Fearless Motion Dance Center

What Fearless Motion Dance Center does

Fearless Motion Dance Center (FMDC) is a privately held, founder-owned dance and yoga studio based in Superior, Colorado, co-founded in 2017 by sisters Brianna Frey (Business and Yoga Director, certified yoga instructor) and Callie Frey (Artistic Director, former guest artist with Whitney Waugh Dance Company). The company's core offering is in-person instructional programming — over 30 dance classes spanning styles such as creative movement, hip hop, and ballet for ages 18 months through 18 years, plus kids and adult yoga classes — delivered from a permanent studio (state-of-the-art dance floors, ballet barres, mirrors, viewing lobby) that was secured in mid-2018 by taking over Rock Creek School's space. Prior to opening its own facility, FMDC taught under its brand through distribution partnerships with CrossFit Cielo (adult yoga) and Rock Creek After-School (youth dance and yoga), and it added seasonal summer dance camps at Great Play of Superior. The technology underlying the business is not disclosed; the offering is service-based and physical, with the company's website and a WordPress blog serving as the primary digital surface. The business model relies on recurring class registrations (subscription/recurring), drop-in fees for summer classes, and seasonal camp fees, with no public pricing disclosed. The customer base is highly distributed across local families and individual adults in the Superior/Denver corridor, and the company is bootstrapped — raising approximately $5,000 via an Indiegogo crowdfunding campaign and supplementing with founder capital and loan applications — with no institutional investment.

Name

Fearless Motion Dance Center

Legal name

Fearless Motion Dance Center

Website

https://fearlessmotiondancecenter.blog

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Fearless Motion Dance Center is a privately held dance and yoga studio in Superior, Colorado, offering over 30 classes for ages 18 months through adulthood, founded in 2017 by sisters Brianna and Callie Frey.

Ownership category

akta.pro rank

Product category

Dance Instruction Services

NAICS

Fine Arts Schools (61161), Fine Arts Schools (611610)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industries

Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD), Dance Fitness Classes (e.g., Zumba) (HSADABAD)

Keywords

• Dance studio services
• Yoga instruction classes
• Youth dance education
• Summer dance camps
• Group fitness programs

Headquarters

HQ city

Superior

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Dance Classes: Over 30 dance classes in various styles for ages 18 months through 18 years. Classes include creative movement, hip hop, ballet, and other dance styles.
2. Yoga Classes: Kids yoga and adult yoga classes offered both at the studio and through partnerships with CrossFit Cielo. Some classes available on drop-in basis.
3. Summer Camps: Summer dance camps starting June 19th at Great Play of Superior, offering structured multi-day programming for children.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Fearless Motion Dance Center is a physical dance and yoga studio offering over 30 in-studio classes across multiple dance styles for ages 18 months through 18 years, plus kids and adult yoga classes and seasonal summer dance camps. Programming is delivered at the studio's Superior, Colorado location and through local business partnerships, with a permanent flagship studio buildout scheduled for Fall 2018.

Product overview

Fearless Motion Dance Center (FMDC) is a dance and yoga studio that offers a single unified service centered around in-studio instruction. The core offerings include dance classes for ages 18 months to 18 years, kids yoga classes, and adult yoga classes—all delivered in their permanent studio location featuring professional-grade facilities. The studio also offers seasonal summer dance camps and makes its studio space available for rental. Classes are offered across multiple dance styles (30+ options), with programming designed for both children and adults.

Differentiator

Problem solved

Functional benefit

Products and services

• Dance Classes In-studio dance instruction for ages 18 months through 18 years, covering multiple dance styles with over 30 class options including creative movement, hip hop, and ballet.
• Kids Yoga Classes Yoga instruction for children, offered on a drop-in basis during summer months and through Rock Creek After-School partnership.
• Adult Yoga Classes Yoga instruction for adults, offered in partnership with CrossFit Cielo in Superior, CO, including beginner-friendly options.
• Summer Dance Camps Summer camp programs for children, hosted at Great Play of Superior starting June 19th, offering structured multi-day dance programming.
• Studio Rental Rental of studio space featuring professional dance floors, ballet barres, and mirrors, with a comfortable lobby and viewing window.

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Rock Creek SchoolcoreStrategic or Co-development Partner · 1 January 2018In January 2018, FMDC was first approached about taking over Rock Creek School. After 4 months of negotiations, FMDC officially secured a permanent location by taking over Rock Creek School's space. Studio buildout scheduled for August 2018 with opening in Fall 2018.
• Rock Creek After-SchoolcoreStrategic or Co-development Partner · 1 December 2017FMDC partnered with Rock Creek After-School, an after-school program in Superior, CO, to offer creative movement, hip hop, and kids yoga classes. This partnership allows FMDC to start teaching dance classes under their name before the studio opens. Rock Creek After-School won awards for Best Child and Best Day Camp, demonstrating quality programming.
• CrossFit CielocoreStrategic or Co-development Partner · 1 December 2017FMDC partnered with CrossFit Cielo (owned by DK and Bailey) in Superior, CO to offer adult yoga classes. The founders personally tried classes and found the owners welcoming, encouraging, and instructive. The partnership was described as a perfect fit, allowing FMDC to offer yoga instruction at their facility.
• Dance Studio Owners Association (DSOA)minorGTM or Marketing Partner · 1 December 2017FMDC utilized DSOA resources for marketing and studio ownership guidance. Clint Sanders and the DSOA team provided support during the early marketing phase for January classes. FMDC expressed gratitude for the marketing assistance.
• Great Play of SuperiorminorStrategic or Co-development Partner · 1 January 2017FMDC partners with Great Play of Superior to host summer dance camps starting June 19th, utilizing their facility for summer programming.

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Kim Robards Dance: Denver-based dance organization offering contemporary/modern dance classes and performances. Directly comparable to FMDC as a local Denver-area dance education and presenting entity.
• Tutu School: Multi-location children's dance education franchise focused on early childhood creative movement and ballet for young children. Directly comparable to FMDC's 18-months-and-up dance programming and family-oriented positioning.
• My Gym: Franchised children's fitness and development program offering age-tiered movement and motor-skill classes for infants through pre-teens. Comparable to FMDC in target segment (young families), structure (recurring classes), and category-adjacent positioning.
• Colorado Ballet Academy: The training arm of Colorado Ballet, offering ballet and other dance instruction across age groups in the Denver metro area. Directly comparable to FMDC as a dance education provider in the same local market and overlapping age segments.
• The Little Gym: Franchised children's enrichment center offering age-appropriate movement, dance, and motor-skill classes for toddlers through pre-teens. Comparable to FMDC as a parent-paying, age-banded, movement-based enrichment business.

Broad incumbents

• Alvin Ailey American Dance Theater / Ailey Extension: Premier NYC-based dance company offering community dance education through its Ailey Extension program. Comparable to FMDC as a dance-education provider, though at vastly larger scale and with a broader curriculum and brand.
• YogaSix: National yoga studio franchise offering group yoga classes for adults across multiple styles. Comparable to FMDC's adult yoga offering as a subscription-based yoga instruction business, though at a much larger scaled and brand-equity position.

Regional players

• CorePower Yoga: Denver-headquartered national yoga studio chain offering adult yoga classes. Comparable to FMDC's adult yoga offering in the same metro geography, though at much larger scale and broader reach.
• Central Pennsylvania Youth Ballet (CPYB): Renowned pre-professional ballet school serving youth dancers across a multi-state region. Comparable to FMDC's pre-teen/teen (12-18) advanced dance segment, though focused on a more intensive, residential-style training model.

Emerging players

• Goldfish Swim School: Franchised children's swim school offering year-round, age-banded instructional classes for young children. Comparable to FMDC as a recurring-class, parent-paying, age-segmented youth enrichment business with credentialed instructors and a dedicated facility.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/fearlessmotiondance
• Instagraminstagram.com/fearlessmotiondancecenter
• LinkedInlinkedin.com/company/fearless-motion-dance-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fearless Motion Dance Center