Feiraoo da Construção

What Feiraoo da Construção does

Feirão da Construção is a construction materials retailer headquartered in João Pessoa, Paraíba, Brazil, serving individual homeowners undertaking construction, renovation, or repair projects and small construction professionals in the Paraíba trade area. The company operates a single physical store in the Bessa neighborhood of João Pessoa and an online catalog at feiraodaconstrucao.com.br, supported by a stated headcount of 55 employees. Customers browse the catalog, add items to a quote list, and submit requests via WhatsApp or the website to receive personalized pricing from a sales associate; the store also accommodates walk-in retail during weekday and Saturday hours.

The core technology is a catalog-based e-commerce platform organized across 9 product departments (Casa/Limpeza/Utilidades, Pintura e Acessórios, Elétrica, Hidráulica, Ferramentas e EPI, Ferragens e Fixação, Louças/Metais/Acessórios, Material Básico e Estrutural, and Pisos e Revestimentos) integrated with WhatsApp as the primary sales communication channel. The assortment spans branded products from 50+ manufacturers — including Bosch, Tramontina, Irwin, Lorenzetti, Docol, Pointer, Cerbras, Cortag, Rejuntamix, Quartzolit, Vedacit, Eucatex, and Tekbond — covering basic structural materials (cement, aggregates, steel, mortar) through finishing fixtures (tiles, sanitary ware, faucets). There is no public pricing and no mobile app; order capture flows through quote-based, pay-as-you-go transactions.

The business model is quote-based retail: pricing is not published and is determined upon consultation with the sales team per request. Revenue is one-time transactional sales to consumers and small contractors via physical retail, WhatsApp-assisted quoting, and online catalog submissions. The store operates under the Rede Fácil retail brand umbrella, with marketing concentrated on Instagram (@redefacilfeirao), a VIP WhatsApp group, and a Google Business Profile that captures local reviews and SEO. No venture or private equity capital is indicated, and no revenue figure is disclosed.

Name

Feiraoo da Construção

Legal name

Feirão da Construção

Website

https://feiraodaconstrucao.com.br

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Feirão da Construção is a single-store construction materials retailer in João Pessoa, Paraíba, Brazil, serving individual homeowners and small contractors across 9 departments — from structural materials to tiles, plumbing, electrical, and tools — via an online catalog, WhatsApp-based quote sales, and walk-in retail.

Ownership category

akta.pro rank

Product category

Construction Materials Retail

NAICS

Building Material and Supplies Dealers (4441)

SIC

Retail-Misc General Merchandise Stores (5399), Retail-Department Stores (5311)

akta.pro primary industry

Multi-Category Generalist Catalog Department Store Retailers (CRAGAIAI)

Keywords

• Construction materials retail
• Building supplies store
• Hardware retail
• Home improvement products
• Construction tools and equipment

Headquarters

HQ city

João Pessoa

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Hardware Sales: Physical and catalog-based retail sales of construction materials, tools, and hardware to individual consumers and construction professionals. Customers request personalized quotes via WhatsApp or the website, with pricing determined based on the quote request.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Feirão da Construção operates a single-location physical retail store plus online catalog that sells construction materials, tools, hardware, plumbing, electrical, paint, flooring, sanitary fixtures, and basic structural supplies organized across 9 departments. Customers browse the catalog, build a quote list, and receive personalized pricing through WhatsApp-based sales assistance with named vendor support. The store also offers local delivery and in-person purchasing at its Bessa, João Pessoa storefront.

Product overview

Feiraoo da Construção is a physical retail construction materials store with an online catalog platform. The company operates as a multi-department building supplies retailer offering a comprehensive range of construction products organized into 9 main departments: Casa, Limpeza e Utilidades (Home and Cleaning), Pintura e Acessórios (Paint and Accessories), Elétrica (Electrical), Hidráulica (Hydraulic), Ferramentas e EPI (Tools and PPE), Ferragens e Fixação (Hardware and Fasteners), Louças, Metais e Acessórios (Sanitary Fixtures and Metals), Material Básico e Estrutural (Basic and Structural Materials), and Pisos e Revestimentos (Flooring and Tiles). The product portfolio includes branded items from over 50 manufacturers such as Pointer, Cerbras, Cortag, Lorenzetti, Bosch, Tramontina, Vedacit, Rejuntamix, Quartzolit, and Astra. Customers can browse the online catalog, create wishlists, and request quotes via WhatsApp.

Differentiator

Problem solved

Functional benefit

Products and services

• Casa, Limpeza e Utilidades (Home, Cleaning and Utilities)

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered minor and core.

• CortagminorOthersTool and accessory brand featured in the Pisos e Revestimentos (Flooring and Tiles) department, providing diamond discs and tile installation tools such as disc cutters, suction cups, and spacers.
• PointerminorOthersCeramic tile manufacturer brand supplying flooring products to the store, including various collections like Boulevard Street, Carrara Statuario, Clássico Branco, and others.
• CerbrasminorOthersCeramic tile manufacturer brand providing ceramic flooring products including Aurora, Eclipse Polida, and Ipanema collections.
• RejuntamixminorOthersMortar and grout brand supplying construction materials including AC-II and AC-III mortars, GessoMix, ContrapisoMix, Rejunte ExtraFlex, and LimpMix products.
• QuartzolitminorOthersWeber brand supplying premium construction materials including flexible grout, pool grout, and TecPlus Lastic products.
• VedacitminorOthersWaterproofing and sealant brand supplying products including Vedacit waterproofing solutions, Vedalit, Vedapren Parede, and Vedatop for moisture protection.
• EucatexminorOthersConstruction materials brand supplying products including Cimento Queimado (burned cement finish), Gesso & Drywall solutions, and Manta Líquida (liquid membrane) for waterproofing.
• LorenzettiminorOthersSanitary metals and shower manufacturer supplying bathroom products including taps, showerheads, Lorenzetti showers (Bella Ducha, Loren Shower, Relax Ultra), and water purifiers.
• DocolminorOthersPremium sanitary metals brand mentioned as a reference standard for finishing products, with Blukit providing compatible replacement parts.
• TekbondminorOthersAdhesive and sealant brand supplying construction products including expanding foam, sealants, felt pads, hooks (Onix, Quartzo, Topázio, Zafira lines), and adhesive tapes.
• BoschminorOthersPower tools brand supplying professional-grade tools including SDS Plus drill bits in various sizes, saw blades, and drill bit sets for concrete and metal applications.
• TramontinaminorOthersTool manufacturer brand available in the Ferramentas e EPI (Tools and PPE) department, known for hand tools and household items.
• IrwinminorOthersProfessional tool brand supplying measuring and marking tools including measuring tapes and carpenter pencils in the tools department.
• Rede FácilcoreOthersParent brand/network identity. The store operates under the 'Rede Fácil' brand umbrella alongside the Feirão da Construção retail brand, serving as a trusted local partner for construction and renovation materials.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• MadeiraMadeira: Brazilian online-first home improvement and construction marketplace. Comparable to Feirão as it competes for the same DIY/professional buyer with a digital catalog, but with pure-play e-commerce scale and instant pricing versus Feirão's quote-based model.

Broad incumbents

• Leroy Merlin Brazil: French-founded home improvement giant operating dozens of large-format stores across Brazil. Overlaps with Feirão in selling construction materials, tools, paint, plumbing, electrical, and flooring — but at much greater scale, with public pricing and a national supply chain. Customers explicitly benchmark Feirão against Leroy Merlin.
• Telhanorte: Brazilian home improvement and construction materials chain with a strong São Paulo footprint. Directly comparable to Feirão in product mix (materials, tools, paint, fixtures, flooring) and target audience (DIY consumers and small contractors), but operates a multi-store national model.
• Sodimac (Brasil): Chilean home improvement retailer operating in Brazil under the Sodimac and Constructor brands. Sells a comprehensive range of construction materials, tools, and home improvement products with national footprint — directly comparable category to Feirão's nine departments.
• C&C Casa e Construção: One of Brazil's largest construction materials retail chains, with stores concentrated in São Paulo and Southeast Brazil but expanding nationally. Sells the same broad assortment of construction, renovation, tools, and finishing products that Feirão carries, but at multi-store scale with significant procurement leverage.

Direct peers

• Balaroti: Brazilian construction materials retailer with stores across Paraná, Santa Catarina, and São Paulo. Closely comparable to Feirão in single-trade-area, multi-department format serving both DIY consumers and small contractors; one of the few large-format independents in the segment.
• Dicico: Brazilian construction materials and home improvement retailer originally concentrated in São Paulo and now expanding nationally. Closely comparable to Feirão in assortment breadth, professional/DIY customer mix, and physical-plus-digital retail model.
• Cassol Centerlar: Regional construction materials and home improvement chain based in Santa Catarina with expanding presence across southern Brazil. Comparable to Feirão in format, assortment (construction, finishing, tools, fixtures), and customer base of small contractors and homeowners.

Regional players

• Tupan Materiais de Construção: Construction materials retail chain with a strong presence in Paraná and neighboring states. Comparable to Feirão as a multi-department hardware/building materials retailer serving both professional and consumer segments, but operating in a different Brazilian region.
• Lojas Maia: Northeast Brazilian home improvement and construction materials chain with stores across multiple Northeast states. Directly comparable to Feirão's format and customer base, with the advantage of multi-location scale in the same macro-region where Feirão operates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/redefacilfeirao
• LinkedInlinkedin.com/company/feirao-da-construcao

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feiraoo da Construção