Feltet.dk
Feltet.dk is a Danish-language digital cycling media platform serving Danish cycling enthusiasts with news, live coverage, podcasts, video, statistics, and subscription tiers, operating as a wholly-owned subsidiary of JP/Politikens Hus A/S.
- Company typePrivate
- Founded2017
- HeadquartersCopenhagen, Denmark
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Feltet.dk does
Feltet.dk is a Danish-language digital cycling media platform serving Danish cycling enthusiasts with comprehensive coverage of professional road cycling, including Tour de France, Giro d'Italia, and other major races. It is operated by Feltet/Medieselskabet af 2017 A/S, a wholly-owned subsidiary of JP/Politikens Hus A/S — Denmark's largest media conglomerate — and runs out of a Copenhagen headquarters at Rådhuspladsen 37 with a staff of approximately 17. The platform's core products include daily news articles, live race coverage, short-form video clips (Feltet Klip), a comprehensive cycling statistics database (Stats/RDB covering results, teams, riders, and UCI rankings), two podcasts (Riis i Feltet with Bjarne Riis and Debat i Feltet), a daily Tour de France crossword (Krydsord), and a print Tour de France magazine sold during the race window.
The underlying technology is a digital news media platform with integrated video hosting, podcast distribution infrastructure, and a user authentication system tied into JP/Politikens Hus's unified Auth0 login (login.jppol.dk), enabling cross-platform identity across the parent group's media properties. Distribution combines the owned domestic .dk website, global podcast reach via Spotify and OMNY, and physical retail for the seasonal print magazine.
Feltet.dk monetizes through four streams: recurring subscriptions via Feltet+ (premium tier) and Feltet Essentielt (basic tier without personalized marketing), display advertising, one-time sales of the seasonal Tour de France print magazine, and affiliate referrals (betting bonus links). The go-to-market is sales-led and direct-to-consumer, targeting a single primary persona — Danish cycling fans — with the segmented, niche positioning that justifies a paid subscription rather than ad-only monetization. Pricing tiers are not publicly disclosed and billing is monthly via card or supported payment solutions with automatic renewal.
Feltet.dk firmographics
Firmographics- Name
- Feltet.dk
- Legal name
- Feltet/Medieselskabet af 2017 A/S
- Website
- https://feltet.dk
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Feltet.dk is a Danish-language digital cycling media platform serving Danish cycling enthusiasts with news, live coverage, podcasts, video, statistics, and subscription tiers, operating as a wholly-owned subsidiary of JP/Politikens Hus A/S.
- Ownership category
- akta.pro rank
Feltet.dk industry classification
Industry- Product category
- Sports News Media
- akta.pro primary industry
- Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC)
Keywords
Where Feltet.dk is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Feltet.dk business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Feltet+ Subscription: Premium subscription service offering exclusive access to news articles, videos, live content, and community features for cycling enthusiasts.
- Feltet Essentielt Subscription: Digital content access without personalized marketing, providing basic subscription access to feltet.dk content.
- Physical Magazine Sales: Tour de France magazine sold in physical form with daily crossword puzzles during Tour de France.
- Advertising Revenue: Display advertising and marketing services through the advertising department.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Feltet+ Premium Subscription |
| Subscription | Monthly | Feltet Essentielt Basic Subscription |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Feltet.dk product offering
Product offeringCore offering
Feltet.dk is a Danish-language digital cycling media outlet that publishes daily news, live race coverage, video clips, and comprehensive race statistics about professional road cycling, including Tour de France and Giro d'Italia. It monetizes primarily through recurring paid subscriptions (Feltet+ premium and Feltet Essentielt tiers) and supplements revenue with display advertising and a seasonal physical Tour de France magazine. Editorial content includes two flagship podcasts featuring Bjarne Riis and panel discussions, plus a Tour de France-themed crossword puzzle.
Product overview
Feltet.dk is a Danish cycling news and media platform offering a tiered subscription model with Feltet+ premium membership. The core product includes daily news coverage, live race updates, and video content (Feltet Klip). The platform features two flagship podcasts: 'Riis i Feltet' for daily race analysis with Bjarne Riis, and 'Debat i Feltet' for panel discussions. Additional offerings include Tour de France-themed crossword puzzles and comprehensive cycling statistics (RDB). The site is part of Medieselskabet af 2017 A/S, ultimately owned by JP/Politikens Hus A/S.
Differentiator
Problem solved
Functional benefit
Brands
- Feltet+: Premium subscription service offering exclusive content, ad-free experience, and additional cycling coverage.
- Feltet Essentielt
- Riis i Feltet
- Debat i Feltet
Products and services
- Feltet+ Premium subscription service providing Danish-speaking cycling enthusiasts with exclusive access to in-depth articles, video clips, live coverage, and member-only features on feltet.dk.
- Feltet Essentielt Basic subscription service offering Danish-speaking readers digital access to feltet.dk content without personalized marketing.
- Riis i Feltet (Podcast) Daily cycling podcast featuring former Tour de France winner Bjarne Riis and Adam Møller Gomaa, providing race analysis and commentary on Tour de France and Giro d'Italia.
- Debat i Feltet (Podcast) Panel discussion podcast covering cycling topics including Tour de France previews, team strategies, and rider performance debates.
- Tour de France Krydsord Daily Tour de France-themed crossword puzzle with three quiz questions per puzzle, published during the race for Feltet+ subscribers online and in the printed magazine.
- Tour de France Magazine Physical print magazine sold during the Tour de France period, featuring daily crossword puzzles and cycling content for Danish fans on-site.
Companies that use Feltet.dk
Customer profileSegments1 record
Ideal customer profiles1 record
Feltet.dk technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feltet.dk partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Feltet.dk competitors and assessment
Company assessmentDirect peers
- Global Cycling Network (GCN): PlaySports Network-owned cycling video and podcast platform. Directly comparable to Feltet.dk's video (Feltet Klip) and podcast (Riis i Feltet) offerings, though focused on English-language global audiences with YouTube-first distribution.
- VeloNews: US-focused cycling news platform. Comparable as a niche cycling news outlet covering professional road racing, race results, and analysis, with subscription and advertising revenue mix similar to Feltet.dk.
- Cyclingnews: English-language cycling news platform owned by Future plc. Comparable to Feltet.dk as a dedicated cycling news media brand, but operates at much larger international scale with broader content and sponsor footprint.
- Cycling Weekly: Long-running UK cycling news and reviews publication (Future plc). Comparable to Feltet.dk as a vertical cycling media brand monetising via subscriptions, advertising, and ancillary commerce, though print-rooted and English-language.
- Peloton Magazine: Cycling lifestyle and racing magazine with digital presence. Comparable to Feltet.dk in combining editorial coverage of professional cycling with a subscription model, though it emphasises print and lifestyle content alongside race reporting.
Others
- Politiken: Danish broadsheet newspaper and flagship brand of JP/Politikens Hus (Feltet.dk's parent). Comparable as a sister property under the same media group, sharing authentication and infrastructure with Feltet.dk.
Regional players
- WielerFlits: Dutch-language cycling news platform. Comparable to Feltet.dk as a national-language vertical cycling media brand with subscription and advertising revenue, though serving the Netherlands rather than Denmark.
Broad incumbents
- Ekstra Bladet: Danish tabloid newspaper and digital sports outlet, part of JP/Politikens Hus (Feltet.dk's parent). Comparable as a sibling Danish sports media property competing for the same Danish sports advertising and reader budgets, though broader in scope beyond cycling.
- TV 2 Sporten: Danish broadcast sports media outlet offering free Tour de France and major cycling event coverage. Comparable as a primary free alternative to Feltet+'s paid cycling coverage in the Danish market.
- BT (Berlingske Tidende): Major Danish tabloid with a strong sports section. Comparable as a broader Danish sports media competitor that covers cycling within a wider sports/news portfolio, competing for both reader attention and sports advertising.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Feltet.dk social profiles
Digital presenceFeltet.dk financial estimates
Financial estimateRevenue estimate
Valuation estimate
Feltet.dk leadership team
Management profileNumber of profiles
Profiles1 record
Feltet.dk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Feltet.dk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Feltet.dk
What does Feltet.dk do?
Feltet.dk is a Danish-language digital cycling media outlet that publishes daily news, live race coverage, video clips, and comprehensive race statistics about professional road cycling, including Tour de France and Giro d'Italia. It monetizes primarily through recurring paid subscriptions (Feltet+ premium and Feltet Essentielt tiers) and supplements revenue with display advertising and a seasonal physical Tour de France magazine. Editorial content includes two flagship podcasts featuring Bjarne Riis and panel discussions, plus a Tour de France-themed crossword puzzle.
Is Feltet.dk a public or private company?
Feltet.dk is a private company. It is classified as corporate owned and is currently operating.
When was Feltet.dk founded?
Feltet.dk was founded in 2017. It employs 11 to 50 people.
Where is Feltet.dk based?
Feltet.dk is headquartered in Copenhagen, Denmark, in the Europe region.
How does Feltet.dk make money?
Four revenue lines are on record. Feltet+ Subscription is the primary driver. The others are feltet Essentielt Subscription, physical Magazine Sales and advertising Revenue.
Who are Feltet.dk's main competitors?
Direct peers on record are Global Cycling Network (GCN), VeloNews, Cyclingnews, Cycling Weekly and Peloton Magazine. Politiken is listed as an others. WielerFlits is listed as a regional player. Broad incumbents are Ekstra Bladet, TV 2 Sporten and BT (Berlingske Tidende).
Does Feltet.dk have an API?
No public API is recorded for Feltet.dk.
What industry is Feltet.dk in?
Feltet.dk's product category is Sports News Media. Its primary akta.pro industry code is MPAKAIAC, Cycling Events (Road Races, Gran Fondos, Sportives).