FEMBA

What FEMBA does

FEMBA is a privately held Brazilian B2B distribution company headquartered at Av. João Paulo I, 228 in the Freguesia do Ó neighborhood of São Paulo. Founded in April 1994, the company supplies consumable products — disposables, cleaning supplies, hygiene products, personal protective equipment (PPE), office supplies, school supplies, food service items, sanitizers, and household goods — to restaurants, hospitals, clinics, schools, daycares, offices, condominiums, hotels, supermarkets, banks, and industrial cleaning companies across São Paulo. The catalog spans 12 main product categories with over 2,500 items stocked in-store and more than 20,000 SKUs accessible via quote. Brand partnerships include BIC, Faber-Castell, Embalixo, Super Candida, Veja, and Ypê.

The company operates a multi-channel distribution model combining a physical storefront, an e-commerce website with quote-request functionality, WhatsApp-based sales at (11) 3931-3180, and a televendas (phone sales) team at (11) 2925-3180. Pricing is not publicly listed; customers request quotations through any of the channels. For orders above R$200 confirmed by noon, FEMBA offers 24-hour delivery with free shipping in São Paulo's North, West, and Central zones. Marketing and customer engagement rely on the e-commerce site, social media presence on Facebook and Instagram, and email newsletters.

FEMBA generates revenue through one-time product sales on a pay-as-you-go billing basis. The business is bootstrapped with no disclosed parent company, institutional investors, or venture funding, and operates exclusively within São Paulo city. No financial metrics, headcount, ownership structure, or management team details are publicly available in the input data.

Name

FEMBA

Legal name

FEMBA

Website

https://femba.com.br

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

FEMBA is a São Paulo-based B2B distributor, founded in 1994, supplying over 20,000 SKUs of cleaning, hygiene, disposable, office, and food-service consumables to restaurants, hospitals, schools, offices, and condominiums via a physical store, e-commerce site, WhatsApp, and televendas.

Ownership category

akta.pro rank

Product category

Industrial and Institutional Supplies Distribution

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Custodial Supplies, Inventory & Equipment Management (EDALALAJ)

Keywords

• B2B consumables distribution
• Cleaning supplies wholesale
• Food service disposables
• Hygiene products distributor
• Office and school supplies

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Distribution and Sales: FEMBA generates revenue through the sale and distribution of consumable products including disposables, cleaning supplies, hygiene products, office supplies, school supplies, PPE equipment, and food service items. The business operates on a B2B model targeting restaurants, hospitals, schools, offices, condominiums, and other institutions. Sales are made through e-commerce, televendas, WhatsApp, and physical store purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

FEMBA is a B2B distributor of consumable supplies based in São Paulo, Brazil, selling cleaning, hygiene, disposable, food-service, office, school, and personal protective equipment products to restaurants, hospitals, schools, offices, condominiums, hotels, supermarkets, and cleaning companies. The company operates a physical store, an e-commerce website with quote-request functionality, and phone/WhatsApp sales channels, fulfilling orders with same-day/24-hour delivery in select São Paulo zones.

Product overview

FEMBA is a Brazilian distribution company based in São Paulo that supplies various products to businesses including restaurants, hospitals, schools, offices, and condominiums. The company operates both a physical store and an e-commerce platform, offering more than 2,000 products across 12 main categories including kitchen and dining supplies, disposable items, personal protective equipment (EPIs), school supplies, office supplies, party supplies, food service products, hygiene products, cleaning supplies, professional cleaning equipment, sanitizers, and household items. FEMBA distributes products from brands such as BIC, Faber Castell, EMBALIXO, Super Cândida, Veja, and Ypê, and provides same-day delivery service (up to 24 hours) for orders in São Paulo's North, West, and Central zones.

Differentiator

Problem solved

Functional benefit

Products and services

• Copa e Cozinha (Kitchen & Dining)

Named customers9 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor.

• BICminorOthersBIC is a brand partner whose products (lighters, writing instruments) are sold through FEMBA's distribution network to B2B customers.
• EmbalixominorOthersEmbalixo is a brand partner specializing in trash bags and packaging whose products are distributed through FEMBA.
• Faber-CastellminorOthersFaber-Castell is a brand partner for stationery and writing products distributed through FEMBA to B2B customers.
• Super CandidaminorOthersSuper Candida is a cleaning products brand whose sanitization and cleaning products are distributed through FEMBA.
• VejaminorOthersVeja is a cleaning products brand partner distributed through FEMBA's network.
• YpêminorOthersYpê is a brand partner for cleaning and hygiene products distributed through FEMBA.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Higiclear: Regional Brazilian distributor of professional cleaning and hygiene supplies serving institutional clients — closely comparable customer base and product mix to FEMBA's Limpeza and Higiene categories.
• Martins: One of Brazil's largest B2B wholesalers, distributing food, hygiene, cleaning, and consumable products across multiple institutional verticals — directly analogous to FEMBA's assortment and customer mix, but at significantly greater scale.
• Disal: Brazilian distributor specializing in hygiene, cleaning, and professional sanitation products — competes head-on with FEMBA's Linha Profissional and Higiene categories for institutional and cleaning-company buyers.
• Tenda Atacado: Brazilian cash-and-carry wholesaler serving small businesses and food service operators with consumables, disposables, and cleaning products — overlaps with FEMBA's SMB restaurant and institutional focus.
• Bompack Embalagens: Brazilian B2B distributor of food service packaging and disposable products — directly comparable to FEMBA's Descartáveis and Food Service categories serving restaurants and institutional customers.

Broad incumbents

• Limppano: Established Brazilian brand in cleaning and hygiene products with its own distribution reach — adjacent competitor and potential direct-supplier relationship for FEMBA's cleaning category.
• Assaí Atacadista: Major Brazilian wholesale club serving SMB food service and retail buyers with broad consumables assortment — overlapping customers and categories with FEMBA but operating at significantly larger scale across many regions.
• Atacadão: Large Brazilian cash-and-carry chain carrying disposables, cleaning, and food service products — competes for the same SMB and small-institutional customer base as FEMBA across a national footprint.

Others

• Total Química: Brazilian manufacturer of cleaning, sanitization, and hygiene products — competes as a vertically integrated alternative to FEMBA's distribution model and is a potential supplier partner.
• Spartan do Brasil: Manufacturer of professional cleaning and sanitization products distributed through B2B channels — a supplier-side counterpart and adjacent competitor to FEMBA's professional cleaning category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/freguesia-comercio-de-embalagens-ltda

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FEMBA