What Feed Me Light does

Feed Me Light is a privately held, London-based B2B animation and creative production studio founded in 2015 by Executive Creative Director Denis Bodart in collaboration with directing duo Marc and Denis Bouyer, originating from the 2015 Kiehl's 'A Husky Story' project. The studio delivers high-end animation across 2D, 3D, stop motion, live action, motion graphics, and hybrid formats for advertising, entertainment, sports and events, gaming, music videos, TV series, title sequences, AR/VR experiences, and short films. Its service mix is explicitly multi-disciplinary and includes character animation, visual effects, compositing, and creative-technology solutions, with offices in London (Shoreditch HQ), Riyadh, Auckland, and Santa Monica, supported by sister company Plume.tv (design-led) and international partner Elastic.tv (LA, festival-awarded). The business operates on a project-by-project, fee-for-service professional-services model with enterprise clients including FIFA, AFC Asian Cup, Netflix, Apple TV+, Riot Games, EA Games, Royal Enfield, HP, Taco Bell, Nestle, Chanel, Kiehl's, Meta, Kansas City Chiefs, Warner Bros, Barclays, and NHS Scotland, sourced through direct agency and brand engagement and creative collaborations. The company is founder/management-owned with no disclosed external investment, ~14 employees, and is self-described as award-winning, though the data does not enumerate specific awards or revenue figures.

Name

Feed Me Light

Legal name

Feed Me Light Ltd.

Website

https://feedmelight.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Feed Me Light is a London-headquartered, founder-led B2B animation and creative production studio delivering multi-format animation (2D, 3D, stop motion, hybrid, AR/VR) for global brands, entertainment, sports, and gaming clients through a project-based, fee-for-service model across four international offices.

Ownership category

akta.pro rank

Product category

Animation & Creative Production Services

NAICS

Independent Artists, Writers, and Performers (71151)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Graphics, Branding & Character Generation (CG) (MPAHAKAF)

akta.pro secondary industries

Video/IMAG & LED Wall Production (MPAGAKAD), Virtual Production & LED Volume Services (Stage Ops, ICVFX, Real-Time Camera/Tracking) (MPADAHAB)

Keywords

• Animation production services
• Creative production studio
• Motion graphics design
• Title sequence production
• Commercial animation

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Animation and Creative Production Services: Fee-for-service animation and creative production work for agencies, brands, and entertainment companies. Projects include commercials, title sequences, game cinematics, music videos, and branded content.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Feed Me Light is an award-winning animation and creative production studio that delivers high-end animation and experiences for the entertainment, sports, and events industries. The studio offers multi-disciplinary animation services spanning 2D, 3D, stop motion, live action, motion graphics, AR/VR experiences, and creative technology, producing commercials, title sequences, gaming cinematics, music videos, TV series content, and event activations for global brands and agencies.

Product overview

Feed Me Light is an award-winning animation and creative production studio that delivers high-end animation and experiences for the entertainment, sports, and events industries. The company operates as a unified creative studio offering multiple production disciplines including 2D animation, 3D animation, stop motion, motion graphics, AR&VR experiences, and live-action integration. Their service portfolio spans commercial advertising, title sequences, music videos, gaming cinematics, TV series, short films, and interactive experiences. The studio maintains strategic partnerships with sister company Plume (design-led creative) and production partner Elastic, enabling expanded capabilities across animation styles and production scale. Clients include major brands and entertainment companies such as Netflix, Apple TV+, Royal Enfield, FIFA, HP, Taco Bell, Chanel, and Riot Games.

Differentiator

Problem solved

Functional benefit

Products and services

• Animation Production Services High-end animation production delivering 2D, 3D, stop motion, and hybrid animation for entertainment, sports, and events industries.
• Title Sequences Custom title sequence design and production for TV series and films, including 3D animation and VFX integration for streaming platforms and broadcasters.
• Commercial Advertising Animated and live-action commercial production for brand advertising and social media campaigns targeting global brands and advertising agencies.
• Gaming Content Production Game cinematics, character animation, and visual assets production for video game companies and publishers.
• Music Video Production Animated and hybrid music video production combining 2D, 3D, and live-action elements for recording artists and labels.
• Short Film Production Original and commissioned animated short film production for festivals and digital platforms.
• Stop Motion Animation Stop motion animation production including puppet, object, and cutout techniques for brand and entertainment clients.
• TV Series Animation Animated content production for television series and streaming platforms such as Netflix and Apple TV+.
• AR & VR Experiences Augmented and virtual reality content creation for immersive brand experiences and interactive campaigns.
• Creative Technology Solutions Interactive and technology-driven creative solutions including custom digital experiences and installations for brands.
• Motion Graphics Motion graphics design and animation for broadcast, digital, and advertising applications.

Named customers22 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Plume.tvcoreStrategic or Co-development PartnerPlume is Feed Me Light's sister company - a design-led entity that through movement, design, art direction and technology delivers creative vision for brands. The two companies collaborate on projects, with Plume focusing on design and Feed Me Light on animation production.
• Elastic.tvcoreStrategic or Co-development PartnerElastic is Feed Me Light's international partner based in Los Angeles. Their work has earned accolades at film, TV, and advertising festivals including Cannes, Annecy, Academy Awards, Emmys, D&AD, SXSW, and others. The companies collaborate on larger projects across regions.
• The Amelia ProjectminorOthersFeed Me Light produced a charity animation for The Amelia Project, a UK-registered charity founded in 2014 by Fernando Pinho to help children needing medical transport get to treatment. Feed Me Light created the 'Please Take Me There' animation video pro bono.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BUCK: US-based design and animation studio producing commercials, brand content, gaming, AR/VR, and motion graphics — matches FML's multi-discipline ad/gaming/immersive scope and global client list.
• Blinkink: London-based animation studio producing commercials, music videos, title sequences and gaming content — closely aligned in service mix, client type, and city footprint to FML.
• Moving Picture Company (MPC): Global VFX and CG animation studio producing commercials, title sequences, gaming and brand content for major brands and entertainment companies — same service mix as FML but with a much larger bench.
• The Mill: Global creative and VFX studio delivering commercials, experiential, gaming, and design-led branded content for enterprise clients — overlapping with FML across advertising, experiential, and gaming.
• Psyop: Bicoastal animation and content studio producing commercials, music videos, gaming trailers, and brand films — directly comparable on creative scope and enterprise client roster.
• Framestore: London-headquartered VFX, CG and animation studio delivering commercials, episodic VFX, film, AR/VR and brand experiences for global brands and entertainment clients — directly comparable to FML's multi-discipline animation offering.
• Nexus Studios: London-based animation and design studio producing commercials, title sequences, music videos, gaming content, and short films with named directors — closely mirrors FML's boutique, director-led model.
• Golden Wolf: London-based animation studio focused on commercials, gaming content, music videos, and esports — highly comparable to FML on format mix and brand/gaming client crossover.
• UNIT Studios: London animation and motion design studio delivering commercials, broadcast design, gaming, and music videos — same boutique studio positioning and enterprise client set as FML.
• Elastic.tv: LA-based animation and VFX studio and FML's international partner; produces commercials, title sequences, and films with festival-recognized work (Cannes, Oscars, Emmys) — comparable in scope despite the collaboration relationship.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/feedmelight
• YouTubeyoutube.com/channel/UCMJSPISELTLz9gpM_9uKvUA
• Facebookfacebook.com/feedmelight
• LinkedInlinkedin.com/company/feedmelight
• Instagraminstagram.com/feedmelight

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feed Me Light