Feria Rural S.A.E.C.A.
Ferusa (Ferusa Negocios S.A.) is a Paraguayan livestock auction house that runs daily, bi-weekly, and televised cattle, sheep, and horse fairs at its Limpio Recinto Ferial, offering auction commissions, tiered credit, and documentation services to Paraguayan ganaderos.
- Company typePrivate
- Founded-
- HeadquartersAsunción, Paraguay
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Feria Rural S.A.E.C.A. does
Feria Rural S.A.E.C.A., operating commercially as Ferusa (legal entity Ferusa Negocios S.A.), is a Paraguayan livestock auction and agricultural services company headquartered in Asunción with a dedicated Recinto Ferial (fair grounds) in Limpio on Ruta 3 Gral. Aquino Km 22.5. The company runs a multi-format auction cadence: daily consumption fairs (Monday–Friday at 13:30), bi-weekly live fattening fairs (every 15 days at 20:00), monthly screen-based fattening auctions broadcast via Copa TV, and periodic breeding stock fairs covering Braford, Brangus, Nelore, Senepol, Santa Inés sheep, Dorper sheep, and Criollo horses. Beyond auctions, Ferusa layers Créditos Ferusa (8-day, 30-day, and 12-month credit terms by category), C.O.T.A. and transport documentation management, advisory services for buying and selling decisions, and home payment processing.
The underlying technology stack is light: there is no disclosed proprietary platform, AI/ML capability, or API surface, with operations supported primarily by a clicrural.com.py online marketplace, a WhatsApp Business channel, and Instagram/Facebook brand presence. GTM is event-driven — the company aggregates supply and demand of Paraguayan ganaderos through a fixed physical and broadcast schedule — with credit applications and seller onboarding captured via online forms on ferusa.com.py.
Ferusa's revenue model is transaction-fee driven: commissions on livestock auction sales, supplemented by interest economics on the embedded credit book (8/30/360-day terms). The company is privately held with no disclosed external investors, parent, or subsidiaries, and serves a single horizontal customer segment of livestock farmers distributed across Paraguay.
Feria Rural S.A.E.C.A. firmographics
Firmographics- Name
- Feria Rural S.A.E.C.A.
- Legal name
- Ferusa Negocios S.A.
- Website
- https://ferusa.com.py
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ferusa (Ferusa Negocios S.A.) is a Paraguayan livestock auction house that runs daily, bi-weekly, and televised cattle, sheep, and horse fairs at its Limpio Recinto Ferial, offering auction commissions, tiered credit, and documentation services to Paraguayan ganaderos.
- Ownership category
- akta.pro rank
Feria Rural S.A.E.C.A. industry classification
Industry- Product category
- Livestock Auction Services
- NAICS
- Livestock Merchant Wholesalers (42452)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Beef Cattle Trading & Order Buying (Live Cattle) (AFAEABAI)
Keywords
Where Feria Rural S.A.E.C.A. is headquartered
LocationHeadquarters
- HQ city
- Asunción
- HQ country
- Paraguay
- HQ region
- Latin America
Offices2 records
Markets served
Feria Rural S.A.E.C.A. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Auction/Sale Commissions: Ferusa generates revenue through organizing and hosting livestock auctions and fairs, taking commissions on sales of cattle and other animals. They also provide related services including advisory, document management, and payment processing.
- Credit Services: Ferusa offers credit terms for different livestock categories: up to 8 days for consumption animals, 30 days for fattening/invernada, and 12 months for breeding stock/reproductores.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Consumption livestock credit - short term |
| Other | Pay-as-you-go | Fattening livestock credit - medium term |
| Other | Multi-year contract | Breeding stock credit - long term |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Feria Rural S.A.E.C.A. product offering
Product offeringCore offering
Ferusa operates recurring livestock auction fairs in Limpio, Paraguay, including daily consumption cattle auctions, bi-weekly live fattening auctions, monthly screen-based fattening auctions via Copa TV, and periodic breeding stock auctions. The company complements its auction activities with livestock credit (Créditos Ferusa), agricultural advisory (Asesoramiento Ganadero), documentation management, and the clicrural.com.py online marketplace, serving as a transaction hub for Paraguayan cattle ranchers, breeders, feedlots, and buyers.
Product overview
Ferusa Negocios S.A. operates as an integrated livestock auction and agricultural services company based in Paraguay. The company offers a portfolio of auction types including daily Ferias de Consumo (consumption cattle), bi-weekly Ferias de Invernada en Vivo (live fattening auctions), monthly Ferias de Invernada por Pantalla (televised remote auctions via Copa TV), and periodic Ferias de Reproductores (breeder auctions). Beyond auctions, Ferusa provides credit services with tailored terms for different livestock categories, advisory services for buying and selling decisions, and administrative document management for animal transport and sanitary compliance. The auction events span multiple livestock categories including cattle breeds (Braford, Brangus, Nelore, Senepol), sheep breeds (Santa Inés, Dorper), and horses (Criollo).
Differentiator
Problem solved
Functional benefit
Products and services
- Ferias de Consumo (Consumption Cattle Auctions)
- Ferias de Invernada en Vivo (Live Fattening Auctions)
- Ferias de Invernada por Pantalla (Screen-Based Fattening Auctions)
- Ferias de Reproductores (Breeding Stock Auctions)
- Créditos Ferusa
- Asesoramiento Ganadero
Companies that use Feria Rural S.A.E.C.A.
Customer profileSegments1 record
Ideal customer profiles3 records
Feria Rural S.A.E.C.A. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feria Rural S.A.E.C.A. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Copa TVcoreCopa TV serves as the broadcast channel partner for Ferusa's monthly screen-based fattening auctions (Ferias de Invernada por Pantalla), extending the reach of auctions to viewers across Paraguay through television broadcast.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Feria Rural S.A.E.C.A. competitors and assessment
Company assessmentRegional players
- COPAGRAN: Paraguayan agricultural cooperative active in livestock-related commerce and farmer services. Comparable as a domestic peer channeling Paraguayan livestock producers and providing agricultural market access.
- Pulso Ganadero: Regional livestock market information and auction-related services in South America. Comparable as an adjacent intermediary providing cattle market visibility for buyers and sellers in the region.
- Scot Consultoria: Brazilian livestock market intelligence and auction services provider. Comparable as a regional player combining market data with cattle auction intermediation across large South American markets.
Direct peers
- Clic Rural: Paraguayan online classifieds platform for livestock and agricultural goods that powers Ferusa's marketplace (ferusa.clicrural.com.py). Comparable as the digital infrastructure peer enabling online cattle listings in Paraguay.
- Pantalla Uruguay: Uruguayan livestock auction house that broadcasts screen-based cattle auctions via television, mirroring Ferusa's Copa TV partnership model. Closest comparable in format and target use case across the region.
- Lote 21: Online livestock marketplace in Uruguay running regular cattle auctions digitally. Comparable as a competing intermediation channel for livestock buyers and sellers in the Southern Cone.
- Sáenz Valiente, Bullrich y Cía: Argentine livestock auction firm with established fair grounds and recurring auction events. Comparable as a regional peer running physical auction events with similar commission economics.
- Colombo y Magliano: Long-standing Argentine livestock auction house operating at major regional markets. Comparable as a regional auction intermediary with similar commission-based economics and multi-format fairs.
- Zambrano & Cía: Argentine livestock auction house running regular fairs across multiple categories. Comparable as a regional peer in the live cattle trading and auction intermediation space.
Others
- Asociación Rural del Paraguay: Paraguayan livestock industry association that hosts major agricultural expositions including Expo M.R.A., where Ferusa runs its premium-breed auctions. Comparable as the institutional ecosystem player driving event-based cattle trade in Paraguay.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Feria Rural S.A.E.C.A. social profiles
Digital presenceFeria Rural S.A.E.C.A. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Feria Rural S.A.E.C.A. leadership team
Management profileNumber of profiles
Feria Rural S.A.E.C.A. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Feria Rural S.A.E.C.A. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Feria Rural S.A.E.C.A.
What does Feria Rural S.A.E.C.A. do?
Ferusa operates recurring livestock auction fairs in Limpio, Paraguay, including daily consumption cattle auctions, bi-weekly live fattening auctions, monthly screen-based fattening auctions via Copa TV, and periodic breeding stock auctions. The company complements its auction activities with livestock credit (Créditos Ferusa), agricultural advisory (Asesoramiento Ganadero), documentation management, and the clicrural.com.py online marketplace, serving as a transaction hub for Paraguayan cattle ranchers, breeders, feedlots, and buyers.
Is Feria Rural S.A.E.C.A. a public or private company?
Feria Rural S.A.E.C.A. is a private company. It is classified as unknown and is currently operating.
When was Feria Rural S.A.E.C.A. founded?
Feria Rural S.A.E.C.A. was founded in -1. It employs 11 to 50 people.
Where is Feria Rural S.A.E.C.A. based?
Feria Rural S.A.E.C.A. is headquartered in Asunción, Paraguay, in the Latin America region.
How does Feria Rural S.A.E.C.A. make money?
Two revenue lines are on record. Auction/Sale Commissions are the primary driver. The others are credit Services.
Who are Feria Rural S.A.E.C.A.'s main competitors?
Regional players on record are COPAGRAN, Pulso Ganadero and Scot Consultoria. Direct peers are Clic Rural, Pantalla Uruguay, Lote 21, Sáenz Valiente, Bullrich y Cía, Colombo y Magliano and Zambrano & Cía. Asociación Rural del Paraguay is listed as an others.
Does Feria Rural S.A.E.C.A. have an API?
No public API is recorded for Feria Rural S.A.E.C.A..
What industry is Feria Rural S.A.E.C.A. in?
Feria Rural S.A.E.C.A.'s product category is Livestock Auction Services. Its primary akta.pro industry code is AFAEABAI, Beef Cattle Trading & Order Buying (Live Cattle). Its NAICS code is 42452 and its SIC code is 200.