FDM Jyllandsringen

What FDM Jyllandsringen does

FDM Jyllandsringen is a motorsport venue and driver-training facility operating on a 63-hectare site at Skellerupvej 38 in Resenbro near Silkeborg, Denmark, founded in 1966 and owned by FDM (Forenede Danske Motorister), Denmark's largest automobile club, since 1974. It is the country's largest and only FIA-approved racetrack, formed by combining Bane 1 (1,475 m) and Bane 2 (900 m) into a 2,300-meter circuit, supplemented by three manoeuvre yards of at least 5,000 m² each, a workshop, a 350-guest event building (inaugurated 2019) with Mascot Tower and Sky Lounge, a campsite, and EV charging. It is also a Team Danmark training centre hosting approximately 20 elite training days per year.

The company operates a multi-revenue model covering five annual motorsport race weekends (including Grand Prix Danmark, Forårsløbet, and Finalen), three tiers of car and motorcycle driving-technique courses, AMU-accredited training delivered via UCplus A/S, four standardised recreational racing experiences built around a 210 hp VW Scirocco Racer fleet, track and facility rental (Bane 1 full-day at 38,000 DKK, Bane 2 day at 21,500 DKK), corporate events and conferences, campsite and holiday-house accommodation, sponsorship, and an eco-driving curriculum (Kør Grønt) targeting up to 20% fuel reduction. Distribution is primarily direct via the FDM online shop (koeb.fdm.dk), the FDM membership channel, telephone sales, and the venue box office, with dedicated account management for corporate bookings and partnership referrals from driving schools and hotel partners (Radisson Blu Papirfabrikken, Hotel Dania, Ny Hattenæs).

Customers span individual motorsport spectators and course participants, dozens of named corporate clients across automotive, industrial, energy, and law-enforcement sectors, driving schools, automotive manufacturers and tyre companies for product testing, and licensed racing teams competing in the Danish Supercar League (DSL). The venue holds a public-facing environmental approval administered with Silkeborg Kommune, supported by a co-developed real-time noise monitoring system from Sweco. Operating headcount is approximately 14, led by Mona Jakobsen as Chef (CEO).

Name

FDM Jyllandsringen

Legal name

FDM Jyllandsringen

Website

https://fdmjyllandsringen.dk

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Short description

FDM Jyllandsringen operates Denmark's largest and only FIA-approved motorsport facility on a 63-hectare site near Silkeborg, hosting race weekends, driver-training courses, recreational racing experiences, and corporate events for individual consumers, driving schools, and enterprise clients under FDM ownership.

Ownership category

akta.pro rank

Product category

Motorsport Venue and Driver Training Facility

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Tracks & Racing Facilities (MPAKAEAC)

akta.pro secondary industries

Race Tracks, Circuits & Motorsport Venues (MPAKAGAE), Motorsport Event Promoters & Race Organizers (MPAKADAE)

Keywords

• Motorsport venue operations
• Driving technique courses
• Corporate event hosting
• Race track rental
• Recreational racing experiences

Headquarters

HQ city

Silkeborg

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Motorsport Event Revenue: Revenue from selling tickets to five annual motorsport race weekends (motorløb), including Grand Prix Danmark, Forårsløbet, and the season finale. Income from grandstand seating, general admission, and camping pitches at race events.
2. Driving Courses and Training: Revenue from køretekniske kurser (driving technique courses) across three levels, MC courses, and Kør Grønt eco-driving courses for both private individuals and corporate clients. Offered to AMU (labour market education) participants via UCplus A/S partnership.
3. Racing Experiences: Revenue from recreational racing experiences including 'Racerkører for en stund' (2,395–2,595 DKK), Scirocco Sprint (2,795 DKK), Prerace Academy (corporate, inquiry-based), and High Speed tours (650–750 DKK).
4. Track and Facility Rental: Revenue from renting tracks (Bane 1: 10,750–22,000 DKK per half-day; Bane 2: 21,500 DKK per day), the hall (10,000 DKK), Mascot Tower, Sky Lounge, Racetrack, and other event spaces to corporate clients, driving schools, and event organizers.
5. Corporate Events and Meetings: Revenue from hosting corporate meetings, conferences, and team-building events in the event building (capacity 350), with catering services and combined racing experience packages. Case clients include Secher Security, TopTeam, Milwaukee, and Nel Hydrogen.
6. Driving School Facilities: Revenue from operating manoeuvre tracks (manøvregårde) for driving schools, including free driving instructor training courses and discounted/free tickets to race events for driving school partners.
7. Camping and Accommodation: Revenue from campsite/lejrplads bookings (450–600 DKK per pitch) during race weekends, and the renovated holiday cottage rental year-round.
8. Sponsorship and Banner Placement: Revenue from corporate sponsorship packages and banner placements on the racetrack. Contact: Hugo Friis Lund, [email protected], tlf. 22 88 00 55.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

FDM Jyllandsringen operates Denmark's largest and only FIA-approved motorsport racetrack on a 63-hectare site in Silkeborg, hosting five annual race weekends, three-tier driving technique courses (car and motorcycle), recreational VW Scirocco racing experiences, corporate events and meetings, track and facility rental, and campsite accommodation. The venue also serves as a Team Danmark training center and houses driving school maneuver tracks.

Product overview

FDM Jyllandsringen operates a multi-faceted motorsport and driver training facility covering 63 hectares in Silkeborg, Denmark. The company offers a portfolio of racing experiences (Racerkører for en stund, Scirocco Sprint, Prerace Academy, High Speed Tur, Kør Selv Ture), three-tiered driving technique courses (Sikker Køreteknik Trin 1-3, MC Køretekniske Kurser), and organizes motorsport events including Nordic Antirust Grand Prix Danmark, Forårsløbet, Finalen, and training days. Supporting services include meeting facilities for corporate events, campsite accommodation during races, track rental, driving school support (manøvregårde), and partnership accommodations. The venue also hosts Danish Supercar League events featuring multiple racing classes including Super GT Danmark, Legend Car Cup, and others. FDM Jyllandsringen is the only FIA-approved race track in Denmark and serves as a Team Danmark training center.

Differentiator

Problem solved

Functional benefit

Products and services

• Racerkører for en stund

Quantifiable outcome

• Banerekord (track record): 1:05.49
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Hotel Radisson Blu Papirfabrikken SilkeborgminorOthersFDM Jyllandsringen has a partnership with Hotel Radisson Blu Papirfabrikken Silkeborg, offering reduced-rate accommodation for guests. The agreement includes standard rooms with breakfast, parking, and internet. A booking code is provided through FDM Jyllandsringen.
• Hotel Dania SilkeborgminorOthersFDM Jyllandsringen partners with Hotel Dania in Silkeborg for discounted overnight stays for event guests. Similar terms to Radisson Blu partnership: standard rooms including breakfast, parking, and internet.
• Ny HattenæsminorOthersFDM Jyllandsringen has a partnership with Ny Hattenæs for guest accommodation options near the venue.
• UCplus A/SminorStrategic or Co-development PartnerFDM Jyllandsringen partners with UCplus A/S to deliver AMU (Arbejdsmarkedsuddannelser / labour market education) driving technique courses. UCplus outsources course delivery to FDM Jyllandsringen. Courses offered: 48465 Køreteknik Trin 1 (2 days), 48466 Køreteknik ajourføring (1 day), 47961 Energiøkonomisk kørsel (1 day). Participants receive an education certificate upon passing.
• SwecocoreTechnology or IntegrationFDM Jyllandsringen uses a noise monitoring system developed by Sweco in cooperation with Silkeborg Municipality and an independent noise engineering firm. The system provides real-time per-minute noise forecasts and data for environmental compliance under the track's environmental permit.
• FDM (Forenede Danske Motorister)coreStrategic or Co-development PartnerFDM Jyllandsringen has been owned by FDM since 1974. FDM is Denmark's largest automobile club and provides the track with membership referrals, FDM member discounts on courses and events, and cross-marketing through FDM's website and app. FDM's membership base is a key distribution channel for the track.
• Danish Supercar League (DSL)coreStrategic or Co-development PartnerFDM Jyllandsringen hosts Danish Supercar League events, which bring together the most popular racing classes in Danish motorsport. DSL is a unified platform for Danish motorsport created to give talents a stage to grow. DSL events include Super GT Danmark, Nordic 4, Formula Nordic, DEC, Legend Car Cup, Special Saloon Car, TCCD, and DS3.
• Silkeborg Kommune (Municipality)coreOthersFDM Jyllandsringen operates under an environmental permit from Silkeborg Municipality. The municipality cooperates on noise monitoring (with Sweco and an independent noise engineering firm) and oversees compliance with environmental regulations. The track's operations are subject to public disclosure of noise measurement data.
• FDM SjællandsringenminorStrategic or Co-development PartnerFDM Jyllandsringen is the sister track to FDM Sjællandsringen (on Zealand). Both tracks offer the same three-level driving technique course system (Trin 1, 2, 3), allowing FDM members to attend courses at either venue.

Scale indicators7 records

Recent moves12 records

Expansion highlights6 records

Broad incumbents

• Brands Hatch: UK motorsport venue operated by MSV, hosting BTCC and racing experiences alongside corporate events. Comparable as an established circuit offering racing events, track days, and corporate hospitality.
• Goodwood Motor Circuit: UK heritage motorsport venue operated as part of the broader Goodwood estate (Festival of Speed, Revival). Comparable as a multi-revenue venue combining racing events, racing experiences, corporate hospitality, and driving courses.
• Nürburgring: Iconic German motorsport complex combining Nordschleife and GP circuit with tourist drives, racing experiences, and corporate events. Comparable as a multi-track motorsport venue with racing experiences, corporate events, and driving courses.

Regional players

• Sturup Raceway: Swedish motorsport venue near Malmö hosting club racing, track days, and driving courses. Comparable as a regional Scandinavian circuit competing for motorsport events and corporate activities.
• Padborg Park: Danish motorsport venue in southern Jutland. Comparable as a competing Danish circuit offering race events, corporate events, and track days, though smaller and not FIA-approved for top-tier competition.
• Mantorp Park: Large Swedish racing facility owned by the Swedish Automobile Sport Federation (SBF). Comparable as a member-club-owned Scandinavian venue hosting racing events, driving courses, and corporate activities.
• Ring Knutstorp: Swedish motorsport circuit in Skåne hosting STCC, racing experiences, and corporate events. Comparable Nordic peer offering racing experiences, driver training, and event hosting in a similar geographic and regulatory context.

Others

• ADAC Fahrsicherheitszentrum Hansa (ADAC Driving Centre): Germany's ADAC operates multiple driving safety centres offering køreteknik-style courses. Comparable as a sister auto-club-owned driving training and experience network, providing a benchmark for FDM Jyllandsringen's training and course ecosystem.

Direct peers

• FDM Sjællandsringen: Sister track owned by the same parent FDM on Zealand, Denmark. Offers the same three-tier driving technique course structure and is the closest direct peer in product, ownership, and customer base.
• Scandinavian Raceway (Anderstorp): Historic Swedish F1 circuit offering racing events, track days, and corporate experiences. Comparable as a Nordic motorsport venue with racing-experience and corporate-event revenue streams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fdm-jyllandsringen

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FDM Jyllandsringen