Fergs Sports Bar and Grill

What Fergs Sports Bar and Grill does

Ferg's Sports Bar & Grill is a privately-held sports bar and entertainment venue founded in 1992 and headquartered at 1320 Central Avenue in St. Petersburg, Florida, directly across from Tropicana Field. The business operates on a single physical site spanning nearly two city blocks and includes 90+ TVs for sports viewing, a multi-tier food and beverage operation (Main, Express, Game Day, and Party menus), and 11 distinct sub-venues including Ferg's Dog Park & Grill (pet-friendly outdoor space), Ferg's Clubhouse (private event venue with DJ booth), and St. Pete Axe & Ale (axe-throwing entertainment). The venue functions as a community hub, hosting weekly recurring events such as Trivia Night, Open Jam Mic, and Dink & Disco, supplemented by ticketed programming via Ticketweb (Ferg's Pavilion) and a pickleball live-feed integration.

The company's revenue model is predominantly transactional and consumer-facing, with streams from on-premise food and beverage sales, private event rentals, branded merchandise (via BarTop Tees / bartoptees.com), and off-premise delivery and pickup orders routed through DoorDash and Union. There is no proprietary technology platform; the "tech stack" consists of standard third-party integrations for delivery (DoorDash), POS and pickup (Union), gift cards (Yiftee), ticketing (Ticketweb), calendars (Google/Outlook), and merchandise e-commerce (BarTop Tees). Customer segments include sports fans, event organizers, dog owners, and corporate / group clients.

Ferg's is independently owned with no parent company, no disclosed institutional investors, and no funding rounds on record. The company employs 49 people, has no public ticker, and reports no acquisitions, mergers, or leadership changes. It has been recognized as the #1 Local Sports Bar by USA Today and has received multiple regional press awards (TBT Best of the Best 2020, Tampa Bay Times Best of the Bay 2019). There is no AI/ML capability disclosed, and the business has not expanded beyond its single St. Petersburg location.

Name

Fergs Sports Bar and Grill

Legal name

Ferg's Sports Bar & Grill

Website

https://fergssportsbar.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Ferg's Sports Bar & Grill is a privately-held, single-location sports bar and entertainment venue in St. Petersburg, Florida, operating since 1992. It serves sports fans, event organizers, and corporate groups across nearly two city blocks with 90+ TVs, 11 sub-venues, and multiple food and event offerings.

Ownership category

akta.pro rank

Product category

Sports Bar & Restaurant

NAICS

Drinking Places (Alcoholic Beverages) (722410), Other Spectator Sports (711219)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Bars (CRANACAC)

akta.pro secondary industries

Neighborhood & Sports Bars (THAFAEAA), Combat Sports Venues (Arenas, Halls) (MPAKAEAK)

Keywords

• Sports bar dining
• Live entertainment venue
• Private event hosting
• Food and beverage
• Axe throwing entertainment

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Food and Beverage Sales: Primary revenue stream from menu items including wings, sandwiches, salads, and bar drinks sold to dine-in customers
2. Private Event Rentals: Revenue from booking private event spaces including Clubhouse, private rooms, and outdoor venues for birthdays, corporate events, and celebrations
3. Merchandise Sales: Sales of branded merchandise including t-shirts, hats, and apparel throughbartoptees.com and on-site gift shop
4. Delivery and Pickup Orders: Revenue from online ordering through DoorDash delivery and pickup services

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Ferg's Sports Bar and Grill operates a multi-venue sports bar and entertainment complex in St. Petersburg, Florida, spanning nearly two city blocks across from Tropicana Field. The core offering combines food and beverage service with 90+ TVs for sports viewing, 11 unique private event spaces, an axe-throwing venue, a pet-friendly outdoor dog park, and recurring entertainment programming including trivia nights, live music, and comedy.

Product overview

Ferg's Sports Bar & Grill operates as a unified hospitality brand offering a main sports bar restaurant combined with multiple distinct entertainment venues and dining experiences. The core product is the main sports bar spanning nearly two city blocks with 90+ TVs for sports viewing. Supporting venues include Ferg's Dog Park & Grill (outdoor pet-friendly space), Ferg's Clubhouse (private event space with DJ booth), and St. Pete Axe & Ale (axe-throwing entertainment). The food and beverage offering consists of multiple specialized menus: a Main Menu for everyday dining, an Express Menu for quick service during rushes, a Game Day Menu with sports-viewing specials, and a Party Menu for private events. The brand is complemented by merchandise sales through BarTop Tees.

Differentiator

Problem solved

Functional benefit

Brands

• Ferg's Dog Park & Grill: Dog-friendly outdoor space where customers can bring their dogs, grab a drink, and relax while their pets play
• Ferg's Clubhouse
• St. Pete Axe & Ale

Products and services

• Ferg's Sports Bar Main sports bar and restaurant spanning nearly two city blocks across from Tropicana Field, offering food, drinks, and sports viewing with 90+ TVs.
• Ferg's Dog Park & Grill Outdoor dog park and grill area where customers can enjoy drinks and food while their dogs play, serving St. Pete's dog lovers.
• Ferg's Clubhouse Private event venue with a private bar, built-in DJ booth, and hosted events like disco bingo, comedy nights, and watch parties.
• St. Pete Axe & Ale The Bay's only axe-throwing venue offering food and drinks, suitable for parties, team building, or a fun night out.
• Private Event Hosting Bookable private event spaces across 11 unique venues for birthdays, corporate events, celebrations, and team-building activities, with catering packages.
• Ferg's Branded Merchandise Branded apparel and merchandise including t-shirts, hats, and related items sold through the bartoptees.com online store.
• Food and Beverage Service Full-service food and beverage offering featuring wings, sandwiches, salads, appetizers, entrees, beer, cocktails, and game-day specials across main, express, game day, and party menus.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

One partnership is on record.

• DoorDashminorChannel Partner/ Reseller/ DistributorThird-party delivery partnership enabling food delivery to customers in the St. Petersburg area through the DoorDash platform.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Splitsville: Florida-based entertainment venue combining bowling, dining, and bars — directly comparable on the entertainment-plus-food-and-drink hybrid concept and Florida geographic footprint.
• Twin Peaks Restaurant: National sports lodge chain built around extensive TV coverage, mountain-lodge theming, and a wings/casual American menu — directly comparable on sports-viewing-centric concept, event programming, and casual bar-and-grill model.
• Yard House: Upscale casual sports bar chain with 100+ TVs, large draft beer selection, and American menu — comparable on multi-screen sports viewing, event-day positioning, and broad bar-and-grill concept, with a larger footprint per unit.
• Beef O'Brady's: Florida-originated sports pub chain with neighborhood community-bar positioning, family-friendly menu, and televised sports as the core draw — comparable on customer base, geography, and casual sports-bar model.
• Gator's Dockside: Florida-based sports bar chain offering casual American fare, multiple TVs, and a strong local-community following — directly comparable on Florida geographic focus, sports-centric format, and casual dining-plus-drinks mix.
• World of Beer: Beer-focused tavern chain combining 500+ beer selections with sports viewing and casual food — comparable on sports-driven foot traffic, bar-centric entertainment, and Florida market presence.
• Miller's Ale House: Florida-born casual dining and sports bar chain with a similar neighborhood-sports-bar positioning, wide TV coverage for sports, and a wings/casual American menu — directly comparable on concept, customer, and geographic origin.

Broad incumbents

• Dave & Buster's: National eat-and-play entertainment chain combining arcade/amusement gaming with full bar and restaurant service — comparable on the multi-venue entertainment-plus-food concept, though operating at materially larger unit scale.
• Hooters: Long-standing national sports bar chain with televised sports, wings/American menu, and a defined Florida presence — overlaps on sports-bar customer base and concept, though differentiated by its broader hospitality positioning.
• Buffalo Wild Wings: Largest U.S. sports-bar chain with a wings-centric menu and wall-to-wall TV sports viewing — a broader incumbent competing for the same sports-fan customer segment with materially greater marketing scale and national brand spend.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCwJbkILiNtFRQ3P49pKP3aA
• Facebookfacebook.com/FergsSportsBar
• Instagraminstagram.com/fergsstpete
• LinkedInlinkedin.com/company/fergs-sports-bar-and-grill

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fergs Sports Bar and Grill