Ferns 'N' Petals (P) Ltd.

What Ferns 'N' Petals (P) Ltd. does

Ferns 'N' Petals (P) Ltd. — operating commercially as FNP — is an Indian omni-channel gifting platform founded in 1994 and headquartered at Plot No. 75P, Sector-44, Gurugram. The legal operating entity, FNP E Retail Private Limited, was incorporated in Haryana in 2021 under CIN U52100HR2021PTC118882. FNP sells flowers, cakes, plants, personalised gifts, chocolates, hampers, balloon decorations, and experiential gifts (e.g., guitarist and spa services) to individual consumers for occasions including birthdays, anniversaries, weddings, festivals (Rakhi, Diwali, Christmas, Holi, Eid), housewarming, and corporate milestones. Its infrastructure spans 400+ retail stores across India, dedicated country-specific websites for UAE (fnp.ae), Qatar (fnp.qa), Saudi Arabia (fnp.sa), and Singapore (fnp.sg), and physical stores in UAE, Doha, and Singapore; delivery coverage extends to 19,000+ Indian PIN codes (4,600+ cities) and 70+ countries internationally. Technology assets include native iOS and Android applications with 50 lakh+ cumulative downloads, a gift-finder search, PIN code lookup, occasion reminders, and same-day, midnight (11 PM–11:59 PM), and 60-minute express delivery options.

The business model combines direct-to-consumer e-commerce through fnp.com and the mobile apps, a B2B corporate gifting program with personalised branded merchandise, a franchise program for retail, bakery, and florist operators, and international storefronts. Pricing is transactional and unit-based, spanning entry-level gifts under Rs. 299 to premium FNP Luxe items above Rs. 9,999 (available in Delhi NCR, Bangalore, and Mumbai), with aggressive couponing (e.g., FNPONE for 15% off first orders, NEWAPP for up to 20% off via app) and payment-wallet partnerships with Paytm, Mobikwik, Amazon Pay, and Airtel Payments Bank. Customer acquisition relies on digital marketing, app-store presence (4.5-star Google Play rating from 2.36 lakh reviews), social media, email, and an affiliate program. The 2025 catalog saw 30+ new product introductions spanning Pet Gifts, Healthy Cakes, Dubai Chocolates, Crochet Flowers, Kokedama Plants, Spiritual Gifts, and personalised extensions, alongside the expansion of the Hatke Gifts sub-brand targeting Gen Z and the corporate gifting channel. FNP self-describes as India's #1 online gift store, claims 8M+ customers served cumulatively, and shows 4.8/5 average rating across 2.5 lakh+ verified reviews on its platform.

Name

Ferns 'N' Petals (P) Ltd.

Legal name

FNP E Retail Private Limited

Website

https://fernsnpetals.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

FNP (Ferns 'N' Petals) is an Indian omni-channel gifting platform founded in 1994 that sells flowers, cakes, plants, personalised gifts, and hampers through 400+ retail stores, the fnp.com website, and mobile apps, serving individual consumers and corporate clients across 19,000+ Indian PIN codes and 70+ countries.

Ownership category

akta.pro rank

Product category

Floral and Gift Retail

NAICS

Florists (4593)

akta.pro primary industry

Seed & Nursery Stock Distribution and Logistics (AFAMADAL)

akta.pro secondary industry

Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)

Keywords

• Online gift delivery
• Floral and cake retail
• Personalised gifting platform
• Corporate bulk gifting
• Flower shop chain

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Retail E-commerce Sales (B2C): Core revenue stream from selling gifts, flowers, cakes, plants, personalised items, hampers, and chocolates directly to consumers through fnp.com website and mobile applications. Revenue is generated through one-time transactional purchases with prices ranging from under Rs. 299 to above Rs. 9,999 for premium items.
2. Corporate Bulk Gifting: B2B revenue stream from selling personalised corporate gifts, bulk hampers, branded merchandise (water bottles, mugs, flasks, notebooks, pens, planters), and celebration cakes/cupcakes to corporate clients for employee rewards, client appreciation, and corporate events.
3. Franchise Revenue: Revenue generated from retail franchise opportunities including cake franchise and florist franchise programs, where franchisees operate under the FNP brand in exchange for franchise fees and ongoing revenue sharing.
4. International Operations: Revenue from international markets through dedicated country-specific websites (fnp.ae for UAE, fnp.qa for Qatar, fnp.sa for Saudi Arabia, fnp.sg for Singapore) and physical stores in UAE, Qatar, and Singapore.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

Ferns 'N' Petals (FNP) is an omni-channel gifting platform that sells flowers, cakes, plants, personalised gifts, chocolates, gift hampers, and experiential gifting services directly to consumers and corporate clients across India and internationally. The company combines a digital storefront (fnp.com and iOS/Android apps) with 400+ physical retail stores in India and physical stores in UAE, Qatar, and Singapore. Orders are fulfilled through same-day, midnight, 60-minute express, and scheduled delivery covering 19,000+ PIN codes domestically and 70+ countries worldwide.

Product overview

FNP (Ferns N Petals) is India’s leading online gifting platform operating as a single unified e-commerce marketplace with multiple product verticals. The core offerings include Fresh Flowers (bouquets, arrangements), Cakes (multiple varieties and flavors), Plants (potted indoor and outdoor varieties), Personalised Gifts (custom mugs, cushions, photo frames, engraved items), Chocolates (bouquets, hampers, imported varieties), Gift Hampers (themed baskets), and experiential services (balloon decorations, guitarist services, spa experiences). The platform extends through sub-brands LUXE (premium luxury gifts in Delhi NCR, Bangalore, Mumbai) and Hatke Gifts (quirky, unconventional gifting). Supporting services include same-day, midnight, and 60-minute express delivery across 19,000+ PIN codes in India and international delivery to 70+ countries. The FNP Mobile App (available on iOS and Android with 50+ lakh downloads) powers the consumer experience alongside a network of 400+ retail stores. Corporate bulk gifting and franchise opportunities round out the business model.

Differentiator

Problem solved

Functional benefit

Brands

• FNP Luxe: Premium luxury gift collection offering gourmet delights, ravishing flower arrangements, and sumptuous cakes for special occasions. Currently available only in Delhi NCR, Bangalore, and Mumbai.
• Hatke Gifts

Products and services

• Fresh Flowers Fresh-cut flowers sold as bouquets, vase arrangements, and standing bouquets for occasions such as birthdays, anniversaries, weddings, festivals, sympathy and housewarmings, targeted at individual consumers and corporate buyers.
• Cakes Bakery-fresh cakes in multiple flavours (chocolate, vanilla, butterscotch, mango, red velvet, tiramisu, cheesecake, black forest) and formats (fondant, photo, designer, bento, jar, eggless, healthy cakes) delivered same-day for birthdays, anniversaries, and celebrations.
• Plants Live potted indoor and outdoor plants (air-purifying, succulents, bonsai, lucky bamboo, money plant, kokedama, jade, peace lily, personalised plants) sold for housewarmings, gifting, and home decor.
• Personalised Gifts Customisable gifts (mugs, cushions, water bottles, photo frames, LED lamps, engraved items, caricatures, name plates, keychains, glassware) using photo uploads and custom messages for recipients, sold to individual consumers.
• Chocolates Chocolate bouquets, hampers, and branded selections (Ferrero Rocher, Cadbury, Lindt, Toblerone, Hershey, KitKat), Dubai-style chocolates, sugar-free and handmade options, and premium LUXE chocolates for gifting occasions.
• Gift Hampers Curated gift baskets and hampers themed by content (chocolate, snack, gourmet, fruit, sweet, dry fruit, healthy, tea/coffee, grooming, DIY kits, premium LUXE) for festivals, corporate, and personal gifting.
• Balloon Decorations On-site balloon decoration services covering bouquets, room set-ups, balloon kits, and themed decorations for birthdays, anniversaries, and baby showers.
• Corporate Gifting Bulk corporate gifting program for employee rewards, client appreciation, and corporate events, supplying branded and personalised merchandise (water bottles, mugs, flasks, notebooks, pens, planters, gourmet baskets) with customised pricing and pan-India delivery.
• Experiential Gifts Experience-based gifting including guitarist services, spa and wellness experiences, and digital gifts for birthdays, anniversaries, and special occasions.
• Home and Living Gifts Home decor and living gifts including photo frames, wall art, kitchen and dining items, home fragrances, cushions, wish trees, silver gifts, and sustainable/eco-friendly gift options.
• Jewellery and Fashion Jewellery gift sets for men and women (pendants, bracelets, rings, earrings) plus fashion-oriented gifts (handbags, accessories, watches, T-shirts, perfumes, cosmetics) sold as gifts.
• Soft Toys Plush and stuffed toys for kids and gift combinations used as standalone gifts or as part of combo gifts.
• LUXE Premium Gifting Collection Premium sub-brand offering luxury gift collection spanning high-end flowers, cakes, plants, hampers, and gourmet chocolates, available in Delhi NCR, Bangalore, and Mumbai.
• Hatke Gifts Collection Curated quirky and unconventional gifting sub-brand including personalised caricatures, funky cushions, explosion boxes, surprise gift boxes, and pop culture themed items.
• FNP Franchise Program Retail, cake, and florist franchise opportunity where franchisees operate under the FNP brand and business model in exchange for franchise fees and ongoing revenue sharing.

Quantifiable outcome

• 4.8-star rating from over 2.5 lakh verified reviews on website; 4.5-star rating on Google Play Store with 2.36 lakh reviews
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability1 record

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• PaytmminorGTM or Marketing PartnerPayment partner offering promotional UPI cashback and special offers to FNP customers. Promotional banner featured on homepage with Paytm UPI offers.
• Airtel Payments BankminorGTM or Marketing PartnerPayment banking partner offering flat Rs. 100 discount on transactions. Promotional partnership for customer acquisition and payment options.
• Amazon PayminorGTM or Marketing PartnerPayment partner offering Amazon Pay promotional offers on FNP platform. Featured in homepage promotional banner rotation.
• MobikwikminorGTM or Marketing PartnerDigital wallet partner offering cashback up to Rs. 750 on transactions. Promotional offers page dedicated to Mobikwik deals.
• Third-party Logistics and Courier ServicescoreOthersNational and international courier service partnerships enabling delivery to 4,600+ cities in India and 70+ countries worldwide. Critical infrastructure partner for logistics operations.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ProFlowers: US online flower and gift delivery retailer (part of Provide Commerce/FTD family) competing on farm-to-door freshness and curated bundles; parallels FNP's flower-led gifting model in a different geography with similar operational drivers (perishability, logistics SLAs).
• MyFlowerTree: Indian online florist and gift retailer focused on fresh flowers, cakes, and plants with same-day delivery in major metros; competes directly with FNP in the florist-led gifting segment with overlapping customer demographics.
• Bloom & Wild: UK-founded online florist and gifting brand known for letterbox flowers, same/next-day delivery, and a curated brand-led assortment; direct comparable on digitally native floral commerce, brand differentiation, and pan-region delivery infrastructure.
• FlowerAura: India-based online florist and gifting platform selling flowers, cakes, plants, personalised gifts, and chocolates with same-day and midnight delivery; closest direct competitor to FNP on product mix, customer base, and India-centric delivery model.
• The Bouqs Co. US-based online flower delivery company sourcing direct from farms with subscription and same-day options; overlaps with FNP on the digitally native, vertically oriented floral commerce proposition in a different geography.
• IGP.com (Indian Gifts Portal): Indian online gifting marketplace offering flowers, cakes, personalised gifts, and hampers with same-day/fixed-time delivery across India; competes head-on with FNP in the same occasion-led, multi-category gifting category with a comparable D2C e-commerce model.

Broad incumbents

• Interflora: Global flower delivery network connecting thousands of local florists for international and domestic floral orders; FNP's international-to-70+-countries delivery model parallels Interflora's florist-network approach but with owned retail rather than partner florists.
• 1-800-Flowers.com: US-based publicly listed multi-brand gifting and floral delivery platform (1-800-Flowers, Harry & David, Shari's Berries); a broad incumbent that operates the same flowers + gifting + corporate model as FNP but at North American scale with a more developed franchise/brand-acquisition playbook.
• FTD (Florists' Transworld Delivery): Long-established US floral and gift delivery network (now part of Spectrum Brands) operating both D2C and florist-member model; comparable to FNP as a national floral + gifting delivery platform though primarily North American.
• Archies Limited: Pioneer Indian gifting/greeting card retailer with offline store network (Archies Gallery) and online presence covering cards, soft toys, and gifts; broader incumbent with established brand in the gifting space but less focused on floral and same-day express delivery than FNP.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/fnp_ind
• Facebookfacebook.com/fnpind
• LinkedInlinkedin.com/company/ferns-'n'-petals-p-ltd.
• Instagraminstagram.com/fernsnpetalsindia/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ferns 'N' Petals (P) Ltd.