Alcantara Machado Feiras E Promoções

What Alcantara Machado Feiras E Promoções does

Alcantara Machado Feiras E Promoções is the legal entity behind FEICON, Brazil's largest trade show for the civil construction and architecture industry, positioned as the annual calendar-opener for the sector. The event is held at São Paulo Expo and brings together over 1,000 national and international exhibiting brands across eight segmented pavilions covering finishes, structures, installations, and exteriors, alongside 100,000+ professional visitors drawn from retailers, distributors, engineers, architects, and constructors. FEICON's operational layer is delivered through RX (Reed Exhibitions, a division of RELX), which contributes international exhibitor recruitment, event production infrastructure, and access to a global portfolio of 350+ events across 25 countries.

The core product is the live, multi-day trade show, supplemented by Feiconference (a strategic conference program with 60+ hours of expert-led content) and Feicon Blog (a content platform covering architecture, construction, and retail/distribution trends). The exhibitor ecosystem includes an Exhibitor Portal, Exhibitor Dashboard, Sacola Digital (digital bag for catalogs), Ativação Digital (engagement activations), and a Matchmaking recommendation program that generated over 300,000 leads in the FEICON 2026 edition. Strategic alliances with CBIC (hosting ENIC), ABRAMAT, Sincomavi, and Juntos Somos Mais embed FEICON inside the institutional structure of Brazilian construction, while the GRAU10-co-branded Selo Inovação Varejo award program creates an annual innovation-recognition franchise.

Revenue is generated primarily through exhibitor booth rental at the physical event, supplemented by Feiconference ticket sales, sponsorship packages, and the digital product suite sold to exhibitors. Visitor registration operates on a freemium model (free during early bird periods, paid thereafter). Reported growth signals include a 50% increase in exhibiting brands in 2023, 31% more exhibitors in 2024 (the largest edition in 10 years), and the launch of Feicon Rio as a satellite geographic edition. The entity reports a headcount of 5, consistent with its role as a focused brand/marketing vehicle within the broader RX Brasil operational structure.

Name

Alcantara Machado Feiras E Promoções

Website

https://feicon.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Alcantara Machado Feiras E Promoções operates FEICON, Brazil's largest annual construction and architecture trade show at São Paulo Expo, organized under RX (Reed Exhibitions/RELX) and serving 1,000+ exhibitor brands and 100,000+ construction-industry professionals.

Ownership category

akta.pro rank

Product category

Trade Show and Exhibition Services

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

Manufacturing, Industrial Equipment & Automation Shows Organizers (THAHABAF)

akta.pro secondary industries

Exhibitions, Trade Shows & Booth Management (HSACADAH), Pavilion & Country/Group Exhibit Build-Outs (THAHAHAD), Virtual Trade Shows & Expos (Digital Booths, Lead Capture) (MPAGAOAB)

Keywords

• Trade show management
• Construction industry events
• B2B exhibitions
• Conference organization
• Event matchmaking services

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Infrastructure, Personnel, Technology or R&D

Revenue model

1. Exhibitor Booth Rental: FEICON generates primary revenue through charging exhibitors for booth space at the trade show. Exhibitors pay for physical exhibition space, brand exposure, and access to over 100,000 professional visitors.
2. Conference and Sponsorship Revenue: Revenue generated from Feiconference conference tickets, sponsorships, and branded content opportunities within the event programming.
3. Digital Product Sales: Sale of digital products and services for exhibitors including digital activation tools and exhibitor dashboard access.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

FEICON is Brazil's largest trade show for the construction and architecture industry, organized by Alcantara Machado Feiras E Promoções under RX (Reed Exhibitions). The company sells booth space, sponsorships, conference tickets, and digital products (Sacola Digital, Ativação Digital, Exhibitor Dashboard) to exhibitors while providing free and paid access to over 100,000 industry professionals visiting the annual event held at São Paulo Expo.

Product overview

FEICON is organized by RX (Reed Exhibitions, a division of RELX) as Brazil's premier trade show for the construction and architecture industry, held annually at São Paulo Expo. The event serves as the sector's calendar opener, offering a full mix of products across finishes, structures, installations, and exteriors from over 1,000 national and international brands. The product portfolio centers on FEICON as the core live trade show, complemented by Feiconference (the strategic conference and content program), Feicon Blog (a content/news platform covering architecture, construction, and retail topics), and Matchmaking (a personalized recommendation tool for visitors). The exhibitor ecosystem includes the Exhibitor Portal, Exhibitor Dashboard, Sacola Digital, and Ativação Digital, providing digital tools for exhibitor management and visitor engagement. An additional visitor experience tool, Colleqt, delivers curated content to attendees.

Differentiator

Problem solved

Functional benefit

Products and services

• FEICON Trade Show

Quantifiable outcome

• 300,000+ leads generated for exhibitors
• +5 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and major.

• RX (Reed Exhibitions)coreOthers · 1 January 2024FEICON is organized and promoted by RX (formerly Reed Exhibitions), part of the RELX group. RX offers connection and business-building opportunities through a portfolio of 350+ events annually across 25 countries in 41 economic sectors. RX is committed to creating positive societal impacts and an inclusive work environment.
• GRAU10coreGTM or Marketing Partner · 1 January 2024GRAU10 partners with FEICON as sponsor for the Selo Inovação Varejo award, which recognizes innovative products and solutions in the construction retail sector through audience voting.
• São Paulo ExpocoreOthers · 1 January 2024São Paulo Expo is the venue hosting FEICON, located at Rod. dos Imigrantes Km 1.5, Água Funda, São Paulo.
• CBIC (Câmara Brasileira da Indústria da Construção)coreStrategic or Co-development Partner · 1 January 2023CBIC partners with FEICON to host the ENIC (Encontro Nacional da Indústria da Construção), featuring economic projections and strategic discussions for the construction sector. CBIC announced 98th and 100th editions of ENIC during FEICON 2024 and 2025.
• ABRAMAT (Associação Brasileira dos Fabricantes de Materiais de Construção)coreStrategic or Co-development Partner · 1 January 2023ABRAMAT holds conferences at FEICON discussing important topics for the construction materials industry, including tax reform impacts on the sector through 2033.
• Sincomavi (Sindicato do Comércio Varejista de Material de Construção)coreStrategic or Co-development Partner · 1 January 2023Sincomavi partners with FEICON for joint events and symposiums, including hosting Luiza Helena Trajano during FEICON events. Also organizes webinars on topics like AI in HR.
• Juntos Somos MaismajorStrategic or Co-development Partner · 1 January 2023Construction materials loyalty program that projects 50% increase in attendee services at FEICON 2023. Major brand presence with activations and customer engagement at the event.

Scale indicators6 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Batimat (RX/RELX): Batimat is a major European construction industry trade show organized by RX (the same parent company as FEICON). It is directly comparable in business model (trade show for construction professionals with digital add-ons) and audience (installers, distributors, specifiers).
• Feira da Construção / Construtec: Construtec at IFEMA Madrid is Spain's dedicated construction materials and solutions trade show. Comparable in scale, B2B audience, and category mix (structural materials, installations, finishes) to FEICON.
• BAU (Messe München): BAU is the world's leading trade fair for architecture, materials, and systems, held biennially in Munich. It is directly comparable to FEICON as a flagship construction and architecture trade show serving manufacturers, architects, planners, and builders with international exhibitor base and conference programming.
• Construmat (Fira de Barcelona): Construmat is one of Spain's most established construction trade fairs, covering materials, systems, and sustainability. Comparable to FEICON in targeting construction professionals across finishes, structures, and installations.
• The Big 5 (Dubai): The Big 5 is the largest construction industry event in the Middle East, attracting thousands of exhibitors and tens of thousands of visitors from the global building products supply chain. Directly comparable in scale, audience, and product-discovery value proposition.
• International Builders' Show (NAHB): IBS is the largest annual light construction trade show in the U.S., serving residential builders, remodelers, and product manufacturers. Directly comparable as a flagship construction industry trade show with high exhibitor ROI and education-led programming.
• Made Expo (Fiera Milano): Made Expo is Italy's leading construction and design trade show, held at Fiera Milano. Comparable as a multi-pavilion B2B construction trade show targeting architects, engineers, retailers, and distributors in a Southern European market.

Regional players

• Expo CIHAC (Mexico): Expo CIHAC is Latin America's principal construction industry trade show, held annually in Mexico City. Highly comparable to FEICON in audience (builders, architects, distributors) and category scope, but operating in a different Latin American geography.

Broad incumbents

• Canton Fair (China Import & Export Fair): Canton Fair is the largest trade fair in China and one of the largest globally, including building materials halls. It overlaps with FEICON's building products category but is broader (multi-industry), making it a broad incumbent rather than a direct specialist competitor.
• Light + Building (Messe Frankfurt): Light + Building is the world's leading trade fair for lighting and building services technology. While it overlaps with FEICON's installations category, it is broader in scope (lighting, electrical, HVAC) and serves as a larger incumbent in adjacent building-tech verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/alcantara-machado-feiras-e-promo%C3%A7%C3%B5es

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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