La Ferme du Mohair
La Ferme du Mohair is a French family-run Angora goat farm and direct-to-consumer mohair textile brand, founded in 1987 in Mazères, Pyrénées, selling knitwear, socks, and home textiles online and by catalog to consumers in France and 30+ countries.
- Company typePrivate
- Founded1987
- HeadquartersMazères, France
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What La Ferme du Mohair does
La Ferme du Mohair is a family-run French agricultural and textile enterprise headquartered in Mazères, in the Pyrénées, operating an Angora goat breeding estate of approximately 35 hectares that the company describes as the largest of its kind in France. Founded in 1987 and organized as a SAS (Société par Actions Simplifiée) with €300,000 of share capital and registered under RCS 418 113 478 (FOIX), the company produces mohair fiber that is sent to Italy for spinning and dyeing and to Portugal for knitting before being returned for finishing and sale.
The company's commercial activity is entirely direct-to-consumer, executed through three parallel channels: its own e-commerce site ferme-mohair.com, a printed catalog, and a telephone order line. The catalog spans knitwear (sweaters, cardigans, scarves, hats, gloves), socks, and home textiles (throws, plaids, blankets), with unit prices ranging from approximately €11 to €600 per item, and has been extended with a textile care line (the CLEAN maintenance kit). Nicolas Roux is listed as Directeur de la publication.
The business model is asset-light on the manufacturing side and asset-heavier upstream: the company owns the herd and land, while spinning/dyeing and knitting are outsourced to established Italian and Portuguese partners. Revenue is captured entirely from end consumers; orders are processed via Lyra Collect/Payzen, Alma (3-installment) and PayPal (4-installment) payments, and fulfilled internationally through Colissimo to over 30 countries. The company also operates a customer loyalty program to support repeat purchases.
La Ferme du Mohair firmographics
Firmographics- Name
- La Ferme du Mohair
- Legal name
- La Ferme du Mohair développement durable (SAS)
- Website
- https://ferme-mohair.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- La Ferme du Mohair is a French family-run Angora goat farm and direct-to-consumer mohair textile brand, founded in 1987 in Mazères, Pyrénées, selling knitwear, socks, and home textiles online and by catalog to consumers in France and 30+ countries.
- Ownership category
- akta.pro rank
La Ferme du Mohair industry classification
Industry- Product category
- Premium Natural Fiber Apparel and Home Textiles
- NAICS
- Sheep and Goat Farming (1124), Goat Farming (11242), Goat Farming (112420)
- SIC
- Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro industry
- Organic/Regenerative Sheep & Goat ProductionWool & Fiber Production (Shearing, Sorting, On-Farm Grading)
Keywords
Where La Ferme du Mohair is headquartered
LocationHeadquarters
- HQ city
- Mazères
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
La Ferme du Mohair business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: One-time product sales of mohair and other natural fiber textiles including socks, sweaters, cardigans, accessories, plaids, blankets, and home linens. Revenue generated through direct e-commerce sales, catalog orders, and phone orders. No subscription model - single purchases only.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with promotional discounts and loyalty rewards |
| Transaction based/ take rate | Pay-as-you-go | Loyalty Program Redemption |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
La Ferme du Mohair product offering
Product offeringCore offering
La Ferme du Mohair breeds Angora goats on its own farm in the Ariège Pyrenees and transforms the resulting mohair fiber into finished natural fiber clothing and home textiles, sold under its own brand via direct-to-consumer e-commerce, phone ordering, and catalog. Its catalog spans women's and men's mohair knitwear (sweaters, cardigans, gilets, ponchos), socks and hosiery, indoor slippers, accessories (stoles, scarves, snoods, beanies), and mohair home textiles (plaids, blankets, covers), complemented by a laundry care kit and a points-based loyalty program.
Product overview
La Ferme du Mohair is a French e-commerce company specializing in luxury wool and mohair clothing and home textiles. Founded in 1987 and operated by SAS La Ferme du Mohair développement durable, the company produces mohair from its own goat farm in the Ariège Pyrenees region. The product portfolio is organized around mohair and silk blend sweaters and cardigans for women (including MANILLE, ANAEL, CAMERON, ALIZEE, CALINA, CHERYL, ASTRID, VALENTINE, PAOLA), mohair gilets and accessories (ELSA, LUCIA, GABRIELLE, NANOLA, LEONCE), pure mohair accessories (CELESTE scarves/stoles, MANON scarves, MICHKA snoods, NINA beanies), and home textiles including mohair throws and blankets (PLAID, CIRRUS, CV, SYRACUSE, GIVRE). The core mohair socks and hosiery line includes CHM comfort socks, CSE health+ socks without elastic, MBSE health+ knee-highs, and SOCH ankle socks. The company supplements its clothing offerings with care products (CLEAN laundry care kit) and services including a loyalty program, free shipping over €75, and installment payment options. Materials used include mohair from their own Angora goats, combined with silk, kid goat mohair, mérinos, alpaca, yak, cashmere, cotton, and linen sourced from partner European mills.
Differentiator
Problem solved
Functional benefit
Products and services
- Women's Mohair and Silk Sweaters A line of women's sweaters made from French mohair blended with silk (and variants in pure mohair or kid mohair), available in sleeveless, polo-neck, short-sleeve, high-neck, round-neck, jacquard, and turtleneck styles (including MANILLE, ANAEL, ALIZEE, CALINA, CHERYL, ASTRID, VALENTINE, LYLOU). Designed for individual women seeking premium natural fiber layering and transitional-season knitwear.
- Women's Mohair Cardigans and Gilets A range of women's mohair and silk cardigans and gilets, including CAMERON (mohair and silk cardigan, also available as a gilet), CELINE (kid mohair cardigan), GABRIELLE (cable-stitch mohair and silk gilet), ELSA (mohair and silk gilet), LUCIA (kid mohair gilet), and NANOLA (kid mohair gilet). Targeted at individual women seeking premium natural fiber layering pieces.
- Women's Mohair Ponchos Women's ponchos in kid mohair (NATACHA, with optional mock neck) and 100% mohair (VOLUPTUEUX), offered as premium natural fiber outerwear/cover-ups for individual women.
- Women's Mohair Accessories (Stoles, Scarves, Snoods, Beanies) A range of women's accessories in 100% French mohair or mohair and silk blends, including CELESTE stoles and large scarves, Etoile stoles, MANON fringed scarves, MICHKA snoods/cowls, NINA beanies, and MAYA mohair and silk scarves. Designed as natural fiber accessories for individual women.
- Men's Mohair Gilets Men's gilets/vests in mohair and silk (LEONCE), part of the men's knitwear line targeted at individual men seeking premium natural fiber layering pieces.
- Mohair Socks and Hosiery (Unisex) A core mohair hosiery line including CHM high-comfort unisex mohair socks (the most reviewed product on the site with 404 reviews), CSE Health+ unisex mohair socks without elastic, MBSE Health+ unisex knee-high mohair socks without elastic, and SOCH unisex ankle socks in kid mohair. Aimed at individual consumers seeking warm, comfortable natural fiber socks, including Health+ variants for improved circulation.
- Indoor Mohair Slippers Indoor slippers for men made from mohair and alpaca (PACH), part of the men's slippers and charentaises range targeted at individual consumers seeking natural fiber loungewear.
- Mohair Throws and Blankets (Home Textiles) A home textiles line of 100% mohair throws and blankets, including PLAID (warm throw in ocre and green), CIRRUS (innovative 100% mohair throw with white bouclé knit effect), CV (light and airy mohair blanket in petit and linen colors), SYRACUSE (100% mohair loop-knit blanket), and GIVRE (100% mohair throw with snowy/frosted effect). Targeted at individual consumers seeking premium natural fiber home textiles.
- Laundry Care Kit (CLEAN) The CLEAN lot d'entretien du linge: a complete care kit for delicate laundry including washing detergent with black soap and Marseille soap, fabric softener with bicarbonate and vinegar, and a stain stick with Marseille soap and Terre de Sommières. Made in France by an Alsatian workshop and aimed at individual consumers caring for delicate natural fiber garments.
Quantifiable outcome
- 35 years of mohair expertise and production
Companies that use La Ferme du Mohair
Customer profileSegments4 records
Ideal customer profiles1 record
La Ferme du Mohair technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature2 records
La Ferme du Mohair partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered supporting, core and minor.
- AlmasupportingPayment partnership enabling customers to pay in 3 installments without fees starting at €50 purchase. Alma provides secure instant payment validation for the e-commerce checkout.
- Lyra Collect / PayzencoreSecure payment platform used for all card transactions. Uses TLS protocol for encryption, certified PCI DSS, CB Cartes Bancaires, and Visa Merchant Agent compliant. Handles credit card, Visa, Mastercard, and Carte Bleue payments.
- Colissimo (La Poste)coreFrench postal service shipping partner providing home delivery and pickup point delivery across France and internationally. Offers 48-72 hour delivery in metropolitan France. Eco-friendly shipping options available.
- PickupsupportingRelay point network for package collection. Customers can return or receive orders at nearby Pickup locations instead of home delivery.
- European Textile WorkshopscorePartner workshops in Italy (spinning and dyeing) and Portugal (knitting) recognized for their historical know-how. These artisans share the company's quality standards and commitment to responsible manufacturing.
- ADEME / CiteominorRegistered with ADEME (Environment and Energy Management Agency) and Citeo for packaging and environmental compliance. Holds environmental identifiers for sustainable packaging practices.
Scale indicators4 records
Recent moves1 record
Expansion highlights4 records
La Ferme du Mohair competitors and assessment
Company assessmentDirect peers
- Eric Bompard: French heritage cashmere brand founded in 1984 with vertically integrated production (own cashmere sourcing) and a network of own boutiques plus e-commerce. Comparable French premium natural-fiber positioning with similar apparel/accessories catalog and price points.
- Maison Montagut: French heritage knitwear manufacturer founded in 1880 producing premium wool, cashmere, and merino sweaters and accessories. Comparable as a French heritage natural-fiber brand with in-house French/European manufacturing and similar product positioning.
- Kujten: French DTC premium cashmere brand with a similar business model: heritage positioning, European manufacturing partnerships, direct e-commerce focus, and loyalty-driven repeat customers. Most direct comparable in scale, channel mix, and customer segment to La Ferme du Mohair.
- Brora: British heritage cashmere and wool DTC brand offering premium knitwear, accessories, and home textiles through e-commerce and own boutiques. Comparable channel mix, premium positioning, and product breadth including home textiles.
- Le Chat sur le Toit: French heritage knitwear brand founded in 1952 producing wool, cashmere, and merino sweaters and accessories with European manufacturing. Comparable as a French heritage premium-knitwear brand with similar product categories.
- Absolut Cashmere: French DTC cashmere brand founded in 1998 focused on pure cashmere knitwear with vertical integration from Mongolian fiber sourcing to finished garments. Highly comparable model: own fiber sourcing, French brand, DTC-led, similar product categories (sweaters, accessories).
- Begüt (Mohair Republic): French mohair-focused knitwear brand producing mohair sweaters and accessories with European manufacturing partnerships. The most direct mohair-only competitor in the French market and the closest category peer.
Broad incumbents
- Saint James: Iconic French heritage knitwear brand founded in 1889, specializing in wool sweaters, sea-island cotton, and maritime-inspired apparel. Comparable as a French heritage natural-fiber brand, though much larger and with broader distribution including wholesale and own boutiques.
- Loro Piana: Italian luxury conglomerate owned by LVMH, vertically integrated in premium natural fibers (cashmere, vicuña, merino, mohair via South African sourcing). The most prestigious natural-fiber luxury brand and a benchmark for vertical integration and premium pricing, though operating at vastly greater scale.
Emerging players
- Mohair & Wool (Atelier de la Maille): Smaller French DTC natural-fiber knitwear brand with mohair, alpaca, and merino collections sold online. Comparable niche-French premium natural-fiber DTC model at a smaller scale than La Ferme du Mohair.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
La Ferme du Mohair social profiles
Digital presenceLa Ferme du Mohair compliance and trust
Trust signalCompliance3 records
La Ferme du Mohair financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Ferme du Mohair leadership team
Management profileNumber of profiles
Profiles1 record
La Ferme du Mohair funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Ferme du Mohair M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Ferme du Mohair
What does La Ferme du Mohair do?
La Ferme du Mohair breeds Angora goats on its own farm in the Ariège Pyrenees and transforms the resulting mohair fiber into finished natural fiber clothing and home textiles, sold under its own brand via direct-to-consumer e-commerce, phone ordering, and catalog. Its catalog spans women's and men's mohair knitwear (sweaters, cardigans, gilets, ponchos), socks and hosiery, indoor slippers, accessories (stoles, scarves, snoods, beanies), and mohair home textiles (plaids, blankets, covers), complemented by a laundry care kit and a points-based loyalty program.
Is La Ferme du Mohair a public or private company?
La Ferme du Mohair is a private company. It is classified as family owned and is currently operating.
When was La Ferme du Mohair founded?
La Ferme du Mohair was founded in 1987. It employs 1 to 10 people.
Where is La Ferme du Mohair based?
La Ferme du Mohair is headquartered in Mazères, France, in the Europe region.
How does La Ferme du Mohair make money?
One revenue line is on record: product Sales.
Who are La Ferme du Mohair's main competitors?
Direct peers on record are Eric Bompard, Maison Montagut, Kujten, Brora, Le Chat sur le Toit, Absolut Cashmere and Begüt (Mohair Republic). Broad incumbents are Saint James and Loro Piana. Mohair & Wool (Atelier de la Maille) is listed as an emerging player.
Does La Ferme du Mohair have an API?
No public API is recorded for La Ferme du Mohair.
What industry is La Ferme du Mohair in?
La Ferme du Mohair's product category is Premium Natural Fiber Apparel and Home Textiles. Its primary akta.pro industry code is AFAEAFAI, Organic/Regenerative Sheep & Goat Production, with a secondary code of AFAEAFAD, Wool & Fiber Production (Shearing, Sorting, On-Farm Grading). Its NAICS code is 1124 and its SIC code is 5600.