiring and practicing yoga teachers) primarily through a self-paced online format, with pricing not publicly disclosed.

The business is founder-led, bootstrapped, and small-scale, with 12 employees supported by a teaching team that includes a medical doctor, a psychologist, and a fascia yoga specialist. The underlying technology stack is conventional and non-proprietary: Squarespace for the website, HubSpot for marketing automation, Zendesk for customer service, and Google Analytics for traffic measurement. There is no evidence of proprietary software, patents, or AI-driven product features. fayo has built brand credibility through media coverage in Vogue Germany, Jolie, HR Manager Magazine, and Süddeutsche Zeitung, and operates a content platform (blog and YouTube) to support audience development.

Revenue is generated through direct-to-consumer certification fees and retreat bookings. The company has not raised external funding and does not disclose pricing or revenue figures. The customer base is a long-tail of individual students and wellness practitioners, with no enterprise or B2B channel described.

fayo firmographics

Firmographics
Name
fayo
Legal name
fayo GmbH
Website
https://fayo.de
Company type
Private
Founded year
2018
Operating status
Operating
Headcount range
11–50 employees
Short description
fayo is a German wellness company founded in 2018 that offers a 200-hour online holistic fascia yoga teacher certification program, combining plant-based nutrition, fascia yoga, and mindfulness, and has trained over 500 graduates globally.
Ownership category
akta.pro rank

fayo industry classification

Industry
Product category
Holistic Wellness Education
NAICS
Professional and Management Development Training (611430), Educational Support Services (61171)
SIC
Services-Educational Services (8200)
akta.pro primary industry
Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL)
akta.pro secondary industries
Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC), Holistic & Integrative Wellness Education (Ayurveda, Traditional Practices) (EDAAAHAH), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)

Keywords

  • Online yoga training
  • Holistic wellness education
  • Fascia yoga certification
  • Wellness retreats
  • Plant-based nutrition courses

Where fayo is headquartered

Location

Headquarters

HQ city
Bad Homburg
HQ country
Germany
HQ region
Europe

Offices1 record

Markets served

fayo business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

  1. Online Certification Course: 200-hour online holistic fascia yoga teacher certification program delivered over 6 months with video content and training materials. Students receive a certificate upon completion enabling them to teach fayo fascia yoga.
  2. Retreats: In-person wellness retreats at selected locations combining plant-based meals, holistic exercises, community exchange, and relaxation. Retreats aim to help participants find clarity and inner balance.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

fayo product offering

Product offering

Core offering

fayo sells a 200-hour online holistic fascia yoga teacher certification program and in-person wellness retreats. The certification is delivered as self-paced video content over six months and combines three pillars: plant-based nutrition, fascia yoga, and mindfulness. Graduates who complete the program receive a certificate enabling them to teach fayo fascia yoga in courses, workshops, and retreats.

Product overview

fayo offers a holistic wellness platform centered on fascia yoga education and retreats. The core offerings consist of the fayo Online Ausbildung (200-hour online certification program) and fayo Retreats (in-person wellness experiences), supplemented by the fayo Blog content platform. The education program integrates three pillars—plant-based nutrition, fascia yoga, and mindfulness—delivered via video content, workbooks, and self-study materials. The company is led by founder Mira Flatt and has trained over 500 holistic fascia yoga teachers since 2018.

Differentiator

Problem solved

Functional benefit

Products and services

  • fayo Online Ausbildung (200-hour Online Certification) A 200-hour online fascia yoga teacher training program covering plant-based nutrition, fascia yoga, and mindfulness. The self-paced course is designed to be completed within 6 months and certifies graduates to teach holistic fascia yoga in courses, workshops, and retreats. No prerequisites are required.
  • fayo Retreats In-person holistic retreat experiences combining fascia yoga practices, mindfulness exercises, healthy plant-based meals, and community connection at carefully selected locations. Retreats are led personally by founder Mira Flatt.

Quantifiable outcome

  • 500+ certified holistic fascia yoga teachers trained since 2018

Companies that use fayo

Customer profile

Named customers3 records

Segments2 records

Ideal customer profiles1 record

fayo technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

fayo partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

fayo competitors and assessment

Company assessment

Direct peers

  • BookYogaRetreats: Global marketplace and listing platform for yoga and wellness retreats. Comparable as a channel competing for the retreat portion of fayo's business, though operating as an aggregator rather than a single-brand operator.
  • Glo: Online yoga, Pilates, and meditation platform with live and on-demand classes led by expert instructors. Comparable business model and content delivery format, though broader scope and larger scale than fayo.
  • Gaia (Gaia.com): Subscription-based streaming platform for yoga, meditation, and holistic wellness content with deep instructor-led programming. Comparable as a digital wellness education service competing for conscious-consumer mindshare, though with much broader category scope.
  • Yoga International: Online yoga education platform offering teacher training courses, classes, and philosophy content via subscription. Comparable as a digital YTT provider competing for aspiring yoga teachers and continuing education students.
  • Insight Timer: Largest free meditation and yoga app, with paid courses and teacher-led programs covering mindfulness and holistic wellness. Comparable as a digital teacher-led wellness education platform, with a free-tier model and global reach far beyond fayo's footprint.
  • Alo Moves: Premium online wellness platform offering yoga, fitness, and mindfulness classes on a subscription model. Comparable as a digital-first wellness education brand monetizing expert-led video content, though at a broader category and English-language scale.
  • YogaEasy: German-language online yoga and wellness education platform offering courses, teacher trainings, and video classes. Directly comparable as a DACH-market online yoga education platform competing for the same German-speaking audience as fayo.

Regional players

  • Aspria: European premium wellness club and retreat operator with locations across Germany, Belgium, Italy, and Spain. Comparable as a European wellness retreat and holistic wellbeing provider, though with a physical club model rather than online certification.

Emerging players

  • Down Dog App: Yoga and fitness app generating procedurally customized classes on demand. Comparable as a digital-first yoga education product, though focused on algorithmic personalization rather than expert-led teacher training.

Broad incumbents

  • Sadhguru / Isha Foundation: Global yoga and wellness organization offering teacher training programs, retreats, and online courses with a strong personal-brand-driven model. Comparable as a yoga teacher training and retreat provider leveraging a charismatic founder and expert instructors, though with spiritual/traditional emphasis vs. fayo's secular positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

fayo social profiles

Digital presence

fayo financial estimates

Financial estimate

Revenue estimate

Valuation estimate

fayo leadership team

Management profile

Number of profiles

Profiles3 records

fayo funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

fayo M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about fayo

What does fayo do?

fayo sells a 200-hour online holistic fascia yoga teacher certification program and in-person wellness retreats. The certification is delivered as self-paced video content over six months and combines three pillars: plant-based nutrition, fascia yoga, and mindfulness. Graduates who complete the program receive a certificate enabling them to teach fayo fascia yoga in courses, workshops, and retreats.

Is fayo a public or private company?

fayo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was fayo founded?

fayo was founded in 2018. It employs 11 to 50 people.

Where is fayo based?

fayo is headquartered in Bad Homburg, Germany, in the Europe region.

How does fayo make money?

Two revenue lines are on record. Online Certification Course is the primary driver. The others are retreats.

Who are fayo's main competitors?

Direct peers on record are BookYogaRetreats, Glo, Gaia (Gaia.com), Yoga International, Insight Timer, Alo Moves and YogaEasy. Aspria is listed as a regional player. Down Dog App is listed as an emerging player. Sadhguru / Isha Foundation is listed as a broad incumbent.

Does fayo have an API?

No public API is recorded for fayo.

What industry is fayo in?

fayo's product category is Holistic Wellness Education. Its primary akta.pro industry code is HSADACAL, Yoga Teacher Training (YTT) & Pilates Instructor Training, with a secondary code of EDAAAHAC, Yoga, Pilates & Mind-Body Movement Education. Its NAICS code is 611430 and its SIC code is 8200.

Unlock the full company data

50 free credits on sign-up, no credit card required.

Contact sales